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SEO Techniques

SEO Techniques for Better SERP ranking in 2021

By SEO2 Comments

SEO plays a great role in increasing a website’s ranking in search engine result pages.

It is an important part of uploading or publishing anything online to get found on the internet.

It is one of the finest ways to drive organic traffic to a website by using the latest techniques and strategies.

In this article, we’re going to talk about some of the most effective techniques that can be used to rank a website high in 2021.

9 Effective SEO Techniques for a better SERP ranking

  1. Find the competitor’s Top Performing Pages

The strong and effective SEO strategy helps to perform better in search engines.

The best starting point before making an SEO strategy is to find out the competitor’s top-performing pages.

Once the user finds out those pages, he/she can check the exact source of their organic traffic.

After analyzing the competitor’s top rank pages, users can find these type of things:

  • Content Gap
  • Links Gap
  • Opportunities to improve the written content

To find the competitor’s top rank pages, users can use multiple online tools including SEMrush and Ahrefs.

To analyze the competitor’s website on SEMrush, paste the URL of the site into the input box and click “Search” to find details.

The above image shows the website’s estimated organic traffic and a detailed overview of its overall performance.

To check the top-ranked pages, click on the “Pages” tab and you’ll find out which page is performing best on the site.

SEO Techniques

You can further take this insight into the extreme level to find out why these ranked pages perform best and how a user can form a strategy that can grab traffic.

  1. Do a Detailed Keyword Research

Doing complete keyword research is the best way to find keywords related to a specific product or service.

It is an SEO technique of analyzing and finding different search queries related to specific things on the internet.

This effective technique helps to target potential visitors by optimizing the content with target keywords.

Key Research Technique is used when someone is:

  • Looking to find a new niche
  • Trying to generate new content ideas
  • Optimizing the content with target keywords

The research procedure starts with thinking about how to target clients who will search for your product or service.

But, before start searching for new keywords, users must:

  • Have a detailed knowledge about the product or service
  • Have complete knowledge that  how keyword research tool works

To do detailed keyword research, users can use multiple online tools including Ubersuggest and Ahrefs.

To use Ubersuggest, simply write the keyword into the input box and “Search” it to find new keyword ideas.

SEO Techniques

The tool will further analyze the given phrase and quickly generates new keyword and content ideas.

It finds the best related, question, prepositions, and comparison keywords to optimize the content.  

  1. Publish Long and Unique Content

Longer content plays a great role in getting a higher rank in search engines.

It is one of the most effective SEO strategies because longer content tends to get more backlinks as compared with short ones.

This helps a webpage to get the best ranking in search engine result pages.

The content must include topic-relevant images because it helps to look at the content more impressive and attractive.

Also, lengthy content tends to be more authentic, useful, and effective than short content. 

Most of the visitors want everything in one place because it saves both time and effort.

Webmasters and SEO experts must publish high-quality and plagiarism-free content to increase their ranking in search engines.

Because a single plagiarized post can cause some serious consequences to a website.

SEO experts use multiple online plagiarism checking tools to check the originality of the written content.

The free plagiarism checker online focuses on comparing the given file or text with all online resources and databases to quickly find the plagiarized text.

After comparing the file, it finds the plagiarized text and also highlights the paraphrased text used in the file.

  1. Improves Internal Linking and Create Diverse Backlink

Internal linking passes Page Rank and content relevancy signals to the search engines.

It is an effective SEO technique and helps a lot in increasing the website’s ranking in SERPs.

Internal linking helps to connect the content with the other page and gives an idea of your website to the search engine.

Also, creating high-authority backlinks plays an important role in the search engine optimization of a website.

Whereas, spam links can hurt a website, and backlinks from older domains have been shown to pass more value than that of the new sites.

The main purpose of getting a backlink is to show a vote of confidence from one side to the other.

High-quality backlinks play a great role in increasing the website’s position and visibility on the search engine.

Users can use multiple online tools including Ahrefs and Ubersuggest to make a complete backlinks analysis of their competitors.

This helps them to make a strong SEO strategy to beat its competitors in the best way.

  1. Improves the Technical SEO

Technical SEO helps to optimize the infrastructure of a website to enable SE to easily crawl and properly index the site.

It doesn’t deal directly with the website’s content. But, it deals with its different elements including XML sitemaps, URL Structure, robot.txt, page speed, and more.

URL structure is also one of the most important factors of the technical issue.

Try to use the main keyword in the URL to make it semantically perfect.

Website navigation is also very essential for technical SEO because it refers to the internal link structure of a website.

Navigation of a website matters a lot because it helps users find the desired thing without using the search feature.

Also, XML sitemaps help search engines to index the website perfectly.

It normally features URLs, languages, and other important parameters of a website.

Also, increase the loading speed of the website and make sure that the complete website load on HTTPS.

Because it is one of the major ranking factors of a site.

  1. Make website Mobile Friendly

A Mobile-Friendly website plays an important role in the SEO of a website.

Mobile SEO of a site focuses on optimizing a website to make sure that it works properly on mobile devices.

More than 70% of people use the internet on their mobile phones.

To prevent bad mobile experiences, users must optimize their websites to be mobile-friendly.

To make your website mob-friendly, choose a responsive website design to fit every screen size.

Users can also take a mob-friendly test to check how a website is optimized for mobile viewing.

Many webmasters also use different online tools to generate a mobile usability report to quickly check an issue of a site when viewed on a mobile device.

