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Why Web AR Applications Are Better Than Regular AR Apps

By Augmented RealityNo Comments

Why Web AR Applications Are Better Than Regular AR Apps

One popular method of combining digital graphics with what we see in the real world is called “augmented reality” (AR). There are typically two ways augmented reality is delivered: through specialized apps or through the web browser (WebAR). There is a bit of a shift going on between these two methods, and one has emerged on top for all the right reasons.

The use of augmented reality has seen phenomenal growth in the last few years. The number of people using mobile augmented reality is expected to rise to 1.7 billion by the end of the forecasted period. From 2015’s 200 million users, this is a staggering increase of 1.5 billion. As a subset of XR, the AR market is projected to grow from $30 billion in 2018 to $300 billion in 2024. This growth will be driven mainly by the advent of VR and MR, two other XR technologies.

Web augmented reality (WebAR) and augmented reality (AR) apps are on the cusp of becoming the next big thing in the tech space, but there are some very important distinctions between the two.

What Is WebAR?

Web AR, or web-based augmented reality, refers to the generation of AR through the use of online standards. All that is required is access to the internet via a web browser on the user’s Smartphone or other devices, and everything is done in real-time. End users do not need to install any special software because the most popular platforms already support the technology.

Web AR applications can be used with any browser, OS, or computer configuration. Therefore, there is no longer any need to acquire specialized applications. Studies suggest that user engagement decreases by as much as 50% when consumers are required to complete a download. Thus, this is a crucial factor to keep in mind. As a result, after the initial experience, just 25% of users stick around to explore further.

Anywhere that there is an internet connection, a QR code, or an NFC tag, a user can access a Web AR experience. That way, consumers can enjoy augmented reality experiences on various mobile devices and browsers without the need for downloading a separate app. This wide availability implies that WebAR can reach twice as many mobile devices as its app-based alternative. This facilitates user access and increases content creator exposure.

IKEA AR

The market is booming as a result of AR’s reach. Ikea, a Swedish furniture company, uses augmented reality to allow consumers to sample how furniture would look in their homes using Smartphone’s before making a purchase. The potential increase in sales via augmented reality has been referred to by Ikea’s head of digital transformation, Michael Valdsgaard, as a “dream scenario.”

“Most people put off making a purchase because they don’t feel confident in their ability to decide if the color will go with [the rest of the room] or if it suits the style. We can now put such solutions in their hands and allow them to enjoy free, hassle-free fun with home decor.

The same method can be applied to nearly any good or service, including food, drink, apparel, and accessories. WebAR is an easy and enjoyable method of audience engagement that uses Augmented Reality on the web. Web AR is on track to become a vital component of the internet and the economy as money pours in.

So, what exactly are augmented reality apps?

Augmented reality apps: Applications that utilize Augmented Reality technology are called “AR apps” and can be downloaded on mobile devices like the iPhone and Android. Compared to Web AR, the cost of developing an augmented reality app can be higher.

Multiple platforms exist within which augmented reality apps can be developed. Apple and Android versions for their mobile operating systems and universal JavaScript ones are all available. These frameworks can be used to create a unique augmented reality app.

Not only is augmented reality app development typically a bit more expensive, but they also have the potential to disrupt the user experience. Users are required to download and install an augmented reality app. When it comes to taking up space on a device and when you begin to factor in the effort that comes with downloading a stand alone app, you have pretty much lost a good percentage of prospective consumers. All because you require the user to download an app to enjoy the augmented reality experience.

In some instances, there are ways to complete a project using AR applications or Web AR despite the fact that they primarily differ “under the hood”. For instance, while Web AR may provide a lot of the same offering using its features, AR app frameworks provide a bit more functionality and detail when it comes to the actual experience. With it being an app that is downloaded with a large proportion of the information stored directly on the device, AR apps have the ability to use more of a mobile device’s hardware to deliver a richer experience, such as graphics co-processors.

To provide the same AR experiences, developers may use either bespoke AR applications or a Web AR solution. The method and the platforms through which a user accesses the AR experience is predominantly the key differentiator. Initially, augmented reality applications were the standard for creating these AR experiences. However now with the advancements in both mobile technology and general internet speeds, Web AR has come along and widened the realm of possibilities.

Web AR

Top WebAR Advantages

Activating Web AR doesn’t require any technical expertise or experience, not that most people don’t know how to download an app, but for sure everyone knows how to follow a link through their browser. Typically, all the user needs to get started is a QR code that sends them directly to the web-based AR platform. Web AR is generally less expensive, requires no upgrades, and is simpler to create, manage, and track using analytics.

  1. WebAR Works with most web browsers:

People will most likely use and already have the browsers that operate Web AR. Google Chrome, Apple Safari, Microsoft Edge, Mozilla Firefox, and other browsers all support running Web AR experiences. It is a lot more accessible as a result than downloaded programs. Web AR is already supported by almost 3.5 billion Android and Apple devices.

Web AR is significantly easier to develop because it works in any browser. You only need to make the experience once to have it work across all devices and browsers. Creating a new app for each platform you want to support is no longer necessary. The only thing your users need to do to enter your Web AR world visits your website. Users on Apple’s iOS and Google’s Android have the same Augmented Reality experience when they click a link in Firefox or scan a QR code with Safari.

Customers can choose from various additional entry points into Web AR experiences, which you can provide. Include near-field communication (NFC) chips in your products, send customers brief URLs or SMS messages, or provide links from social media sites like Facebook, Instagram, or LinkedIn.

  1. Web AR, there are no downloads required, and the users will have no problems using this

There is a reluctance to install software on mobile devices because of security concerns and the fear that a single-use program will take up too much space. Web AR is resistant to this resistance because it does not require any downloads, while many augmented reality apps suffer.

With Web AR, users only need to take two actions (start the Web AR experience and then grant camera access) instead of the typical six actions that are required in order for a user to download apps. Because of how much simpler it is, ultimately more people will utilize your Augmented Reality application. You should aim for maximum adoption, and the accessibility of Web AR certainly helps to facilitate this.

Web AR applications are gaining popularity quickly in the market since it is similar to augmented reality (AR) apps but does not require further downloads. Developers widely acknowledge the requirement to download and install an app as the most significant barrier to widespread use. The fact that no files need to be downloaded makes Web AR easier to roll out quickly. Unlike with some AR solutions, users won’t have to wait for a lengthy download to complete before they can start using the product. Instead, consumers need only click a link on their device to embark on their augmented reality adventure.

Users also don’t have to worry about keeping their apps up-to-date because of WebAR. It’s annoying to users when programs they’re using require regular updates that they usually find out about when trying to actually use the app. There will be no more mandatory upgrades with a Web AR application.  Instead, add new content to your website automatically, so users don’t have to take action or experience downtime.

Everyone who engages with your Web AR application will be exposed to the most recent version of your data. The software they’re using will be the most cutting edge since it’s the browser they’re already familiar with, but that’s beside the point. Comparing Web AR to downloadable AR programs that users would need to update regularly, it’s clear that WebAR provides a more convenient and secure experience for consumers.

  1. Simplified Analytical Tracking

Web-based Augmented Reality (Web AR) allows you to track metrics like user engagement and demographics quite easily. Information like this is pretty crucial for learning more about your audience and how they interact with the material you provide. RPR provides a Google Analytics-compatible bespoke analytics dashboard here.

Web augmented reality analytics provide the data you need to measure the success of your advertising campaigns. More in-depth metrics like dwell time (how long users engage with the experience) and geographical analytics are also available for your Web AR projects, in addition to the standard metrics like likes and shares (which areas of a scene people use).

Pageviews: The foundation of any analytics report will always include  pageviews or the act of a browser loading a page on your site. Each time the page is loaded, including when it is refreshed, it is considered a separate view. A user’s frequency and return rate can be tracked by tracking the number of pages they view from the same IP address. How often do individuals view your content, if at all? How many clicks do you get each link/Scan? Using this information, we can estimate the Web AR experience’s potential for re-play. A higher rate of return means that the money spent on the Web AR experience was well worth it.

Dwell time: In addition to views and click-through rate, dwell time is a strong indicator of how engaging your AR material is. What percentage of people who start a five-minute Web AR session end up playing the whole thing to the end? People typically spend two minutes engaging with Web AR content. In general, a higher percentage of time spent on a page is indicative of more engaging content.

Engagement Rate: The level of engagement with Web AR applications are a social indicator for gauging how exciting and valuable that content is. The entire number of likes, shares, and comments is divided by the number of followers, and that figure is then multiplied by 100 to arrive at the percentage of engagement. Compared to absolute measures like likes, shares, and comments, this provides a better, more precise gauge of content performance. As a result, social acts may be measured consistently, facilitating cross-cultural comparisons.

