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Augmented Reality

AR Toys. Augmented Reality In The Toy Industry, It’s Going To Be Big

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The utilization of augmented reality has expanded to many different uses, with the toy industry seeing an AR boom over the last several years. While it may be thought that this has been applicable in video games for decades, the toy industry has actually taken on incorporating virtual play tech into game-play with tangible toys. So, is augmented reality the next big step for the toy industry? What does it mean for its operations moving forward? 

How AR Toys Work

Many people confuse the terms ‘virtual reality’ with ‘augmented reality.’ Augmented reality doesn’t provide a fully immersive experience like its virtual counterpart, but it does ‘alter’ the real-world setting by leveraging elements that are computer-generated. In terms of the toy industry, this is a perfect solution. While virtual enhancement typically requires a headset for full immersion, kids only require an electronic device such as a tablet or a phone, paired with the appropriate app. Then, using just the camera from their electronic device, kids can see the toys animated to life through the screen.

While there is a lot of concern about kids’ focus on screens, augmented reality tech doesn’t quite have the same effect. Instead, toy-makers are able to stimulate a child’s creativity by merging virtual and physical elements. This also adds a new level of play-ability to a physical toy. AR takes a child’s engagement with the world to the next step past what a physical toy can accomplish.

AR Toys

If you have not encountered too many augmented reality toys, that is because they are not yet as widespread as they one day will be, but rest assured they exist and they are available for families to use.

One of the biggest contributors to personal development and creativity in the toy sphere has been Lego, stimulating children’s minds for decades. Recently, Lego has also been delving into digital technology by combining the physical elements of Lego play with digital ones.

Consider Lego’s Hidden Side play-set. With an app available on both the Android and iOS platforms and a suitable mobile device, the Lego figurines can be brought to life by scanning the play-set to reveal hidden, supernatural elements. This ‘Hunter Side’ app even has a multiplayer mode, allowing kids to interact with their friends while playing. In such games, multiple players can serve as ‘ghosts’ while one plays as a ‘hunter.’ ‘Hunter Side’ is not even Lego’s first foray into AR tech, but it is the first to merge real-life and virtual play.

Hasbro, another giant in the toy-making industry, has also embraced augmented reality tech in their toys. For instance, they manufactured an Iron Man mask that allows for a child to experience AR, taking the level of imaginative play to another degree. To engage with this toy’s play, the Hero Vision app is required, as well as a set of compatible AR goggles.

AR Technology Is Here To Stay

The expansion into augmented reality tech in terms of toys is not just a passing fad. As hardware gets developed and technology grows, toy-makers will find exciting, new methods to engage children in playtime using AR technology. The technology will surpass just toys too. Consider Apple’s AR glasses. If they are a success consumers will no longer need to hold a physical device in their hands to play, having the ability to have the same experiences with augmented reality instead.

At this point, augmented reality tech is still in its infancy stages and even industries that use it are from tapping into its full potential. It is fully expected that the toy-making industry will have new AR products on the market in the foreseeable future. With time, these applications will become more multi-modal, meaning that many of the forthcoming functionalities and features will expand even beyond the scope of contemporary AR tech. 

Common AR Terms

Glossary Of Common AR Terms

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Augmented reality has become a more significant mainstay in our lives, and as more people familiarize themselves with this wondrous technology, they begin to better understand the terms applicable to the AR specific language. No longer is AR terminology reserved to niche publications. It has made its way into online game forums, consumer electronic media, and AR glasses specifications. 

With augmented reality’s presence ever-increasing, we believe that it is important for people to be more familiar with AR terminology. For that reason, we have compiled a list of the most commonly used terms and acronyms in the augmented reality realm, and briefed a simply digestible definition for each.

AR Terminology

AR Advertising 

One of the hardest aspects of conducting an online sale is the lack of the ability for the consumer to physically handle the product. But AR provides a solution that is the next best thing, allowing prospective consumers to interact with a brand’s product through use of animations and 3D objects, for a much more exciting and immersive experience. Such interactions engage customers in a meaningful way and help to perpetuate customer loyalty. 

ARKit and ARCore

These terms refer to the pair of SDKs (software development kits), one supported by Android, and the other by Apple. These tools help innovative developers to use mobile operating systems to generate native AR applications.

Augmented Reality Face Effects

Commonly seen as filters on various social media platforms, this is a popular feature that allows the conversion of user’s faces into a variety of different characters (aliens, monsters, animals, etc.). 

Augmented Reality Measuring

This term is commonly found in apps hosted by shopping applications, especially in the realm of home improvement and interior design/furnishing. The app permits the performance of accurate measurements of areas around the home in real-time, using virtual measuring tape.

AR Overlay

This term implies the integration of a fake 3D object being superimposed into a real-world image, thus producing a holographic, 3D effect where the fake object exists in the same field of view as a real life one.

Augmented Reality Shopping Experience

This is the virtual equivalent of “try it before you buy it” for the digital customer. The term essential signifies the ability of a user trying a product out virtually before making the commitment to invest in it.

