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What are the Main Functions that Email Newsletters Perform for your Business?

By Online MarketingNo Comments

Does your business have a newsletter email system? If not, then it is high time you should get one right away! The email newsletter system of your company should be backed with strong strategy and email marketing campaigns to ensure better ROI.

A newsletter is more like a tool that is essential for small, medium, and large enterprises or brands to share adequate information with the customers. The subscribers and leads of the brand need to receive the information emails to stay up to date.

Newsletters allow the brands to share engaging content, drive traffic and promote sales over your website. The email campaigns are measurable and intend to help you track the progress and make certain meaningful adjustments to lead you to more revenue generation.

In this article, you will get an idea of how email newsletters perform for diverse businesses. With the idea of their main functions, you will eventually be able to better utilize the potential.

1. Build a Personal Rapport

The newsletters are mostly written in a way that seems personalized for the customers. If your audience connects with your brand and feels like you care for them, your newsletters will surely help you convert the lead into sales. The client or customer should read the newsletter and feel a personal bond with your brand. The last story of every newsletter should be a phrase or a personal message from the owner of the brand to the customer.

Hence, this is what builds a positive rapport between customer and brand. You need the best tools to customize the newsletters to make them personalized. This service or tool has the potential to help you out in designing and creating personalized email newsletters for your targeted audience.

2. Keep the Brand Presence Intact

The newsletters are supposedly sent to the customers over a periodic time interval. In some cases, the brands also send one newsletter daily! It totally depends upon how the brand is carrying out a reputation in the market! When you intend to send newsletters to your customers on a weekly basis, you can be sure that your target audience is keeping your brand name in their minds.

For most small businesses, it is a big problem that the new customers often forget their name, logo, and identity over time. But with email newsletters, the customers will most likely remember your brand’s name, logo, and identity for a longer time span. And eventually, the leads will convert into sales!

3. Improves Customers’ Loyalty to Brands

Email newsletters that replicate a personal touch and are interesting to read out for customers often result in increasing the likelihood of the brand. The customers tend to show their loyalty to your brand by taking time to explore more about the connected links within your newsletters. If they are your existing customers, then an interesting newsletter can help you retain that customer to buy from you again.

The loyalty of customers to brands is truly important, and reaching out to them is the key to attain it. Hence, email marketing is an ideal move for the same. You also need to get an idea about proficient tools to implement email marketing for your business. 

4. Improve Traffic to Web Page or Website

If you have some new product launches lined up and want your customers to check and buy them on the launch date, then newsletters can be the best tools to bring it to their attention. Prepare a newsletter with interesting content and product information within it. Now, give the direct link to the product or service page. Schedule the newsletters a little before the actual launch time, and mention the exact timing in the newsletter as well.

You will eventually be directing a lot of traffic to your website or web page. As a result, you are increasing your sales and revenue count with the ideology of email marketing. There is more to learn about the internet and its usage for improving business outcomes. Everyone needs an ideal resource to get that prominent and knowledgeable information to thrive. There are many ways to drive traffic to your website, but an email newsletter is still the best option.

5. Newsletters are Recalled Over General Emails

Newsletters give an opportunity to brands to add funny jokes and elements to them. As a result, the customers or audience finds it funny to bookmark and store for future call-backs. A positive word of mouth begins from such initiatives. If your newsletter is worth reading to friends and family, the customers will do that.

For instance, you can make some notable and obvious mistakes in your newsletter to draw the attention of the customers. They will surely point it out and show it to people around them. Hence, your brand got the exposure it needed. Now, not just one person viewed your newsletter, but everyone around him/her did. At some point in time, when they hear about the brand or see your website, they will recall the newsletter!

Conclusion

These are a few of the major functions that an email newsletter offers for a brand’s growth. You need to keep in mind that businesses will not grow without customer satisfaction. And to reach out to customers on a positive note, it is important for you to follow rightful marketing measures. Email marketing with newsletters is one such solution that has given productive hikes to numerous businesses.

