WebAR is augmented reality that runs straight in a phone browser, with no app to download and no account to log into. That makes it a natural fit for events, where you want as many people as possible to join in with the least possible friction. Here is how brands use WebAR at events, and what it takes to run one well.
What Is WebAR?
WebAR delivers an augmented reality experience through a normal web link. Someone scans a QR code or taps a link, the camera opens in the browser, and the AR experience begins. Because there is no app, the barrier to entry is almost zero, which is exactly what you want when hundreds of people are walking past a stand or sitting in an audience. Learn more on our WebAR development page.
Why WebAR Suits Events
Events are busy, and attention is short. WebAR removes every step between interest and interaction, since anyone with a phone can join in seconds. It works on a printed QR code, a screen, a badge or a poster, so it fits almost any venue. It also captures attention in a way a static banner never will, and it gives people something to record and share, which extends the reach of your event well beyond the room.
Ways Brands Use WebAR at Events
The formats are wide open. Brands use WebAR for interactive product reveals that let people explore a product in 3D, for photo experiences and shareable AR backdrops, for gamified stands with a leaderboard and a prize, for AR treasure hunts that move people around a venue, and for virtual try on at pop up shops. The best experiences give people a clear reason to take part and an easy way to share the result.
How Much Does a WebAR Event Experience Cost?
WebAR experiences form their own price band that usually begins around 4,000 euro and rises with the complexity of the 3D work, the interactivity and the hosting requirements. A simple AR photo experience sits at the lower end, while a full interactive game or a multi station treasure hunt sits higher. See our AR cost guide for the full picture.
Planning a WebAR Experience for Your Event
Start early. The strongest event AR is designed around the goal, the venue and the flow of people, so the sooner you brief it the better the result. Think about how people will discover the experience, whether through a QR code on a stand, a badge or a screen, and make sure the venue has decent mobile signal or wifi. A good agency will handle the build, the hosting and the on the day support.
Planning an event? Bring it to life with WebAR
TEJ builds WebAR experiences for events, launches and pop ups, no app required. Tell us about your event and we will design something people will queue to try.
WebAR for Events: Frequently Asked Questions
What is WebAR for events?
WebAR for events is an augmented reality experience that runs in the phone browser through a QR code or link, so attendees can join with no app download. It is used for product reveals, photo experiences, games and treasure hunts.
Do people need to download an app for WebAR?
No. That is the main advantage of WebAR. The experience opens in the normal phone browser, so anyone can take part in seconds by scanning a code or tapping a link.
Who builds WebAR experiences in Ireland?
TEJ is a Dublin based augmented reality agency that builds WebAR experiences, branded filters and Branded Effects for events and campaigns across Ireland and worldwide.