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There’s a long way between coming up with a mobile app idea and actually developing one. App development is a complex process that requires several stages of planning, preparation, and execution. And augmented reality mobile apps are no exception. So, if you plan on hiring an app developer to do the job for you, you’ll need help explaining your idea. That’s why you should write a mobile app brief.

Writing a killer augmented reality mobile app brief will help you ensure your project is a success. If you’re not sure how to write it but want to learn, just keep reading.

Here’s everything you need to know about writing an augmented reality mobile app brief.

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source: Pexels 

  • What is an App Brief?


Before we dig any deeper into the process of writing a mobile app brief for your needs, let’s try and understand what exactly is an app brief and why you need one.

It’s actually very simple. An app brief is:

  • a written document that describes your app development ideas and plans to the smallest details.

An app brief is a great way to establish clear communication between app developers and their clients

That means that you’ll be putting your ideas into words and organizing them to help the developers get fully prepared to execute the project successfully.

A client will use the brief to explain to the developers:

  • why they need the app
  • how they want it to work
  • details about their vision for the app

It will help them understand each other’s needs and stay on the same page during the entire process of app development.

  • How to Write an Augmented Reality Mobile App Brief??


Now that you understand the importance of writing an app brief, it’s time to learn how to do it. Below, you’ll find all the necessary elements you need to include in your AR mobile app brief.

Let’s break it down.

  1. Basic Client Information


Your AR mobile app brief should start with a brief introduction of who you are and what kind of a company or business do you run.

This introduction is supposed to help the developer:

  • get to know you better
  • understand your business story
  • learn about your business goals and vision

Make sure to leave your contact information in this section to make it easier for the developers to respond to your brief.

  1. General App Idea


Now it’s time to start talking about the AR mobile app that you’ve got on your mind. This section is supposed to answer the following questions:

  • Why do you need this app for your business?
  • What goals do you plan on achieving with this app?
  • What problems would you like the app to solve?

Let’s say you’re an e-commerce website selling furniture and home accessories. Your sales are down, and you want the AR mobile app to allow people to test how your furniture would fit their homes.

By explaining the general app idea, you’ll be helping the developers understand your needs and start working on ideas.

  1. Your Target Audience

Your target audience is your developers’ target audience as well. They need to know who they’re designing the app for, so make sure you describe your customers to the smallest details.

Give information about their:

  • age
  • sex
  • social status
  • location
  • online behavior
  • etc.

Provide all the details you can to ensure the team working on the app will have your target audience in mind. This will help them fit the app’s function to their needs and make sure the project is successful.

  1. App Functionality

Now that you’ve done the general introduction and provided enough explanations, you’ll need to talk about the app in greater detail.

Your developers will want to know:

  • what specific features you’d like the app to have
  • what would you like the users to use it for
  • what options will it offer

While it might be hard for you to think about these details since you’re not an app developer, just think as the app user. Describe what you’d like to see and be able to use.

No matter how plain is the language you’re using, you’ll be helping the app development team understand your vision and needs.

  1. Describe User’s Journey


Another important segment of your AR mobile app brief should be the description of the users’ journey. This segment is supposed to describe all the steps the users would have to take after downloading the app.

It’s best that you describe their journey step by step, making sure you include:

  • registration process
  • profile creation
  • setting up their app preferences
  • onboarding process

The more details you provide, the easier it will be for the developers to create the exact app you’ve imagined. Therefore, don’t hold back and give them all the information you find is essential.

  1. Set a Budget

The development of your app will greatly depend on the budget you’ve set for it. You can’t expect to agree with the designers on the app project unless you tell them how much you’re willing to pay.

Therefore, you should discuss different aspects of budgeting for the project. Those include:

  • setting a budget for the entire project
  • prioritizing features if you can’t afford all of them
  • discussing payment dynamics

You need to make sure your developers understand your needs and are ready to offer you something within your budget range. 

Leave room for negotiation if you’re ready to adjust your budget within a certain range.

  1. Set Deadlines


Setting deadlines is another must when it comes to writing an AR mobile design brief. You want your developers to treat you fairly and respect your needs as a client.

This is why you should clearly state the following:

  • the final deadline for project completion
  • deadlines for project stages

It would be good to have your developers check in with you during the development process to show you they’re respecting the deal. They can let you know once they create the mock-up, do the design, finish coding, and perform the final tests.

The deadlines are supposed to give you control over the project and not allow the developers to relax and procrastinate. 

  1. Proofread


Finally, you want to show your professional side while writing the app brief. Make sure you proofread it for:

  • grammar 
  • typos
  • spelling 
  • punctuation

In case you need help with polishing your mobile app brief, these writers services can help you handle the process better and easier.

Don’t let a poorly written app brief embarrass you in front of the developers you’re supposed to collaborate with.

Final Thoughts

App development is a complex process that only app developers can understand. But, to make sure you are on the same page with the people developing your augmented reality mobile app, you need to write an app brief.

Use the tips we’ve shared above to write a killer brief that will secure a great collaboration between you and the app developers.

Author’s bio. Daniela McVicker is a blogger with rich experience writing about UX design, content planning and digital marketing. Currently, she is the chief contributor at Essayguard where she helps individuals and organizations improve their web content writing, design, and planning skills. Her posts are always packed with examples and actionable content that readers can put straight into the action.

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