If you are a start-up brand, then it becomes even more important to add a newsletter subscription form to your website. Once you have a few leads or prospects subscribed to the newsletter service, carry on with the progressive marketing job. Not all the newsletters will convert into sales, but it just needs one right email to flood your website with orders and traffic. So, keep up with your marketing measures.

Web Design And Web Development

The importance of a multichannel approach for business development, including email newsletters!

By Online MarketingNo Comments

Today it is difficult to run a business without significant marketing strategies such as social media platforms and tools such as email newsletters. In this age of the internet, using traffic channels for marketing is so huge, and any business that does not implement it is missing a lot of opportunities.

When marketing, it is important to explore all the available channels, and that brings us to what this article seeks to achieve: To tell you the reasons why it is important to use all traffic channels such as blogging, social media, email newsletters, and video to develop your business.

Improve Brand Awareness

One of the most effective ways to develop your business is through social media channels. You can create content and increase your business visibility. Using all the available social media strategies will improve your brand because you will be interacting with a wide audience of potential customers.

The best way to get started on social media is to create profiles for your business and start engaging with other people. You can also reach out to business partners, employees, or sponsors to share or like your business page. Based on the social media industry report of 2017, over 60% of businesses use social media to grow traffic, and as a business person, this is something worth trying.

Having people engaging with your content will enhance your brand awareness and build your business a good reputation.

Every post you share on social media will be shared with a new network of individuals that can eventually convert to potential customers. To be successful with social media in developing your business, you can invest a few hours every week, as this will greatly increase the exposure and generate traffic for your business.

Good Conversion Rates

A business with high visibility is most likely to gain more conversion. Each image, blog post, video, or even comment you share can direct viewers to your website and increase the traffic that your business needs.

Email marketing is one of the ways you can use it to reach out to your potential customers. It is quite a different method compared to social media or other traffic channels since you are able to target people with personalized messages bearing descriptions of your products and the benefits they will give them.

Success in generating traffic or reaching out to customers with email relies on the kind of email service you use . There are several email services ActiveCampaign is one of them, all you need is to find the most suited one. You can find out about one of these services on this website, and see how it can give you an opportunity to get in front of a large audience, make an impression and stay connected to potential customers within a short time. Your business is more likely to be remembered when a visitor needs your products or services if you make a good first impression.

More Inbound Traffic

Marketing your business with all traffic channels will help your customers to go beyond inbound traffic. People who are familiar with your brand are most likely going to search for keywords that you are ranking for. Therefore, without utilizing blogs, social media platforms, or other strategies, you will have a hard time trying to reach anyone who is not in your loyal customers’ circle. Different people have different ways of thinking and needs, which is why you need to use all traffic channels as much as possible to allow costumes to organically find your business. For example, someone younger in the demographic of customers will search keywords in all social platforms while someone older will most likely search for a particular keyword on just a particular blog, a website, or a social media platform.

Help you stand out more

It goes without saying that the whole essence of marketing in business is to stand out more than your competitors. Your success relies on effective branding that can attract a huge customer base. Your products and services need to be represented well especially for first-time customers. For example, logos are important symbols you can use to best describe your business to people. So it is crucial to find affordable but great quality logo designs services to help create an impression that will go a long way in helping develop your business.

Improve Search Engine Rankings

As much as posting content on social media, blogs, or sending them through email newsletters may get your business some traffic, you need to apply more effort to achieve significant success. Search engine optimization is also crucial for acquiring higher page rankings and eventually obtaining the much-needed traffic for your business website or blog. Most traffic channels will help you improve search engine rankings. Your traffic will be revolutionized if you are able to rank in the top positions of keywords. You will also continue to generate even more traffic and positive results as time goes by. To do well in search engines, create content that incorporates your targeted keywords, you will give yourself the best chance of gaining a higher ranking through social media, for example.