Audience Engagement Survey: You can use the data from audience engagement surveys to inform your future work. The most effective channels can then be prioritized. As well as increasing conversion rates, web augmented reality boosts average dwell duration. Web AR helps potential buyers relate more closely to items and gain more favorable impressions of the brands involved. More than ever, companies of all sizes are using virtual and augmented reality to boost their brand recognition.

Spatial Analytics: Specifically for AR and VR, there is a new measurement category called spatial analytics. It uses information from users fully involved in the experience, tracking how much time is spent on particular places or items in the environment. You can see which content is exciting and engaging by looking at the summary statistics. With this information at your disposal, you may make the required adjustments to improve the user experience.

Analytics information from Google is used in WebAR experiences, including the total number of visits, the percentage of unique visitors, and the percentage of users who have been granted access to their cameras. Using these tidbits, you may create a complete portrait of your audience. In one scenario, a search engine may send you a few hundred visitors who each generate thousands of page views. In another scenario, a single visitor may generate tens of thousands of pageviews from various sources.

Since the Web AR experience is camera-dependent, the adoption rate may be calculated with pinpoint accuracy from the number of visitors who opt to share their camera data. Refusing to grant permission to use the camera is the same as giving up on the experience before it even begins.

With the use of analytics, you may find out if you have a lot of visitors who aren’t very engaged, a small number of highly engaged visitors, or a large number of unique visitors who are engaged but just interested in a subset of your spatial assets. Putting these observations together, you have the data you need to improve your AR products.

  1. Quick Installation

Compared to building dedicated augmented reality apps, creating a Web AR experience is generally a faster process. Web AR development tends to follow the traditional process of custom web development SDKs and libraries that provide the additional functionality required to deliver an AR experience.

But making specialized augmented reality apps calls for a bit more time to be spent on the code and platform-specific libraries. Again if it needs to function for both iOS and Android then that is basically two totally separate builds. Costs and difficulties would increase with this method due to the necessity of testing and distributing the app. You can start small and build on your experience with Web AR.

Web AR’s compatibility with other solutions is facilitated by its use of already established web standards. AJAX, for instance, enables developers to make instantaneous changes to a website, while social media application programming interfaces (APIs) allow for user authentication and easy sharing.

  1. Save Money and Require Little Maintenance

Web AR is easier to develop and maintain and costs far less than dedicated augmented reality apps. The development and upkeep of Web AR applications is much less laborious than traditional AR apps; the necessary infrastructure is already in place so that developers can focus on content creation.

Web AR keeps the essential elements of Augmented Reality, such as 3D animations and portals, while being cheaper and easier to maintain. When compared to the free and open source capabilities of a modern web browser, the high price tag of traditional augmented reality apps is mostly attributable to the time and money spent on creating and maintaining a complicated program.

The upfront and ongoing expenditures of creating a Web AR experience are much lower than those of creating typical augmented reality software. The money you save can be used to hire more writers or to buy new equipment, or for a surprise Christmas party.

Is There a Cost to Using web AR applications?

As great as Web AR applications are, they are not without their flaws, but that is really to be expected with any new technology. Due to the browser’s limited resources, web-based augmented reality experiences may lack some of the bells and whistles of native AR apps. Despite this, WebAR has adequate support for most of the functions that you would need to deliver a memorable experience.

Due to WebAR’s slightly increased latency compared to conventional apps, some scenes may appear less responsive than they are. This shouldn’t be too difficult with today’s technology and network speeds. Given the right circumstances, an augmented reality app’s direct hardware access can be just as useful as the augmented reality itself, allowing for user interface aspects typically blocked by web browsers.

WebAR experiences, because of hardware and network resource limitations, are typically shorter and less detailed than those provided by standard augmented reality (AR) apps. More expensive augmented reality app development may be preferable for more complex situations.

If you are interested in using web AR applications to reach your audience in a new and more memorable way, get in touch! We can provide a free consultation to walk you through the process and help you determine which approach is going to be best suited for your needs and what you are looking to achieve as a result of this activation.

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Types Of Instagram AR Filters

8 Types Of Instagram AR Filters Brands Can Use In 2022

By Augmented RealityNo Comments

8 Types Of Instagram AR Filters Brands Can Use In 2022

Over a year later, Instagram AR story filters are widely used by companies across the globe as a brand new social media engagement tool to enhance their Instagram marketing campaigns. With the growing popularity of Instagram story filters being added daily it’s sometimes difficult to determine which filters will work best for your business or the kinds of story filters that are available on the market. Here’s an overview of eight kinds of Instagram AR story filters that are often used by brands across the globe!

Here are 8 Types Of Instagram AR Filters Brands Can Use In 2022:

Color Adjusting AR Instagram Filter

One of the initial uses of Instagram filters was to alter the colors of your captured images. This was originally a feature that was offered that users could apply to static images but now with the combination of Augmented Reality (AR) these colour effects can be applied directly to the camera feed in real time. Companies can now design their own color adjustment filters that are based on their own brand or essential visuals. 

To promote Selena Gomez, a rainbow light Instagram filter was designed in response to her single “Rare”. The rainbow light is in line with the music video from “Rare” which also includes lights from the rainbow. Furthermore, 3D butterflies flying around the head were also included to enhance the AR experience which is appropriate for her fan base and the intended audience (most likely to be females). This kind of Instagram story filter is great for brands who want to encourage their followers to make use of it to express themselves daily and to create and distribute brand centric user generated content via their Instagram stories.

Beauty AR Instagram Filter

Brands can use beauty AR Instagram filters to encourage consumers to buy their products and create a social media buzz. Brands can use these filters to create a personalized look and highlight their own sense of style. Kylie Jenner is well known for her branded story filters, which she used on Instagram. Her Beauty AR Instagram filter is popular across Instagram. A beauty filter can make a selfie look more appealing and boost a person’s self-confidence

Beauty-enhancing Instagram stories tend to be utilized most by cosmetic or beauty brands, much like the filters created in the case of Mac Cosmetics shown here. Beauty AR filters will more often than not be based on the following virtual makeup AR effects::

  • Face smoothening
  • Virtual eyelashes
  • Virtual eye shadow
  • Contouring
  • Lipstick

Mac Cosmetics Instagram AR filter was developed to include all of the features that are mentioned above, including a glittery background that immerses the users even further creating a truly enchantingly immersive AR beauty experience. In addition to cosmetic and beauty brands, brands that have an audience of primary customer base made up predominantly of female customers will also able to incorporate some o these AR features in to their Instagram story filters.

To see some of these features in action take a look at the Instagram AR beauty filter that we developed for Beauty Ink which features a smooth skin effect, multiple lash options, smokey eyeshadow with subtle contouring. The aim of the filter was to showcase the eyebrow and lip enhancement work that they do and to increase the creation and distribution of branded content by their users.   

Instagram AR Beauty Filter

Instagram Random AR Filter

The trend of those randomly selecting Instagram story filters started through the AR filter “Which Disney Character Are You?” that went totally viral between December 2019 and January 2020. This filter concept went viral to such a level that Jimmy Fallon even mentioned it and actually played with it during his show. Since then, companies across all industries and sizes have made the most of this AR concept, attempting to attain a slice of virality too, applying it to their own social media marketing campaigns. If it was being applied to a footwear company, perhaps the question would be “Which shoes do you wear” and for a coffee manufacturer, maybe they could go with something like “Which Coffee Should You Have Today?”. Random AR filters are an effective way of using Instagram AR filters to raise awareness and promote brands and businesses as the majority of Instagram users are very familiar with the way they work, and it is easy for them to be discovered organically through the AR filter gallery. The only thing to keep in mind with this concept is that it has been used by a lot of brands at this stage. It’s not a problem per se but it is important for brands to think outside the box and getting a bit more imaginative in how they want the visuals to work and also ensure that the content itself stands out amongst the others.

The AR Tarot filter repurposes an old favorite by allowing users to place a tarot card on their faces. The cards flick through randomly, and you can also choose a simplified interpretation. Dimple’s Instagram account has 20,000 followers, so she was sure to find a niche with this filter.

Types Of Instagram AR Filters

Instagram AR Quiz Filter

Brands are exploring various ways to engage their audience with AR and the use of quiz filters on Instagram stories. This type of filter pops up a quiz question over the user’s head and gives them 10 seconds to answer it. Once they have finished answering, the correct answer is revealed. Quiz filters can be used by brands to create awareness for specific products or marketing campaigns.

