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Branded Instagram AR Examples

5 Of The Best Branded Instagram AR Filter Examples

By Augmented RealityNo Comments

5 Of The Best Branded Instagram AR Filter Examples

Instagram AR filters are augmented reality filters that can be applied to images and videos shared on Instagram. They use computer vision technology to track the user’s face and overlay digital graphics, animations, and effects on top of the real-world image. Users can interact with the filters by moving their head or using the screen, and can share the resulting images and videos with their followers. They are created using Spark AR Studio and can be created by individuals and brands.

Brands can use Instagram AR filters in several ways:

  1. Product promotion: Brands can create AR filters that showcase their products in a fun and interactive way. For example, a beauty brand could create a filter that allows users to try on different lipsticks or eye shadow shades.
  2. Brand awareness: Brands can create AR filters that feature their logo or product in a way that is likely to be shared by users, thereby increasing brand awareness.
  3. Event promotion: Brands can create AR filters for specific events, such as a product launch or a concert, to generate buzz and excitement around the event.
  4. Influencer marketing: Brands can partner with influencers to create and promote AR filters, which can help to reach a wider audience and increase engagement.
  5. Gamification: Brands can create AR filters that allow users to play games or compete with friends, which can help to increase engagement and encourage users to share their results on social media.
  6. Surveys: Brands can use Instagram’s survey sticker to conduct surveys through the AR filters.

Overall, Instagram AR filters allow brands to connect with their target audience in a creative, engaging, and interactive way, which can help to increase brand awareness, engagement, and ultimately drive sales.

5 Of The Best Branded Instagram AR Filter Examples

STRAY AR Filter

This Instagram AR filter was created for the release of the 2022 adventure game developed by BlueTwelve Studio that features a stray cat lost in a robot city. Through this AR filter users can place the cat from the game into the real world and capture some interesting content.

Branded Instagram AR Examples

KFC AR Game Filter

KFC is an American fast-food restaurant chain that is known for its delicious fried chicken. They have created an Instagram AR Game Filter that allows users to play a fun and interactive game that helps to promote their brand and products. The game involves catching as many chicken wings as possible, and is a unique and engaging way for users to interact with the KFC brand.

This AR filter was created by the Arabian branch of KFC, and is a creative way for them to connect with their target audience and increase brand awareness.

God Of War AR Filter

This Instagram AR filter was developed for the release of “God of War Ragnarok” to give users a taste of the game’s incredible graphics and atmosphere.

The filter allows users to fully immerse themselves in the game’s world and become the iconic main character, Kratos.

Try it out and experience a great example of a fully immersive AR face filter.

Instagram AR Face Filter
Instagram AR Filter

Virgin Voyages Portal AR Filter

Virgin Voyages, a luxury cruise line, has created an AR filter to showcase the brand and promote its holidays. This Instagram filter is a very good example of a portal AR filter. It has a super premium feel to it and allows users to access different places through an AR port hole.

Try the filter and see for yourself the beauty and luxury of a journey with Virgin Voyages.

LIDL AR GAME FILTER

This Instagram AR Game filter was developed for LIDL in the UK and is a very nice example of a temple run style AR game filter.

I think I would have rathered some super market sweep style aesthetics but the 3D animation came out well nonetheless.

Try it out and experience a great example of an AR mini game

Instagram AR Game

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What Is Web AR

What Is Web AR And How Does It Work?

By Augmented RealityNo Comments

What Is Web AR And How Does It Work?

Mobile apps are often seen as the best option for augmented reality (AR) projects, but the development of WebAR has made it possible to deploy certain types of AR content without the need for a dedicated app. This means that in some cases, a mobile app may not be necessary for an AR project. However, it is important to note that apps can still be an effective tool for deploying certain types of AR content.

WebAR, or “web-based augmented reality”, refers to AR content that is accessed and displayed through a smartphone’s web browser, such as Chrome or Safari, rather than through a dedicated app. This can make it easier and more convenient for users to access AR content, as they do not have to download an app from an app store before experiencing it. WebAR can help to make augmented reality more widely available and accessible to a larger audience.

What Is Web AR And How Does It Work?

Augmented reality (AR) involves combining the physical and virtual worlds to create an immersive experience. This can be done by viewing a real-world environment through a smartphone’s camera and enhancing it with computer-generated content. While traditional AR experiences require a dedicated app to access the content, WebAR allows users to access AR content through a special web page on their smartphone’s web browser, without the need for a separate app. Both types of AR provide a similar experience, but the difference lies in how the content is accessed and delivered to the user.

To make it easy for users to access WebAR content, there are various techniques that can be used to direct them to the appropriate web page with minimal barriers. These techniques can help to ensure that users are able to quickly and easily access and experience the Web AR content.

Scan A QR Code With A Mobile Device

WebAR content can be accessed through the use of QR codes that can be scanned with a smartphone’s camera. When the camera is pointed at the code, it will automatically open the AR experience in the device’s web browser, allowing the user to experience it without the need to download a dedicated app. This functionality is available on most iOS and Android mobile devices.

Paid Ads On Social

Brands can use paid advertising and social media campaigns to promote WebAR content and reach a wider audience. When users click on a shared link or ad, they will be taken to a web page where they can access and experience the WebAR content. This can be a convenient and effective way for brands to share AR content with a larger audience and engage them in an immersive and interactive experience.

Call To Action On Existing Website

Why not integrate WebAR content into an existing website by linking directly to the Web AR experience? This can enhance the user experience by providing visitors with an interactive and immersive way to engage with the brand. WebAR can be a useful tool for website owners to attract and retain visitors, and it can also be a memorable way to showcase products or services.

Type In The Web Address Directly In Browser

When it comes to deploying WebAR content, it can be helpful to choose a domain name that is easy for users to remember and type into their web browser. The main point here is that any way you could distribute a link normally will be applicable with a Web AR experience.

Development platforms like 8th Wall and ZapWorks Studio are the best options for deploying WebAR experiences, and both offer the basic tools needed to get started.

Types Of Web AR Examples

Real-World Tracking

Like traditional augmented reality, WebAR uses a smartphone’s camera to digitize a real-world environment and add virtual elements to it. This helps to create a realistic experience by ensuring that virtual elements are properly integrated into the physical environment and do not appear out of place. For example, a virtual character would be able to stand on a physical table rather than hovering awkwardly in midair. This is important for creating an immersive and believable AR experience.

Face Tracking

One way to make WebAR experiences more engaging and interactive is to use facial recognition to detect user expressions and gestures. This can enable the use of fun filters, such as digital tattoos or makeup, and allow users to trigger the AR experience by making specific facial expressions. This can be an effective way for brands to create a more personalized experience and generate shareable content. Recognizing user’s faces can also help to make the AR experience more immersive and engaging, as users feel more involved in the experience.

Image Tracking

Brands can use special markers, such as logos, signs, or posters, to trigger WebAR experiences when they are detected by a smartphone’s camera. This can help to enhance the immersive quality of the AR experience by allowing users to initiate it themselves, simply by pointing their camera at the marker. This feature can be a useful way to create interactive and engaging AR experiences that are tied to specific images or branded materials.

For example, a brand could print special QR codes on their cereal boxes and encourage users to scan them with their camera to trigger an AR experience. Once the QR code is scanned, the user is taken to the webAR experience which recognises the packaging and begins the experience. A brand masct could come to life on the countertop, or the packaging itself could become a simple Web AR game. This type of WebAR experience can be an effective way for brands to engage with their audience and create memorable and shareable content.

So What’s So Special About Web AR

One advantage of WebAR is that it can be easier for users to access than traditional AR experiences that require a dedicated app. WebAR can be accessed simply by visiting a specific web page, and does not require users to download an app or take up storage space on their devices. Additionally, WebAR can be more accessible to users who may have limited phone storage or slower internet speeds, as it does not require a lengthy download process. To use WebAR, a device must be compatible with ARKit (for Apple devices) or ARCore (for Android devices). This means that a wider range of devices can be used to access WebAR content, giving brands more options for rolling out AR experiences.

In addition to being more convenient for users, WebAR offers the added benefit of providing analytics data to track how users interact with the content. This can be valuable for brands and marketers to understand the effectiveness of their campaigns and make informed decisions based on the results. WebAR experiences can be integrated with traditional metrics such as clicks and time spent on a page, as well as more specific data such as the amount of time a user spends interacting with a particular AR experience. This granular data can help to provide a clearer picture of how users engage with the content and can be useful for tracking the success of a campaign.

WebAR can be a practical choice for companies or brands that want to create AR experiences but do not want to invest in the development of a dedicated app. App development can be a complex and time-consuming process, and it may not always make sense to build an app for a single AR experience. WebAR provides a more cost-effective and scalable solution, allowing companies to create immersive AR experiences without the need for a full app. This can be a good option for companies or brands that are not ready to commit significant resources to app development but still want to take advantage of the benefits of AR.

Limitations & Challenges

When considering whether to use a traditional app or WebAR for an AR experience, it is important to consider the type of content and the level of complexity involved. In general, apps offer more capabilities and performance when it comes to AR, as they have access to all of a device’s hardware and resources. This can allow for more complex animations and higher-resolution visuals. In contrast, WebAR experiences may be more limited in terms of performance and visual quality due to the constraints of a mobile browser. It is important to weigh these factors when deciding which platform is the best fit for a particular AR project.

One potential challenge of using WebAR is ensuring that the content is compatible with different mobile browsers. Different browsers, such as Chrome and Safari, can have different capabilities and requirements, which can make it difficult to create a consistent WebAR experience that works across all browsers. This can lead to the possibility of users encountering errors or compatibility issues when accessing the content, which can be frustrating and undermine the effectiveness of the AR experience. To avoid these issues, it is important to carefully test and optimize WebAR content for different mobile browsers to ensure a seamless and enjoyable user experience.