Contents like infographics, case studies, blogs, and business information will make your business profile to be trustworthy or intriguing. The moment you start posting quality content, a community where followers comment or share your content, will build up. Furthermore, you will start getting more chances before industry influencers or customers will refer other people to your business using links hence increasing search rankings.

Better Customer Satisfaction

Another importance of using all traffic generating channels to develop your business is to create a communication network and give your business a voice. Making a voice for your business on all platforms including email and blogs is important in humanizing it.

Most customers appreciate the fact that when they comment on your website or respond to newsletters, they will get personalized responses rather than automated texts. Also, as a business, being in acknowledging each comment from people is an indication that you are paying attention to your traffic’s needs to offer the best experience.

AR Toys

4 Key Principles That Make B2B Marketing Unique

By Online MarketingNo Comments

During the past 30 years, B2B marketing has grown as a field in its own right, and differences in marketing practice have been underlined.

What Is B2B Marketing?

Marketing a product or service to another business, or “business-to-business” marketing, encompasses all of the procedures and activities involved in bringing a product to market. B2B marketing is aimed at other companies rather than end users. Therefore, business-to-consumer marketing is known as B2C marketing.

Accomplishing successful advertising is challenging. B2B marketing is merely a subset of marketing. What sets this form of advertising apart from others is its specific audience. Marketers have a lot to think about when designing a marketing plan, including creative requirements, financial constraints, and channel selection.

However, the people being marketed to are the most critical factor in determining how successful your campaign will be. Ineffective marketing and advertising are the results of not knowing your ideal customer. It’s as if you weren’t trying to advertise anything at all.

Business-to-business marketing is quite different from consumer-oriented marketing. However, there is a big difference between marketing to consumers and marketing to enterprises. There are businesses that focus on individual consumers, while others focus on enterprise clients.

Before proceeding, you should learn about Digital Marketing Platform at Saasdiscovery.com which provides various IT services to websites. Now let’s learn about 4 key principles that make B2B marketing unique

1.    B2B Markets Have a More Complex Decision-Making Unit

One key difference between B2C and B2B markets is the sophistication of the decision-making process in the latter.

The vast majority of families are relatively small, with only immediate family members involved in making decisions like clothing and groceries. Business-to-business (B2B) markets feature a potentially incredibly intricate decision-making unit (DMU).

The office intern may be in charge of placing orders for low-value, low-risk items like paper clips. A massive group of people may deliberate for a long time before deciding on purchasing a new facility if it is deemed strategically crucial to the company.

Specialists come and go to offer their unique contributions. Of course, over time, people leave the firm or change positions considerably more frequently than they change family units, so the DMU at any given time is generally transient.

Because of this intricacy and volatility, B2B markets are becoming increasingly important. Audiences for business-to-business communications are fluid, consisting of ever-evolving groups of persons with diverse needs and priorities. Consumers always look for the best possible price. The goal of production managers should be to maximize output. Executives in charge of health and safety prioritize a low-risk environment. And those are only the bare minimum requirements! Participants in the DMU will make choices based on their own unique experiences, which may lead to unexpected differences in the items and vendors chosen.

2.    B2B Buyers Have Different Rational and Emotional Needs

The claim that B2B purchasers are more “rational” than consumers is possibly contentious, but it nonetheless rings true. While most of us don’t exactly leave our feelings at the door when we head into the office, we do our best to keep them under wraps and out of the earshot of our coworkers.

How likely is it that an individual who spends $3,000 on a leather jacket that is inferior to the $200 option at the store next door will make a similarly poor choice regarding career attire? Would the same person who spends $1,000 on a season ticket to a football team that was just relegated and annoyed them every Saturday, or $6.50 on a pack of cigarettes that keeps them from going into public buildings and puts them at risk of severe disease, go ahead and spend $1,000 on a computer that constantly irritates them, or spend $10,000 on an asbestos roof that endangers their health and the health of their coworkers?