AR Software Development Kit (AR SDK)

Arguably the most common developer term, the SDK is a tool set that permits the development of AR applications on specific platforms. Some examples of such SDK’s include ARKit (for apps on the Apple iOS platform), as well as ARCore (for apps on the Android platform).

CAD (Computer Aided Design)

This term refers to the leveraging of specialised software for the purpose of rendering a digital representation of products or objects, which are grafted into 3D models that are then added into a real world image.

Computer Vision

This term refers to the type of technology which permits the scanning of existing objects by machines in order to interpret what those objects are, a very basic concept in any augmented reality experience.

Extended Tracking

This term is more of a technical one in nature, meaning that the augmented object remains in the user’s line of sign even when the initial image has been removed from the field of view.

Field Of View

The area visible to the user either on their mobile device screen or through special augmented reality glasses. 

Gamification

The simulation of an experience that more closely resembles a game. This could include the customer’s interaction with a product where the user is prompted to perform a particular action with a chance to win a prize for doing so.

Geo AR

Technology that permits location-based AR experience development, meaning that to launch the experience the users do not require a physical trigger.

Holograms

Possibly the most common AR term, this one represents a 3D image manifested through a projection of light onto a transparent display, which can either be dynamic/interactive or stationary/static.

Social AR

The leveraging of augmented reality through social media for the purposes of engaging users with creative interactions. This represents a varied array of aspects from manipulative effects of images and videos to live, reality altering face filters.

SLAM (Simultaneous Localization and Mapping)

Technology that helps seamless placement of 3D objects into a real-life environment.

WebAR (Web Based AR, App-less AR)

Technology that allows augmented reality to be experienced through the utilization of an internet browser rather a dedicated app.

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Bringing Dinosaurs To Life With An Instagram AR Filter by National Geographic

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While 2020 was a catastrophic year overall, it did serve one positive purpose, and that was to push the world further into the digital age. In fact, the digital enhancement and transformation efforts were accelerated in every industry sector in order to upkeep the delivery of quality services to customers.

Two areas that have seen an especially wide-ranging burst of creativity and innovation in growing virtual platforms were the entertainment and educational sectors. A recently launched Re-imagining of Dinosaurs AR experience by National Geographic was one distinct example of this type of transformative innovation.

Unveiling Re-imagining Dinosaurs

Instagram AR Filter

In their October 2020 issues, National Geographic included a fascinating feature named Re-imagining Dinosaurs. The feature illustrated recent discoveries about dinosaurs and displayed how modern technology was able to reconstruct the ancient creatures. Using today’s advanced tools, we have a whole new perception of what dinosaurs looked like. In many cases, these hardly resemble the dinosaur imagery we saw when we were school kids.

But the stunning discoveries were not limited to the National Geographic issue feature, as they opted to utilize the power of augmented reality to bring the reconstructed versions of Earth’s former masters to life. To deliver this content, National Geographic used the power of social media, making the augmented reality presentation available with the use of Instagram’s Spark augmented reality platform.

The unveiling of the AR experience aptly titled “Rediscovering Dinosaurs” was delivered as three varying experiences. One presented the Yi qi gliding through people’s yards or across their ceilings. Another presented the swimming tactics and motion of the Spinosaurus in the ocean depths, allowing for an ability to study and find out more about these interesting creatures. Finally, the third experience presented the ability to watch a Deinonychus guard its eggs and watch them hatch. All experiences also promoted the additional ability to learn more about the dinosaurs with voice over guides, as well as text throughout the augmented reality presentations. 

Instagram AR Filter

The learning and fun did not stop there, however. In the ‘selfie mode’ users got the ability to interact with the ancient animals by directly facing them, as well as controlling their mobility. As the users move their mouths and heads, the augmented illustrations of the dinosaurs do likewise. The platform even gives users the ability to record these interactions, then share them with the world through stories on the user’s Instagram accounts.

The goal, of course, is to engage users with an experience that is both fun and educational. The Rediscovering Dinosaurs experience can be accessed on Instagram by opening the app’s camera features, navigating to ‘Browse Effects,” and swiping right, then searching for either Spinosauras, Yi qi, or Deinonychus. (The preceding links can be accessed directly by users with mobile devices).

More AR Experiences To Come

2020 had totaled three AR experiences of this type, with the dinosaur virtual experience being the latest, and The World in 2070, and the Everest Climb rounding out the other two. There is no doubt that we can fully expect to see more interactive and immersive augmented reality experiences coming in the future in order to inject a ton of fun and excitement into learning about our world’s past, present, and future.

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B2B AR Marketing

B2B AR Marketing Strategies For 2021

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B2B AR Marketing is an emerging trend for companies. It allows your company to streamline business operations and increase returns on investments (ROIs). AR stands for augmented reality, a cutting-edge technology that uses real-time information, including text, audio, graphics, and virtual enhancements with real-world objects. 

A recent report published by IDC shows that companies spent $18.8 billion on AR/VR in 2020. Companies across the world look for innovative ways to stay competitive in the market. B2B AR marketing can improve your brand recognition, product demos, and sales presentations to give your customers a unique experience. What are the best strategies in 2021? Let’s find out in this post! 