It is important to keep in mind that WebAR experiences may be more limited in terms of capabilities and performance compared to app-based AR. While WebAR can still provide personalized and immersive experiences, more complex or visually impressive AR content may be better suited for a dedicated app. The convenience of WebAR comes with some trade-offs in terms of what is possible to achieve with the technology. When deciding between WebAR and an app for an AR project, it is important to consider the specific goals and objectives of the campaign and choose the format that will best align with those objectives.

In Conclusion

Web AR offers a versatile way for brands to incorporate interactive AR experiences into their campaigns. It provides a range of customization and deployment options and can be easily integrated into a variety of marketing strategies. As technology advances, it is likely that web browsers such as Chrome and Safari will enable the development of more complex and sophisticated WebAR experiences. With experience in the AR space, our company has worked on a number of WebAR projects and is available to answer any questions you may have about this technology.

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christmas web ar

Best Christmas Web AR Experiences Of 2022

By Augmented RealityNo Comments

Best Christmas Web AR Experiences Of 2022

It’s that time of the year again! The Christmas season is upon us, and there are so many ways to get into the festive spirit all thanks to some truly inspiring Christmas Web AR experiences. From virtual Christmas displays to Christmas AR games, you can have endless holiday fun through Web AR technology.

In this article, we’ve compiled a list of 10 Web AR experiences that will surely put you in the Christmas mood. Simply grab your device and start exploring these immersive and interactive experiences. Have fun!

Food & Beverage Web AR

Countdown To Christmas With Pepsi & Doritos Web AR Advent Calendar


The Doritos advent calendar is an interactive digital experience that allows users to access a variety of activities, offers, and promo codes each day of the month leading up to the holiday season. To access the surprise for each day, users must tap on the corresponding date on the calendar. They will then be taken to one of the many experiences available, which may include gamified face filters, digital crackers with jokes or special Doritos recipes, and discounts on other Doritos products that can be purchased on Amazon or eBay. Users can access the advent calendar through their physical calendar using a QR code or via a link shared on Doritos’ social media channels.

Customers can access the Advent calendar experience in a few different ways:

  1. Scanning the QR code found on their physical Advent calendar.
  2. Following a link shared on Doritos’ social media channels.

Regardless of how they access it, the web AR experience is open to all customers.

McDonald’s Christmas Web AR Experience

Put those festive decorating skills to the test

For their Christmas campaign this year, McDonald’s UK with Leo Burnett developed a Web AR experience that allows customers to add virtual decorations such as lights, reindeer, trees, and snowmen to their local McDonald’s restaurant and their own homes. The AR experience is part of the #ReindeerReady campaign and can be accessed through the McDonald’s mobile app and promoted through social media and online advertising.

Christmas Web AR
mc donalds christmas web ar

To access the McDonald’s Christmas Web AR experience, customers can open the McDonald’s mobile app and tap on the #ReindeerReady banner. By pointing their phone at their local restaurant or home, they can see virtual decorations like lights, reindeer, trees, and snowmen come to life. Users can also snap a photo of their loved ones within the festive scene and share it on social media.

This interactive AR experience is part of McDonald’s UK’s “Alternative Christmas List” campaign, which emphasizes celebrating the little moments and special people that make the holiday season memorable.

LINDT’s Web AR Advent Calendar

Lindt’s TEDDY advent calendar has a special surprise behind each of its small doors: not just chocolate, but also a series of 24 episodes featuring a Christmas story with the Lindt TEDDY family, told through augmented reality.

To access the WebAR experience, customers can use their smartphones to scan the QR code on the back of the advent calendar and point their phone at the calendar. This will activate the Lindt TEDDY family’s story, which is told in 24 episodes, one for each day of the advent calendar. Customers can open a new door each day to watch the next part of the story.

CocaCola Christmas Web AR Experience

To mark the holiday season, Coca-Cola Freestyle has created a Web AR experience that lets users transform any location into a winter wonderland using 8th Wall technology from Niantic. Users can add various festive elements to their AR scene, such as snow, Christmas trees, gifts, snowmen, and Coca-Cola Freestyle drinks.

Coca-Cola Freestyle has created an augmented reality (AR) experience that allows users to create a snowy scene and take a “social selfie” within it. This interactive feature is intended to help Coca-Cola Freestyle connect with its customers during the holiday season. By using this AR experience, users can take a photo of themselves within a virtual environment that includes a snowy setting and a Coca-Cola Freestyle drink.

Try it here.

Corona Extra Brings TV Campaign To Life Through Christmas Web AR Experience

To celebrate the holiday season, Corona Extra has launched an augmented reality (AR) experience called the O’Tannenpalm’s Tree Lot. This immersive AR experience transports users into a Corona-themed winter wonderland and offers interactive features that aim to bring “La Vida Más Fina” (the finer life) into users’ homes. The AR experience allows users to experience a festive atmosphere and participate in holiday-themed activities within a virtual environment.

Corona Extra’s O’Tannenpalm’s Tree Lot is an augmented reality (AR) experience that users can access using their smartphones. The experience allows users to explore and interact with holiday elements within a virtual environment. To access the grand finale of the experience, users must introduce a real bottle of Corona to the AR scene. The O’Tannenpalm’s Tree Lot also includes festive music, lights, snow, and limes, and users can audition a virtual holiday palm in their own space. Additionally, users can enter to win a real, 10-inch decorated mini-tree by participating in the instant win game/sweepstakes. Users can also visit the gift shop within the AR experience and purchase Feliz Navidad merchandise. The O’Tannenpalm’s Tree Lot experience is inspired by Corona Extra’s iconic “O’Tannenpalm” commercial, which has aired during the holiday season since 1990. It aims to put a refreshing spin on classic holiday traditions.

Jameson’s Web AR Tree Game

To celebrate the holiday season, Jameson has created a virtual augmented reality (AR) game called the Virtual AR Tree. This game is designed to help people connect with friends and loved ones in a new way by inviting them to “widen the circle” and participate in the game together.

Jameson’s Virtual AR Tree game is played by placing a virtual tree into the user’s world and watching and repeating color sequences to earn points. After completing the game, users can enter a prize draw to win a Jameson 12-day Advent Calendar, a Jameson Christmas Jumper, or a Bow St. Cocktail Making Class for themselves and three friends. The available prizes may vary depending on the player’s location, and players in Ireland may be able to enter a prize tier based on their score and play again to improve their chances of winning. Users can choose to keep the prize for themselves or gift it to a friend if they are selected as the lucky winner.

Web AR In Retail

Tissot’s “Gift Of Time Factory” Christmas Web AR Experience

Luxury watch brand Tissot has created a virtual experience called the “Gift of Time Factory,” which enables customers to customize and send a personalized gift to their loved ones.

Tissot’s “Gift of Time Factory” is a virtual experience that customers can access using their smartphones in their mobile browser. When accessing the experience, a portal appears in front of the customer, leading to the Tissot Gift of Time factory. Inside the factory, gift boxes are carried by conveyor belts under a glass roof. Users can interact with levers and buttons to customize their own Tissot gift, choosing a watch, gift wrap, ribbon, and signing their gift. Once the gift is customized, it can be shared with a loved one and sent to the factory for delivery. The virtual gift is placed on the conveyor belt and sent through the portal. The factory is located in the village of Le Locle.

Tissot’s “Gift of Time Factory” virtual experience allows the company to share its gifting traditions with customers both in store and at home. As the experience is web-based and does not require an app to be downloaded, customers from around the world and their loved ones can engage with the Tissot brand in a new and meaningful way. The virtual experience enables customers to customize and send a personalized gift to their loved ones using their smartphones. It is not clear from the information provided what specific features are available in the virtual experience or how it works.

Carrefour’s AR Toy Display

Carrefour has introduced a new augmented reality (AR) feature called Carrefour Juguetes 3D AR, which allows users to virtually interact with over 100 animated 3D toys in order to enhance the holiday shopping experience.

Customers can use their smartphone or tablet to virtually place a 3D model of a toy in their physical space and interact with it using the Carrefour Juguetes 3D AR feature. They can rotate, translate, and scale the model to get a sense of the toy and its features before making a purchase. Additionally, they can capture images and record videos of their experience to share on social media with friends and family.

Web AR in Beauty

Get Some Christmas Spirit With Urban Decay’s Web AR Game

Now I don’t know about you, but nothing says Christmas like stopping an alien invasion. That must have been why Urban Decay partnered up with LA-based artist and animator Robin Eisenberg to release a special edition ‘Naked x Robin Eisenberg’ Eyeshadow Palette and a new web AR browser-based augmented reality game called ‘Beamin’ Up’ in celebration of the holiday season. The Web AR game creates a fun and memorable experience based on the brand and its new product release.

christmas web aar

The web AR game “Beamin’ Up” from Urban Decay and Robin Eisenberg allows users to shoot down incoming aliens and share their high scores on social media using the hashtag #UDRobinEisenberg. Players can aim, beam, and power up in the game and then download personalized assets to share their “Vibe Score” with others.

Urban Decay has launched its first interactive web AR game, called “Beamin’ Up,” which can be accessed through point of sale locations or on the packaging of the limited edition ‘Naked x Robin Eisenberg Eyeshadow Palette.’ The game is also available to play on Urban Decay’s website. This offers customers the opportunity to try out the game either in store or at home, and share their experiences and high scores on social media using the hashtag #UDRobinEisenberg.

Lancôme’s Web AR App Featuring Ready Player Me

To promote their partnership with artist Richard Orlinski, Lancôme has released an immersive augmented reality (AR) experience for the holiday season. Using the Web AR platform and their Ready Player Me avatar, customers can access the virtual Lancôme AR boutique and browse products from the comfort of their own home.

To access the Lancôme AR experience, customers can use their smartphones to visit the virtual boutique through their mobile browser. Once there, they can create and customize their own Ready Player Me avatar. The boutique appears in miniature in their physical space, and they can explore the three floors of the boutique by controlling their avatar. While exploring, they can learn more about Lancôme’s products and the brand’s partnership with Richard Orlinski, and they will also receive promo codes that can be used on the Lancôme e-commerce website.