  1. Clean-Up all toxic links

Just like the backlinks helps to increase the website’s ranking, the wrong and spam links can destroy the website’s ranking as well.

If a website has some amount of toxic links, it is highly recommended to quickly remove them.

Here are some reasons why a website may have many toxic links:

  • Creating backlinks with the same anchor text
  • Those links that have been received in an exchange of product or service
  • Poor-quality bookmarking websites

Users can easily find the toxic links by using multiple online tools including the SEMrush backlink audit tool.

The tool is widely used to check the referring domains, toxic domain, and analyzing the backlink profile of a website.

By using the tool, users can easily review the links that seem to be toxic.

They also have the option to move those links to the “remove list” to reach out to the actual site and send them the backlinks removal request.

  1. Improves the User Experience

If the website looks messy and difficult to navigate, then it affects a lot on the ranking of a website.

If you want to make users stay on your website for a longer time, then you’d optimize the user experience of a website.

Try to increase the loading speed of your website and make sure that it doesn’t take more than 3 seconds to load the site.

Also, make sure that the website is easy to navigate to help the user quickly find the desired information.

Select the responsive website design to make the website more attractive and easy to use for everyone. 

  1. Use Social Media Platforms  

Social media platforms are widely used to drive more organic traffic through different social media platforms.

It indirectly affects those factors that impact the site’s ranking in search engines.

When a user post or publishes some quality material on social media that connects the audience must create value for them.

The audience will further read and share the material with their friends which plays a key role in increasing its value and credibility.

The posts on social media platforms help to increase the content reach of your website.

Also, by posting consistently on different social media platforms, it boosts the awareness of people who are searching for your service or products.

Thus, building a site’s reputation on social media platforms not only increases the brand’s awareness but also given an SEO advantage as well.

Social media is not considered as a website’s ranking factor, but strong and authentic social signals help to increase the site’s ranking in SERPs. 

Wrapping Up

To make an effective SEO strategy, analyze the competitor’s top rank pages, and find the best-targeted keywords to optimize the content.

Also, try to improve the user experience of the complete website by increasing the website loading speed.

Write high-quality and unique content to attract more readers and must use a plagiarism checker before publishing content on the website.

Improves the internal linking structure of the site and also get strong backlinks from the high-authority websites.

The most important thing is that removes all toxic links and doesn’t forget to improve the technical SEO of the website.

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alt image tags

How to Write the Perfect Image Alt Tag

By SEOOne Comment

How to Write the Perfect Image Alt Tag

If you’re an SEO marketer, it might seem like new rules and recommendations are cropping up every now and then: optimize your headings, make your content keyword-rich, don’t make your content too keyword-rich… The advice on how to rank well is endless but it’s often conflicting and confusing. That’s why, instead of taking advice from someone with questionable authority and knowledge, you should just take a look at the facts and research and let that be the basis for your conclusions.

Today, we’re going to be talking about image alt tags – why and how you should write them, as well as how to optimize them to achieve the best possible results. The fact is that Google’s image search accounts for more than 22% of all Internet searches. There’s also the fact that 3% of all clicks from Google come from images.

Even without any other facts, these numbers speak volumes about why optimizing your image alt tags is important. Simply put, your images can bring you as much traffic as the rest of your content. Let’s have a look at why:

The Significance and Benefits of Writing Image Alt-Tags

The term “image alt-tag” is often used to describe the alt attribute within an image tag. In simple terms, alt-tags should describe what’s on the image. They are a way to present the visual on your website in a verbal way, which means that it will be processed by search engines.


  • Speaking the Language of Search Engines

Search engines don’t have any other tools to analyze the content of the images on websites (at least, not yet). For search engine algorithms, the only reference they have is the text that is in the HTML image tag, i.e. the title tag and alt-tag.


  • Better Accessibility

Users with visual disorders who use screen readers will experience the images on your website with the help of alt-tags.


  • Backup Plan

Alt-tags are automatically a mechanism that gets shown to users in case an image can’t properly load. In other words, it’s better to have your blog post-split by “image of a dog running” than “untitled 3”.

The Do’s of Writing Image Alt-Tags


  1. Short and Informative

When it comes to SEO, it might seem tempting to fill up the alt-tag area to the max to give your images the best chances to get discovered by search engines based on a different keyword. Well, it’s not exactly like that.

Firstly, if you include spammy, long alt-tags on your images, search engines might even consider this a black hat SEO technique and penalize you. Secondly and more importantly, a lengthy image alt-tag will have the opposite effect for the accessibility and loading that we have previously mentioned.

Only write what’s necessary to understand the core of the image. As soon as you capture this in a couple of words, you’re good; no need to go any further.


  • Relevant to the Content in Question

Relevancy is another super-important factor when it comes to writing SEO image alt tags. Alt-tags should not be seen as a space for unnecessary comments or remarks. Rather, all of the words included in the alt-tag should be relevant to the image.

Just imagine yourself as a user doing a Google search for “dog running”. After you click on Search, you don’t expect to see an image of Buddha meditating which is the very magic of Google and its core value. Google knows exactly what you’re looking for because it scores the relevancy of the image to its title tag and alt-tag and uses this score to rank results in image search.


  • Keyword-Driven Writing

If you pay a lot of attention to SEO on your website (which you definitely should), alt-tags are another important factor in the search engine optimization of your site which you should pay attention to.