We are significantly more prone to whims, excesses, recklessness, and showing off as consumers since we are less informed, less accountable to others, and in a position of power. As a result, we frequently make acquisition choices that seem ridiculous to a business-to-business buyer who needs to turn a monthly profit.

Less frequently consider the product’s return on investment as consumers (return on investment). When shopping, we prioritize wants over needs.

3.    Personal Relationships Are More Important In B2B Markets

The value of the personal relationship is a critical differentiating factor in business-to-business industries. Many B2B companies enjoy the loyalty of long-term clients. The B2B vendor has an easy time maintaining communication with the few loyal customers they have. Both sales and technical staff pay regular visits to clients. Everyone knows each other by their first names. As time goes on, we grow closer as people and as a community.

Emerging markets like China and Russia place a premium on personal connections because they lack a tradition of free information, have experienced quality issues with local suppliers in the past, and have little basis for determining the legitimacy of a product’s origins other than the customer’s trust in the salesperson.

It’s also worth noting that the idea of tailored engagements in 2022 and beyond isn’t limited to in-person or over-the-phone communication because of technological advancements. Our research shows that 29% of B2B decision-makers use messaging apps like WhatsApp and Facebook Messenger weekly for work-related objectives. WhatsApp is the most popular corporate messaging app, with 54% of users, followed by Facebook Messenger with 46%. In addition, 83% of company purchasers said they felt more appreciated when communicating with companies via messaging services.

4.    8. B2B Buyers Are Longer-Term Buyers

Houses and automobiles are examples of long-term consumer purchases, yet even these are unusual occurrences. Business-to-business marketplaces are dominated by capital machines, components, and continuously utilized consumables, all good examples of long-term purchases (or at least purchases expected to be repeated over a long period).

In addition, unlike the consumer market, companies have a greater need for service back-up from the provider for the products and services they need over the long term. After-sales care for a computer network, piece of machinery, photocopier, or fleet of vehicles is typically much more involved than for a single-family home or personal automobile. Unlike consumers, businesses are more likely to require continuous knowledge and services such as delivery, implementation/installation advice, etc., when making recurring purchases (such as machine parts or office supplies).

Last but not least, businesses are more valued than individuals as long-term clients for the apparent reason that there are fewer businesses around. Retaining a business-to-business customer can have huge payoffs while losing one can have devastating effects.

Many B2B purchases are made with an eye toward the long haul, which might create supplier-switching inertia. Many businesses are reluctant to switch suppliers for fear of disruptions and other unwelcome changes that could result from making the transition. As a result, B2B customers are likelier to put up with a subpar provider than look elsewhere.

Our analysis of B2B purchasing decisions shows that for 48% of organizations, internal factors, including cost-cutting initiatives, novel product or service needs, and company expansion, are the driving force behind the hunt for a new supplier. Twenty percent of businesses cited external reasons like regulation compliance or keeping up with competitors as the primary trigger to start looking around. In comparison, sixteen percent cited previous supplier issues and another sixteen percent cited being aware of new possibilities following an approach by a new supplier.

In a Nutshell:

Buyers in the B2B sector are pickier than ever. When making purchases on their companies’ behalf, they must do it wisely. Since they are less likely to take chances, everything about the product must be perfect.

They’re knowledgeable enough to spot a shoddy deal when they see one. They have been accustomed to getting their way. They expect more service because they spend more than the average consumer. They are more inclined to see themselves as active participants in the exchange between provider and recipient than passive recipients.

Instagram Stories Ideas For Marketers

5 Instagram Stories Ideas For Marketers

By Digital, Online MarketingNo Comments

Unless you have been hiding under a pretty big rock you’ve obviously heard about Instag 5ram stories. In fact if you are a fan of the Instagram platform you probably spend at least 20 minutes a day mindlessly clicking through people’s stories. This is exactly why Instagram stories are a great way to reach your audience. Not only that but due to the nature of an Instagram story, the expectations on production quality are very low, and if anything it all adds to the authenticity of it anyway. So now that you are completly sold on Instagram Stories here is instagram stories ideas for marketers.