By incorporating Ready Player Me avatars into their AR experience, Lancôme is able to provide customers with a personalized and unique shopping experience. The avatars allow the brand to connect with its customers on a deeper level by inviting them into the Lancôme universe and allowing them to customize their own digital representations. This adds an additional layer of customization to the experience and helps the iconic French luxury brand connect with its audience in a more meaningful way.

The Lancôme AR experience combines the iconic, faceted style of artist Richard Orlinski with the brand’s visual identity to create a memorable and cohesive brand experience. This merging of styles helps to create a unique and engaging shopping experience that is sure to be remembered by customers.

Lancôme’s AR experience allows the brand to share positivity, beauty, and elegance with its customers during the holiday season, both in store and from the comfort of their own homes. As the experience is web-based and does not require the download of an app, customers can easily engage with the brand in a new and meaningful way. This provides a convenient and accessible way for customers to connect with Lancôme and experience the brand’s values and offerings during the festive season.

Try it out here.

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TikTok AR Pet Filters

TikTok AR Filters for Pets: A Guide to the Cutest Options

By Augmented RealityNo Comments

TikTok has exploded in popularity over the past few years, and one of the main features that has helped contribute to its success is without question the integration and use of augmented reality (AR) filters. These filters allow users to add special effects and animations to their videos, making them more engaging and fun to watch.

If you’re a pet owner, you may be wondering how you can use TikTok AR filters to include your furry little friend in your videos. Fortunately, there are plenty of cute and fun options available for you to try out. In this guide, we’ll go over some of our favorite TikTok AR filters for pets, including how to use them and where to find them.

First, let’s go over how to use TikTok AR filters. To use an AR filter, you’ll need to record a video in the TikTok app. Once you’ve recorded your video, tap on the “Effects” icon located at the bottom of the screen. This will bring up a list of available filters that you can use. Simply swipe through the list to find the filter you want to use and tap on it to apply it to your video. Alternatively, you can press the effects button and have the effect applied to the live camera. You can then record it in action from there. We will not be linking to the TikTok filters directly in this post but if you search the names in the filter effects gallery you should be able to find them easily enough. There is even an entire tab dedicated exclusively to animal effects. Just be aware that not every effect will work for every animal. Some are only for cats or dogs.

So do TikTok pet AR filters work the same way as other AR filters on the platform? The answer is yes. To use a pet AR filter, you’ll just need to find one and use the process outlined above. Pet AR filters work by overlaying virtual pets or animal-related effects onto your video, using the camera and sensors on your device to track the movements and facial expressions of your pet. Some pet AR filters may also include sound effects or music to enhance the experience.

Pet AR filters are a fun and easy way to include your pets in your TikTok videos and add a bit of personality and whimsy to your content. Whether you’re a cat person or a dog person, there are plenty of options available to suit your tastes. So why not give some of these filters a try and see how your pets react? You never know, you might just create the next viral TikTok sensation! Below we will highlight a few of our favorite TikTok AR Pet Filters.

PET TRANSLATOR TIKTOK AR FILTER

“Pet Translator” filter: We’ve all been there. The strange whimpering, the odd barks, and the otherwise deranged noises that come from our cherished fur babies when they are failing to effectively communicate their heart’s desire. Well, now there is a solution.  Okay, spoiler alert this may not be as accurate as the title would lead you to believe but it makes for some pretty hilarious TikTok content, especially if your dog is a total psycho.

PET BIG EYES TIKTOK AR FILTER

TikTok AR Pet Filter

“Pet Big Eyes” filter: When it comes to cute and captivating animals, one of the defining features has most certainly got to be big eyes. The bigger the better we say. Well with this TikTok AR pet filter you can push your furry friend’s cuteness to the absolute max. Give it a try you won’t be disappointed.


FESTIVE PETS TIKTOK AR FILTER

TikTOk AR Pet Filter

“Festive Pets” filter: Considering how it is the season, it would be rude not to include a festive AR filter to get some holiday snaps with your pets. Festive Pets Filter does just that and places reindeer antlers and a shiny red nose onto both cats and dogs. It’s simple but effective and tracks really nicely. A strong favorite for sure.

LION CAT TIKTOK AR PET FILTER

TikTok AR pet Filter

“Lion Cat” filter: This filter does what it says on the tin! Transform your domesticated house cat into a domesticated king of the jungle. Another simple object tracking filter but one that has been executed very well and works with even the least suited of animals. Definitely worth giving it a try with your furry pals. Just don’t forget to share it.



SUPERVALU DEERMUID FILTER

“SuperValu Deermuid” filter: We added this to the list to give a bit of variety, rather than being applied to your pet, this filter allows you to experience a virtual one. We also included it to pat ourselves on the back a bit. We created this TikTok AR filter for an Irish supermarket. It was based on their Christmas TV spot and gives users the chance to interact with a baby reindeer named Deermuid. Super cute, super festive. Give it a try.

These are just a few of the many TikTok AR filters available for pet lovers. To find more options, simply open the TikTok app and browse through the list of available filters. Remember you can search for specific filters using keywords like “pets” or “animals”, you can search the filter names directly or you can browse through the animal category and see what takes your fancy. Beware though. Like all things TikTok it is a total time vortex.

In conclusion, TikTok AR filters are a fun and easy way to include your pets in your videos and add some personality and whimsy to your content. Whether you’re a cat person or a dog person, there are plenty of options available to suit your tastes. So why not give some of these filters a try and see how your pets react? You never know, you might just create the next viral TikTok sensation!

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AR in Retail

Augmented Reality In Retail: Virtual Try-Ons To Digital Showrooms

By Augmented RealityNo Comments

Augmented Reality In Retail: Virtual Try-Ons To Digital Showrooms

In this article, you will learn about the ways in which digital solutions are transforming the retail industry. You will also learn about the trends that are shaping the current retail market in various sectors such as fashion, footwear, beauty, supermarkets, and home improvement. Finally, you will gain insight into how gaming and metaverse platforms may shape the future of e-commerce.

The retail industry is constantly evolving and businesses are constantly seeking new and innovative ways to attract and retain customers. One trend that has gained traction in recent years is the use of extended reality (XR) solutions, such as augmented reality (AR), virtual reality (VR), and mixed reality (MR), to enhance the customer experience and drive sales.

Brands such as Nike, Gucci, and Adidas have embraced XR technologies to create unique and immersive shopping experiences, such as virtual showrooms and interactive avatars. These solutions have proven to be effective in engaging customers and differentiating a brand from its competitors.

In addition to in-store experiences, XR technologies can also be integrated into social media campaigns to reach a wider audience. For example, AR filters and effects can be used on platforms like Facebook, Snapchat, and TikTok to create interactive and engaging experiences for users.

Overall, the use of XR technologies in the retail industry is providing brands with new and innovative ways to connect with customers and enhance the shopping experience. As XR technologies continue to advance, it is likely that we will see more brands adopting these solutions in the future.

AR In Apparel & Fashion

The fashion industry is constantly evolving and consumers are increasingly looking for unique and immersive shopping experiences. Digital showrooms and try-on technologies, such as virtual reality (VR) and augmented reality (AR), allow customers to experience fashion in a whole new way. With just a few clicks, customers can transform their surroundings into a virtual showroom, try on full digital outfits, or even experiment with different styles and products before making a purchase.

These technologies not only provide a convenient and personalized shopping experience but also allow brands to showcase their products in a more engaging and interactive way. As consumers become more digitally savvy and demand more immersive shopping experiences, it is likely that we will see more brands adopting these technologies in the fashion industry.

Meta Jacket OG x RTFKT STUDIOS

AR in retail

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Silk Cruise 22 x DIOR

AR in fashion

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The fashion market is using a range of digital tools and technologies to enhance the shopping experience for consumers. These tools include augmented reality (AR) effects on social media, non-fungible tokens (NFTs) representing digital fashion assets, and virtual spaces where customers can purchase NFTs and explore virtual fashion markets.

Brands are increasingly looking to establish a presence in the metaverse, or virtual reality (VR) world, by creating virtual fashion assets and marketplaces. These assets, which may include virtual clothing and accessories, allow brands to showcase their products in a more immersive and interactive way, while also offering customers a new and exciting way to shop.

Overall, the use of digital tools and technologies in the fashion industry is providing brands with new opportunities to connect with customers and enhance the shopping experience. It is likely that we will see more brands adopting these technologies in the future as the metaverse continues to grow in popularity.

AR In Footwear

The footwear market is leveraging augmented reality in retail to provide customers with a convenient and immersive shopping experience. With AR, customers can try on the latest shoes from the comfort of their own homes, seeing the details and the fit of the shoe as if it were physically on their feet. This not only saves time and effort but also allows customers to experiment with different styles and make informed decisions about their purchases.

In addition to virtual try-on, some footwear brands are also offering virtual spaces and gamification elements, as well as marketplaces for virtual apparel and non-fungible tokens (NFTs). These technologies allow brands to create a more engaging and interactive shopping experience for customers, while also providing a new avenue for showcasing and selling their products.

Overall, the use of metaverse technologies in the footwear market is providing brands with new opportunities to connect with customers and enhance the shopping experience. It is likely that we will see more brands adopting these technologies in the future as they become more widespread and popular.


NL Sky x Timberland

AR in footwear

Timberland recently launched a successful digital experience featuring its iconic yellow boots. The brand utilized a challenging game to engage its customers and promote its products, and has plans to continue expanding its presence in the metaverse, or virtual reality (VR) world. It is likely that we will see more brands using metaverse technologies to create immersive and interactive experiences for customers in the future.

Having a stylish and comfortable pair of sneakers can elevate any outfit, and now with the use of digital technology, you can take your sneaker game to the next level. Some brands are offering virtual try-on and virtual reality (VR) experiences that allow you to see how different sneakers would look on your feet and in different settings, making it easier to find the perfect pair. Digital sneakers can provide a unique and immersive shopping experience, and it is likely that we will see more brands adopting these technologies in the future.

