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Why Brands Should Be Creating TikTok AR Effects

If you have managed to find your way here, then chances are you are wondering why brands should use TikTok AR effects. Whilst we will get into more detail below, the short answer is that they have become an incredibly powerful social media marketing tool for reaching new demographics on a new platform that has absolutely blown up in the last couple of years. Brands who use TikTok AR effects can boost their brand awareness and reach by an impressive 4x, and as already mentioned the platform is extremely popular with young people.

What Is A TikTok AR Effect?

TikTok AR effects, also known as TikTok AR filters are a popular feature on the TikTok platform that utilizes the power of augmented reality. It allows people to use these AR filters to augment or enhance their video content and to make digital changes to their real-world setting exclusively through their phone camera feed. These AR filters come in many different forms, some of which would include face masks, funny distortions, animated backgrounds, and even augmented reality games. Using AR filters can help you create an engaging and memorable experience for your audience and also gives them the tools to easily create and distribute branded content.

TikTok is a video-sharing social network that encourages creative content, such as dance challenges and Vine-like comedy videos. With AR, users can add a layer of interactivity that can assist in making their videos go viral as it typically creates another reason for people to share them. Because of this increased level of interaction, the platform is a great place to create content.

One feature that has definitely attributed to the rise of TikTok content was their music feature that allowed users to attach new trending music that would have otherwise gotten a copyright strike on other platforms.  People often pair new music with these specific AR effects, increasing the shareability factor even more. This feature also allows users to promote new music or new artists. Because the platform is free to use, anyone can create and share this content.

Getting Started with Tik Tok AR Effects

If you’re interested in becoming a creator of AR content for Tik Tok, here are some tips to get started. The first step is to learn more about the app. TikTok is a platform that allows users to upload short videos with an average duration of fifteen to sixty seconds. Recently, the app has expanded its video length limit to ten minutes. This format is perfect for storytelling, particularly for younger audiences. With the help of camera technology such as Camera IQ, you can build and launch organic AR effects to reach a wide audience.

The next step is to learn how to make your AR videos as engaging as possible. You can learn by watching videos that other users have created. Alternatively, you can learn how to create your own AR effects by learning how to use the effects house.

If you do not have time to actually learn a new skill but want to create one for your brand or business then get in touch with us today! We would love to assist you with your next project.

Why Use TikTok AR Effects?

In today’s world, AR has gotten pretty big and with all this metaverse chatter it’s only going to get bigger. TikTok has become much more than just an app. The company has an enormous user base and it’s not going anywhere. In conjunction with this TikTok has committed to making AR accessible to as many people as possible. To that end, it made its AR platform available to affiliated developers, like us last year and has finally opened it up completely as of April 2022.

AR filter creators now have a wide range of resources available to help them create their AR effects. With the help of free software called TikTok Effect House. Any TikTok user can download this software and begin developing their own AR filter for their TikTok videos. This allows users to be even more creative and produce even more engaging content.

TikTok Effect House is pretty similar to Instagram’s Spark AR Studio, or Snapchat’s Lens Studio, and at last we have the right tools to create branded AR filter experiences that can be distributed organically across the TikTok platform. Using these tools, brands can get closer to that Gen Z audience – the youngest and most poorly understood demographic of them all. As confusing as they are to most people over the age of 40, there is one thing that holds true and that is their strong preference for innovative experiences and their quest for authenticity in a social media landscape filled with fake news and disingenuous advertising strategies.

Why Should Brands Use TikTok AR Effects?

The first step towards creating engaging augmented reality experiences for your audience is to understand the cultural context in which your brand exists. This is particularly important as 60% of consumers are eager to learn about a brand. Another significant fact is that 57% are also willing to engage with the brand. By making sure your brand is present in this context, you can turn your consumers into brand evangelists.