The Quiz AR filter is just another type of AR filter that companies and brands can design to provide a fun engaging interaction with their intended audiences. The way it works is there are a variety of questions, two answers appear, and the user selects the correct answer by tilting their head. Similarly to the Random AR filters, it is important to create something that stands out based on the visual direction or the nature of the questions themselves. This is a case where humor or bragging rights tend to lead to higher share rates. However informative and interesting based content can also work well too.  

Aussie Theatre created an AR quiz Instagram story filter that allowed their followers to try and determine the name of a musical that is made from a bunch of Emojis. They gave their followers 10 seconds to try and guess it correctly before the answer would reveal itself on its own. Another kind of AR quiz filter that is quite similar to that previously mentioned AR filter, was that of the “Guess the Gibberish” Instagram story filter where the gibberish equivalent of a phrase is displayed for the users, and they need to select the correct word in just 10 seconds.

Quiz Instagram AR Filter

Instagram Gaming AR filter

Game AR filters are not as common as some of the other types of branded filter effects. However, they are actually among some of the most frequently utilized kinds of Instagram AR filters. The most well-known kinds of Game filters that we have seen would include the eating/catching game in which Instagram users must catch or bite falling objects with their mouth or else catch them in a basket. Again, similarly to the other mentioned filters this one whilst being a lot of fun has been done a lot of times so it is imperative that the visual design and sound effects are really on point. It is quite easy to create an original concept this way. And if it is paired with a competition, where sharing the score is the entry mechanism then it will no doubt be highly effective. Another option could be to use the same concept but to do it from a different camera angle or perspective, it’s the same filter mechanics but it will help to ensure that the user is experiencing something new and as such it will be more memorable than that of the others.  

Below is an example that we made for Every Can Counts, a recycling non-profit. The visual direction was to give it an 8 bit retro arcade vibe that was in keeping with the overall filter mechanics. Pairing this with some cool SFX and 8 bit music fully completed the look.

ECC IG AR Game Filter

Real-world filter

Real World AR filter refers to basically any Instagram story filter that gives the user the ability to place virtual 3D objects into the real world like it’s actually there, but you can only see them through your phone’s camera. An example of this is an Instagram story filter that was released for the PS5 box that ended up completely taking off and being a total hit even though it was such a simple filter to develop. The filter essentially just placed a PS5 box, making it look like the user had actually got a PS5. This was highly relevant as there were shortages and the product was in high demand. Users could then mess with their friends and make them think that they had one. Although the story filter was not developed by Sony themselves to advertise PS5, it certainly started lots of conversations, a load of user-generated content, and a ton of FOMO.

If an organization has a character or mascot to show off in real-world settings, AR filters could be very beneficial for allowing customers to interact with these mascots in a new and interactive way through the use of AR. We created a filter like this for Chips Ahoy. Chips Ahoy wanted to show off their Mascot chip and wanted a novel way for their audience to interact with him so we helped them create this Dance Challenge Filter.

Instagram AR filter

Target Tracker Instagram AR Filter

A target tracker AR filter would encompass any type of Instagram stories filter which can be activated only when you find a specific image that has been pre-determined in the development stage, such as a logo, print ad, or anything really that has enough contrast to be distinguishable. For instance, Cyberpunk 2077, the video game, has created an AR filter with a target tracker only for those who will purchase the game. The AR effects are only activated through an image included in with the game. This makes the AR experience unique to the owners even though it’s still publicly located on the Instagram AR filter gallery

.

Immersive filters

Immersive AR filters are Instagram story filters that put the users’ faces or a part of their body into a virtual 3D environment, in essence making the Instagram users part of the 3D virtual world. Did someone say metaverse? Not yet. But soon. One example is that of the Instagram story filter developed in the name of Paris Saint-German Football club in order to unveil their brand new jerseys. Instagram users can become a player for the club in their new jersey. This is what the football fans really want!

German musician Clueso also came up with an AR Instagram story filter to accompany his latest track, which featured an immersive 3D-like scene that replicated the music video. It was cool and most importantly allowed the users to really feel like they were part of the experience. This ultimately allows his followers to become a part of his music and provide an experience that is unique and immersive for his fans.

As there is no stopping the growth of AR Instagram story filters, and there will no doubt be more and more ways to utilize the technology to create new and original types of filters, these eight types of Instagram story filters are meant to be a guideline to help brands start thinking about what is possible and to give a solid starting point.

If you’re not sure which type of filter will work most effectively for your brand Don’t worry! Get in touch and we can assist you with some ideation.

8 Types Of Instagram AR Filters Brands Can Use In 2022

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TikTok AR effects

Why Brands Should Be Creating TikTok AR Effects

By Augmented RealityNo Comments

Why Brands Should Be Creating TikTok AR Effects

If you have managed to find your way here, then chances are you are wondering why brands should use TikTok AR effects. Whilst we will get into more detail below, the short answer is that they have become an incredibly powerful social media marketing tool for reaching new demographics on a new platform that has absolutely blown up in the last couple of years. Brands who use TikTok AR effects can boost their brand awareness and reach by an impressive 4x, and as already mentioned the platform is extremely popular with young people.

What Is A TikTok AR Effect?

TikTok AR effects, also known as TikTok AR filters are a popular feature on the TikTok platform that utilizes the power of augmented reality. It allows people to use these AR filters to augment or enhance their video content and to make digital changes to their real-world setting exclusively through their phone camera feed. These AR filters come in many different forms, some of which would include face masks, funny distortions, animated backgrounds, and even augmented reality games. Using AR filters can help you create an engaging and memorable experience for your audience and also gives them the tools to easily create and distribute branded content.

TikTok is a video-sharing social network that encourages creative content, such as dance challenges and Vine-like comedy videos. With AR, users can add a layer of interactivity that can assist in making their videos go viral as it typically creates another reason for people to share them. Because of this increased level of interaction, the platform is a great place to create content.

One feature that has definitely attributed to the rise of TikTok content was their music feature that allowed users to attach new trending music that would have otherwise gotten a copyright strike on other platforms.  People often pair new music with these specific AR effects, increasing the shareability factor even more. This feature also allows users to promote new music or new artists. Because the platform is free to use, anyone can create and share this content.

Getting Started with Tik Tok AR Effects

If you’re interested in becoming a creator of AR content for Tik Tok, here are some tips to get started. The first step is to learn more about the app. TikTok is a platform that allows users to upload short videos with an average duration of fifteen to sixty seconds. Recently, the app has expanded its video length limit to ten minutes. This format is perfect for storytelling, particularly for younger audiences. With the help of camera technology such as Camera IQ, you can build and launch organic AR effects to reach a wide audience.

The next step is to learn how to make your AR videos as engaging as possible. You can learn by watching videos that other users have created. Alternatively, you can learn how to create your own AR effects by learning how to use the effects house.

If you do not have time to actually learn a new skill but want to create one for your brand or business then get in touch with us today! We would love to assist you with your next project.

Why Use TikTok AR Effects?

In today’s world, AR has gotten pretty big and with all this metaverse chatter it’s only going to get bigger. TikTok has become much more than just an app. The company has an enormous user base and it’s not going anywhere. In conjunction with this TikTok has committed to making AR accessible to as many people as possible. To that end, it made its AR platform available to affiliated developers, like us last year and has finally opened it up completely as of April 2022.

AR filter creators now have a wide range of resources available to help them create their AR effects. With the help of free software called TikTok Effect House. Any TikTok user can download this software and begin developing their own AR filter for their TikTok videos. This allows users to be even more creative and produce even more engaging content.

TikTok Effect House is pretty similar to Instagram’s Spark AR Studio, or Snapchat’s Lens Studio, and at last we have the right tools to create branded AR filter experiences that can be distributed organically across the TikTok platform. Using these tools, brands can get closer to that Gen Z audience – the youngest and most poorly understood demographic of them all. As confusing as they are to most people over the age of 40, there is one thing that holds true and that is their strong preference for innovative experiences and their quest for authenticity in a social media landscape filled with fake news and disingenuous advertising strategies.

Why Should Brands Use TikTok AR Effects?

The first step towards creating engaging augmented reality experiences for your audience is to understand the cultural context in which your brand exists. This is particularly important as 60% of consumers are eager to learn about a brand. Another significant fact is that 57% are also willing to engage with the brand. By making sure your brand is present in this context, you can turn your consumers into brand evangelists.

TikTok AR effects are among the most exciting new innovations in short-form video content. These new features have become a staple for TikTok video creators. Users can add filters to their videos, making them more fun and engaging. For example, the popular Green Screen effect enables users to superimpose their footage over an image. Other options include Interactive effects, which allow users to record themselves playing games or taking quizzes. And then we have the super broad category of World AR filters, which is anything that alters or augments the user’s actual environment.