PUMA RSX3 x Ben Cristovao

Puma has launched a new campaign featuring singer, lyricist, and professional fighter in Brazilian jiu-jitsu Ben Cristovao, introducing the Puma RS-X³ sneakers. The RS-X³ sneakers feature exaggerated and enhanced detailing on the upper, stronger material mixes, and bold color combinations, taking the signature RS design to a new level. The campaign highlights the extreme and innovative nature of the RS-X³ sneakers, and it is likely that they will be a hit among sneaker enthusiasts.

AR In Health & Beauty

The health and beauty industry is using technology and digital innovation to attract and retain customers, with augmented reality in retail playing a key role in this transformation. Brands are using AR in social media ads and shareable effects, such as beauty filters and makeup try-on, to showcase their products and engage customers.

In addition to AR, some brands are also using metaverse technologies, including virtual spaces and non-fungible tokens (NFTs), to create unique and immersive experiences for customers. These technologies allow brands to offer exclusive offerings and experiences and can help to boost customer loyalty and retention.

Overall, the health and beauty industry is embracing technology and digital innovation to enhance the shopping experience for customers. From lipstick and blush to full makeup looks and virtual campaigns, these technologies are providing customers with new and exciting ways to discover and purchase products.

AR In Supermarkets

Augmented reality in retail can make grocery shopping a more interactive and enjoyable experience for customers. By using AR, supermarkets and brands can create fun games, quizzes, and other interactive elements that engage customers and help to make their shopping trips more enjoyable. These technologies can also be used to reward customers, create a positive association with the brand, and enhance the overall shopping experience.

Many supermarkets and brands have their own mobile apps, which are a great channel for implementing AR use cases. These apps can provide customers with an easy and convenient way to learn about products, make informed decisions about their purchases, and take advantage of promotions and discounts. As e-commerce continues to grow in popularity, it is important for brands to use technology and digital innovation to enhance the shopping experience and drive sales.

Marvel Quizz x E.Leclerc

E.Leclerc is a French co-op and hypermarket chain that operates over 700 locations in France and 85 stores outside of the country. The chain allows semi-independent stores to operate under the Leclerc brand. To promote the brand and engage customers, E.Leclerc has created an augmented reality (AR) filter based on Marvel, the popular media franchise. By using this filter, customers can test their knowledge of Marvel and interact with the brand in a fun and interactive way. AR filters and effects are a popular way for brands to engage customers on social media and other digital platforms, and it is likely that we will see more companies using these technologies in the future.

AR In Furniture Stores

Augmented reality in retail can be a helpful tool for designing and planning the layout of a home. It allows users to visualize furniture and other items in their own space, as well as customize and decorate virtual spaces. Home Depot, a home improvement retailer, offers various AR features such as World Effects, interior wizards, and the ability to set up furniture in a virtual space without the need to download anything to a device. These AR features provide a convenient way for homeowners to experiment with different design options and make informed decisions about their home decor. Additionally, they offer a unique opportunity for home improvement brands to showcase their products beyond just real-world spaces.

Never Ordinary x MadeDotCom

Augmented Reality In Retail

MADE is an interior design brand that aims to make great design accessible to everyone. They have created an AR filter to showcase their Never Ordinary furniture collection and promote their brand. By using this filter, users can explore the trendy furniture options offered by MADE and envision how they might fit into their own home. AR technology provides a convenient and interactive way for consumers to discover and learn about different design options, making it easier to make informed decisions about their home decor.

The Future Of Augmented Reality In Retail: Showrooms & Virtual Spaces

Virtual showrooms are becoming an increasingly popular way for brands to showcase their products and services. These virtual spaces, which can be accessed by customers through their smartphones or virtual reality devices, allow for an immersive and interactive shopping experience. Brands can create their own virtual showrooms, designed according to their image and values, where they can display an unlimited number of products and services in an innovative and engaging way.

These virtual showrooms provide a convenient and personalized shopping experience for customers and offer a number of benefits for brands, including increased sales and lower costs. Virtual showrooms are accessible at any time and from anywhere, making them a convenient and engaging way for customers to shop. They are also an effective way for brands to reach a wider audience and provide a unique and immersive shopping experience.

There are already many top brands that have embraced digital solutions, such as virtual showrooms, as a way to showcase their products and services. For example, Kärcher has created a virtual brand space where customers can explore and interact with the company’s products in a virtual environment. Ralph Lauren has also created a virtual store, the Beverly Hills Virtual Store, where customers can browse and purchase products online. Nike has also created an immersive 3D space called NIKELAND, which is located within the popular game Roblox. This virtual showroom allows Nike fans to play mini-games, wear custom Nike outfits, and share experiences with friends in a virtual world. These examples show how brands are using virtual showrooms to provide a unique and immersive shopping experience for customers and reach a wider audience.

metaverse retail

Virtual showrooms and immersive digital commerce experiences are becoming more popular as a way for brands to showcase their products and communicate their values to customers. These virtual spaces allow customers to interact with and experience products in a unique and engaging way, which can strengthen the relationship between the customer and the brand. Immersive solutions put the customer in the spotlight, giving them the opportunity to try on products before they are available in physical stores or even become the face or star of a campaign. As technology continues to advance, brands are recognizing the potential of virtual showrooms and other immersive digital solutions to solve problems in the sales funnel and increase sales. These virtual spaces are not just about silly or funny visuals but are becoming a serious and effective way for brands to reach customers and provide a unique and engaging shopping experience.

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Augmented Reality In Retail: Virtual Try-Ons To Digital Showrooms

Web-Based Augmented Reality

How Does Web-Based Augmented Reality Work?

By Augmented RealityNo Comments

How Does Web-Based Augmented Reality Work?

Over the last 5 years we have seen the advent and rapid growth of many game-changing technologies. One of these would have to be Augmented Reality (AR). If you’re reading this you probably have a vested interest and are already familiar with the tech, but on the off chance that this isn’t the case let’s break it down.

Web-based augmented reality (Web AR) is a term used to describe a type of augmented reality that does not require any downloaded software or applications. Rather, Web AR utilizes only a web browser in order to overlay digital content onto the real world.

One of the advantages of Web AR is that it can be used on a variety of devices, including phones, tablets, and laptops. This is because most web browsers are available on all of these devices. Additionally, since no additional software is needed, users do not have to go through the process of installing and configuring an application. It also does not require the user to download anything onto their phone like they would with a traditional application. Some people can be quite protective over their phone memory usage and this totally solves the issue.

However, nothing is perfect and everything comes with a trade-off. In the case of Web AR, the biggest drawback from this type of AR would have to be that it can be slower than traditional augmented reality applications to load. This is because the content needs to be rendered exclusively in the web browser, which can take time. Additionally, some features may not be available or work correctly in certain browsers. Thus it is not always possible to produce experiences with the same scale and level of detail as a traditional AR app. Not to mention Apple’s IOS policies are not exactly convenient for browser-based AR experiences.

 

Working With Web-Based Augmented Reality

AR (Augmented Reality) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. This can be done by using a device like a smartphone or tablet to view a digital asset that has been embedded with markers. When the user looks at the marker through their device’s camera, they will see the AR experience.

Augmented reality can be used in many different ways, such as for marketing, gaming, or education. Some businesses have started to use AR as a way to show customers what they would look like in a certain outfit or to show them what a new product would look like in their home. This technology can also be used to create more interactive gaming experiences and to help people learn new things faster. While discussing the working and function of Web AR, it is necessary to understand mobile sensors and computer vision. These are tiny chips with a specified function of informing the processor in a computer or a smartphone. They work to show the location, camera, gyroscope, and many more. Web AR uses these sensors and tracks the digital content within a physical environment.

There are certain requirements for WebAR to function. When an AR platform has the following things in check, it can provide you with the perfect 3D experience.

6DoF

This term refers to the Six Dimensions Of Freedom. It is actually the six aspects of positioning and locating an object that AR uses to create these digital experiences. A Web-based AR must have permission from your phone to use its three axes of orientation and three of position. When it has this permission, you can place any object into a real-world environment as a real object.

Camera Stream

The camera is another prerequisite for AR technology to function. It uses a camera stream as the real world input from which to layer the AR experience on top of. Any device with weaker camera functionality will lag or offer a lesser AR experience.

Scene Understanding

The way that you can achieve the levels of accuracy required to place any digital object in a manner that it genuinely looks real within the physical environment is via scene understanding of your phone. If you want to get a precise and more authentic experience of AR, you must have a phone or device with robust sensors to place the AR object properly. Moreover, it should not only place it correctly but also track and move it accordingly to have an entire real experience.

Cloud-Based CMS

A Content Management System is another necessity for any Web AR App. As mentioned before, with Web AR, the user does not download and store an app on their phone. Instead, a package of files is downloaded and accessed through the browser anytime the experience is opened. The CMS is where the application and all its files are stored. This is what connects with the browser and allows the user to access the AR experience. Without one it would not be possible. There are a number of solutions available that include this making the process much easier than it once was.

When discussing Augmented Reality applications, frameworks and AR tools are an inevitability. Since it is these frameworks that provide the AR function to begin with, and as such they are essential to understand. A framework, either app-based or web-based, allows developers to create augmented reality experiences with relative ease. There are a number of useful frameworks such as ARKit, React VR, and A-Frame. Each framework has its own advantages and disadvantages. In addition there are a number of providers that offer library extensions and SDKs that open up AR to even more development languages.

Zappar / ZapWorks

Zappar is the best and leading AR creative studio that helps businesses develop consumer focused AR experiences. It is a solution for many AR-related needs. Zapworks is good because it provides a robust set of tools for creating and deploying augmented reality experiences. It has a user-friendly interface that makes it easy to create and customize AR objects, and it also includes tracking and movement features that make the experience more realistic.

It has been totally designed with Web-based Augmented Reality experiences in mind, you don’t need to install any application to access your content. Simply put, use ZapWorks to create high-quality AR content directly within your web browser.

Over 6.5 billion users use the services of ZapWorks for AR content. Some of the features and functions that this framework offer include:

  • Face and image tracking,
  • World tracking,
  • Dynamic lightning,
  • Alpha video,
  • Instant publishing of the content, and many more.