 

“All the experts from around the world are here and they’re telling you what’s going on and where you need to be,” said Drew Taddia.

 

Here are five Instagram Stories Ideas For Marketers, from Alex Beadon:

#1: Post content consistently. Post regularly and at a pace that works for you. Stick with a set schedule that your audience can depend on. The frequency is up to you, but it is important for people to expect regular content from you.

#2: Create a weekly series. A series gives your audience something to look forward to. Examine what could be relatable and relevant, then create your own series. For example, each Thursday share relevant news. Mix different kinds of content from photo and video to screenshots from your phone or computer in your series. Experiment and have fun!

#3: Share your expert advice. Add value with Instagram Stories by sharing advice. Keep a running list of common customer questions and answer them through a Story.

#4: Run promos. Share fun promotions on Stories that go beyond a discount. Find creative new ways customers can buy from you. Highlight customers and celebrate their wins. Share testimonials or product launches. Use Stories to create social proof or promote a hashtag.

#5: Go behind the scenes of your life and business. Pull people into your life and your brand through Instagram Stories. Behind-the-scenes Stories can be about anything, from what goes into making your product to getting to know your team. Let people peek at how your products are made or share fun facts about yourself or business.

BONUS: What might seem “boring” or “mundane” to you could be fascinating to your fans. Show some of the crazy or ridiculous stuff that your customers would never see anywhere else.  .

Online Marketing Tactics

9 Online Marketing Tactics That Actually Increase Conversions

By Online Marketing2 Comments

9 Online Marketing Tactics That Actually Increase Conversions

When it comes to online marketing tactics my philosophy has always been content is king. And this isn’t just because people have been beating that drum for the last 10 years either. We can see especially this year with googles algorithm changes where the most coveted SERPs are favouring better content that provides a genuinely useful user experience. Gone are the days of churning out predominantly useless blogs of 600 words just to show to google you’re committed to content production.

Despite this there are some good online marketing tactics that you can start using today, that will make your content better at attracting organic traffic but also at converting that traffic into sales. Here are my 9 favourite online marketing tactics. If you’re not using them, you should be.

The Hidden Coupon

Here’s one of my favourite tricks that customers on some of my websites have used a countless number of times and that is the hidden Easter egg coupon. So, the idea behind this is, when people go to your checkout and they’re met with a box that says enter your coupon code, if they don’t have a coupon code they can often get a bit turned off and decide they don’t want to buy. Sometimes these people (you know who you are) abandon their cart completely or else they go off to search around on google to find a coupon. I bet you’ve probably done the same thing right. Well since you know your customers are already googling the name of your website and the search term coupon, you can just go right ahead and create a page on your site, tej.ie/coupons (I don’t have any on this site before you go looking). Then make sure the page looks genuinely exciting, you want to get the user pumped up that they have found it. You know the drill, confetti cannons, balloons, fireworks, the whole 9 yards. Just make it a small 5% discount coupon. I’ve found that it can increase conversions really well.

online marketing tactic

Check The Price On Amazon

When you’re going to use links to affiliate products whether its on amazon or anywhere else, rather than having some big obnoxious buy it now button, or a big spammy looking ad image (you know exactly what I’m talking about). I tend to use a text link that says something like, “click here to check out the current pricing on amazon”. When you do that it just comes across way less salesy, and ultimately less spammy, and guess what? people are actually more likely to click the link just to check the price. And once they check the price, they get the cookie and if they do go ahead and make a purchase of any kind then well done you earnt the commission for it.