Using TikTok AR Effects can raise the visibility of your brand’s profile and help you engage with new audiences. It’s always important to experiment with these new technologies because as they progress and become more mainstream you begin to lose that first mover advantage. They still work but there will be more competition to stand out against.

TikTok Has A Wider And Younger User Base

TikTok is a popular video-based social media platform. Its rapid growth has even managed to impact the dominance of Google in the global marketplace. The video-based platform recently overtook Google as the most visited site on the internet. According to a top Google executive, almost 40 percent of young people use visual-based social media platforms to find information on the web.

TikTok was the fastest non-preinstalled app to reach one billion users. The app is also one of the highest-grossing social networks, earning $500 million in revenue every quarter and hitting $1.95 billion in revenue in 2017. TikTok has a younger user base than all of the other social media platforms.

As the platform has a large youth-based demographic, it offers a whole new opportunity for brands. Brands can use TikTok as a platform for targeted advertising and marketing. Many brands have already utilized TikTok as a primary marketing channel, leveraging hashtags and competitions to promote their products on the platform.

High View Metrics On TikTok

According to a not so recent survey, the number of TikTok users has well reached over a billion at this stage. The app is super popular among the younger generation. The older generation has been slow to adopt and as such isn’t as familiar with the content it contains. But just like with Facebook and IG, you can be sure that the oldies will start making their way across as well.

Whilst the demographic is still quite young, TikTok has understood this fact and has made it a priority to distribute content that is appropriate for younger audiences. That’s why the company has implemented a maturity rating system for its videos. The system will initially be focused on preventing inappropriate content from reaching users aged 13 to 17. However, over time, it will be extended to include other age groups and content types.

As mentioned the number of US adults who use the app has been already shown to be increasing. The app has grown from 2.6 million users at the beginning of the fourth quarter of 2017 to 7.2 million users in the fourth quarter of 2018. Since September 2018, the number of US adults using TikTok has grown substantially. Its daily average of 1 million views per day has increased by more than five times.

Leading In The Competition

If you’ve been looking for a way to make your content stand out from the competition, you’ll want to take a look at the new TikTok AR effects. These videos are increasingly popular and are redefining the way that people consume, create and distribute content. With shortening attention spans, viewers want content that is quick to consume and visually eye-catching. TikTok is a video platform that capitalizes on the growing popularity of short-form videos and is making waves with its community-generated content.

The app’s augmented reality ad format is akin to the Sponsored Lenses on Snapchat. It enables advertisers to place dynamic visual effects on videos to engage users and encourage word-of-mouth sharing.

TikTok AR Effects

AR effects are a new way for brands to engage with their consumers. This new medium lets consumers express their creativity and identity, and brands can capitalize on these viral moments. They also make for great storytelling opportunities, as everyone has the power to add their own perspective to the story. And to make AR an effective marketing tool, brands should create their own experiences on the platform. TikTok users are becoming more open to augmented reality experiences, and this opens up a new marketing opportunity. With TikTok, brands can bring authenticity to their content, and inspire creators to riff on trending topics.

Every brand can get involved irrespective of existing perceptions. The Washington Post was one of the first brands to take advantage of the format. A casual viewer might expect an investigative video from the Washington Post, but instead, they see comedic skits about breaking news. This has become one of the most popular branded content on TikTok, with over 50% engagement in the first 10 days.

So at this point, it should be pretty easy to see why brands should be creating TikTok AR effects. If you are interested in creating a TikTok effect of your own, reach out and let us know. We have helped many different brands from many different industries get their brand noticed on TikTok with the help of TikTok AR effects.

Best TikTok AR Filter

Best TikTok AR Filter & TikTok Ad Uses for Different Industries

By Augmented RealityNo Comments

Best TikTok AR Filter & TikTok Ad Uses for Different Industries

Since the death of Vine back in 2016 there really was no platform that was focused on the creation of short form user generated content. Until TikTok came bursting on to scene enthusiastically filling that gap in the market. With the combination of its unparalleled popularity, its younger audience, and general informal vibe, brands and advertising agencies have been desperate to take advantage of this totally new and exciting marketing opportunity.

Now TikTok is still really honing in its offering for brands and advertisers, but what is clear is that it plans to use its dynamic personal tone to present a level of trustworthiness that so many social platforms have lost at this stage. And with TikTok’s massive push into augmented reality through their AR filters, it’s no wonder why brands feel like they can’t afford to overlook this new social marketing tool.

In this article we will discuss the different TikTok ad options available as well as looking at the different types of TikTok AR filters that brands could be using to promote themselves to this new younger demographic.

TikTok for Business Advertising Options

1. Brand Takeover

Brand Takeover ads are basically the ads that you see popping up in the user feed. These typically are in the form of a full screen video that will play straight away after opening the TikTok app.

Probably the most unique feature of the TikTok platform, and one that for sure has helped to create its notoriously addictive consumption qualities, is that the videos will start to play the second the app is open. In order to get to the search page where users can select specific videos or hashtags they’re interested in, they have to click away from the running video feed. Any ads that pop up on this feed are pretty desirable as you know that the viewer will definitely see it. Brand takeover ads can also include links to Hashtag Challenges as well as to external websites landing pages.

Video content used for these Brand Takeover ads are typically 3-5 seconds long. Users will only be shown a single Brand takeover ad each day which drives up the price of this format due to its exclusivity.

2. TopView ads

The TopView ad format is sort of similar to the brand takeovers. They also will be shown when the TikTok app is opened, they can also include links, however these videos can be up to 60 seconds in runtime. What this means is that brands can very easily design a TopView ad to resemble any other TikTok video, particularly if they choose to partner with a known influencer to promote their brand.

3. In-Feed ads

In-Feed ads will be displayed randomly at any point while the user is scrolling through the “For You” section on the TikTok home screen.

The video itself can be up to 15 seconds in length, but the user can swipe away from the video at any stage. One of the main advantages of this ad format is that you can include more than one CTA. In addition to this users can actually interact with it like a normal post using likes, comments and shares.

4. Branded Hashtag Challenge

We’ve all seen them, we all love them and I’m sure we have all shamelessly tried them at one point or another. I am talking about Hashtag challenges obviously. These will be displayed directly on the TikTok Discover screen and are possibly one of the most popular features of TikTok. They were one of the main features that contributed to its rapid growth seeing influencers and creatives flocking to the platform to get in on the act.

Branded Hashtag Challenges are a super fun way that brands can interact with users. They are useful for creating a connection that feels a bit more authentic with regard to the general social media landscape that has become highly curated and manufactured.

Brands that can successfully assimilate into TikTok through entertaining hashtag challenges and trends can increase their reach and awareness at exponential speed.

5. Branded effects

One of the quickest and simplest ways to start promoting your brand on TikTok is through custom branded effects which include AR filters and AR lenses.

TikTok creators are then able to use these AR filters to create their content. Branded effects can be promoted for up to 10 days. There are so many good examples of TikTok AR filters that will help to get your creative juices flowing when it comes to creating your own. We also will often help brands to conceptualise their AR filters but it’s always useful for them to have an initial vision or an idea of the type of filter they want to create.  

Below are a few TikTok AR filter examples that really showcase how brands from a variety of different industries can use TikTok AR filters to reach a newer demographic on social media. One that promotes the sharing of creative user generated branded content

1. Fitness AR Filter

This is hands down one of our favourite TikTok AR filters that falls into the fitness niche. This effect was created by a P.E teacher to promote fitness and to highlight how physical education doesn’t need a load of equipment. It can be done at home with body weight and it can be totally fun as well.

This AR game filter takes a push up challenge and totally gamifies the experience. In order to play the game, users get themselves into a push up position and then they lower or raise their body to move a ball through a maze. The aim of the game is to see how long you can last.

2. Beauty AR Filters

If there is one industry that has really led the charge when it comes to the integration of AR into their social media marketing campaigns, it would have to be that of the beauty industry. This is even more evident when you see just how many AR beauty filters there are already on Instagram. Despite there being a lot of good beauty AR filters on IG there aren’t as many on TikTok presenting a clear gap that could be capitalized on.

There are lots of options available when it comes to what you could do with a TikTok beauty effect. Simple make up try on filters, different lash try on filters, full contouring and hair colour change effects. These can be used to create realistic looks for virtual try on, or they can be used for more themed or theatrical-based applications.

Best TikTok AR Filter

3. Entertainment AR FIlters

TikTok AR filters for the entertainment industry have been utilised highly effectively in a number of marketing campaigns over the last few years. It’s no surprise as they are great for immersing the user with certain elements, whilst also encouraging them to share them increasing the overall reach.