Take a look at your primary keywords. Do the images on your site reflect those keywords, and are they mutual to each other? When you compare the first two factors that we talked about, having a website full of images that are not relevant to the keywords that you’re targeting will get you nowhere.

Example: you have a website where you’re writing about training a ferret (yes, those exist) but it’s full of images of dogs running with the alt-tags to match. Simply put, those running-dog images are just there as a decoration and do nothing to power your search engine rankings. As a result, you’ll be missing out on all that traffic coming from searchers of ferret images (yes, those exist).


  • Standardized, Approachable Vocabulary

“Dog running” is a good image alt-tag. “Canine in haste” is a bad image alt-tag.

Just like the rest of the content on your website, alt-tags should help understanding, and not hinder it. You should also keep non-native speakers in mind, who will usually use the simplest terms to do a search. Also, if you’re running a niche website, cater to lay people by using approachable vocabulary in your image alt-tags.

The Don’ts of Writing Image Alt-Tags


  1. Alt-Tags for the Sake of Alt-Tags

If you don’t have anything valuable to add to your image description, you don’t have to do it. You should avoid unnecessary alt-tags that add nothing of value to the website, post, or the image itself. This is often the case when an image transfers enough meaning on its own and adding more would just be over the top.


  • Overreliance on Keywords

Even though your image alt-tags remain hidden most of the time, you shouldn’t fill them up with keywords that don’t add any value to your content. Just like other sections of your website or blog, alt-tags should not be spammy or keyword-stuffed.


  • Copy/Paste Alt-Tags in Different Content

Just like with content and writing, copying alt-tags between different contents will be considered auto-plagiarism, and it’s unlikely that any of those images will rank well. Remember some of the features of good image alt tags that we have talked about. If you have 10 images for “dog running” on your website, is it possible that all of them are equally relevant to that tag?

Aim to always write unique, individual alt-tags, title tags and image descriptions for every image that you add to your website. Ideally, you would never have two identical image alt-tags, even if you choose to include very similar images.


  • Lack of Multilingual Alt-Tags

A big mistake some websites make with their image alt-tags is to forget to add multilingual tags for their international visitors. It’s an even bigger mistake if you already have a lot of non-English audience, but if you don’t, maybe this is the reason why.

Pay attention to adding multilingual alt-tags for international visitors. This can help you get discovered by people from all over the world. Also, it’s a great way to enter new markets with your content, even if you’re still planning on publishing content that’s just in English. Users will be able to find you through images and continue reading if your content is high-quality and relevant.

In Summary

Just like with all other elements in SEO, there are a lot of things to pay attention to when writing image alt-tags. Good image tags can launch your photos into search engine heaven, while poor ones can bury them deep down on the 10th page of Google’s image search.

The key takeaways from this short guide on how to write image alt text are:


  • keep them short
  • make them relevant, informative and valuable
  • don’t overstuff with keywords but do use target keywords sensibly
  • use everyday language; imagine yourself as the searcher who’s looking for exactly that
  • add multilingual alt-tags if you want to attract or retain an international audience

Share your ideas for the image above – what would be the example of a good and a bad alt-tag for this illustration?

Marques Coleman is a blog writer at TrustMyPaper, a research writing service. He specializes in marketing and copywriting. Moreover, he is an avid traveler and always tries to learn something new.

link building strategy

Link Building Strategy: Good Backlinks Vs Bad Backlinks

By SEO7 Comments

Link Building Strategy: Good Backlinks Vs Bad Backlinks

There is much discussion when it comes to link building strategy. Many SEO experts have their own opinions as to how integral a link building strategy really is to the ideal SEO strategy, as well as what sort of attributes a link would need for it to be considered a good backlink. Ultimately there is no one way or one set formula to use when assessing the quality of a backlink. Unfortunately, not every link was created equal. However, there are a few things to look out for. At the end of the day the quality of a link always really hinges on two main factors, Authority and Relevance.

what makes a good link?

But before we even get stuck into all this just remember one thing. For any link to even be in the running to be considered, it has to have been indexed. If any links haven’t been indexed or worse your website is deindexed, well then that is a problem that needs to be resolved immediately. Keep in mind though, that if your website or any new page is less than 6 months old then that may be the case why it has not been indexed yet, so there is no need to panic just yet if this is the case.

So, the one main thing to note here is that any link that hasn’t been indexed is by default a bad link.

There is a lot more to this and it does get a tad more complex, but theoretically any link that has been indexed should pass some sort of link juice. And this link juice is what you are looking to build.

Cheeky Little Tip #1: If you want to check whether a link is indexed or not, just put the link url into Google. Does it come up first? Or like relatively first?

Okay, so now that you know that all link needs to be indexed and you know the simplest way to check if a link has been indexed, we can go ahead and get into a little bit more detail.

This is now where Authority and Relevance come in to play.


Now to start with let’s look at Authority. Authority comes in a few different forms. It depends whether you are looing at AHREFs Domain Rating (DR) or the number or referring domains. I tend to just go with DR. Your websites Authority is based on a few factors but by far the biggest one is the number of links it has linking back to it.

Probably the best method for calculating Authority is by looking at :

  1. The number of backlinks to website (DR)
  2.  The number of backlinks to the specific page (UR)

One of the more common questions that you often hear is:

“If a link does not have a particularly high DR, would it be considered a bad link?”