Abandoned Cart

One of the simplest online marketing tactics that you can use to really increase your online conversion rate is by doing something with the abandoned carts left at your checkout. Someone thought they would buy something and then at the very last minute, for whatever reason they have just gone and exited out of your site and did not return to complete the purchase. So, what I typically use for any checkouts, particularly ones that are for info products is SendOwl. It’s really worked well for any of the sites that have decided to go with it. SendOwl is a truly amazing tool with lots of functionality, one thing that it does is if somebody puts an info product in their cart and then says, naaah I‘m not feeling this anymore, I’ve changed my mind and they go to leave, which about 15% of online consumers tend to do. I don’t know why but some shoppers just love to put things in their cart and then they go and get distracted or whatever makes them decide to leave.

In this case one thing that really helps is to have an option for abandoned carts. Usually how this works is that you have gotten their email at the start of the sign-up process and then when they abandon the cart you can go ahead and send them an email. I tend to try and avoid doing it this way if possible as I don’t want to take their email at the beginning of the checkout process. I want that to be as quick and painless as possible. So, what if like me, you don’t have their email yet. Well in that case, what I would recommend doing if you are using SendOwl, the way it works is if they have something in their car and they press back to leave, they will automatically be displayed a pop up that says something like “hey would it change your mind if I gave you 20% off”. You would be amazed at how effective this truly is at increasing your conversions on online stores. Another option for abandoned carts is, if they abandon their cart, as soon as they’ve put anything in the cart you tag them with the facebook or google tracking pixel. This then allows you to show them retargeted ads, as you know that they have left but we’re interested. There are plenty of other ways to deal with abandoned carts. If you’re interested in finding out more about this topic leave a comment below or email me directly.

abandoned shopping cart

Just In Time Webinars

With the just in time webinar, you’re going to send your users from your YouTube channel to your webinar. You are going to say something like “hey we’re doing a series of webinars, go check it out at my website.com/webinar”, when they get over there, they’re going to see a countdown timer that says, “next webinar starts in 5 minutes”. And what that does is create a sense of urgency and this will really give you a much higher number of people engaging with your webinars. When you tell people, you’re going to do a webinar, you might get a good response for sign-ups but lots of these people will forget or be busy with their lives and their many many children and ultimately just won’t show up. Most people will be willing to wait five minutes to view the content there and then, whereas getting those people to return at a later stage can often be substantially more difficult and give you a much smaller conversion rate.

You can get a free trial of the webinar software here

Active Campaign For Email Marketing

The next of my favourite online marketing tactics is smarter email marketing. This is something that used to be really expensive or just downright impossible for anyone who wasn’t a digital marketing guru. But now you can do it much less expensively. Let’s say you have a site in the fishing industry. Well, there are all different kinds of people who fish. We have people who are in to fly fishing, we have ppl who are interested in saltwater fishing and then we have people who could be interested in bass fishing and just generally all kinds of people. So, when I release an ice fishing course, if I send an email out to everyone, about 75% of them are just going to get annoyed by my email. It doesn’t apply to them, it’s not specific to their interests, they could live beside the sea, where the water never freezes. You need to get the right offer to the right people if you want to get the sale.

The smarter way to do this is to make your website the intermediary. On your website you are going to have all the different categories, you can have one for ice fishing, another one for saltwater fishing and lastly one for bass fishing etc… (You get the drift). And we have all these people coming to the website and many of them will sign up to your email list. Now when they sign up to your email address you get their IP address and then you can see all the different pages and categories that IP address has interacted with.
If you have a good email marketing system it can do all this for you. When someone signs up for your email list and they’ve been to an ice fishing page, they get tagged in your email system as an ice fisher, this allows you to send them only ice fishing offers. And then when you have a new bass fishing course it goes out to just the people who are interested in Bass fishing. Previously the only tool I am aware of that used to be able to do this was Infusion Soft. But this was a bit overkill and very expensive. Now there is a load of different companies that make this so much easier. The one I would recommend most is Active Campaign for any of your email marketing going forward. Also checkout kbell.ie for a call answering service.