To raise awareness for the release of a show called Sing On, Netflix Germany decided to use a TikTok AR filter paired with a Hashtag Challenge. The AR filter featured a virtual karaoke for the users to use while singing, creating the effect that the user’s were in a karaoke booth. The campaign generated over 600 million video views in just 10 days.

@electra_pain Anzeige | Ich liebe Karaoke 🎤 Ob Gesangstalent oder nicht, der Effekt macht echt Spaß 😍👏 Bin gespannt auf eure Videos! 💕 #NetflixDE #SingOnGermany ♬ Originalton – Electra Pain

4. Retail AR Filters

The last industry, one that could not be left out, would have to be the retail industry. TikTok AR Filters are perfect when it comes to promoting a brand and a new product, especially when targeting a younger audience or looking to increase your brand exposure on TikTok.

We could not leave out this AR effect created by the over-the-counter cough medicine brand Mucinex from our list of TikTok AR examples.

This TikTok filter from Mucinex was a highly unexpected and very unconventional (but very successful) AR campaign. This Mucinex AR filter was built around a dance and hashtag challenge called #BeatTheZombieFunk. The filter challenged users to copy the brand’s zombie dance or else add their own moves. All whilst dancing beside an AR “Mr Mucus,” the brand mascot. This campaign ended up generating almost 6 billion views and more than 500,000 user-generated videos, with a 60.4% increase in ad recall.

@nelita_v No to Mucus. @twitchtok7 #BeatTheZombieFunk #foryoupage #fyp #dance #dancechallenge #dancer #viral #duet #workout #fitness #dancelife ♬ #BeatTheZombieFunk – DJ Nightshift

Due to the interactive nature of the platform, TikTok users are well accustomed to playing with AR effects. Whatever industry you are in there are plenty of options for you to create the best TikTok AR filter for your TikTok strategy.

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TikTok AR Effect House

At Last, The TikTok AR Effect House Is Here

By Augmented RealityNo Comments

At Last, The TikTok AR Effect House Is Here

At last, TikTok has finally rolled out its very own augmented reality effects tool known as the TikTok AR Effect House. This platform is similar to Instagram and Snapchat, allowing any creator or developer to create and distribute their very own TikTok AR filters. This came after a very long beta test that we were lucky enough to take part in.

The AR Effect House gives AR developers the toolkit required to make TikTok AR camera effects that can then be published and distributed through the TikTok platform so that they can be used by other TikTok users to create their own content.

In an announcement, the company stated that the AR effects platform will be accessible to “all creators, designers, and developers from around the world” and will include various tools and resources.

“Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to express themselves, entertain, and share stories through a wide array of engaging and immersive formats,” the company wrote.

TikTok has already highlighted how any submitted AR filters will be subject to a set of guidelines in order for them to be approved for public distribution. TikTok specifically said it will prohibit any AR effects that “promote colorism or negative stereotypes against protected groups” and any AR filters that “depict cosmetic surgery, such as lip fillers, or encourage scrutiny of someone’s appearance.”

AR filters such as Green Screen are now a staple in popular TikTok content, and creators will often use certain effects to make videos as part of a trend. TikTok has claimed that there are over 1.5 billion videos using AR camera effects that have managed to rack up well over 600 billion views across the world.

Ultimately TikTok is just following in the footsteps of all the other platforms that have already released these tools a good few years ago at this stage, so in a sense, they are just catching up. Snapchat and Instagram released pretty similar AR development tools over the last several years, with some of these AR effects really catching on and gaining virality through the organic use from celebrity and influencer pages.

If you’re interested in how you can use TikTok AR filters to gain more exposure through these newer social platforms and how you can begin to target these new demographics with these more interactive forms of branded experience then get in touch!

What are TikTok filters? And why are these TikTok effects a total game-changer?

TikTok’s rise has been absolutely meteoric. Most certainly spurred on as a result of the pandemic where we witnessed millions and millions of people flocking to the social platform either to kill boredom, consume information, or promote their businesses.

This new format of short-form content distribution that TikTok brought into the mainstream has been designed to create some sort of a time vortex. People can lose hours scrolling through the plethora of captivating video content and using it’s various creation tools. The best one of these tools would most definitely have to be the AR TikTok effects.

Why brands should be using TIKTOK’S ‘Effect House’

  1. TikTok was the most-visited website in 2021 and it now boasts well over 1 billion users. Yes with a “B”.
  2. TikTok Effect House is a great opportunity for brands to get in early on a new form of media. These early adopters will be able to generate the biggest reaches before TikTok effect creation becomes more mainstream.   
  3. Virality! It’s not uncommon for many of the TikTok Effects to just pop off. In general, they seem to be working well with millions of views happening for lots of effects on nearly a daily basis.  

TikTok Effects

5 TikTok Effects That Will Help Spice Up Your Content!  

By Augmented RealityNo Comments

5 TikTok Effects That Will Help Spice Up Your Content!  

It is pretty evident to see that a lot of TikTok Creators are some of the most creative people creating content online. They can make you laugh with their comedic skits, they can blow your mind with jaw-dropping makeup tutorials and get you all introspective by voicing important topics and dropping those full-on knowledge bombs

Despite all the quality research and creativity that goes into that content, there is another aspect of production that can help assist in the compulsion of their videos and that is often the built in TikTok effects. If you are looking to cultivate a larger audience on TikTok and to create content with a higher potential for virality, then maybe it’s time that you got acquainted with TikTok effects.

What Are TikTok Effects?

TikTok has so many features you might think it was designed by Homer Simpson. Since this might be your first time we will go slow and start with the basics.

Firstly it is important to understand the difference between TikTok Effects and TikTok Filters. TikTok Filters are essentially like the same sort of generic filters that you can find on IG. You know the ones that let you change the colours, add different LUTs, play with the lighting etc. You can apply these before you record or later in post.

There is ultimately two types of TikTok effects. One that you can apply prior to recording and the one that you can apply in post. The former is typically the one that is more fun and creative to use. You can add objects into the frame, change backgrounds, and edit or add things to your face, all in real-time through the use of augmented reality. The latter relates more to different types of editing functions, things like slow motion, or transitions or zoom effects.  



How To Use TikTok Effects?

TikTok

In order to add effects prior to recording, press the + symbol at the bottom of the home screen. Next press the “Effects” icon displayed bottom left. There you should see several sections for different effects that fall into the following categories; New, Trending and Funny. When you select and effect you will see it applied to your camera in real time. Some of these effects may also provide instructions for how to use them.

To add effects in post, finish recording the video, press the tick bottom right of the screen, and then choose effects at the bottom of the screen. You will then be given a variety of different effect options that you can use to edit your video.

If you already know the name of the effect that you want to use but are struggling to find it in the effect menu, then you can use the general discover search. What you need to do is look for any video that is using the effect you want to use. You should then be able to see that particular effect will be linked in the video. Just press the link and then press “Try This Effect”.

Once you are done recording there are a number of different things you can do, for instance, adding closed captions to your TikTok videos or adding a voiceover. However, for the remainder of this post, we will be looking at the different visual effects and how to use them to add better production quality to your content.

1. TikTok Green Screen

Green Screen Effect

The TikTok Green Screen effect is usually one of the first effects you will see when you open the menu panel. To be fair it is probably one of the most used effects on the platform. This effect allows the user to change the background to an image or video that the user would like to use.

You are probably familiar with seeing this effect being used in reaction videos. For example, if a creator wanted to respond to a Twitter feed, then they could take a screenshot of it and then use it in the background while they talk about it. Or maybe they want to respond to another video that they have seen, then they can add that video into the background while they talk about it. You can even use it to layer yourself, so you can have a harmonised video of you singing with yourself.

Make sure to give this TikTok effect a try, there are many different green screen effects that you can mess around with from a whole section dedicated to this green screen effect.

2. Clone Trio Effect

TikTok Effect

Maybe you are a fan of TikTok dance challenges? Or maybe you are genuinely a dancer who wants to flex their moves. Regardless of your skill level, this could very well be the effect for you!

This effect creates a set of clones behind you. These clones will make the exact same movements as you. This creates an illusion that you aren’t actually just dancing alone in your bedroom. It’s a pretty cool effect if you are into that sort of thing.

If you’re feeling inspired and you want to give this effect a shot, just look for the pink icon, the one with the three images. Press that icon, select your preferred music and get your dancing shoes on.