This isn’t always going to be the case, because you could have a considerable number of links going to a specific page only, which would increase the UR score.

This is where PBN’s come in. One of the main reasons for this is because of PBN’s! What’s a PBN? Well it stands for private blog network. I thought they were bad? Well they are, but not all of them. But a lot of them. To be fair the majority of them are just these spammy websites with poor content that’s probably been duplicated, and they all send links to each other. It used to work very well for gaming Google SEO back in the day. But Google got wise to it and now they have cracked down on all that carry on. But is there any use for a PBN? Well you can find less spammy looking ones and they can be used for a few things.

Naturally a lot of links pointing to a specific page, perhaps even an internal page, would signal to Google that this link is of some importance. This is what will build a pages UR score. If you then link that page to your website, it now passes that link juice to you. This is where PBN’s come in. You can get a high amount of cost-effective links and point them to a guest post that is linking to you. This increases that links UR and in turn passes that on to your website. This is why you can’t rely solely on DR when it comes to determining the quality of a link, a website with a strong UR will pass link juice also

This doesn’t mean that you should ignore DR or that it’s not important. DR is still one of the most important metrics, this is because it gives the quickest insight into a website’s authority. But the main thing to note here is that by building several links to a page with high DR, you will increase its UR making it an even stronger link.

Let’s look at the example below:

Imagine a page with a DR 0 and a UR 0. Well it’s pretty obvious to everyone that you aren’t going to want that.

Or, how about a page with a DR 5 and a UR 5. Whilst this one is a bit better, you probably aren’t going to notice much of an impact from that either.

Now let’s just say that you had a page with a DR 60 and a UR 10. There is room to build on this pretty easily. By adding a few Tier 2 links to that page you could increase the UR to 20 maybe even 30. In doing so the overall link is now much stronger.

This would result in a lot more link juice being passed on than it would have been. Niche edits can also be a great way to boost the power of a guest post.

The other factor that we mentioned earlier was Relevance. Relevance can be seen in two forms: Domain and Page Relevance. This basically involves looking at the keywords pointing to a domain or website and the meaning behind them. This will signal how relevant they are.

It would be quite rare to come across domain level links that have high relevance. This can typically only be done within certain niched. However, it is still possible to find a page that is relevant to what you are linking to. This will pass even more link juice on to you.

Cheeky Little Tip #2: Other than these two relevance based factors there really isn’t too much else to be worrying yourself with.

I’m also generally not too concerned about the quantity of content on the page itself either. Ideally, I’d want to see a contextual link on the page and I always like to ensure the page’s content is relevant. But its most important to me that the page is relevant to my site. Also, you want to make sure that the link is “dofollow” and is also indexed, I think that goes without saying.

So, in short, the key take away is that you want to get as many links with as high a DR as possible and then you want to power them up by pointing links to that link. And if you are feeling like being cost effective you can use Tier 2 a PBN links in this way relatively risk free. Ultimately this is going to give you the results that you need. Big site DR and big page UR. It’s worth noting that messing with PBN’s is considered black hat but if you are selective and careful to consider relevance when selecting these Tier 2 links it is probably more grey hat. The link building strategy is to use a mixture of everything and to try and maintain a realistic looking link profile. A sketchy looking link profile is ultimately going to be the main signal to Google that you are trying to play the system. So just always remember to ensure that there is relevance between the source and the target. For instance, you shouldn’t have a link about flowers, linking to your pet site. There is no relevance. Unless maybe it was to do with pet allergies or something but that’s an exception to the rule really. The odd one or two of these wont effect anything, especially if you have been maintaining a realistic link profile.

The sum up – 4 things you need to keep in mind when hunting for those good quality links:

  • The link must be indexed.
  • You need to get a dofollow.
  • The link should have a good authority, DR30+.
  • The link needs to be relevant from source to target.

Don’t worry if this all seems complicated. It can be at first, but once you get it, you get it. Hopefully by analysing your own site and taking a look at the links you have, you will begin to learn what types of links are good and which are bad. And if you just don’t have the time for all of that carry on, you could always just give us a call. We would be happy to help you put the perfect link building strategy in place.

blog commenting for SEO

Blog Commenting For SEO, Is It That Vital?

By SEO71 Comments

Blog Commenting For SEO, Is It That Vital?

There’s no surprise that blog commenting plays an important role in any blogging or SEO strategy. They can provide backlinks to your website and can also drive actual traffic to your website too. By utilising an effective blog commenting strategy you will really begin to notice a natural increase in your backlink metrics. If you’re looking to find out more information on blog commenting and how you can harness it as an SEO tool then you have come to the right place.

blog commenting for SEO

So What is Blog Commenting?

Blog commenting can be seen as the relationship between bloggers and their blog readers. It can also be an amazing way of exchanging ideas and thoughts, offering additional relevant content, or even just giving a particular opinion or perspective for a particular topic or post. Blog comments certainly creates a more social and community based feel which tends to attract additional traffic. Blog commenting is ultimately an action that is taken by the blogs audience or visitors. Some blog readers would leave a comment on a particular blog post typically in the form of a question, if there was something they wanted to ask or if they required clarification on any points . Others may leave comments that show support for the blogger or show their appreciation for the content that they are reading.


Why Is Blog Commenting For SEO That Important?