B2B AR Marketing Strategies

AR helps companies increase their brand awareness and build a loyal customer base. Many businesses worldwide integrate AR into their marketing strategies to connect with their target audience. The purpose is to close the gaps between imagination and reality. Today, B2B companies focus more on AR to simplify the shopping experience for their customers. 

Personalize Your Company Products

Personalize your products to enhance your B2B customers’ experience. Generic products and services offered by a B2B company do not increase ROIs. Therefore, you have to focus more on personalization to streamline your business operations. 

In addition, personalization plays a crucial role in B2B marketing. You can use AR to customize your products or services based on your clients’ preferences. Rearrange each of your company product to meet the expectations and needs of your customers. 

Incorporate virtual equipment models in your marketing strategy to provide your customers with details on product capabilities. With B2B AR marketing, you can embed this information into your product design. Thus, it allows customers to educate about the product and make the experience more enjoyable. 

Use AR devices to help your B2B customers absorb and retain more information. That way, you can make product demonstrations more effective and personalized. You can also use cloud-based AR technologies with a mobile or wearable device to engage prospective customers.  

For example, you can customize your product to any brand. You can display your product line to B2B customers with their logo, emblem, or brand colors without manufacturing samples. Instead of showing your customers real samples or two-dimensional mock-ups, which could end up in the trash, we recommend offering AR-based 3D samples to promote a more personalized experience. 

Use Dynamic Product Presentation Methods

Sales presentation strategies, such as PowerPoint, flyers, and brochures, are things of the past. Today, companies look for innovative B2B AR marketing strategies to give their marketers and salespersons an interactive experience. 

AR can improve the product introduction and brand familiarization to your B2B customers. For example, instead of showing your photo on the product, you can pop up in the room, introduce yourself, and present your product to your customers. 

Allow your clients to feel the product instead of imagining it. If you have a jewelry design company, you can use AR technology to enable your customers to try jewelry products. For instance, your customer can try earrings or necklaces using virtual try-on AR technology. 

Bear in mind that AR offers endless opportunities to transform your B2B customer experience. It is up to you how you incorporate this technology into your B2B marketing strategy. 

Incorporate Augmented Assistance 

Replace your traditional written manuals with B2B AR marketing with more focus on augmented assistance. For example, automotive companies like Mercedes and Hyundai use AR technology to enhance customer satisfaction. 

If you have a company that manufactures parts for HVAC equipment, you can incorporate AR to give details on products. Instead of providing an instructional manual with hundreds of pages of confusing text and images, you can offer your customers an augmented reality app. They can use the app before purchasing the product to know its features. 

Creating an AR-based app will allow your customers to quickly get answers to their questions on the product features or functionality. That way, you facilitate your prospective customers with an augmented reality environment to feel and experience the product in a personalized way. 

Moreover, IKEA is a famous furniture company that uses AR technology to promote its products. The company’s customers use its AR app to preview furniture items in their homes. IKEA shoppers utilize their smartphone camera to visualize furniture products. 

Focus on Augmented Branding Materials

One of the goals of a B2B company is to leave a lasting impression on their prospective customers. Leaving impressions on your customers is an essential part of B2B marketing. Using AR technology can enhance your marketing strategy by focusing on branding materials. 

You can implement image tracking and barcoding scan technologies. That way, your customers can scan your business card to get details on your products. You can utilize a wide range of marketing materials in the scanning feature.

For example, when B2B customers scan your company brochure or business card, they will view a short product description, demonstration, or promotion video. The exciting thing is that you can include a link to your business website. Thus, you can drive more traffic to your website and turn your potential audience into customers. 

Customers easily forget about a product that comes with a simple promotional material, such as a business card. When you create a business card or brochure based on AR-technology, it will remind your customer of your product. So, augmented branding is one of the best B2B AR marketing strategies you can use for your products. 

B2B AR Marketing – Final Words 

Augmented reality is a game-changer technology for B2B companies to promote their products and services. It enables companies to integrate interactive technology into their marketing strategy. 

AR enables customers to interact with the product and get detailed information before making a purchase. The technology aims to streamline the marketing operations of B2B companies to improve their productivity and increase ROIs. 

Remember, AR-based app development for your brand and products enable you to use 3D models in physical spaces. That way, you can come up with stronger and effective marketing material to increase sales. 

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medical education augmented reality app

Medical Education Augmented Reality Apps: Teaching Anatomy

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Our world today has a higher demand for new and more efficient tools and methods to teach anatomical sciences, and the rapid development of augmented reality (AR) means the educational use of this technology is becoming increasingly vital. 

There has been more interest in the use of augmented reality beyond the world of gaming. For instance, we now have an increasingly prominent use of AR in the education sector – especially in the area of anatomy.

The immersive nature of augmented reality provides limitless opportunities to spice up boring classroom lectures – and increase the learning and retention rates of students. Therefore, it’s no surprise that educators at all levels are experimenting with this technology – this includes medical schools.

Due to the decline of cadaver-based teaching, educators have been looking for new, improved ways to efficiently teach anatomy. AR has proven to be necessary for this field. A lot of learning centers have experimented with immersive technologies. They’ve implemented those technologies as part of multimedia, multimodal approaches to teaching anatomy.