3. Slow Zoom Effect

TikTok Effects

When it comes to TikTok content, most of us are no doubt playing the main character in these stories. And as we all know there is nothing quite as important as your facial expression. We’ve all seen them, you know the ones where the camera zooms up to the person’s facial expression? Well, the Slow Zoom effect is what you are looking for. The effect will cause the camera to zoom closer and closer to your face without you ever having to move your hand. It creates an effect like there is a cameraman zooming into your reaction.

If you want to try this effect right now, then find the icon with the face and four arrows pointing toward it. Press it and then decide how long you want to zoom effect to last for. You can choose between 10, 15 and 30 seconds. Then if you want to make the video more interesting you can add an intro or an outro.

If you want to find more zoom effects, check out the editing effects that you can apply in post after recording your content. You should see a fast zoom and a transition zoom effect also.

4. Beauty Effects

Beauty TikTok Effects

Whether you think they are playing a part in shaping perceptions of the self through the portrayal of impossible beauty standards or whether you think they are just a bit of fun and an interesting tool for creating different content, they are definitely worth checking out as they can completely alter your face and can make you into an entirely different person. Just maybe exercise some caution when messing around with these beauty effects.

Despite the potential negatives, they do also have their merits. Maybe you don’t want to but on a full face of makeup to create one TikTok or maybe you want to create a different character to play a part in your video. If you want to give them a go then go to the appearance tab in the effects panel and select the one you want to try.

5. Split Screen

split screen

The split-screen effect is super cool and can be used very creatively to produce some really interesting content. It allows the user to split the screen into two, or three, or even nine. Users can create dance videos with themselves playing different parts in each segment of the screen. Users can also use the effect to give their content a more cinematic feel, to create a sort of comic book movie montage. The effect was also used to create the Irish dance challenge video that achieved viral status.

The effect icon looks sort of like an airplane icon that has been duplicated. Once you press it, you can then select the number of screen divisions you want to use. The user can also use the effect when editing their videos after they have recorded the video content already.

There are many more TikTok effects that you can use than the ones mentioned above so make sure to check them out. And remember that TikTok will allow users to make videos that are anywhere from 15 seconds to 3 minutes in length so you can always apply more than one effect to your videos. You can start and stop mid-recording as many times as you want and then apply a new effect before resuming the recording.

As already discussed there really is a lot more to explore than what we have covered, but the TikTok effects above are for sure some of the more popular effects that you can use right now.

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Cool AR Filter Inspiration

Augmented Reality: Cool AR Filter Inspiration

By Augmented RealityNo Comments

Augmented Reality: Cool AR Filter Inspiration

AR filters are one of the newest ways to connect customers with brands through social media.

AR filters are not really that new to anyone at this stage. Many of us are already using them quite frequently in our everyday lives, mostly just for a bit of fun, and to stave off the boredom. I’m sure you have already come across a branded AR filter and can see how effective social AR could be and how much potential it has to offer brands trying to reach their customers in a new way. So if you could use some cool AR filter inspiration you will find some good examples below.

Social AR filters are the latest innovation that can be used as a social media marketing tool for businesses to promote themselves to newer audiences and demographics. There are two main aspects when it comes to any successful marketing campaign. These two main aspects are reach and engagement. Before you plan your campaign, you need to consider who is your target audience, what social media they use the most, what content they like, their different preferences, and so on. You may do a great job producing content, but if you miss your target, all your amazing content is useless.

Brands have become increasingly interested in AR. Not just because of the cost now being much more affordable, but also because it has become much more accessible, with the distribution piece being taken care of by the social media platforms. This has now made it so much easier to use AR as a tool for reaching the customer in a more interactive and memorable way.

Why AR Filters are one of the most effective tools for promoting your business?

Generally, we tend to notice graphic content such as images, videos and gifs the most, they just stand out in the news feed, they’re eye-catching and generally more engaging. AR filters work in a similar way. They are just more interactive and can captivate the imagination of the consumer. Its been shown that AR filters have an average use time of approximately 75 secs. Users tend to use the filters more than two times, most likely to get the best result from different angles. Moreover, there are no boundaries for AR filters with many going viral, in part due to their highly shareable nature.

Cool AR Filter Inspiration

AR Filters enable brands to provide a memorable branded experience to their audience at a lower production cost than it once was. With the advancement of technology, AR Filters can generate organic results in an interesting and valuable way. Here are some AR Filters we think are fun and cool.

1. Polaroid x Rafael.xl

If you are a child of the 90’s and get super nostalgic when you find your old polaroid photos, then this is the AR camera effect for you! You might have a high-tech camera in your mobile device that you can use to take high-quality photos. However, I’m pretty sure that you will appreciate the retro look of the polaroid. Well, now you can get some of that feeling without having to acquire an actual polaroid camera to get those retro shots. This augmented reality filter will get you similar results to what you would expect.

AR Filter

2. Flight Of Wonder Woman x Warner Bros

Who doesn’t like DC Characters? It is undeniable all generations can appreciate a cool AR filter like this, especially when it’s Wonder Woman. The famous DC movie starring Gal Gadot has been rocking the world. This AR game filter is a particularly good example of an AR filter that is sure to engage. It is very useful for promoting events such as a new film launch. It can be used to generate excitement among the target audience. Challenge yourself to play this game and prove to the world that you should have been Wonder Woman.

IG AR game filter

3. Drifting Car x Hits Madura

Do you remember Rally Fury on PlayStation or Nintendo? If your answer is yes, then you need to give yourself a go on one of these AR game filters. Unlike with PlayStation or Nintendo where you are using your hands and a controller to navigate the track, this game it is slightly different. Users need to place their faces in front of the camera and use tilt their heads from left to right to steer the car. This game is very simple but is surprisingly tricky when you try it. The sophisticated looks that can be achieved can really add to the final output of these AR game filters. Furthermore, these AR game filters often generate better results giving brands a chance to promote their new product releases through these AR filters.

instagram AR game filter

4. TAROT x Scoot Peace

Whether you believe in the age-old traditions of fortune telling and the use of Tarot or not, this filter still is a very interesting example of taking a tried and tested filter option and then repurposing it in an original way to create something that feels authentic. The way these AR filters work is you just need to place your face in front of your camera and the tarot card will begin to flick through landing on one at random. Or is it? Naturally, we will leave that part up to you but even if you aren’t super knowledgeable on this sort of stuff they do include some simplistic interpretations. And at the very least, it looks cool.

randomiser AR filter

5. Eyeshadow Color Change x 17b

Tiktok is one of the most commonly used social media platforms out of them all. And it’s no surprise that TikTok is booming these days. People from all around the world are using it to make content, for both fun and to promote their brand. Trying out different makeup looks has always been lots of fun, so why not have an AR filter that lets the user try on different makeup looks? This eyeshadow camera effect does just that. This Tiktok AR filter allows the user to change the colour of their eyeshadow in seconds. This type of AR filter effect would be highly effective for any business operating within the make-up industry.

AR Beauty Filter

6. Scorchin x Pringles

I think everyone is familiar with Pringles. Comfort food of kings and one of the favorite go-to companions for any movie-watching experience wherever that may be. Pringles launched this cool AR game filter to promote the release of their latest flavor. It is a fun AR game filter that people can play and engage further with the brand.

AR Game Filter
un

7. Minesweeper x Enuriru

If you were born in the 1990s, you might be familiar with this game. This AR game filter is based on the old PC computer game that we have all played many times no doubt. Minesweeper is basically a bomb hunting game where you could explode at any minute, press the wrong area and it’s all over, the game that is. It was super addictive and now you can play it in this AR game filter and show all your friends how cool and retro you are when you post it in your next Instagram story. Although this is a simple game, it’s the simple ones that really translate well into AR filters. You will never get bored of this game.

Instagram AR game filter

8. Travel x Yanka Onuchina

These AR travel filters have become a bit of a trend now. I know that everybody is missing traveling around the world. However, Due to the COVID situation, most people are not able to travel anywhere, since of the inherent danger and all the different country travel restrictions. Although these AR Filters are very simple, people still appreciate a creative new use for them. Thus, this effect worked very well with captivating those people who were really missing the adventure. It is a great idea for any travel-based or tourism-related business. They could very easily add this AR Filter as part of their social strategy.

AR Travel Filter

Hopefully, there was enough cool AR filter inspiration for you. But if you need more, be sure to check out some of our other posts showcasing some notable examples of social AR

Augmented Reality: Cool AR Filter Inspiration

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Wedding AR filters

Wedding AR Filters

By Augmented RealityNo Comments

Wedding AR Filters

Wedding AR filters are a fantastic alternative to the standard wedding photobooths

Traditionally speaking, the word “wedding” is considered a special event no matter where you are from or what side of the ceremony you’re sitting. Whether you are the person holding the event or simply just a guest, you will all want to capture some special moments with which to spam the gram.