TikTok AR effects are among the most exciting new innovations in short-form video content. These new features have become a staple for TikTok video creators. Users can add filters to their videos, making them more fun and engaging. For example, the popular Green Screen effect enables users to superimpose their footage over an image. Other options include Interactive effects, which allow users to record themselves playing games or taking quizzes. And then we have the super broad category of World AR filters, which is anything that alters or augments the user’s actual environment.

Using TikTok AR Effects can raise the visibility of your brand’s profile and help you engage with new audiences. It’s always important to experiment with these new technologies because as they progress and become more mainstream you begin to lose that first mover advantage. They still work but there will be more competition to stand out against.

TikTok Has A Wider And Younger User Base

TikTok is a popular video-based social media platform. Its rapid growth has even managed to impact the dominance of Google in the global marketplace. The video-based platform recently overtook Google as the most visited site on the internet. According to a top Google executive, almost 40 percent of young people use visual-based social media platforms to find information on the web.

TikTok was the fastest non-preinstalled app to reach one billion users. The app is also one of the highest-grossing social networks, earning $500 million in revenue every quarter and hitting $1.95 billion in revenue in 2017. TikTok has a younger user base than all of the other social media platforms.

As the platform has a large youth-based demographic, it offers a whole new opportunity for brands. Brands can use TikTok as a platform for targeted advertising and marketing. Many brands have already utilized TikTok as a primary marketing channel, leveraging hashtags and competitions to promote their products on the platform.

High View Metrics On TikTok

According to a not so recent survey, the number of TikTok users has well reached over a billion at this stage. The app is super popular among the younger generation. The older generation has been slow to adopt and as such isn’t as familiar with the content it contains. But just like with Facebook and IG, you can be sure that the oldies will start making their way across as well.

Whilst the demographic is still quite young, TikTok has understood this fact and has made it a priority to distribute content that is appropriate for younger audiences. That’s why the company has implemented a maturity rating system for its videos. The system will initially be focused on preventing inappropriate content from reaching users aged 13 to 17. However, over time, it will be extended to include other age groups and content types.

As mentioned the number of US adults who use the app has been already shown to be increasing. The app has grown from 2.6 million users at the beginning of the fourth quarter of 2017 to 7.2 million users in the fourth quarter of 2018. Since September 2018, the number of US adults using TikTok has grown substantially. Its daily average of 1 million views per day has increased by more than five times.

Leading In The Competition

If you’ve been looking for a way to make your content stand out from the competition, you’ll want to take a look at the new TikTok AR effects. These videos are increasingly popular and are redefining the way that people consume, create and distribute content. With shortening attention spans, viewers want content that is quick to consume and visually eye-catching. TikTok is a video platform that capitalizes on the growing popularity of short-form videos and is making waves with its community-generated content.

The app’s augmented reality ad format is akin to the Sponsored Lenses on Snapchat. It enables advertisers to place dynamic visual effects on videos to engage users and encourage word-of-mouth sharing.

TikTok AR Effects

AR effects are a new way for brands to engage with their consumers. This new medium lets consumers express their creativity and identity, and brands can capitalize on these viral moments. They also make for great storytelling opportunities, as everyone has the power to add their own perspective to the story. And to make AR an effective marketing tool, brands should create their own experiences on the platform. TikTok users are becoming more open to augmented reality experiences, and this opens up a new marketing opportunity. With TikTok, brands can bring authenticity to their content, and inspire creators to riff on trending topics.

Every brand can get involved irrespective of existing perceptions. The Washington Post was one of the first brands to take advantage of the format. A casual viewer might expect an investigative video from the Washington Post, but instead, they see comedic skits about breaking news. This has become one of the most popular branded content on TikTok, with over 50% engagement in the first 10 days.

So at this point, it should be pretty easy to see why brands should be creating TikTok AR effects. If you are interested in creating a TikTok effect of your own, reach out and let us know. We have helped many different brands from many different industries get their brand noticed on TikTok with the help of TikTok AR effects.

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