Using Augmented Reality to Teach Anatomy

One of the most powerful AR apps for teaching anatomy is Complete Anatomy. It provides virtual models of the human body according to anatomical papers and classic textbooks. The creators of this app used the best possible resources to ensure accuracy.

Anatomy students can explore the body down to the cellular level and find out about the different types of cells and the duties they perform that are vital to everyday living. 

Additionally, students can select particular organs and see how they work. For instance, it is possible to see the heart in action. You’ll be able to view how blood circulates as the heart beats in real-time.

The best part is probably that this app provides over 200 hours of expert-led lectures. After undergoing an in-depth lecture, you can test your knowledge by answering quizzes.

Another important app that simulates cadaveric dissection is Human Anatomy Atlas. The app creates a Visible Body to provide students with an alternative for cadaver-based learning. Students can access it either on their Android or iOS devices. 

As a user, you can transform any room into a lab. For instance, you can explore various systems of the body and dissect virtual cadavers. You can use this app to learn the different functions of organs. Also, you can dissect the organs of your choice – eyes, heart, brain, and so on. 

Even though you can look for both video and text content over the internet, this material is not sufficient for a lot of students that want a deeper understanding of difficult topics, particularly those found in the physical world but are difficult to grab.

Augmented reality apps outshine other technological tools for anatomy learning. They present content in a more interactive or detailed format than the models most people remember from science classes. With all of the text and audio content we expect from the internet, AR apps are changing the ways that we view science.

Bottom Line

As learning institutions all over the world suspend classroom lessons because of COVID-19 restrictions, AR has never been more important to learning. It makes it possible for students to receive the same quality lesson they would have gotten in a lab or classroom – students can access vital resources anytime and anywhere. 

AR is gradually taking over the field of medicine, especially anatomy. Immersive technology is empowering the medical profession. It has expanded the knowledge of professionals and given them unique opportunities to practice. And since AR doesn’t need an expensive headset such as virtual reality, students can use it without spending much. 

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Augmented Reality Art

Museum from Home: Places Augmented Reality Art in Your Home

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Imagine being able to whip out your smartphone and use it to discover various new and old works of art from your favorite artists in full size, all from the comfort of your house. Or maybe visiting a recent exhibit from your favorite art museum, while taking a leisurely stroll through a park. 

Well this is now a reality, all thanks to new advances in the augmented reality space. Today, artists, curators, and auctioneers have increased their digital footprint in order to remain connected with their changing audiences, a connection that is particularly important with all the social distancing going on in the world. 

Now is a fairly perfect time to introduce a unique augmented reality experience that brings famous artworks right into people’s living rooms. It provides an immersive museum experience for those locked down, all without the crowds of tourists and long lens cameras obstructing your view of the art. 

This new piece of tech was developed by Cuseum. They’ve also published some pretty groundbreaking research on how the brain perceives art. They spent a lot of time looking in to how we perceive art in immersive technologies and digital forms. They went even further comparing it to how we perceived the original tangible art piece to begin with. The results are surprising. 

Augmented Reality Art

Using Augmented Reality to View Art

Ciecko, who is an art enthusiast, is immensely passionate about art and culture. Before inventing up Cuseum, he worked with a lot of cultural institutions and museums. While working there, he quickly learned that they used inadequate and outdated technology. 

Even though they actively tried to improve the experience and its accessibility for visitors, they could never achieve any real success because of the limitations in their existing tools. This inspired him to create Cuseum to address these issues.

Their most recent innovation is Museum from Home. They invested a lot of time and effort to create a digital solution to navigate the closure of museums. By using the feature of augmented reality, you can now have popular artworks and paintings directly on the walls of your house.

The available artworks are public domain works, mostly from the collections of The Getty, the Metropolitan Museum of Art, Cleveland Museum of Art, Art Institute of Chicago, Rijksmuseum, and other museums that permit Open Access. This includes famous artworks such as Edvard Munch’s The Scream and Vincent van Gogh’s Starry Night.

People that prefer contemporary works of art can also look at them by using Cuseum-powered partner apps. This AR feature allows you to admire art pieces that you would only be able to look at in a museum.

How does the Brain Perceive Art?

According to the breakthrough research by Cuseum on how the brain perceives art, the aesthetic experience is not lost through digital representation. This means that the human brain does not differentiate between artworks in digital forms and their physical, tangible original copies.

Importance of this Research

These findings will affect the future Cuseum apps because they were originally focused on increasing on-site experiences for museum visitors. But that changed when art and cultural institutions closed because of the coronavirus pandemic. 

In the future, they’ll also focus on addressing the viewing of artwork at home. With travel restrictions on museums, they are excited to provide at-home solutions for everyone. This AR app doesn’t only help museums survive in the digital age; it also helps them flourish as a vital and transformative part of society.

The developers of this AR app are excited to be the leading provider of digital and immersive solutions to museums and cultural organizations. They’re looking forward to providing them with better and more inclusive access to a wider audience.