email marketing

Deadline Funnel

When you have an item for sale on your website, your conversion rate will increase dramatically if you have a timer/countdown or are showing the user a special limited time offer. The problem is that you would have set a certain sale time for all users regardless of when they visit your site. Well, what if you could have that countdown timer for each individual user, but actually have the timer end for each of these individual users, rather than just restarting when the page is refreshed. So that way you’re not lying to people as it is on an individual person basis. Each person would only have 24 hours to complete a purchase. Well, that’s what Deadline Funnel does for you. It’s software that has a sales page that as soon as somebody clicks the link, their timer starts for them and so as people enter your sales process, they get the opportunity to buy for a limited amount of time at that sales price. But everybody only gets that same opportunity for the first 24 hours or whatever you want to set it to. This literally rockets up your conversion rates and it is a legitimate tactic that is not in any way misleading your customers.

You can alternatively use a WordPress plugin such as Finale Lite – Sales Countdown Timer & Discount for WooCommerce. I have not used this particular plugin as of yet but I will be looking into it in-depth in the coming weeks and may do an entire post on this topic. This is one of the best online marketing tactics for increasing conversions.

countdown

The Upsell

The next of the online marketing tactics is the upsell. Now the upsell is when you have a product, people are already there, they’re purchasing it and then you make them an offer on another product that you also sell. This tends to work extremely well when the next product you offer, is substantially less than the product they are already in the process of buying. It really needs to be about less than half. Like if they’re spending 50 euros on something and you offer them an additional product for 7 euro, what’s another 7 euro added on. Especially if it’s a related product that they are likely to want anyway. This doesn’t tend to make a lot of sense if you have a really dedicated customer base or community, the kind of people that are probably going to buy all your products anyway, but for the real transactional business, it makes a lot of sense to try and get that extra sale regardless.

You can use SendOwl for this too. As well as lots of other solutions. The main reason to use it for this is that they allow you to process the card after everything is already done, the customer has already made the order and then afterwards it says “Hey would you like to add this for another 7 dollars”, and your customer is like “yes of course” and they just click yes and its done. The important part of this process is that they didn’t have to add in their payment details again. The reason this is better is that if you try to upsell before your customer has entered their card details, it can actually make some people completely back out from the initial purchase. Again, this has proven to work really well, and is rather effective at boosting sales and just getting a little bit more spend from the customers you aren’t likely to see again.

Convert Your Subscribers Straight Away

One of the best online marketing tactics that continues to work over an over is to make good use of that first initial email to somebody as soon as they sign up for your email list. That first email is often wasted. Usually, people just have their autoresponders or their first email that just says, “your subscription is confirmed – we promise we won’t spam the shit out of you”. Instead, I tend to write something else into the subject line – “Subscription confirmed here’s that coupon I promised”. Obviously somewhere on the website, it says that they’re going to get a coupon, but most people don’t even know about it and aren’t expecting it.

So, they go ahead and subscribe to the website and that first email will help get them to the website shop where they can buy your product or whatever. And they’re sitting there feeling like ooooh I have a coupon. A good trick for digital products is to set it up that there is only ever one coupon, so in that email you could tell them that, “Hey here’s the coupon I promised, it will give you 25% off my products and this is literally the only coupon you will ever find for my products”. This can be pretty effective, it’s definitely worth giving it a try.

Don’t Link Your Post – Make Them Google It

This tactic is hands down an awesome way to boost your ranking for a certain article, providing that when you talk about that article or the same concepts from within that article in a different content type such as a podcast or a YouTube video. What you’ll do instead of creating a bitly link or a short link to send people to that article on your website, you’re going to get them to google the exact name of that article. What this is going to do is it’s going to send Google a signal that people are actually googling this topic and then these people are selecting your website first. And providing your user experience is good they aren’t then bouncing straight away. That is going to boost your rankings way up!

And that’s everything! All 9 tactics that have been used extensively. They have been shown to boost traffic to many different types of websites offering a range of different types of products and will genuinely help to convert way more sales than just having great content. Just always remember that there is no replacement for the best tactic of all, quality content and a killer content marketing strategy.