Comments on blogs posts are like petrol to an engine. Through the SEO tactic of blog commenting, you can improve your SEO whilst also sharing knowledge. Blog commenting can not only be great for driving traffic to your website but it can also be rather useful for driving relevant traffic to particular blog posts on your own site. At the end of the day comments create a conversation, the more you converse the more of a relationship that is built between the user and the author. The stronger your relationships the greater your popularity will become. But also remember it’s not all about popularity and relationship building. Blog commenting for SEO can also get you a lot of backlinks and a healthy boost in website traffic.


Have You Ever heard about Blog commenting systems?

The internet is just one massive hub of all information. You can find the answers to the why’s, what’s and the when’s of the world. Blog commenting can also be used as a great way to share new ideas , knowledge and experiences. One of the best features of web 2.0 websites must be user interaction with the site and the web in general. Blog commenting system can be viewed as a system that allows users and reader to leave comments on blog posts. The majority of modern content management systems (CMS) like WordPress, Blogger or TypePad provide the foundation for blogs, and blog commenting provides a fundamental aspect of the foundations of SEO for a website.


Blog Commenting For SEO & Why You Need It?

There are so many different reasons for you to get involved with blog commenting if you are looking to improve your SEO and drive additional traffic to your website. From an SEO perspective, blog commenting can be a simple and effective way of building backlinks, and for increasing your page authority, but it can also be a great way to show your knowledge and can also drive relevant traffic back to your website. Blog commenting really can play a key role in attracting traffic. It can also be used to create stronger relationships with your audience.

As I have already noted on several occasions blog commenting is conducted ultimately to generate new backlinks and to gain more traffic. We will now discuss each of these in more detail.

  • Backlinks :

    This is probably the number one reason that you should be engaging in blog commenting. If you think that your website is just not ranking like it should be an your not getting the online attention that you deserve the likely cause of this a low authority with search engines. Every time you comment on someone else’s blog posts you are creating a backlink for your website which can indirectly help you to get more traffic.

  • Traffic :

    Generally anyone who is commenting on a blog will typically tend to leave a backlink. This is a pretty good indication that this tactic can be useful for driving new additional traffic. Just make sure that you aren’t just picking random unrelated blogs to comment on otherwise it is probably unlikely to serve you to well. Comments need to be relevant to the content and the content needs to be relevant to your website.

  • Build Relationships : One of the best ways that you can create relationships is ultimately through Blog Commenting. Initially at the start building relationships might take a bit more time but once you get going and start doing it more regularly, you will start to notice a difference. Moreover, you will slowly begin to build relationships with different bloggers and site administrators.
  • Brand Recognition :

    Whether you are creating a blog post, or commenting on one, you should always stick to your niche so that you are driving relevant traffic to your website. Even if you aren’t getting comments on your blogs at the start it still creates an impression and perhaps that may lead to future engagements or even a conversion. At the end of the day that’s why you are trying to drive traffic in the first place.


 How Do You Do Blog Commenting For SEO?

It is rather simple and really not that difficult of a tactic to implement. All you have to do is post a comment underneath a blog post. The main thing to keep in mind here is that whatever you decide to post and where you decide to post needs to be relevant and actually make sense in relation to what you are trying to achieve or where you are trying to position yourself. Ideally it should draw some conclusion or offer some value. You don’t always have to be positive and you can disagree if you wish. You just need to think about how and when you want to take this sort of stance in a blog comment. It’s a good idea to create a list of different websites that are in your niche where you can find industry news and relevant blog posts to engage with.

And just remember you don’t need to worry too much about it. As long as you are creating links through relevant content that provides value to the blogs you are posting them on then you should be absolutely fine.

In Conclusion

When it comes to blog commenting for SEO it is a pretty essential practice if you are looking for your blog to stand out and begin to get noticed. However, without a solid strategy blog commenting is unlikely to be as effective as its potential. It can be a useful tactic to give your SEO a strategy a boost and it is a good way of building relationships with other blog writers. Blog commenting can be an amazingly easy way to grow your network so why not give it a go?

rank higher

How To Rank Higher On Google For A Keyword

By SEOOne Comment

How To Rank Higher On Google For A Keyword

Are you wondering how to rank higher on Google, is there a particular keyword that you’re trying to rank for? Is there a certain search term that you would just love to see your website appearing on the first page of Google for? Well it’s not necessarily that easy to do unless you’re like Wikipedia. But the good news is that it’s not impossible – I’ve done it.

The process of ranking a website to get it to appear in organic search for a particular keyword does follow a bit of a formula. Now this formula won’t yield the same results 100% of the time, and if your website is new and you are going after highly competitive search terms, well then, it’s going to be that bit tougher to get the results quickly. However, if you invest more long term into your content marketing and SEO strategy you will start to get things moving in the right direction for sure. You can increase SERP’s and in turn your traffic.

In this article we will detail 10 steps to rank higher on Google for a keyword

Step 1: Correct Foundations

This could probably be considered as more of a pre-step opposed to the first step. Before there is any chance of getting a website to rank higher on Google for any keyword its necessary to get a few basic things in place first.

An Authoritative Website

This is determined by Google’s algorithm and it is affected by a number of different factors. Everything from the age of your website, to the amount of content you have, the engagement that your page gets, the quantity and quality of back links to your website, even the number of social signals. If you want to find out more technical information on the best practices a good place to start would be Google’s Webmaster Guidelines.