The Future of Augmented Reality in Art

Augmented reality is capable of giving us control of the visual sense of an individual. This makes it possible to have a better spectrum of art and digital art forms. 

Even though traditional art has been restricted to the physical workspace in the real world, people in some parts of the real world can now be manipulated in real-time with new digital content. The surroundings of an individual could be modified to make everything look like a mirrored surface.

In the world of art, this will probably mean that 3D modeling, digital content, and texture mapping will become important skills for artists. Also, new forms of creation, like molding 3D objects in physical spaces, drawing in thin air, and collaborative real-time authoring will be available. 

This will create new core forms of art, and likely make it possible for new modes of visual communication for those that use the technology.

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Augmented Reality Mobile App

Writing a Killer Augmented Reality Mobile App Brief

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There’s a long way between coming up with a mobile app idea and actually developing one. App development is a complex process that requires several stages of planning, preparation, and execution. And augmented reality mobile apps are no exception. So, if you plan on hiring an app developer to do the job for you, you’ll need help explaining your idea. That’s why you should write a mobile app brief.

Writing a killer augmented reality mobile app brief will help you ensure your project is a success. If you’re not sure how to write it but want to learn, just keep reading.

Here’s everything you need to know about writing an augmented reality mobile app brief.

C:\Users\Lenovo\Downloads\pexels-adrianna-calvo-17663.jpg
source: Pexels 

  • What is an App Brief?


Before we dig any deeper into the process of writing a mobile app brief for your needs, let’s try and understand what exactly is an app brief and why you need one.

It’s actually very simple. An app brief is:

  • a written document that describes your app development ideas and plans to the smallest details.

An app brief is a great way to establish clear communication between app developers and their clients

That means that you’ll be putting your ideas into words and organizing them to help the developers get fully prepared to execute the project successfully.

A client will use the brief to explain to the developers:

  • why they need the app
  • how they want it to work
  • details about their vision for the app

It will help them understand each other’s needs and stay on the same page during the entire process of app development.

  • How to Write an Augmented Reality Mobile App Brief??


Now that you understand the importance of writing an app brief, it’s time to learn how to do it. Below, you’ll find all the necessary elements you need to include in your AR mobile app brief.

Let’s break it down.

  1. Basic Client Information


Your AR mobile app brief should start with a brief introduction of who you are and what kind of a company or business do you run.

This introduction is supposed to help the developer:

  • get to know you better
  • understand your business story
  • learn about your business goals and vision

Make sure to leave your contact information in this section to make it easier for the developers to respond to your brief.

  1. General App Idea


Now it’s time to start talking about the AR mobile app that you’ve got on your mind. This section is supposed to answer the following questions:

  • Why do you need this app for your business?
  • What goals do you plan on achieving with this app?
  • What problems would you like the app to solve?

Let’s say you’re an e-commerce website selling furniture and home accessories. Your sales are down, and you want the AR mobile app to allow people to test how your furniture would fit their homes.

By explaining the general app idea, you’ll be helping the developers understand your needs and start working on ideas.

  1. Your Target Audience

Your target audience is your developers’ target audience as well. They need to know who they’re designing the app for, so make sure you describe your customers to the smallest details.

Give information about their:

  • age
  • sex
  • social status
  • location
  • online behavior
  • etc.

Provide all the details you can to ensure the team working on the app will have your target audience in mind. This will help them fit the app’s function to their needs and make sure the project is successful.

  1. App Functionality

Now that you’ve done the general introduction and provided enough explanations, you’ll need to talk about the app in greater detail.

Your developers will want to know:

  • what specific features you’d like the app to have
  • what would you like the users to use it for
  • what options will it offer

While it might be hard for you to think about these details since you’re not an app developer, just think as the app user. Describe what you’d like to see and be able to use.

No matter how plain is the language you’re using, you’ll be helping the app development team understand your vision and needs.

  1. Describe User’s Journey


Another important segment of your AR mobile app brief should be the description of the users’ journey. This segment is supposed to describe all the steps the users would have to take after downloading the app.

It’s best that you describe their journey step by step, making sure you include:

  • registration process
  • profile creation
  • setting up their app preferences
  • onboarding process

The more details you provide, the easier it will be for the developers to create the exact app you’ve imagined. Therefore, don’t hold back and give them all the information you find is essential.

  1. Set a Budget

The development of your app will greatly depend on the budget you’ve set for it. You can’t expect to agree with the designers on the app project unless you tell them how much you’re willing to pay.

Therefore, you should discuss different aspects of budgeting for the project. Those include:

  • setting a budget for the entire project
  • prioritizing features if you can’t afford all of them
  • discussing payment dynamics

You need to make sure your developers understand your needs and are ready to offer you something within your budget range. 

Leave room for negotiation if you’re ready to adjust your budget within a certain range.

  1. Set Deadlines


Setting deadlines is another must when it comes to writing an AR mobile design brief. You want your developers to treat you fairly and respect your needs as a client.

This is why you should clearly state the following:

  • the final deadline for project completion
  • deadlines for project stages

It would be good to have your developers check in with you during the development process to show you they’re respecting the deal. They can let you know once they create the mock-up, do the design, finish coding, and perform the final tests.