Besides every perk and feature of ZapWorks, it also provides users with beneficial webinars and guides for an informed experience.

8th Wall

8th Wall is a platform that enables developers to create augmented reality experiences. It is one of the most user-friendly platforms available, and it makes it easy for anyone to create an augmented reality experience without being forced to learn new or complicated programming languages. 8th Wall also has a library of pre-made objects and animations that you can use in your projects, which makes it even easier to get started with.

It is also one of the leading Web AR frameworks among developers, and since being bought out by Niantic, the AR development studio that created Pokemon Go, it has really grown a lot. When it comes to regular AR apps it is certainly leading the pack with many advanced location based and multiplayer based functions included. can use this platform to develop and code an AR product once and deploy it to users globally for use.

Moreover, it has an in-built code editor and hosting with all of its additional features. The project templates, remote debugger, source control, etc., are extra features that make this platform one of the best.

X3DOM

X3DOM is another popular and handy platform that lets you deploy your AR content into web pages directly. The best part is that you can incorporate AR content during the coding process through the use of HTML embeds. Therefore, as a web developer, you don’t need to attain any other third-party SDKs or tools to do so. Deploying simple Augmented Reality experiences can be pretty simple thanks to X3DOM.

Vuforia

Vuforia is an AR platform that enables developers to create Augmented Reality (AR) experiences. Vuforia allows you to track and detect objects in the real world, and then overlay digital content on top of those objects allowing you to superimpose digital objects into the real world. It has been used in a wide range of applications, from gaming to product visualization.

However, this platform is not suitable for Web AR baded applications. Anything produced through Vuforia will ultimately need to be associated with a downloaded app for both iOS and Android. Furthermore, if you are a creative designer and developer trying to create magnificent AR content, its programming features will enable you to do so.

ARCore

A free AR development platform with every essential feature to ensure stable and high-quality Augmented Reality experiences. This platform is free on both Android and iOS systems. A few features of ARCore are motion tracking, light estimation, plane detection, etc. Similarly to Vuforia this is not suited for Web AR based experiences but is a very good tool if developing stand alone applications.

Summing Up

Web AR is a way of using augmented reality online through your web browser without the need to download any applications onto your device. It allows computer-generated images to be superimposed into the user’s view of the real world. A plethora of businesses and brands can utlise Web AR for marketing and engagement generation purposes. While web AR may not have all the same functionality as a regular AR app it still can create impressive AR experiences, especially with the help of providers like ZapWorks.

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augmented reality trends

7 Augmented Reality Trends of 2022

By Augmented RealityNo Comments

In the past few years, we have witnessed amazing and effective advancement in many sectors of technology. Be it business, entertainment, or traveling, we can think and create beyond possibilities. Augmented Reality is one such marvelous innovation in the field of technology that has led everyone to look at the world in a different perspective.

Since the AR space is growing significantly, it is no longer just a concept. It has perquisite benefits in marketing for business as well as for entertainment purposes.

Though this technology is highly fruitful, it will take some time for it to become normal everywhere. Yet, a few AR trends are certainly blooming in the market and we will observe their further growth in the years to come.

Top AR Trends Of 2022

Previously immersive experiences or 3D experiences were limited to the entertainment industry, for instance, it was especially prevalent in movie marketing. However today, you can witness it anywhere from marketing to gaming, and even to education. There is huge potential for businesses to utilise immersive technologies to upscale their growth and to increase public perceptions around innovation.

Augmented Reality works efficiently in various industries, notably retail, gaming, healthcare, automobile, and many more. The simple and primary purpose of AR is to solve modern challenges that every industry faces and need modern solutions.

In the pursuit of this, some technological geniuses put their efforts towards improving the infrastructure and frameworks required to deliver better and more advanced AR products that provide truly amazing 3D experiences. Hence, there are a few trends of Augmented Reality that are essential for you to know since they will take the immersive experience in 2023 to the next level.

AR Shopping

Online shopping became far more prevalent as a result of the pandemic. Since COVID caused the closure of a myriad of businesses, it enabled us to feel the need for digitalization in several areas of life. Hence, a lot of businesses and retailers invested in Augmented Reality. Consequently, AR emerged in the form of in-store AR as well as Web-based Augmented Reality tools. These tools aim to uplift the customer’s engagement with a business.

One such example is the virtual try-on that many fashion brands have integrated with their website. The reoccurring problem for every online shopping enthusiast is the size and appearance of the product they want to order.

Hence, the virtual try-on feature enables you to digitally try jewelry, watches, clothing, shoes, and whatnot. This way, you get a personalized shopping experience through digital technologies. Also, it results in an increase of customer satisfaction, while simultaneously lowering the returns of your products.

Moreover, virtual fitting rooms or in-store Smart mirrors are becoming a new norm among certain shoppers. Without physically wearing the clothes and other accessories, customers can digitally select anything from the smart mirror to try out. It saves time and helps both customers and retailers.

AR And The Metaverse

The metaverse narrative has been the talk of the town in recent times due to its explosion during the last crypto bull run and Facebook’s rebranding to Meta. The definition or underlying principal of the Metaverse has grown to imply connecting or bridging the real world into a limitless digital world. Hence, Metaverse and Augmented Reality share a common goal and will most certainly interact and overlap.

A good example of AR can be seen with social AR filters like the ones on SnapChat or Instagram where users can change and enhance their appearance or surroundings through an Augmented Reality lens, bringing the virtual or digital elements into a real world environment.

How this will begin to apply to the Metaverse will be through the incorporation of 3D avatars that can be operated through motion capture and can be viewed in the real world through AR technology.

For instance, Geenee AR in partnership with Ready Player Me created an avatar or digital character. The creation takes place on Geenee Web-based AR framework. Using your phone’s camera, you can wear and customize the character with NFTs in Ready Player Me.

Simply put, this merger between AR and Metaverse has the potential to positively influence the digital world within the physical environment.

WebAR With Enhanced Accessibility

WebAR denotes the Web-based Augmented Reality that works independently on web browsers. It implies that a user does not necessarily need to download any extra software or application to view the AR experience. It is the best way to boost the accessibility of Augmented Reality.

However, the pitfall to WebAR is that it only supports more basic AR experiences and lacks advanced features that you can get with standalone apps. The basic and fundamental experiences include virtual try-on features like face filters, coloring hairs, outfit try-on, real world objects, immersive AR portals and many more.

Though these experiences may be viewed as basic, many businesses and brands still use them as they are a lot more accessible for their customers. You may think that WebAR is less potent, but it is a handy technology for many businesses, especially within the fashion industry.

Augmented Reality Trends In Marketing

AR marketing is no longer in its early stages, it has already been used by major brands to create unique and engaging customer experiences. It can greatly influence and help to grow interaction and engagement by customers. There are many ways where you can use AR for marketing in your business. Anything from AR business cards to printed OOH media to packaging and in-store POS. Moreover, the AR Manual for your product or instructional or educational supplemental content.  

Furthermore, AR advertising is a lot more interactive. Since these ads could be virtual try-ons or mini-games, they enhance the level of interaction enhancing recall. This in turn is more likely to boost conversions more than if you had just used a traditional or more conventional advertisement. At the end of the day Augmented Reality is just far more exciting for the consumer.

Augmented Reality Trends In Healthcare

We have already seen the application of Artificial Intelligence in the diagnosis and treatment of health issues. Augmented Reality is another technology that’s a beneficial inclusion in the healthcare sector and is set to enhance existing medical systems and procedures.  

One such example of this is the Hololens 2 from Microsoft with its hands-free services for the surgeon. It informs the surgeon about every detail during the surgery for a smooth and fast operation. Also, AR applications help medical students better visualize the human body, its organs and other microorganisms for easier and in-depth understanding.

Not just that, AR mental health applications are widely spreading and gaining popularity. AR can be used as a tool for mental health treatment by providing an immersive and interactive experience that can help people to better understand their thoughts and feelings. It can also be used to provide exposure therapy for phobias, anxiety, and post-traumatic stress disorder (PTSD).

Furthermore, the AR microscope from Google in association with the Department of Defense (DoD) has helped doctors to precisely diagnose and cure cancer. This microscope analyzes the real-time photos to detect problems and health issues efficiently. This procedure is swift and effortless and ultimately helps the patient to find out about cancer and other diseases at their earliest stages.

Augmented Reality Trends In Manufacturing

In manufacturing, AR can be used to provide employees with instructions or feedback on their tasks, as well as to identify and track objects in the production process. For example, if an employee is having difficulty locating a part in the assembly line, they could use AR to see an overlay of the location of all parts on the screen. This would allow them to find and fix the problem more quickly. Additionally, by using AR to track objects in the production process, companies can improve efficiency and reduce waste.

Another example of AR in manufacturing is remote troubleshooting. A few factories have remote support that helps the technicians on-call to solve major problems. Augmented Reality can be useful in the form of virtual markers. These markers show the auto parts on a big screen, making it easier for a team of experts to instruct its fixture. Hence, the technicians on the other side can watch, follow, and troubleshoot the problem.

Even something as simple as being able to highlight certain parts of a machine during a maintenance procedure could increase efficiency tenfold.  For instance, a worker can use their mobile device with AR tool to observe and analyze a machine and its parts in more detail.

AR Smart Glasses

Augmented reality (AR) smart glasses are the next big thing in technology, and they have the potential to change the way we live our lives.

Smart glasses are basically regular eyeglasses with a small computer display attached to one of the lenses. This display can show information such as text messages, directions, or even pictures and videos.

But where AR smart glasses really shine is in their ability to overlay digital information onto the real world. For example, you could be looking at a building and see an arrow pointing you in the direction of the nearest coffee shop. Or you could be walking down a street and see virtual signs telling you which way to turn. The possibilities are endless, and we can only imagine what new applications will be developed over time.

Role Of AR In Digital Transformation

Digital transformation is about using technology to change the way your business works. It’s about making your company more agile, more efficient, and more customer-focused. It’s also about preparing for the future, where technology will play an even bigger role in our lives.

