Tradesman Website Design

This page is for electricians, carpenters, roofers, landscapers, painters, tilers and builders working in and around Dublin, and further out across counties like Kildare, Meath, Wicklow and Louth, who need a website that does one job: turn someone searching for a trade into a phone call.

Not a portfolio piece. Not a brochure. A tool that sits between a homeowner typing “electrician near me” into Google and them ringing you instead of the next name on the list.

The problem, in trade terms

Most tradespeople we talk to built a good business on word of mouth, and it worked for years. That pipeline is thinning out. The customers who knew you, who knew your father’s work, who recommended you at the golf club or the school gate, are getting older or moving on, and the people replacing them found you differently, or didn’t find you at all.

So the business falls back on a Facebook page, updated when someone remembers to, doing a job it was never built for. A job photo posted in March is buried by June. There’s no way for someone to browse past jobs by type or area, and no way to request a quote without sending a private message and hoping you check it.

Meanwhile a competitor with three men and a van has a proper site. Service pages, a gallery, a Google listing with forty reviews. They’re not necessarily better at the trade, they just look more established, and when a homeowner is choosing between two quotes of similar price, that factor decides it more often than either side would admit. That’s the quote you’re losing, to a worse-looking business that happened to have a better website.

What TEJ builds

A tradesman website from TEJ is built around how people actually search for and hire a trade, not around what looks nice in a template.

• Mobile first. Most searches for an electrician or a roofer happen on a phone, often standing in the room with the problem.
• Click to call. The phone number is tappable on every page, not buried in a contact form on page four.
• A real job gallery, covered in its own section below, because it matters more than any other part of the site.
• Service and area pages. Separate pages for what you do, rewiring, extensions, re-roofing, patios, and for where you cover, so someone searching “carpenter Dun Laoghaire” or “painter Swords” finds a page written for exactly that.
• Reviews on show. Google reviews pulled onto the site itself, not left sitting only on the Google listing.
• Simple quote requests. A short form, so someone can send a job with a photo and a rough description in under a minute.
• Findable on Google Maps, where a large share of trade searches actually convert.

The job gallery is the whole pitch

If there is one section of a trade website that decides whether someone calls, it’s the gallery. A kitchen extension, a re-slated roof, a paved driveway, a tiled bathroom, these speak for themselves in a way text never will. A homeowner looking at your before and after photos is doing their own due diligence, in your favour.

Most trade sites do this badly. Four photos, taken years ago, slightly blurry, dumped into a page with no structure. It undersells work that was probably done well.

What good looks like: before and after pairs where the job allows it, since roofing, painting, landscaping and tiling all lend themselves to this naturally. Photos organised by trade, so someone looking for roofing work isn’t scrolling past twenty kitchen photos to find it. A short caption with the job, roughly where, roughly when, no need to name the client. Decent light and a steady hand, a phone photo taken in good daylight beats a professional camera used badly.

And the habit, not the one-off. The gallery only stays useful if photos get taken on every job, not remembered occasionally. We build the structure so adding new photos is quick, but the habit has to sit with the crew on site.

How the project runs

1. Call and brief. A short conversation about the trades you cover, the areas you work, and what photos and reviews you already have to work with.
2. Design and build. We build the site around your services and areas, set up the gallery structure, and wire up click to call and the quote form.
3. Review. You check it on your own phone, the way a customer would find it, and we make changes before anything goes live.
4. Launch and handover. The site goes live, connected to Google, with a plain explanation of how to add new job photos yourself.

What it costs

Small commercial sites at TEJ start from around €1,299 ex VAT. Always ex VAT, never quoted VAT inclusive.

What moves that number: how many trades and areas need their own pages, how many photos need organising into the gallery, whether you need copywriting done for you or you’re supplying the text, and whether you want ongoing hosting and small updates handled by us after launch. A single-trade site covering one or two counties sits at the lower end. A multi-trade business covering a wider spread of areas, with a bigger gallery and more service pages, costs more to reflect the extra pages, and we’ll always tell you why before we start.

Why TEJ

TEJ is a Dublin studio based in Blackrock. We build websites for businesses across Ireland, trades included, and we design and manage every site ourselves rather than handing it to a template. See recent work at our work, and for more on how we approach sites for Dublin businesses, see web design Dublin. If you’re replacing an old site rather than starting fresh, that’s covered on website redesign Ireland.

Common questions

How much does website design for tradesmen cost in Ireland?

Small commercial sites at TEJ start from around €1,299 ex VAT. The final price depends on how many trades and areas you cover, how big the gallery is, and whether copywriting or ongoing support is included.

I get most of my work from word of mouth, do I need a website?

A website doesn’t replace word of mouth, it catches the growing share of customers who don’t know anyone to ask and go straight to Google instead, and makes a recommendation land better when someone can look you up before they call.

Can you build pages for the specific counties or areas I cover?

Yes. Separate pages for each area you work in, Dublin city, South Dublin, Kildare, Meath or wherever applies, help you show up for searches specific to those areas rather than competing only on the general trade term.

What if I don’t have many job photos yet?

We launch with what you have and build the gallery structure so new photos slot in easily afterwards. The important part is starting the habit of photographing jobs going forward.

Will the site show up on Google Maps?

We link it correctly to your Google Business listing and structure it to support local map visibility, since Maps results are where a large share of trade searches convert.

Next step

If you’re a tradesman or a small trades business in Dublin or elsewhere in Ireland losing quotes to competitors with better-looking websites, get in touch and we’ll talk through what a site built around your actual work would look like.