THE BRIEF
This idea was for this animation to form the main content piece for Dogs Trust’s Big Scoop campaign. Aimed at school children this 2D animation needed to be both engaging and informative. The cartoon style which featured a more dynamic range of shots, resulted in a more visually interesting piece. And by leaving it black and white it allowed for class colouring print outs to be created, allowing another opportunity for the children to engage with the subject matter through a different medium.