One of the most important aspects of digital transformation is using technology to create a better customer experience. And one of the most powerful tools you have for that is augmented reality (AR).

It is used in digital transformation to help businesses bridge the gap between the physical and digital worlds. AR allows customers to interact with digital content that is integrated into the real world. This helps businesses create a more immersive experience for their customers, which can lead to increased engagement and conversions. Additionally, AR can be used to improve employee productivity by providing them with contextual information and instructions directly within their line of sight. Overall, AR can be a powerful tool for businesses looking to improve their digital transformation strategy.

Summing Up

AR is entering its growth stage. It will soon become an irreplaceable technology interwoven into our futures. The Augmented Reality Trends are definitely exciting and will take over many conventional working models in 2022. Businesses should look for ways to get in early on this influential new technology.

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Instagram AR Filters November

Best Instagram AR Filters November 2022

By Augmented RealityNo Comments

Best Instagram AR Filters November 2022

So here they are! Some of our top picks for the best Instagram AR filters of November 2022! It’s not like they’ve won awards or at least not yet anyway but they certainly stood out to us and all of them in their own right are great examples of what you can do with branded Instagram AR filters. This is a new space and what is possible with the technology continues to grow as new and more powerful features are added to developer toolkits.

Let’s take a closer look at what brands have in store for us in this new “era” of AR advertising. November turned out to be full of new AR filters gearing up for that Christmas rush. So get ready, it’s about to get heavy, and there are a lot of entertaining executions awaiting us. So without further ado, let’s check out these extravagant outfits, these exceptionally unique face masks, and these AR mini-games!

STEP INSIDE TWD x Meta Quest

Meta Quest is the revolutionary virtual reality headset developed by Meta Platforms, offering users the chance to step into an entirely new virtual world and explore a variety of immersive experiences. Whether it’s joining up with friends for an instructor-led workout, playing multiplayer games, or taking part in unique social activities like live shows, Meta Quest provides an unprecedented level of immersion. For this AR filter, they have used a Portal AR style filter to transport the user into the world of the walking dead.

Meta AR Filter
TRY IT

YSL LIBRE

Yves Saint Laurent, in partnership with Pierre Bergé, founded a French luxury fashion house known as YSL. This brand is known for its high-end couture and ready-to-wear clothing, leather accessories, and footwear. Additionally, YSL Beauty, a cosmetics line, is owned by L’Oréal. To promote their holiday collection, YSL has created an augmented reality filter that allows users to discover their Libre fragrance.

MAGIC WEEKENDS x Coca Cola

Coca-Cola, also known as Coke, is a well-known carbonated soft drink produced by the Coca-Cola Company. The brand, which originated in the United States, has gained widespread global popularity. To promote Coca-Cola in the South African market, an augmented reality filter has been created. This filter allows users to have fun while a virtual wheel chooses who will be responsible for finding tonight’s take-out meal.

HOLIDAY WINDOW x Hudson Bay

The Bay is a Canadian retail store that offers a wide range of fashion, home, beauty, and sports products. To promote the brand, The Bay has created an augmented reality filter that allows users to explore a “magic window” to the production of Christmas presents. By using this portal AR filter, individuals can learn more about The Bay’s products and offerings.

BUBBLES & BOWS x MAC

MAC Cosmetics is a well-known American cosmetics brand that was originally founded in Canada. The company is now based in New York City and is a subsidiary of Estée Lauder Companies. To promote their new collection called “Bubbles & Bows,” MAC Cosmetics has created an augmented reality filter that allows users to discover mesmerizing makeup looks. By using this filter, individuals can learn more about MAC’s latest products and trends in the cosmetics industry.

HOTLIDAYS x Jean Paul Gaultier
Jean Paul Gaultier is a renowned French haute couture designer, known for his eponymous fashion house and his time as head designer at Hermès. To help individuals experience the latest fashion trends, Jean Paul Gaultier has created an augmented reality (AR) filter that allows users to transform their appearance and surroundings. By using this AR effect, individuals can experiment with different looks and styles in a virtual setting.

ADVENTURE AWAY x Burberry

Burberry is a well-known luxury fashion brand based in London, England. It is known for its high-quality clothing and accessories, including its iconic trench coats, leather goods, and footwear. To promote its partnership with Minecraft, Burberry has created an augmented reality filter that allows users to experience the collaboration in a new and interactive way. The collaboration includes an in-game adventure, a limited-edition collection of products, and real-world experiences that are jam-packed with creativity, exploration, and self-expression.

BAGUETTE TREE x Fendi
Fendi is a high-end fashion brand based in Italy that is known for its luxurious and fashionable products, including fur and ready-to-wear clothing, leather goods, shoes, fragrances, eyewear, watches, and accessories. The brand has created an augmented reality filter to promote its products and to provide a unique and interactive experience for users. The filter features a festive Christmas tree made out of Fendi’s iconic Baguette bags, offering a unique and stylish twist on a holiday tradition.

Fendi AR Filter
TRY IT

FOOD FAIRY GAME x M&S

Marks and Spencer is a well-known retailer based in the UK that offers a wide range of products, including clothing, beauty products, home goods, and food. To promote its brand and engage with customers, the company has created an augmented reality filter that allows users to play a fun AR mini-game called “Food Fairy.” The AR game is a playful and interactive way for users to experience the Marks and Spencer brand and learn more about the company’s products.

HARRODS x DIOR

Christian Dior, also known as Dior, is a prestigious French fashion house that is renowned for its high-end haute couture and ready-to-wear clothing and shoes. The brand has created an augmented reality filter to celebrate the holiday season and provide a festive and interactive experience for users. This Instagram filter tracks onto the Harrods store. Users can discover beautiful golden decorations placed all over the famous Harrods department store, adding a touch of glamour and luxury to the holiday season.

Instagram AR Filters November


LONGGOK TT xArt Reimagined

Art Reimagined is an initiative by Meta that aims to use augmented reality technology to give traditional artists the ability to reach new audiences and allow more people to experience their art in a unique and innovative way. The initiative has created an augmented reality filter that allows users to learn more about traditional art forms and cultures, and see how real artworks can be transformed into mesmerizing effects using AR technology. With this filter, users can also interact with a character wearing traditional clothing, giving them a chance to learn about different cultural traditions in an immersive and engaging way. If you’re interested in traditional art or just want to explore the ways in which technology can enhance the art-viewing experience, this AR filter is definitely worth checking out.

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snapchat AR Filters For Marketing

The Value Of Snapchat AR Filters For Marketing Continues To Grow

By Augmented RealityNo Comments

The Value Of Snapchat AR Filters For Marketing Continues To Grow

Have you considered the potential of using Snapchat AR filters in your 2023 marketing strategy?

Snapchat is already experiencing good levels of success with its AR shopping activations, which continue to move in line with the latest developments in device technology.

And with AR poised to become an even bigger interactive fixture, with the expected arrival of AR glasses sometime in the next few years, it might be worth paying attention to the latest AR advancements and considering if and how they might fit into your strategy. promotional. 

Underlining this, Snapchat shared today that Walmart’s recently announced catalog-driven shopping lens has reached more than 35 million users on the app, leading to more than 161 million virtual try-one of featured Walmart items.

That’s significant, especially when you also consider that Snap’s total user base is 363 million daily activities.

In fact, Snap says that over 250 million of its users – or 72% of its active user base – interact with AR elements in the app every day, and as this becomes more commonplace and mainstream practice, and more people get used to using virtual try-on tools and more digital elements, expectations around AR shopping are rising, which may offer even more opportunities for brands.

So now more than ever it is important for us to consider Snapchat AR filters for marketing as we move into 2023!

Snapchat’s AR Shopping Tools

Snap’s AR shopping tools have also been beneficial for the outdoor patio furniture brand. Skeidar developed catalog-based shopping lenses that allow Snap users to try on different types of outdoor patio furniture, while eyewear and fashion retailers are also increasingly relying on AR tools to showcase their products in new ways.

And with more people now more accustomed to online shopping and the convenience of searching for products on their mobile device, the demand for enhanced shopping experiences like this is only increasing, offering more potential to reach interested consumers with compelling campaigns, interactive and enjoyable.

Development is needed and you need to have some level of understanding of AR systems to scan your products to make sure they scale correctly using LiDAR and other elements.

But the opportunities are increasing and these systems are becoming easier to use, which could make them a more valuable option for brands heading into the new year.

If you’re looking to better understand the current state of AR, and how this could work for your products it’s worth checking out lens website builder or downloading lens studio to get an idea of ​​what’s possible and how you can create experiences. AR in the app.

Snap also offers augmented reality courses and tutorials, which can also help provide more context and insight into the process.

Snap and Amazon partner to buy AR in the Snapchat app, initially for glasses

Snap has landed a notable new partner for its augmented reality technology Virtual Try-On Shopping Experience with today’s news, Amazon will now offer Snapchat users the ability to digitally try on eyewear styles from a variety of popular brands. 

The new partnership between Amazon Fashion and the social app maker will make brands like Maui Jim, Person, Oakley, Ray-Ban, Costa Del Mar, and others available for virtual testing of Snapchat’s 363 million daily active users, says the retailer.

The launch will see dozens of new Shopping Lenses available in categories like sunglasses, reading glasses, and seasonal glasses.

The partnership is one of several that followed Snap’s investments in AR shopping, where this year it launched a series of updates to better engage retailers and brands, including the ability to update product information and prices in real-time., access better analytics, and more easily create AR Shopping Lenses, among other things.

The Advantages Of Snapchat’s AR Shopping Lenses

Other brands that have taken advantage of Snapchat’s AR Shopping Lenses include MAC Cosmetics, Ultra Beauty, American Eagle, Puma, Chanel, Walmart, LVMH, eyewear brands Good and Zemin Optical, and recently, for Halloween, costume company Disguise.

Over the past year, Snap says that 250 million Snapchat users have engaged with their AR Shopping Lenses more than 5 billion times.