An Existing Network To Distribute Content

If you already have an existing network to share the new content that you create, it means you can give it a quick boost and get it a bit more traffic straight of the bat which is going to help you rank quicker. It also could help you to get some links back to specific pieces of content as some of your network may share your articles more freely once you begin to develop a relationship with them.

Just remember that it really is the story of the tortoise and the hare when it comes to building an authoritative website that ranks well. You really just want to do things right from the start so that you don’t end up having to do them again or worse get your website penalised for some questionable tactics that got you some quick wins early on. Steady growth from white hat tactics is really the only advisable way to go.

Step 2: Do Search Term Research

We call them search terms now because they aren’t just single words anymore. Gone are the days that you can just rank for a single word. Well you can but it’s pretty unlikely. Plus no one searches like that anyway. Typically, they use questions or phrases and luckily for use these longer tail search terms are typically less competitive as they are a bit more niche. But just because they are low in competition doesn’t mean that they are low in traffic. That’s why it’s so important to use a keyword tool to check search volumes for keywords you have thought of and then also to suggest others that you may not have. It’s always good to be able to check the competition and the search volume for your keywords before you go creating content targeting them, that way you can prioritise certain ones and also decided the word count that you are going to go for. Main things to look for when choosing a keyword:


You want good volume. But not too much of it.

As a general rule you don’t really want to be shooting for keywords that have a low search volume. Especially if there is a similar search term that has a lot more search volume. For instance, if there is double the number of monthly searches for _____ _____ jobs versus _____ _____ careers. It obviously makes more sense to go with the keyword that has the highest search volume. This is true except when the keyword with the higher search volume is also twice as competitive and as such is not really worth your time until you have a more authoritative website. At the end of the day you aren’t going to rank for the search term airline unless you are actually an airline.

rank higher on google

Select a search term that is relevant to your business model

You are going to be way more likely to be successful in ranking your website for a keyword if it’s actually relevant to your business or the content on your website. You are also going to be way more likely to generate an actual return on your efforts. A website ranking for a keyword, and then sending traffic based on that keyword is only really of any value if it’s driving leads or sales. For instance, a party planner could target the search term how to cook for a party. That would make sense, however, how to cook rice is probably just lacking the relevancy required to bring anyone who is planning a party. Although it is fair to say that the more keywords you rank on the first page, the stronger your website will be, even if they are not necessarily relevant to your business. But generally, if you’re going to be putting all this effort into creating content, it’s probably just better to try and rank for keywords that will actually help to drive actual business.

It’s also a good practice at this stage to make a list of close variations for your main keywords that you are targeting. You can use them to optimise content later on so that the same pieces of content can rank for these variations also.

Step 3: Scope Out Your Competition

Once you have finally picked a keyword that you are going to go for, run it through a search on Google and see what articles come up for it already. Have a look at the competition and see what they are doing. There are a few things to pay special attention to:

Domains and URLs

How many of these are exact match domains? And does every top 10 URL have the search term in it?

The Titles

Check to see if the title tags include the search term as well

The Content Type

What content is ranking? Are they long form articles? Are they product pages? Are they videos?

Size The Businesses

How big are the businesses that are ranking? Are they small businesses or are they large multinational brands? Or worse are they big online media publishers?

How Authoritative Is The Competition?

There’s a variety of different ways to check the age of a site, as well as to check its DA or DR and also the number of backlinks and referring domains that it has. When you put this data side by side with the same metrics from your website, it should give you a pretty accurate picture of where you stand in relation to them. From this you can tell how strong your plays will need to be in order to win.

You Should Constantly Be Finding New Ways To Differentiate Yourself.

If you have any hopes of beating your competition you will need to be doing at least as much as them. But realistically if they have the advantage you will need to be doing more than they are and ultimately doing it better.

Step 4: Think About Search Intent

When it comes to search engine marketing (SEM) intent is essentially what we are guessing that the person searching for is actually looking for based on their search query. The more specific that you can get with your keywords and think longtail keywords here, the easier it is going to be to work out the search intent and ultimately its going to make it easier for you to provide those searchers with what it is that they are looking for. Take a look at the following list of search terms and see how much easier it is to work out the search intent as you work your way down and get much more granular with the search terms.

  • glasses
  • sunglasses
  • discount sunglasses
  • discount sunglasses frames
  • discount sunglasses frames for men

What you need to do is ask yourself what type of content is going to best serve this keyword? In the example above it would clearly be a selection of men’s sunglasses on sale. With the first search term you wouldn’t even know if the person was looking for drinking glasses. Even the second search term’s intent might be to find images of sunglasses. There is no real clear intent to purchase. Generally, if your business is ecommerce your will want to rank for search terms that have a commercial intent.

According to the founders of Google the most perfect search engine would only ever give you one result. And that’s the result that you want to be striving to be, the one that totally satisfies the searcher’s needs so that they don’t have to bounce straight back to the search results to look for a better, richer more fulfilling piece of content.

