We’re have gone way past likes and trending hashtags, they’re just becoming more and more irrelevant. It’s always been engagement that counts. And TikTok AR filters are the next AR craze to hit the social media scene. And the best part is they are even more underutilised that Instagram AR or even Facebook AR.

We know how to create amazing AR experiences for social media! Everything from your branded selfie filters, AR game filters or even the latest randomizer AR filters. Let us amplify your TikTok engagement for your next social media marketing campaign.

Addidas AR effect

If you or your brand has already reaped the early gains on the latest social media platform that is TikTok, then I probably don’t have to tell you about how effective these AR effects are for engaging audiences, as well as attracting new followers on the TikTok platform. It was reported that TikTok boasts 500 million active monthly users and it has been downloaded 1.5 billion times so it’s clearly not going anywhere anytime soon.

Instagram AR
Instagram AR

Now you might be thinking that Augmented Reality sounds a bit out of reach and  it all just generally seems a bit much, something that your audience isn’t really looking for, but these AR filters have been around on Instagram since 2017. It has just only been in the last 6 months that Instagram has opened out its AR filter gallery to allow any AR creator to design, upload and distribute their very own AR filters through Instagram.

What Is TikTok AR?

These AR filters can be anything from creative effects to selfie filters to animated object tracking. These TikTok AR filters allow the user to radically change their environment using only their smartphone. TikTok now provides the ability to create and upload your very own Augmented Reality filters for the platform.

With these branded lenses, the user can directly interact with the brand whilst having a bit of fun using their AR filter. These AR lenses can be used to promote products and allow users a virtual way to test products. By integrating TikTok AR into a hashtag challenge, your results can be amplified considerably.

Instagram AR

Why Use TikTok AR?

There really is so many different applications for these AR filters, they are applicable for so many different types of businesses. A general rule I would tend to go by is if your business is currently on Instagram and is looking for ways of increasing the attention it receives, particularly towards a millennial or youth audience, then an AR filter is going to be a good fit for your brand. To add to that if you are marketing a product that could be augmented to facilitate a virtual try on or you are looking to increase shareability of branded content for an event than an AR filter is a perfect fit for your brand. Remember, a third of Instagram Stories with the highest views were all from business accounts. Below we will discuss how your brand can leverage AR filters.

Instagram AR

Convey Your Brand Or Aspects Of It

These filters are fun and engaging. You can literally do so much with them. It’s not just about getting your logo in a banner or making sure your brand colours are represented. The versatility is endless. They can be humorous, exciting, scary, visually amazing. Or all of the above. We always strive to create AR filters that reflect not only your brand tone, but also unique elements of your brand.

Create Deeper Connections & Widen Your Audience

In 2019 over 500 million users were engaging with Instagram Stories on a daily basis. It is reported that over 60% of business accounts are increasing their monthly engagement by incorporating an interactive element into their Instagram Stories. Whilst you are not really permitted to upload promotional filters, if you incorporate your logo or mascot into the filter its usually okay. Once you are listed in Instagram’s Effect Gallery, new followers will be able to find it. Every time a user shares an image using your AR filter you are widening your audience even further.

Stand Out From The Competition

These custom AR filters for Instagram are still very new and there are not that many brands who are using them, and even less who are using them to their highest potential. These filters can be used on a functional basis to serve a purpose such as a custom AR filter to create a virtual try on before making a purchase. Or they can be used to increase shareability of content leading up to or during an event. They don’t even have to be used solely for self-promotion. Your brand could create an AR filter to show support for a cause.

Want To Create Your Own TikTok AR Effect?

We Know Exactly How To Spark Audience Engagement!