To create the AR shopping experience for Amazon, Amazon used Snap’s self-service creation system in Lens Web Builder, which enabled the creation of scalable AR assets using Amazon’s existing 3D models. If Amazon product prices change or an item goes out of stock, the lenses will automatically update in real-time, Snap notes.

Creating the Shopping Lens is one area Snap has been working on to improve its technology. Earlier this year, he updated his Lens Web Builder which allowed bands to create shopping Lenses in a matter of minutes. 

In April, Snap announced

In April, Snap announced that it would begin offering retailers access to new AR image processing technology in its 3D asset manager that makes it easier and faster to create AR shopping experiences. The process uses AI and the brand’s own photography to turn standard photos into AR assets, Snap explained at the time.

To access the new Amazon AR shopping feature, Snapchat users can find the new lenses on @amazon fashion’s public profile in the Snapchat app, via the Snap Lens Explorer, via the new “Dress Up” tab. » with AR shopping experiences and through Snap Camera. 

Lens carousel. When users discover a pair of glasses they like, they can tap a link at the bottom of the screen to make a purchase. This directs them to the Amazon app on their phone to pay. Snap does not receive a commission on these sales, we understand.

Amazon also notes that Snapchat users will now be able to browse thousands of eyewear products in the Amazon Fashion “store” tab on their profile, though these won’t be AR-enabled.

While the AR shopping experience begins with glasses, it will be the first of more Amazon AR shopping experiences on Snapchat to come. We understand the larger plan is to start the partnership with eyewear but expand into other categories in the coming months.

Snap also suggests this is the case in its public statement: “With the combination of innovation and technology between Snap and Amazon, we are unlocking exciting and fun new testing experiences for hundreds of millions of Snapchat users,” said Ben Schwerin, Vice President associations senior on Snap, in an ad. “AR glasses are just the first step in our partnership, and we look forward to continuing our innovation together,” he added.

Amazon also noted that it has already invested in AR shopping experiences and sees Snap as an extension of those efforts.

“Amazon’s AR shopping technology is regularly used by millions of customers across all categories of our stores, and Virtual Try-On for Eyewear is a long-time customer favorite,” said Muge Erdirik Dogan, President of Amazon Fashion. “We are thrilled to partner with Snapchat and further expand augmented reality shopping for both fashion brands and today’s new generation of digital shoppers.”

Neither company commented on the expected duration of their newly established partnership.

The Value Of Snapchat AR Filters For Marketing Continues To Grow

This Isn’t Amazon’s First Foray Into AR Shopping

Amazon recently announced its own expansion into AR shopping with the June 2022 launch of a new virtual try-on experience for shoes, available to consumers in the US and Canada on the Amazon iOS app. 

With the feature, users of the app could shop for shoes from brands like New Balance, Adidas, Reebok, Puma, Saucing, Lacoste, Asics, and Supergun. Prior to this, Amazon had only dabbled in AR shopping, having experimented in areas like AR for furniture shopping and sillier things, like AR Stickers or AR on their seasonal shipping boxes. 

However, it’s unclear if AR is driving a significant increase in conversions through Amazon’s own efforts, as we’d likely see more AR features if it had. That could be, in part because;

Snap powers real-time Augmented Reality shopping with the Shopping Lens Catalog, significantly enhancing the brand experience

Snap presents one of the most important updates to the shopping experience with Augmented Reality and real-time transactions within its platform, the Shopping Lenses Catalog, which makes it easier for purchases from the platform to be more agile and attractive both for consumers and for brands improves the creation and optimization of content. Details:

  • Simplified and more useful Augmented Reality purchase interface for Snap chatters: as Snap chatters try on products, the new Lens Product Cards make it easy to quickly consult item information, showing details like price and description, as well as unique URLs to buy.
  • Real-time results for brands: Instant insights into the products and content that attract Gen Z and Millennial audiences to Snapchat (very useful for R&D).
  • In addition, the expansion of Snap’s Lens Web Builder– now beauty brands can create Shopping Lenses in as little as two minutes – will roll out to more verticals soon.

A clear example is:

  • MAC Cosmetics:   Using Catalog-powered Shopping Lenses, the brand has seen 1.3 million trial experiences at a cost of 0.31 cents per product trial (less than 1 cent!) and has secured a 17x increase in purchases among women, a 2.4x increase in brand awareness, and a 9x increase in purchase intent.
  • Ultra Beauty, a well-known retail beauty brand in the United States, carried out a beta test with great success and has achieved an approach with its customers in Augmented Reality in an “always-on” format 24 hours a day, powered by the Shopping Catalog Lenses (Buy Lenses –  examples). Ultra has generated $6 million in additional purchases on Snapchat and logged more than 30 million product trials in just two weeks.

More details about the new Augmented Reality shopping features:

  • For users: A new shopping experience with Augmented Reality
    •  Shopping Lenses, powered by the Catalog, promote easier and more engaging shopping for Snap chatters.
    • They display key product information and SKUs (Unique Reference Numbers) that provide inventory and availability data. Snap chatters get all the details by accessing the Lens Product Cards for each item to purchase.
  • For brands: Real-time results + Research and Development
    • The new Augmented Reality Shopping Lenses are “Catalogue Driven” – that is, they are directly linked to the company’s product catalog, allowing Snap to deliver quick, real-time analytics to brands.
    • This feature helps brands and marketers identify consumer trends and their interaction with products, providing immediate insights that help them build their R&D plans. In addition, they can take advantage of Snapchat’s Augmented Reality tests to identify the items Snap chatters are interacting with, and incorporate this data to make decisions about new strategies, ad targeting, and new product development down to an SKU (Stock Keeping) level. unit).
    • This feature also allows Snapchat to optimize the delivery of a brand’s Shopping Lens to the Snap chatters most likely to purchase the item. Combined with the recently launched auction optimization for Augmented Reality Glasses purchases, brands are experiencing significant increases in efficiency and purchases.
  • Two-Minute Lens Creation:
    • Last year Snap launched Lens Web Builder, a free web creation tool where any brand can create an Augmented Reality experience to run on Snapchat, where now, Snap offers the creation of Augmented Reality Shopping Lenses for brands to create in only two minutes and with few clicks.
    • The Lens Web Builder update will be available for beauty brands only for now, with other industries coming in the coming months. All brands can take advantage of Shopping Lenses powered by the Lens Studio Catalog.
    • Snap continues to invest in self-service creation tools, which offer the ability to easily and easily create Augmented Reality Glasses in minutes.

Additional Statistics on Augmented Reality

  • According to Crowdedness 2022 global study, Snapchat is the #1 app for sharing moments when shopping.
  • Trial experiences with Augmented Reality on Snapchat show 2.4x higher purchase intent and 14% sales lift over video spend.
  • 93% of Snap chatters are interested in using Augmented Reality to purchase products.
  • In a recent beta program with more than 30 brands from industries from beauty to cars, Snap chatters tested products more than 250 million times in Augmented Reality.
  • Snapchat has seen partners achieve unit costs of $0.01 per product trial for their Augmented Reality campaigns.
  • In 2022, 94% of people expect to use Augmented Reality just as much (or more) than in 2021, according to a Snap study conducted by Deloitte.
  • Last month according to the marketer: “Snapchat is the most developed Augmented Reality social platform…by far the most advanced when it comes to branded Augmented Reality content.”

The Value Of Snapchat AR Filters For Marketing Continues To Grow

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The Value Of Snapchat AR Filters For Marketing Continues To Grow

Web AR

Why Web AR Applications Are Better Than Regular AR Apps

By Augmented RealityNo Comments

Why Web AR Applications Are Better Than Regular AR Apps

One popular method of combining digital graphics with what we see in the real world is called “augmented reality” (AR). There are typically two ways augmented reality is delivered: through specialized apps or through the web browser (WebAR). There is a bit of a shift going on between these two methods, and one has emerged on top for all the right reasons.

The use of augmented reality has seen phenomenal growth in the last few years. The number of people using mobile augmented reality is expected to rise to 1.7 billion by the end of the forecasted period. From 2015’s 200 million users, this is a staggering increase of 1.5 billion. As a subset of XR, the AR market is projected to grow from $30 billion in 2018 to $300 billion in 2024. This growth will be driven mainly by the advent of VR and MR, two other XR technologies.

Web augmented reality (WebAR) and augmented reality (AR) apps are on the cusp of becoming the next big thing in the tech space, but there are some very important distinctions between the two.

What Is WebAR?

Web AR, or web-based augmented reality, refers to the generation of AR through the use of online standards. All that is required is access to the internet via a web browser on the user’s Smartphone or other devices, and everything is done in real-time. End users do not need to install any special software because the most popular platforms already support the technology.

Web AR applications can be used with any browser, OS, or computer configuration. Therefore, there is no longer any need to acquire specialized applications. Studies suggest that user engagement decreases by as much as 50% when consumers are required to complete a download. Thus, this is a crucial factor to keep in mind. As a result, after the initial experience, just 25% of users stick around to explore further.

Anywhere that there is an internet connection, a QR code, or an NFC tag, a user can access a Web AR experience. That way, consumers can enjoy augmented reality experiences on various mobile devices and browsers without the need for downloading a separate app. This wide availability implies that WebAR can reach twice as many mobile devices as its app-based alternative. This facilitates user access and increases content creator exposure.

IKEA AR

The market is booming as a result of AR’s reach. Ikea, a Swedish furniture company, uses augmented reality to allow consumers to sample how furniture would look in their homes using Smartphone’s before making a purchase. The potential increase in sales via augmented reality has been referred to by Ikea’s head of digital transformation, Michael Valdsgaard, as a “dream scenario.”

“Most people put off making a purchase because they don’t feel confident in their ability to decide if the color will go with [the rest of the room] or if it suits the style. We can now put such solutions in their hands and allow them to enjoy free, hassle-free fun with home decor.

The same method can be applied to nearly any good or service, including food, drink, apparel, and accessories. WebAR is an easy and enjoyable method of audience engagement that uses Augmented Reality on the web. Web AR is on track to become a vital component of the internet and the economy as money pours in.

