ADIDAS GRAVITY BOOST INSTAGRAM AR FILTER

Adidas Instagram Filter

THE CONCEPT

For the launch of their latest shoe featuring BOOST technology, Adidas wanted to create an AR filter for Instagram that transported the user to space. This was a dual-camera effect filter, meaning there were different effects depending on which camera the user was operating.

On the front camera, a 3D astronaut helmet model was tracked to the user’s head. There was a reflective visor animation and also a camera shake animation to give the feeling of a rocket launch. This was triggered when the user opened their mouth

On the back camera, using plane tracking, a portal door was tracked to the nearest available flat surface. The doors open and a rocket launches up into the sky.

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