We have gone way past likes and trending hashtags at this stage, they’re just becoming more and more irrelevant. It’s always been engagement that counts. And TikTok AR filters are the latest AR driven marketing tool to hit the social media scene. And the best part is that they are even more underutilized than Instagram AR filters or even Snapchat AR filters.
We have been creating AR filters since their inception and we know how to create amazing AR experiences for TikTok! Everything from branded selfie filters, 3D-driven camera effects, AR game filters or even the latest randomizer AR filters. Let us amplify your TikTok engagement for your next social media marketing campaign.
If you or your brand has already reaped the early gains on the latest social media platform that is TikTok, then I probably don’t have to tell you about how effective these AR filters are for engaging audiences, as well as attracting new followers on the TikTok platform. It was reported that TikTok boasts 500 million active monthly users and it has been downloaded 1.5 billion times so it’s clearly not going anywhere anytime soon.
Now you might be thinking that Augmented Reality sounds a bit out of reach and it all just generally seems a bit much, something that your audience isn’t really looking for, but these AR filters have been around on Instagram since 2017. It has just only been since about 2019 that Instagram opened out its AR filter gallery to allow any AR creator to design, upload and distribute their very own AR filters through Instagram. Since 2020 TikTok allowed us to produce AR filters for brands but it had to go through them and it was a much more complicated process involving minimum ad spends. But now as of April 2022 the process for creating TikTok AR filters has become very similar to Instagram making it much more cost-effective for brands to develop TikTok AR filters.
What Is TikTok AR?
These AR filters can be anything from creative effects to selfie filters to animated object tracking. These TikTok AR filters allow the user to radically change their environment using only their smartphone. TikTok now provides the ability to create and upload your very own Augmented Reality filters for the platform.
Why Use TikTok AR?
There really is so many different applications for these AR filters, they are applicable for so many different types of businesses. A general rule I would tend to go by is if your business is currently on Instagram and is looking for ways of increasing the attention it receives, particularly towards a millennial or youth audience, then an AR filter is going to be a good fit for your brand. To add to that if you are marketing a product that could be augmented to facilitate a virtual try on or you are looking to increase shareability of branded content for an event than an AR filter is a perfect fit for your brand. Remember, a third of Instagram Stories with the highest views were all from business accounts. Below we will discuss how your brand can leverage AR filters.
Convey Your Brand Or Aspects Of It
TikTok AR filters are fun and engaging. You can literally do so much with them. It’s not just about getting your logo in a banner or making sure your brand colours are represented. The versatility is endless. They can be humorous, exciting, scary, or visually amazing. Or all of the above. We always strive to create AR filters that reflect not only your brand tone, but also unique elements of your brand.
Create Deeper Connections & Widen Your Audience
As of September 2021, TikTok had over 1 billion monthly users, of which 50% of these were made up of a Gen Z audience. It is reported that over 60% of business accounts are increasing their monthly engagement by incorporating an interactive element into their TikTok content. TikTok has stated that 450 filters were created during the beta trial and that these filters were viewed 600 billion times. It is quite clear that if you want to reach a younger audience in a way that cuts through the noise and increases the chances of shared user-generated content that leverages a world-of-mouth effect, then you do not want to be sleeping on TikTok AR filters.
Stand Out From The Competition
These custom AR filters for TikTok are still relatively new on the platform and there are not that many brands who are using them, and even fewer who are using them to their highest potential. These filters can be used on a functional basis to serve a purpose such as a custom AR filter to create a virtual try-on before making a purchase. Or they can be used to increase shareability of content leading up to or during an event. They don’t even have to be used solely for self-promotion. Your brand could create an AR filter to show support for a cause.