So, what exactly are augmented reality apps?

Augmented reality apps: Applications that utilize Augmented Reality technology are called “AR apps” and can be downloaded on mobile devices like the iPhone and Android. Compared to Web AR, the cost of developing an augmented reality app can be higher.

Multiple platforms exist within which augmented reality apps can be developed. Apple and Android versions for their mobile operating systems and universal JavaScript ones are all available. These frameworks can be used to create a unique augmented reality app.

Not only is augmented reality app development typically a bit more expensive, but they also have the potential to disrupt the user experience. Users are required to download and install an augmented reality app. When it comes to taking up space on a device and when you begin to factor in the effort that comes with downloading a stand alone app, you have pretty much lost a good percentage of prospective consumers. All because you require the user to download an app to enjoy the augmented reality experience.

In some instances, there are ways to complete a project using AR applications or Web AR despite the fact that they primarily differ “under the hood”. For instance, while Web AR may provide a lot of the same offering using its features, AR app frameworks provide a bit more functionality and detail when it comes to the actual experience. With it being an app that is downloaded with a large proportion of the information stored directly on the device, AR apps have the ability to use more of a mobile device’s hardware to deliver a richer experience, such as graphics co-processors.

To provide the same AR experiences, developers may use either bespoke AR applications or a Web AR solution. The method and the platforms through which a user accesses the AR experience is predominantly the key differentiator. Initially, augmented reality applications were the standard for creating these AR experiences. However now with the advancements in both mobile technology and general internet speeds, Web AR has come along and widened the realm of possibilities.

Web AR

Top WebAR Advantages

Activating Web AR doesn’t require any technical expertise or experience, not that most people don’t know how to download an app, but for sure everyone knows how to follow a link through their browser. Typically, all the user needs to get started is a QR code that sends them directly to the web-based AR platform. Web AR is generally less expensive, requires no upgrades, and is simpler to create, manage, and track using analytics.

  1. WebAR Works with most web browsers:

People will most likely use and already have the browsers that operate Web AR. Google Chrome, Apple Safari, Microsoft Edge, Mozilla Firefox, and other browsers all support running Web AR experiences. It is a lot more accessible as a result than downloaded programs. Web AR is already supported by almost 3.5 billion Android and Apple devices.

Web AR is significantly easier to develop because it works in any browser. You only need to make the experience once to have it work across all devices and browsers. Creating a new app for each platform you want to support is no longer necessary. The only thing your users need to do to enter your Web AR world visits your website. Users on Apple’s iOS and Google’s Android have the same Augmented Reality experience when they click a link in Firefox or scan a QR code with Safari.

Customers can choose from various additional entry points into Web AR experiences, which you can provide. Include near-field communication (NFC) chips in your products, send customers brief URLs or SMS messages, or provide links from social media sites like Facebook, Instagram, or LinkedIn.

  1. Web AR, there are no downloads required, and the users will have no problems using this

There is a reluctance to install software on mobile devices because of security concerns and the fear that a single-use program will take up too much space. Web AR is resistant to this resistance because it does not require any downloads, while many augmented reality apps suffer.

With Web AR, users only need to take two actions (start the Web AR experience and then grant camera access) instead of the typical six actions that are required in order for a user to download apps. Because of how much simpler it is, ultimately more people will utilize your Augmented Reality application. You should aim for maximum adoption, and the accessibility of Web AR certainly helps to facilitate this.

Web AR applications are gaining popularity quickly in the market since it is similar to augmented reality (AR) apps but does not require further downloads. Developers widely acknowledge the requirement to download and install an app as the most significant barrier to widespread use. The fact that no files need to be downloaded makes Web AR easier to roll out quickly. Unlike with some AR solutions, users won’t have to wait for a lengthy download to complete before they can start using the product. Instead, consumers need only click a link on their device to embark on their augmented reality adventure.

Users also don’t have to worry about keeping their apps up-to-date because of WebAR. It’s annoying to users when programs they’re using require regular updates that they usually find out about when trying to actually use the app. There will be no more mandatory upgrades with a Web AR application.  Instead, add new content to your website automatically, so users don’t have to take action or experience downtime.

Everyone who engages with your Web AR application will be exposed to the most recent version of your data. The software they’re using will be the most cutting edge since it’s the browser they’re already familiar with, but that’s beside the point. Comparing Web AR to downloadable AR programs that users would need to update regularly, it’s clear that WebAR provides a more convenient and secure experience for consumers.

  1. Simplified Analytical Tracking

Web-based Augmented Reality (Web AR) allows you to track metrics like user engagement and demographics quite easily. Information like this is pretty crucial for learning more about your audience and how they interact with the material you provide. RPR provides a Google Analytics-compatible bespoke analytics dashboard here.

Web augmented reality analytics provide the data you need to measure the success of your advertising campaigns. More in-depth metrics like dwell time (how long users engage with the experience) and geographical analytics are also available for your Web AR projects, in addition to the standard metrics like likes and shares (which areas of a scene people use).

Pageviews: The foundation of any analytics report will always include  pageviews or the act of a browser loading a page on your site. Each time the page is loaded, including when it is refreshed, it is considered a separate view. A user’s frequency and return rate can be tracked by tracking the number of pages they view from the same IP address. How often do individuals view your content, if at all? How many clicks do you get each link/Scan? Using this information, we can estimate the Web AR experience’s potential for re-play. A higher rate of return means that the money spent on the Web AR experience was well worth it.

Dwell time: In addition to views and click-through rate, dwell time is a strong indicator of how engaging your AR material is. What percentage of people who start a five-minute Web AR session end up playing the whole thing to the end? People typically spend two minutes engaging with Web AR content. In general, a higher percentage of time spent on a page is indicative of more engaging content.

Engagement Rate: The level of engagement with Web AR applications are a social indicator for gauging how exciting and valuable that content is. The entire number of likes, shares, and comments is divided by the number of followers, and that figure is then multiplied by 100 to arrive at the percentage of engagement. Compared to absolute measures like likes, shares, and comments, this provides a better, more precise gauge of content performance. As a result, social acts may be measured consistently, facilitating cross-cultural comparisons.

Audience Engagement Survey: You can use the data from audience engagement surveys to inform your future work. The most effective channels can then be prioritized. As well as increasing conversion rates, web augmented reality boosts average dwell duration. Web AR helps potential buyers relate more closely to items and gain more favorable impressions of the brands involved. More than ever, companies of all sizes are using virtual and augmented reality to boost their brand recognition.

Spatial Analytics: Specifically for AR and VR, there is a new measurement category called spatial analytics. It uses information from users fully involved in the experience, tracking how much time is spent on particular places or items in the environment. You can see which content is exciting and engaging by looking at the summary statistics. With this information at your disposal, you may make the required adjustments to improve the user experience.

Analytics information from Google is used in WebAR experiences, including the total number of visits, the percentage of unique visitors, and the percentage of users who have been granted access to their cameras. Using these tidbits, you may create a complete portrait of your audience. In one scenario, a search engine may send you a few hundred visitors who each generate thousands of page views. In another scenario, a single visitor may generate tens of thousands of pageviews from various sources.

Since the Web AR experience is camera-dependent, the adoption rate may be calculated with pinpoint accuracy from the number of visitors who opt to share their camera data. Refusing to grant permission to use the camera is the same as giving up on the experience before it even begins.

With the use of analytics, you may find out if you have a lot of visitors who aren’t very engaged, a small number of highly engaged visitors, or a large number of unique visitors who are engaged but just interested in a subset of your spatial assets. Putting these observations together, you have the data you need to improve your AR products.

  1. Quick Installation

Compared to building dedicated augmented reality apps, creating a Web AR experience is generally a faster process. Web AR development tends to follow the traditional process of custom web development SDKs and libraries that provide the additional functionality required to deliver an AR experience.

But making specialized augmented reality apps calls for a bit more time to be spent on the code and platform-specific libraries. Again if it needs to function for both iOS and Android then that is basically two totally separate builds. Costs and difficulties would increase with this method due to the necessity of testing and distributing the app. You can start small and build on your experience with Web AR.

Web AR’s compatibility with other solutions is facilitated by its use of already established web standards. AJAX, for instance, enables developers to make instantaneous changes to a website, while social media application programming interfaces (APIs) allow for user authentication and easy sharing.

  1. Save Money and Require Little Maintenance

Web AR is easier to develop and maintain and costs far less than dedicated augmented reality apps. The development and upkeep of Web AR applications is much less laborious than traditional AR apps; the necessary infrastructure is already in place so that developers can focus on content creation.

Web AR keeps the essential elements of Augmented Reality, such as 3D animations and portals, while being cheaper and easier to maintain. When compared to the free and open source capabilities of a modern web browser, the high price tag of traditional augmented reality apps is mostly attributable to the time and money spent on creating and maintaining a complicated program.

The upfront and ongoing expenditures of creating a Web AR experience are much lower than those of creating typical augmented reality software. The money you save can be used to hire more writers or to buy new equipment, or for a surprise Christmas party.

Is There a Cost to Using web AR applications?

As great as Web AR applications are, they are not without their flaws, but that is really to be expected with any new technology. Due to the browser’s limited resources, web-based augmented reality experiences may lack some of the bells and whistles of native AR apps. Despite this, WebAR has adequate support for most of the functions that you would need to deliver a memorable experience.

Due to WebAR’s slightly increased latency compared to conventional apps, some scenes may appear less responsive than they are. This shouldn’t be too difficult with today’s technology and network speeds. Given the right circumstances, an augmented reality app’s direct hardware access can be just as useful as the augmented reality itself, allowing for user interface aspects typically blocked by web browsers.

WebAR experiences, because of hardware and network resource limitations, are typically shorter and less detailed than those provided by standard augmented reality (AR) apps. More expensive augmented reality app development may be preferable for more complex situations.

If you are interested in using web AR applications to reach your audience in a new and more memorable way, get in touch! We can provide a free consultation to walk you through the process and help you determine which approach is going to be best suited for your needs and what you are looking to achieve as a result of this activation.

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