Step 5: Plan the Content

Now is the time for you to plan and conceptualise the content that you are going to create in order to rank higher on google for a certain keyword. There are a ton of different ways to go about ranking a piece of content for a keyword. These pieces of content include but are not limited to:

  • An article
  • A long form blog post
  • A detailed product page
  • An index or directory of links
  • A downloadable authoritative guide
  • Infographic
  • Video or Animation

How long is it going to take to make this content rank higher on google? Who should actually be making it? Should you so it in-house or outsource it? Do you have the resources? Do you have the budget that’s required? It’s easy to get overwhelmed. But it really doesn’t matter the size of your budget, everyone has the ability to write a blog post. Granted making infographics and video content will need more resources potentially ones you will need to outsource. Sometimes one of the better ways is to create something useful that answers a search query, like some sort of tool. For instance, a mortgage calculator. Obviously, something like this would require a bit of custom WordPress development but you wouldn’t believe how effective it could be for driving new traffic and in turn new leads.

Step 6: Execution

This is where you really start sucking diesel. It’s time to execute the plan you have been working on. Again, this is not the time to start rushing any of these steps and you really shouldn’t be rushing this one either. The main aim of a search engine is to find rally high quality content that is in line with what the searcher is actually looking for. The search engines aren’t looking for keyword stuffed spammy pages that are rammed with ads and that are only designed to benefit the site owner. When it comes to organic SEO you really have to earn the traffic. It’s important that you always put your audience and the quality of your content first if you want to see a sustained growth in traffic.

rank higher

Step 7: Optimize Your Content Base On Your Keyword

Realistically it would be best for steps 6 and 7 to be combined. It makes more sense to optimise your content when you are creating it or at least in the final stages or writing it. Rather than going back at the very end when it’s all done to shoehorn some keywords in. This again is where that list of variant keywords you made in step 2 comes in pretty handy. You want to try and include those keywords in your content as much as you can. But don’t be some sort of crazed keyword spam bot. Always put user experience first where possible. There is always a load of different places that go somewhat unnoticed where you can add your search terms. And we are not talking about using white text on a white background or anything questionable that would violate Google’s guidelines. We are talking image file names and alt image tags and descriptions and various places that your users won’t see but can still count for increasing the keywords that your website will rank for.

If you would like to check out a complete list of on-page SEO optimisation factors take a look at SEOmoz’s guide to the “perfect” page. You can also have a look at Wikipedia as their pages usually have some exemplar on-page optimisation.

Before you go ahead and pop that publish button it can sometimes be worth having a quick look over your keyword research again. Sometimes your content can evolve a bit as you are creating it and you just want to check that the content you have produced is still aligned with the keywords that you want to rank for and the intent those search queries likely have.

Step 8: Hit Publish

It’s that time! You can now go ahead and send your content out into the big bad world. You may want to think about scheduling this step depending on what your content is. If your content is evergreen than you don’t need to worry so much about this. But it could be important if your content is somehow tied a news story that may break soon or an event that is coming up. There may also be a requirement to coordinate stuff with a PR department, for instance if it was content relating to a new product release.

rank higher on google

Step 9: Promote Your Post

This is a huge step that is quite often forgotten and it can have an impact on how you rank higher on Google. The second you publish your post you should be promoting it in any way that you can. For big and original pieces of content you could go ahead and do a bit of media outreach prior to the content going live. The aim of this game is to get as many eyeballs looking at your content as you can, before it even has the time to rank for any search terms.


Share content on your social accounts

Instagram, Facebook, Twitter, LinkedIn you name it you should share it on their. If you have an account on it well then you should be sharing it there. You can even share it on your personal accounts to. Whatever you have. If you have written some quality content, then you should want to share it.


Use social buttons to increase shares of your content

You want to make it as physically easy as possible for your readers to share your content. There’s the old saying if you don’t ask. So, the easiest way to do this is with some simple share buttons. While we’re on the topic it would be great if you could go ahead and give this post a share. All the links are always appreciated.


Build links into the content

Google likes to see links. To your site and from your site, they just love seeing links because that is pretty much how their search engine works. It helps to show that you are contributing and doing your part. So, go ahead and share some links. But just make sure that they are high quality. You don’t want to be giving links to any spammy looking sites that might reflect badly on the quality of your site, particularly in the eyes of Google’s crawl bots. If you want to rank higher on Google you need to increase your reputation with them in any way possible.

Step 10: Analyze Your Efforts

You are nearly done! It’s the last step. When you think of the internet you need to think of it as a living and ever changing medium, and what that means is that it is never too late to improve the optimisation of your content. You can take a look at your keyword ranking either manually or with a rank checking tool. You can also use Google analytics to see what keywords are bringing traffic to what landing pages. Sometimes they aren’t the same ones that you were initially targeting. If after 6 weeks or so you have not started to rank higher on google for the keywords you had intended that content to rank for, then that means you have some more work to do. You will need to go back over your content and ensure that it is actually optimised correctly for that search term, that the content is of high quality and that the page is actually visible to the search. It could always just be that the keyword you originally were going for was just too competitive in relation to the strength of your site and as such you may need to reduce your expectations for now. Go after the less competitive keywords until you have built up a higher level of authority.

And that’s pretty much it! How easy was all that? This is basically a step by step guide that has been used over and over to rank higher on Google for a load of keywords for us and for many others as well. It doesn’t matter what niche your business is. You can use this process to begin to rank higher on google for a keyword too.

How many backlinks per month

How Many Backlinks Per Month Should I Be Adding?

By SEO5 Comments

Before we get into why you came here, how many backlinks per month? I think it’s important to point out at this stage, that whilst backlinks are a very big factor in your websites ranking, they are not the only factor. The content on your website is as equally important in helping you climb up those Google rankings.

What counts as a good link?

