THE CONCEPT
This Instagram AR game filter for PUMA was originally created for the launch of their Future Rider trainer release. The filter was such a success that we then reskinned the AR game filter for the launch of the RS Racer launch. Neither version of the AR game filter is currently live however you can test a slightly alternate demo version below.
This AR game filter is based on the mechanics of an old retro arcade racing game which works perfectly for an AR game filter. The user can see their face through an opacity layer and by tilting their head left to right they can steer the car to avoid oncoming obstacles. The aim is to dodge as many obstacles and collect as many of the shoes for bonus points. This AR game filter was run in conjunction with a competition with sharing your score with a hashtag as the entry mechanism. This is one of the best examples of an Instagram AR game filter.