The deadlines are supposed to give you control over the project and not allow the developers to relax and procrastinate. 

  1. Proofread


Finally, you want to show your professional side while writing the app brief. Make sure you proofread it for:

  • grammar 
  • typos
  • spelling 
  • punctuation

In case you need help with polishing your mobile app brief, these writers services can help you handle the process better and easier.

Don’t let a poorly written app brief embarrass you in front of the developers you’re supposed to collaborate with.

Final Thoughts

App development is a complex process that only app developers can understand. But, to make sure you are on the same page with the people developing your augmented reality mobile app, you need to write an app brief.

Use the tips we’ve shared above to write a killer brief that will secure a great collaboration between you and the app developers.

Author’s bio. Daniela McVicker is a blogger with rich experience writing about UX design, content planning and digital marketing. Currently, she is the chief contributor at Essayguard where she helps individuals and organizations improve their web content writing, design, and planning skills. Her posts are always packed with examples and actionable content that readers can put straight into the action.

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types of AR effects

AR Filter Experiences – 5 Different Types Of Effects You Can Use

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The future of Instagram is a fun, filtered experience that augments the real world with art and technology. As Augmented reality (AR) technology rapidly grows, augmented reality experiences is also increasing – from face filters to world effects – the marketing potential of AR is large.

AR filter experiences make a unique opportunity for brands to connect with their consumer.  It enables visualization, personalization, and story-telling. Currently, the range of AR formats available allows tailor-made advertising campaigns that promote services, brands, products, and campaigns in unique ways.

 

What is an Instagram AR filter?

They are computer-generated effects placed over the real-life image a camera shows. For Instagram Stories, an AR filter alters the image the front or back camera shows.

Remember that Instagram AR filters are different from their preset filters. The preset filters on Instagram elevate the quality of photos with just one click, so you’ll not be required to spend a lot of time editing images for your Instagram post.

 

What is new with Instagram Stories AR filters?

At its conference in May 2019, Facebook made it known to the public that anyone can create custom AR filters by making use of its Spark AR Studio platform. This platform makes it possible for users to make original augmented reality effects for Instagram Stories, Facebook Stories, Messenger, and Portal.

Before this platform was made public in August 2019, Instagram users had to be invited to use Spark AR. That meant only a few Instagram users could create and publish custom AR filters. But today, anyone who downloads Spark AR Studio can get creative with making filters.

It is simple for Instagram users to find these filters. Anybody that visits the Instagram profile of your brand can click the new face icon. All the AR filters you make are compiled here.

 

Benefits of creating AR filters for Instagram Stories

Although this tool might not be right for all brands, it is a good option for companies that are trying to reach younger users on Instagram. Remember that 67 percent of all Instagram users are ages 18-29. Also, one-third of the most-viewed Instagram Stories are from brands.

Here are some examples of how custom AR filters could leverage your business:

 

Show-off the personality of your brand

  • Custom AR filters reflect the tone of your brand, particularly if that tone is fun or playful.
  • They reflect the unique aspects of your brand, assisting you to stand out from your competitors.

 

Connect with customers

  • In 2019, over 500 million accounts engaged with Instagram Stories daily.
  • Also, 60 percent of brands using Instagram Stories used an interactive element to increase monthly engagement.
  • Custom AR filters are the best interactive elements for Instagram Stories.

 

Be ahead of the competition

  • Custom AR filters are still a new feature, and not every company is using them yet.
  • Make an AR filter for your audience to “try on” a product before buying or “put on” a branded item of clothing.
  • It is not just for self-promotion. You could also make a filter for your brand to show your support for social causes.

 

Increase brand awareness

  • Incorporate the logo or mascot of your brand into an AR filter.
  • If your unique filter is not promotional, it will show in the Effect Gallery of Instagram where anyone can locate it.
  • When users share selfies using your filter, their followers will be exposed to your business.

5 Types of AR Experiences

To leverage its benefits, you have to understand each available AR experience individually. The great thing is that every format is great in its way. They all make it possible for you to attract consumers, with easy and fun engagement that is always right to the goals of your brand. Below are the types of AR filter experiences you can use.

 

  1. Face Filters

Everybody wants to look good on social media. Since Snapchat made the AR aesthetic popular in 2011 with its Lenses, making use of face filters has become almost second nature. Face filters created an effect on the face of the user, immediately altering their appearance. It is easy to use them by directing the imagination of the customer to focus on the AR design of the brand; they link brand and consumer.

The important benefit of face filters is that they are easy to share. It only takes a few taps to send a beautifully augmented selfie to an audience. These days, nothing is worth much if done privately. A beautiful filter will probably be shared with friends.

By using AR filter experience to enhance your selfies, face filters make effects that the users can easily recognize, enjoy, and share, making it possible for brands to access a wider audience and to immediately become recognizable.

  1. Portals

They are magical ways of introducing users to a great world of your creation. Going through a virtual doorway, which the camera imposes on a horizontal plane, the user is taken into a different world. From animated wonderlands to photorealistic creation of new places, portals allow consumers to go into the world of different businesses.