First off let’s start by talking about what actually constitutes a good link. Ultimately you want them to look natural. That means you don’t want them to be too rich in anchor text, you ideally want them to come from authoritative sites that don’t look spammy or like you have just bought a load of spammy links and lastly you want them to be relevant to your business. It wouldn’t seem very natural for a bunch of gambling blogs to be linking to your hair dresser,,, unless maybe there are some good odds on someone’s new hairstyle

Let’s face I, this isn’t new information and it really just comes down to common sense. If you think it looks bad, it’s probably bad. If you are judging the link, then it’s likely certain search engines would too.

However. what about your link-building velocity? How many backlinks per month should you be building and how quickly are you meant to be building them? No need to panic I’m going to walk you through both of these questions over this article.

how many backlinks per month

So, what’s the magic number, how many backlinks per month should you be building?

You want as many backlinks to your website as possible, right? Well unfortunately like mustard on a hot dog this is just one of those cases where more isn’t always better

It doesn’t matter how many links any body else has or tells you that you need, it’s not about the quantity. The only thing you need to concern yourself with is the quality of the link. A link coming from a site like JOE, assuming its coming from a relevant section, is going to have a lot more weight to it than 5 links from some random mom blogs with a low domain rating. Essentially you need to try and build as many high-quality backlinks as you can. Even better if they are linking to internal pages on your website versus the homepage.

What’s so important about linking to the internal pages? Well generally it is easier to build links to the internal pages rather than the homepage. Have a think about it. Would you rather link from your website to someone else’s informative article that’s published on an internal page or to someone’s homepage of their business that is most likely selling something? The answer is the internal page. It’s always the internal page.

Using this tactic is going to make it hard to compete on a numbers basis alone, but it is going to give you a lot more authoritative links to your website which is definitely going to assist with outranking your competition.

At what speed should you ideally be building links to your website?

how many links per month

Providing that all the links you are building are quality links that aren’t spammy, you generally will not need to be stressing about the velocity of your link building activity. Even if you end up building a load of links really quickly you are going to be fine. However, what I have heard being reported before is that with new sites or websites with less than 100 links being penalised for increasing their links to quickly. For instance, if you built 500 links in the first month to a brand-new website or to an existing website with a low amount of links, then you could very well notice your website rankings temporarily dropping.

It wont last long they will eventually increase to a higher position than that of their original ranking. But generally, link building too fast can seem a bit unnatural. You want it to be as natural looking as possible, I don’t know how Google’s algorithm works with link velocity, but this is just what I try to go by.
So, what I would look to do with a brand-new website or a relatively link-less old website is build 10 to 15 new inbound links in the first month. Then over the next months you can start to increase it up.

I would go for something like:

Month 1 – build 10 inbound links (to your homepage)

Month 2 – build 15 inbound links (a mix between homepage and internal page links)

Month 3 – build 30 inbound links (mix it up again)

Month 4 – build 40 inbound links (just internal pages)

Month 5 – build 40 or more links a month (just internal pages again)

Month 6 – build all the high-quality links you can (still only internal pages)

During the initial months the aim is to build links to both your homepage and your internal pages, however later on you want to move your focus entirely towards your internal pages. You want to do this because it looks more natural to have most of your links pointing to the internal pages. As we’ve previously mentioned people are less inclined to link to website homepages and as such you need to tailor your link building behaviour to what ever seems the most natural.

The above outline is really only concerned with new websites or old website where no work has been done really to date. If you happen to be in possession of an old website that has over 100 inbound links, you essentially can build as many quality links as you want every month. It’s going to be pretty hard for you to build over 50 links a month anyway.

It doesn’t just take a lot of time to increase your link building, it’s going to be pretty hard to get more than 50 new links every month, unless you have published a piece of content that’s gone viral or you are buying links, which can be a dangerous game if you don’t know what you’re doing.

If I Build Too Many Links Too Fast What Could Happen?

If you end up running into this issue, I wouldn’t worry too much about it. It’s really unlikely that you’re going to get slapped with a Penguin penalty, that is so long as all the links you have been building are of a high quality, they’re relevant and aren’t rich in anchor text.

Worst case scenario your search traffic might plateau for a couple of months, they could even drop a smidge, but eventually you’ll see a nice quick increase in your search traffic. If you don’t get this quick increase in the traffic to your website it could mean that some of the links you have been building weren’t as high quality as you had thought, it could also mean that your content is thin. If it isn’t one of those issues, then you are going to have to add more content. That means adding more pages and writing more long form posts. You also need to look at how you are cross linking internal pages on your website. It can sometimes be a bit of work, but these are relatively easy fixes that are going to lead to an increase in website traffic. Just remember not to panic if you don’t see it shooting up straight away, it can take a bit of time.

It doesn’t matter what quality your links are, it’s still can take anywhere from three to six months for you to see any good results for your hard work. So even if you are putting in all this time into building those links, just make sure not to stop just because you aren’t seeing any big results in the first two to three months.


If you begin link building with the method above, you will probably start to see your website rank for more of the long tail terms. After a period of time and if you increase the amount of content you are publishing, you will also start to rank for head terms. Realistically most of your traffic will be generated from three to four-word search terms.

When building links to grow your website traffic, always remember that the most efficient way of building links is with content marketing. If you create quality content that contains genuinely useful information, rather than having to go around grovelling for links, you can greatly increase the chances of people linking to and just generally sharing your content.