If there is one thing that has taken a massive blow as a result of this global pandemic we have all unfortunately found ourselves in, no it’s not the pints, it’s the weddings. Covid-19 has completely changed the game for the wedding. Weddings traditionally were held on a large scale, but the year of 2021 has become the year of the intimate socially distanced wedding. Many couples are trying to plan and reorganise their weddings to meet the current restrictions. This means they need to keep their number down. No unnecessary extra bodies. That includes you Aunt Susan who we haven’t seen in 26 years.

Now I don’t know about you but nearly every Pre-Covid wedding I went to has had some sort of a photo booth for capturing some really “fun and unique images”. You know the ones. You’ve seen the wigs, the moustaches and all those other horribly generic props that have graced your IG feed at some time or another. Well, the thing about the photo booth is it’s not something new, they have been around forever and everyone’s photos look the same. I can’t tell Jane’s wedding from anyone else’s. At least the ones that print something out give you a souvenir of sorts, something you can leave in a draw to discover in 10 years’ time. Despite all these amazing benefits the wedding photobooth’s days seem to have passed. And now with limited numbers and socially distancing we feel that it may be lights out for those wedding photobooths. I mean at the end of the day who wants to trade Aunt Susan for the weird dude manning the photo booth with a load of germ-filled props? Well maybe I would but that’s another story for another post.

Wedding AR filters

Are disposable camera’s on wedding tables the answer?

Disposable cameras littered around tables seems like a great idea for a wedding. It’s easy to see the appeal. Just get a load of cheap cameras and let the guests do the rest. I mean your already feeding them, they might as well make themselves useful.  All those amateur photographer guests will often get really involved with it too. But despite them appearing cost-effective on the surface in the long run you will wish that you had gone with a completely different alternative.

1. We live in the digital era

We are all living in the digital age now. Every guest at your wedding is clearly going to have a smartphone, with sensors and software and all these automated features, that probably is going to take a better-looking photo than any disposable camera you are going to get. It’s a bit more convenient to and everyone is well used to just whipping out a smartphone and snapping like mad. And you don’t have to wait some irrelevant amount of time for your photos to be developed. Do chemists even do that anymore?

2. Cost and quality of the camera

The disposable camera may look inexpensive. And that is because they are not exactly expensive to make. The film is the most expensive part of them. You can find them on eBay for around €5 each. You can get 10 packs for €33. That means a camera and the film is €3.50 each. A bottle of coke is nearly €3.30 these days. Just imagine how terrible a photo from a camera that costs the same as a bottle of coke is going to look. The answer is absolutely shocking. Hope it’s not getting dark at your wedding. Just in case you have never seen one of the images before we have attached two below.

disposable camera photos

3. Developing cost

The other thing about the disposable camera is the cost of developing the film. It’s pretty easy to get caught up in the €3.30 price tag forgetting that you actually have to get these disgraceful images onto paper. In Ireland, the cheapest price we could find online to develop a roll of 24 photos was €5. The price will be even higher if you try to develop directly in the shop.

So for example, if you bought a pack of ten cameras. You are looking at €33 + €50 to get the film developed. The total for that is €83. If you have 50 guests, there is 1 camera per 5 guests. So you would need to double it. So now you are paying €165 for all these terrible photos that you have to go to the effort of getting developed.

4. A disposable camera is not shareable

Nowadays, social media is the blood that runs through many people’s veins. Most people wouldn’t even get out of bed if it wasn’t for the thought of distributing a heavily staged shot of their breakfast. People love to share. So when it comes to a big event that people have gone to a lot of effort over, both guests and hosts there is going to be a lot of sharing going on.  Naturally, with a disposable camera, no one will care about your wedding anymore by the time you get the images developed and people will just avoid visiting your home in fear of you pulling out some tragic book of poorly lit el ones dancing around to Van Morrison.

wedding AR filters

WEDDING AR FILTERS

Instagram AR Filters are undeniable the talk of the town these days. Besides the uniqueness, they offer, AR filters are also a lot of fun and create memorable experiences that are easily shared. They are also very well suited to events. Not sure what to do for your wedding reception photos well look no further. A custom Wedding AR Filter is exactly what you need.

As previously highlighted, we aren’t walking with dinosaurs anymore. We don’t have to sit for photos. We all have mini supercomputers with highly sophisticated cameras just sitting in our pockets. So why not let everyone use the medium they are most comfortable with that delivers great results that are easily distributed? Well because how will your wedding photos stand out from anyone else’s? If only there was a way to customise and personalise everyone’s wedding photos consistently across all of their devices. Thus, an Instagram AR Filter is the answer to this problem.

To simplify, wedding AR filters work the exact same as any other AR filter you may have seen on Instagram or Snapchat. Except this one has been totally customized to the theme of your wedding and personalized with elements unique to the bride and groom. There really is no limit to what you can do. Simple frames with banner, falling confetti, disco balls, face tracked props, quiz about the bride and groom. It’s like the photo booth on steroids and not taking up the corner of a room.  We think Wedding AR Filters could be the next big thing!

1. Customisation & Personalisation

The AR filter itself and what the AR experience is can be designed based on the bride and groom’s desires. They can choose what happens, what props, what theme, what colours, and the level of interaction, all according to their preferences. They can create something truly unique and personal that every guest can use directly from their phone.

2. No Time Restraints

With photo booths, you are paying by the hour and you have an extra person at your wedding restricting your number count. With disposable cameras, you are waiting for them to get developed and then what are you going to do, scan the good ones so you can post them online? With a Wedding AR filter for Instagram, your photos are processed immediately and can be shared the second they’re taken.

3. Less Cost

A Wedding AR filter could start from as little as €900 and can be used by as many guests, all at the same time. There are no restrictions whatsoever.

4. Quick and Shareable

This filter enables people to share their experiences in real-time. I don’t think we need to rehash how much people want to share wedding content, and this gives your guests the perfect way to share some additionally unique and more personal wedding memories. They get more views and so does your big day.

Wedding AR Filters

Wedding AR Filters are totally new. We bet you haven’t seen one before. They have totally flipped the old wedding photobooth on its head. So be one of the first to use one for your wedding. If you are the first person to message us directly about wanting one for your wedding after we post this blog, we’ll do it for free.

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7 AR filters we love

7 AR Filters We Love Right Now

By Augmented RealityNo Comments

7 AR Filters We Love Right Now

AR filters are one of the latest ways to connect customers and brands through social media platforms.

The word augmented reality has become much more commonplace recently. Predominantly as a result of its adoption by the large social media platforms such as Instagram, Facebook, Snapchat and TikTok for their AR camera effects and AR filters.

The visibility of Augmented Reality filters across our favorite social media apps is only increasing since AR filters for Snapchat, Facebook, Instagram Stories, or even TikTok are nearly everywhere you scroll on your newsfeeds and timelines. The various colour changing effects, the AR game filters, the 3D object tracking filters and all the other effects are easy to pick according to your preference. Through AR filters, you can create new experiences that you can post directly on your social media account.

The types of AR filters are very broad and they can be applied to almost all B2C industries and even some B2B applications. Everything from games to music to fashion to recruitment and everything in between. They aren’t all just for fun, many are highly effective at promoting brands and products and getting more engagement from customers. Now brands are even competing with each other to implement these new marketing tools as a part of their real-time interaction with their customers.

The trend of AR filters seemed to nearly pop up overnight, so in case you haven’t had a chance to find too many examples of your own or if you are just looking to get some ideas, here is our list of 7 AR Filters we love right now.

1. Dancing Chips Ahoy

I’m pretty sure everyone loves cookies. So who wouldn’t love this Dancing Chip filter? I mean it’s a filter with a cookie dancing. What’s particularly interesting is how they managed to get this cookie to dance, when cookies don’t have hips. I’m not saying that it looks real but I am saying that it looks delicious. All you need to do is turn the back camera on your mobile on and the filter places Chip on the nearest flat surface. The dancing cookie will perform for you. This filter was created for national cookie day to celebrate the people’s love for cookies and also to raise awareness of Chips Ahoy’s “Chip” character.

Instagram AR filter

2. RIMON EP Cover

Some of you might be familiar with the Dutch musician RIMON. A young talented artist from Amsterdam who used an AR filter to promote the release of her latest EP. The Instagram AR filter was designed based on the EP artwork and allowed the user to make their own version with themselves in it. The filter was very simple to use. You also can record yourself using the filter while her music plays in the background. Whether you are a big fan of RIMON or not, make sure to try this filter.