Portals give an unprecedented level of immersion. Any marketing campaign, from promoting the image of a brand to evoking emotions linked to your services, they can be captured in a whole new world.

AR Filter Experiences
  1. World Effects

Of all the various AR experiences, world effects are changing our world. They are created for back-facing cameras. By focusing on a blank plane, they make a 3D picture in the space in front of the user, allowing it to become part of that visual space.

They have a large scope. By mixing the digital and real-world, they make an experience that makes it possible for customers to connect with businesses. Older users would be surprised at the realism of modern AR world effects, but younger people will enjoy the 3D figures and objects suddenly popping up in their rooms.

  1. Mini-Games

Mini-games make it possible for users to participate in short games by tapping on their screens or by using face gestures. They are the most interactive types of AR filter experiences, exciting users, and encouraging word-of-mouth sharing.

They are a quick and easy way to keep users occupied, while everyone else is looking for things to fill the time. Users will interact with the branding of the mini-games, thereby stimulating active thought on the product being advertised.

Since they are mostly based on face filters, they can be easily shared, making it possible for users to share their scores and funny moments with their followers.

AR Filter Experiences
  1. Image Trackers

Image trackers enhance a physical image with more layers of content and information. They are the perfect way to include depth to any marketing campaign, rising materials like posters and merchandise to the next level.

They make it possible for users to interact with a business while using physical context to drive consumers to further engage with posters, logos, or billboards.

It is easy to engage users with an image tracker after viewing a physical product or advert. With the ability to work well together with other forms of advertisement, image trackers can be exciting and boost the advertising campaign of your brand.

 

Conclusion

Now, more than ever, you need to harness the power of AR filter experience. With the uncertainties in the world, the virtual world has become important. They have the unique ability to add dynamism and excitement to your new reality. By blurring the lines between the real and virtual worlds, AR filter experiences can drive home important messages and lift morale in these trying times.

Instagram AR Games

10 Of The Best Instagram AR Game Filters

By | Augmented Reality | 2 Comments

10 Of The Best Instagram AR Game Filters You Can Play Right Now

You may have noticed that there has been a recent influx of game based AR filters being released on Instagram and Facebook at the moment. However due to the complexity of developing many of these AR game filters, there’s still nowhere near as many of them popping up as their simpler AR activation counterparts. This is great news for brands and marketers alike.

AR filters are already providing brands with a new method for standing out on social media platforms, but AR game filters now give you a way to stand out from the regular AR filter competition. The metrics support this too. You are always going to see a much higher engagement rate with game based AR filters over other types of filters. And if you happen to be linking it in with a competition, you’re metrics are going to sky rocket. Then if you use a few influencers to amplify the reach or if you just get lucky enough for a couple of famous people to share it, well now you could be on your way to achieving that highly coveted “viral” status.

The idea of gamification is nothing new. It has been proven to be effective time and time again. Considering that the next step in evolution for these filters is to move away from single use activations towards AR filters that are used on a regular basis, game based AR filters could prove to be one answer to this. AR & VR gaming is certainly the future and that future is probably much closer than we can even imagine. Facebook has been buying up AR & VR game studios left right and centre so the developing AR and VR gaming out to become more mainstream is progressing even more rapidly.

So just in case you are looking into developing your very own Instagram AR game filter, I have compiled a list of the 10 best AR game filters that I have come across to date. In order to provide you with some solid inspiration I’ve also tried to vary up the game mechanics involved in each game filter to show the different types of Instagram AR game filters that can be created.

FACEINVADER x Ross Wakefield

Whilst the graphics created for this game may look a little bit rough the mechanics of this AR game filter are absolutely awesome and that’s why it’s so addictive to play. Eye tracked laser beams used to destroy attacking alien UFO’s. What’s particularly great about this one is the way it integrates the user into the game as the main character, rather than just being the game controller like the majority of them.

FRUIT FRENZY x Jerzy Pilch

This game filter uses a very simple game mechanics but none the less produces an interesting game that can be replicated across many different executions. To score the colider objects must colide with the basket that is tracked to the head. The retro nintendo feel is always a nice touch too.

TIC-TAC-TOE x Rudi Wahyudi

Despite being named incorrectly, because that game is called naughts and crosses, this AR game filter is based on the age old game that we have all played at multiple times throughout our lives. What’s particularly nice about this one is that allows for two player, a function that is not frequently seen being used in these types of AR filters.

FLAPPY BIRD STYLE GAME x TEJ

The Blue Plane Game is a tried and tested game filter. The majority of people will be familiar with its game mechanics as it is the same as the hit sensation flappy bird. The only difference with this version is that the mouth is used as the trigger action. The scripting required for the physics of this game was quite challenging to reproduce but it was well worth it as it is always a crowd pleaser.

6 SECONDS x Yana Mishkinis

Some of the simplest games are often the most effective and testing mental strength and human reflexes have always been frustratlingly enjoyable throughout the ages. This game tests how good you are at counting in your head and how fast and controlled your blink reflex is. This can be applied to any concept and if paired with a competiton entry it’s certain to be a hit with any social audience.

