If you or your brand is using Instagram as one of your main social channels, then I probably don’t need to tell you how effective they can be for engaging people on the Instagram platform. Last year it was reported that 500 million Instagram accounts used Instagram Stories on a daily basis. These Insta Stories have all sorts of fun and interactive features, one of which is Instagram AR filters.
Now you might be thinking that Augmented Reality sounds all a bit much, something that your brand isn’t ready for yet, but these AR filters have been around on Instagram since 2017. It’s just only in the last 6 months that Instagram has opened it out to allow any AR creator to design, upload and distribute their very own AR filters.