3. Puma Ryder Global

Are you a fan of the fast and then furious? If your answer is yes then this AR game filter will be a hit with you. However, this filter is not for fast and furious movies. This Instagram AR game filter was made for the promotion of the new PUMA Rider shoe. The user steers the car with their head to avoid obstacles and to collect PUMA shoes. If you catch the shoes, it will give you more points. This AR game is very fun and challenging since you are literally steering with your face. However, the sophisticated looks of this AR filter will make you feel like you’re playing some dystopian Tron or something.

PUMA AR Instagram Game Filter

4. Soccer Head

I think almost all lads love sports, and soccer is definitely up at the top. Whether you were good or not we all remember playing keepy-ups in the yard. Well this AR filter allows you to do just that. Bounce the ball with your head to score points. The more points the better. Fail to hit it with your head and it’s game over. It might look easy but it’s not actually as easy as you’d think and it’s a lot of fun

5. Recycling Non-Profit AR Game Filter

Recycling isn’t necesarily an industry that would immediately spring to mind when thinking about AR filters. However trying to reach younger demographics with relevant camapigns that make them appreciate the need for recycling is a high priority for anyone in the space. This Instagram AR game filter was a great way to create a new perspective for this audience in relation to recycling. The way the user plays this game is super simple, but like all game filters, is very fun and addictive. All you need to is move your head in front of your camera to catch the falling cans in the recycling bin. The more cans you catch, the more points you get. When you have completed a game and your score is awarded a different end screen is shown. These end screens contain messaging, telling the user what they could have recycled from collecting that many cans.

ECC IG AR Game Filter

6. Adidas 3D AR Filter

This is another great example of how brands can use an AR filter for the launch of a new product. To promote the launch of their latest shoe, the one with BOOST technology, Adidas developed this augmented reality filter that sent the user to space where they could experience a sense of weightlessness which was the core message of their marketing campaign. This AR filter can be used with both the front and back camera, each with their own unique AR experience. This 3D AR filter was an incredible way to increase engagement from their audience and to create user generated content that would increase awarness for their launch.

Adidas Instagram Filter

7. End Slavery Non Profit Quiz Filter

Online quizes have been a great tool for stealing peoples attention over the years whilst also possibly educating them about certain topics at the same time. We’ve all been there, dumping hours into a buzzfeed quiz whilst on a lunch break. Well its no surprise that AR quiz filters are now taking the social platforms by storm. Ok well maybe not by storm but they are getting some good engagement. So its no wonder than this non-profit looked to this filter type to raise awareness for a cause that most probably didn’t even think was a reality. The user is presented with questions and tilts their head left or right to select an answer. Its simple but effective.

7 AR Filters We Love Right Now

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AR Instagram Filters For The Music Industry

By Augmented RealityNo Comments

AR Instagram Filters For The Music Industry

AR social filters brings bands and musicians straight into the user’s home. Relying on technology and social media, the music industry is able to reach audiences much faster than ever before.

It cannot be denied that music is one of the most accessible forms of entertainment these days. Almost all people, of all ages, all around the world listen to music. Except maybe those really weird ones. Apparently they do actually exist but for the sake of this post lets pretend they don’t. So eventhough people’s love for music hasn’t changed the way in which music is consumed and the way that it is now promoted has dramatically shifted. Especially in relation to the younger demographics. In the past, most musicians relied on TV or radio, while now, it is all about social clout and how many streams you get.

Many of you at this stage are probably aware aware that the biggest revenue generator for musicians is actually their live gigs and their merch. So in order to reach those numbers and to build enough of a fan base to drive event ticket sales it is super important to get the marketing dialed in. Music is a creative endeavour, and was once at the forefront of technology in some capacity or another. And as such it seems only fitting that some of the promotional tools used in a musicians marketing campaign would involve some creative uses of new technology to captivate the hearts and souls of their audiences. One of the hottest music marketing trends right now is no doubt the social AR filter, as they are a great way of leveraging user generated content featuring your music. At the end of the day, musicians once needed to be heard all the time on the radio for people to perceive them as cool, where as now the younger audiences have shifted to Instagram stories instead. If you can take over people’s stories on social, then you have a much better chance of driving the required attention to get to the top.

Despite the fact that social media and AR Instagram filters are probably considered one of the most engaging and interactive forms of media on social and are notorious for reaching vast numbers of users, it is also important for musicians or bands to take into consideration the average age of their audience. It is probably no surprise to you that the best target audience for an AR filter campaign is Gen Z closely followed by Millenials. If your audience falls strongly into either of these two categories then social AR filters are definitly something that you should consider for your next release.

How They’re Using AR Instagram Filters For The Music Industry

Whether musicians want to promote their album launch, reach a new audience, reignite the love of an old classic or simply engage fans in a new interactive way, AR filters are a powerful and creative tool for achieving this. Below are some different ways of using AR Instagram filters for the music industry.

1. Bring Album Cover Art To Life

Below is an excellent example of a piece of cover art being brought to life through the use of an AR social filter. Here we see Kanye Wests Graduation album in 3D being tracked and positioned. Using this AR filter you can nown place Kanye West’s Graduation album cover anywhere you want!

AR Instagram Filters For The Music Industry

2. Creating music experiences that transport users into the music video

UK musician Kylie Minogue launched an AR Filter on her Instagram called ‘Disco Spirit’. Although the way this filter works is slightly different as it features Kylie instead of the user, it still creates a fantastic music based experience and it’s easy to see how this could be adapted to feature the user. It was taken from a performance from her latest album. It blends motion capture and virtual effects using AR Spark AR tools.

3. Promoting an album launch

This AR filter wasn’t created for an album launch perse, and by perse, I mean not at all. It was created for the 40th anniversary of the iconic AC/DC song Highway to hell. This AR filter concept was based on the design of the album so as such it feels like a suitable example here. The filter generates a fire effect and tracks devil horns onto the users so they can get their rock on.

4. Gamified, Shareable Experiences

The former One Direction boy band member, Zayn Malik released a super cool AR game filter for one of his musical releases. This AR game is very easy to play, perhaps a little too easy but it’s still fun and highly shareable nonetheless. And as you can imagine the background music was his latest track. Needless to say, taking an interactive game filter that encourages shares and pairing it with a song release is a sure fired way of getting it some decent attention on the gram. The Instagram that is.

Similarly, not to be upstaged, another former member of One Direction, Liam Payne also created an AR gaming filter. The background sound of this game was also his latest music release, a track called ‘Stack It Up’. Its a fun game with some retro 90 vibes so it was no doubt a success. This filter was actually nominated for a Drum Digital Award. Apparantly they are big fans of Liam. Either that or the creator responsible understands the additional value of generating some earned media from these AR activations.

Artists Leveraging AR Filters To Generate Merch Sales

As we mentioned before, merch is king, well maybe the gig is king but the merch has to be a queen or at least a jack when it comes to generating revenue for musicians and artists. When listeners become fans and then fanatics they tend to get pretty into buying just about anything artists have to offer them. However just like the release of any product, it really all comes down to how much attention you can generate among the target audience. And as we have highlighted before, AR filters can be an excellent tool for garnering some additional attention.

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1. Nipsey Hussle

Nipsey Hussle used AR Filters as a part of his promotional strategy. Most of you might already know that Nipsey Hussle owns a clothing brand called marathon. In order to boost sales and get more market share, Nipsey utilised the power of AR filters. He created an AR filter that could detect a logo and then place a graphic onto the tshirt virtually. This AR filter generated a lot of revenue for Nipsey. Sold 1000 units in less than 24 hours netting a net profit of $100,000.

2. Nicky Minaj

You may have heard of Nicky Minaj? Maybe? Well Nicky also dropped an AR filter with the sole purpose of promoting her necklace and accessories from her latest album “Queen”. This AR filter allows the user to try on the products before purchasing them. The necklace was sold out within 24 hours of launch. Well done Ms Minaj!

Future Of Augmented Reality in The Music Industry

As the most accessible form of immersive technology, Augmented Reality has now become one of the easiest ways for artists to impress their fans. Moreover, due to the global pandemic that is covid-19. All musicians and promoters have been forced to cancel all their tour dates. Thus, artists and promoters need to find new ways to connect with their audiences. And maybe also extract a bit more cash. Based solely on where everything is heading and some of the innovations that we have seen in the last 2 years it seems AR is going to become even more embeded in the ways that musicians reach their fans. Several musicians such as The Weeknd, Travis Scot and John Legend have all had some sort of augmented / mixed reality concert and we are sure that this trend will only continue to grow as the technology becomes more cost effective to distribute and simple to use for the end user.

AR Instagram Filters For The Music Industry

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