SOCCER HEAD x Wow Filters

I think just about everyone is familliar with the good old game of keep-y ups. I don’t know about you but juggling an AR football on your head is just as tricky as in the real world. Either way this is a fun AR game filter that could easily be branded and released as part of a social media competition around a sporting event.

PACA-PACA x Yana Mishkinis

This is the retro classic that we all know and love! Pac-man has been ripped again however this time round you’re going to have to control it by moving your head. Make sure to pick the right speed – rabbit (fast), tortoise (medium), or snail (slow) – before the game starts.

FACEOUT GAME x Danny Frenzreb

Are you looking to kill even more or your time on social media? Feeling extra competitive today? Then look no further. Challenge all your mates with this AR version of the classic Brick Breaker and see who’s got the best head, face and eye co-ordination.

NEXT VACATION x Petra

This is just another take on the recently exploded randomizer AR filter. However it is easy to see how with some better visuals and a promotional element, this could be a major part of any travel company’s Instagram marketing campaign. It’s easy to see how any brand could cleverly apply this to still drive good results despite this type of filter being already so heavily saturated.

MAGIC8BALL x Yana Mishkinis

Are there any questions keeping you up at night? Looking for some advice? Well you could always ask the magic 8 ball a close-ended question. Think it in your head or say it out loud the 8 ball will tell you what to do. This is again another clever variation on the classic randomizer AR filter that took Instagram by storm.

instagram ar campaign

How To Run An Effective Instagram AR Filter Campaign?

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How To Run An Effective Instagram AR Filter Campaign?

One of the most powerful viral marketing tools of the last few years has got to be AR filters. As such it’s no surprise that we have seen such an explosion of Instagram AR filters since moving out of their beta programme. Well like with all things new, it can be difficult to find information on them and how they function or how to even go about distributing them. This is largely because not many digital marketers have had the chance to work on an Instagram AR filter campaign. Naturally it can be a challenge figuring out how to effectively launch and measure an Instagram AR campaign.

So in order to make life easier I just went ahead and put this helpful guide together, so that you can better understand how your Instagram AR filter is found and shared by your audience, and how you can go about measuring the audience engagement that your branded AR experience receives.

How Does My Audience Find My Instagram AR Filter?

When you publish your Instagram AR filter it is linked directly to your profile. One published it will stay there unless you decide to take it down. Once your filter is live it can also be easily accessed through the designated filter tab that is just below your highlight reel. The other way for you to share it is to post it in your story with somebody using it. You’re able to add a “Try” it button which means anyone who views your story can use the filter by simply pressing it.

Once you have recorded a video of your AR filter (They’re actually called “Instagram Camera Effects” FYI) tap the link button top of your screen. This should open a new screen with a button that says “Swipe Up + Camera Effect” that should let you embed a link to your AR filter directly into your story. All your audience have to do is tap the link to give it a go themselves.

If you are running a branded Instagram AR filter you are now able to tag a partner, e.g. Influencers or Brand Ambassadors, with a little label saying, “Paid Partnership With” and the name of the partner. This partner is also able to view the metrics of your story. You’ll also be able to let your partner promote the Instagram AR filter story. It will give them the ability to turn your tagged story into an ad. The one thing to keep in mind however is that once you turn your story into an ad, you will have much less options to edit it and you can’t turn off this setting either. Any ad is publicly listed in the Ad Library.

Another way that you can direct users to your AR filter is through the tappable link. This can be shared on any social media platform or website or anything at all really.

What Analytics Do Instagram Give You?

Unfortunately for you data heads the analytics are pretty basic, but it’s better than nothing and they are enough to give you an idea as to whether or not you’ve launched a decent filter. Once everything is live you’ll be able to view metrics on Impressions, which refers to how many times an AR effect was displayed on a screen, the Captures, which is the number of times it has been captured as a photo or video through the Instagram camera and lastly the Shares which is how many times someone took a photo or a video using your AR filter and shared it on Instagram, usually as a story. You are able to find and compare the insights from all of your filters over at the Spark AR hub.

Instagram AR filter

How Do I Increase The Engagement On My Instagram AR Filter?

This is probably the most important aspect to consider at the end of the day. How will your audience actually find your Instagram AR filter? A number of digital marketers may post it once, on one channel, this one time and the expect it to blow up and go viral, but like all social media marketing campaigns you need to look at a multi-channel strategy if you want to really increase the metrics of your Instagram AR filter campaign.

You can also use the same influencer marketing tactics that you would use for just normal story based or static branded content, to amplify your Instagram AR filter campaign. The best thing to do is to get your brand ambassadors to post the AR filter in their stories or feed multiple times over the space of a few weeks. Or else create a competition around the campaign that uses the Instagram AR filter as the entry mechanism. The AR game filters are particularly useful for this and it is most certainly reflected in their higher metrics.

Instagram AR filters shift your audience from being merely passive observers into active brand participants and provide your audience with a tool to help spread your message for you. The growth of these AR filters has only just gotten started. It remains to be seen what limits can be reached with social media AR. The next stage is developing AR concepts that are more than just a single use experience. Creating Instagram AR filters that are more than just novel experience, ones that people will want to actually use again and again.