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9 Actionable Tips From The Best Animated Adverts

By AnimationOne Comment

9 Actionable Tips From The Best Animated Adverts

Video marketing has become an important need in the whole business marketing strategy. It is now a vital business driver. But with various kinds of videos to choose from, business owners find it challenging to cut through the noise. Talking-heads or other boring videos are outdated and won’t do the tricks. This is why animated video adverts are taking over and filling the gap.

With animation, you can uniquely engage with your audience and pull the heartstrings and keep a catchy jingle in the back of your mind. 

Companies that have the resources to hire a production crew will soon discover that animation is an affordable option to add some exciting video content to their marketing.

What is an animated advert?

An animated advert is a short 30-seconds-or-more video that conveys information about the products or services offered by a brand. It makes use of enchanting characters with a captivating storyline that can tug to the heartstrings of any audience. 

Normally, these adverts begin by addressing a problem and quickly move on to provide the solution. After they captivated their viewers enough in the first few seconds, they go for a powerful call to action for the ending.

9 Amazingly Actionable Tips 

1. McVitie’s: Sweeter Together

A major British biscuit company, McVitie’s, launched a £9.7m masterbrand campaign in early 2018, called ‘Sweeter Together’ to cement their position as the best biscuit brand in the UK.

They used 3D animation to show an increasingly melancholy crane operator that tries to connect with his co-workers on the ground below. However, despite his efforts, they ignore him until finally, he receives a cup of tea and some McVitie’s biscuits on the iron beam that he is moving.

This advert strongly connects with the audience because it shows how the smallest gestures can cause a positive impact on someone’s day. It shows McVitie’s as a brand that can enable everyday moments of human connection and bring people closer together.

2. Nespresso: on Ice

Coffee machine manufacturer, Nespresso, launched various Mediterranean-themed illustrations by Finish designer, Pietari Posti, in 2017 to promote their limited-edition iced coffee blends. The title of the campaign was ‘Nespresso on Ice’ and was later transformed into a stylish animated advert.

The clip lasts for 30 seconds and it takes the viewer on a luxuriating journey around the Mediterranean with the help of a holidaying woman, from a cliff-side infinity pool to a peaceful green bay, to the deck of a private yacht, all connected by a clinking glass of iced coffee.

This animated advert is both beautiful and also has a fantastic use of music and sound effects – with an upbeat and relaxing instrumental track alongside some of the sounds of summer – waves gently lapping, drinks pouring, ice cubes clinking, bushes rustling, birds and crickets chirping – this transports any viewer to a holiday environment.

3. Hendrick’s Gin: A Moving Picture

Hendrick’s have been running various intricate, Monty Python-style cut out animated adverts since 2014, playing on their obscure and eccentric identity. Even though they got established in 1999, the campaign’s nod to Victorian nostalgia gives the impression of a brand steeped in tradition.

Their 2015 video called ‘A Moving Picture’, gave the audience ‘an invitation to open up their minds to the peculiar.’ The camera regularly pans out for the entire 30-second clip, starting in the eye of a fish and slowly moving through various bizarre scenes; from a gentleman having fangs putting on an eyepatch and sipping from a cocktail glass to a mermaid inside a crystal ball on a table of mismatched Victorian characters.

In the advert, the female voiceover tells the audience to open their minds. This is reminiscent of early British broadcasting. The animated advert is effective because it bravely decides to own the fact that Hendrick’s Gin can be an acquired taste. They know that a small number of people love them rather than many merely liking them.

4. MoneySupermarket: Epic Action Man

At the beginning of this year, MoneySupermarket collaborated with Mother to reveal the latest character in their campaign that has been up since 2011 called ‘Save Money and Feel Epic’. This slogan is now universally recognized in households across Britain and Ireland, showing the success of this campaign.

They used stop-motion effects in their latest advert to comically showing an Action Man doll dancing along to the nineties disco track ‘Finally’ by CeCe Peniston. The commercial opens with Action Man crouched down in an active war zone. A voice from his walkie-talkie says, ‘Action Man, what’s your status? Over.’ And he replies by saying: ‘I just saved at MoneySupermarket, and now I feel epic!’

The rest of the commercial is an elaborate dance scene, satirizing Action Man’s traditionally macho persona dancing flamboyantly and a cast of male backing dancers, enjoying with Action Man tearing off his attire. At the end of the advert, a blonde Action Man hangs from a helicopter, and says, ‘Action Man, you’re so MoneySupermarket!’

5. Lyft: June: Life is Better When You Share the Ride

On-demand transport company, Lyft, collaborated with Academy Award-winning animator John Kahrs to release an amazing modern advert in 2016. The short, 7-minute movie called ‘June: Life is Better When You Share the Ride’ now has almost 8 million views on YouTube, which makes it to be among the most-watched adverts online in recent times.

This narrative-driven film breaks the mold of traditional TV animated adverts and tells the story of a lonely widow in South Chicago who is inspired to begin ‘sharing the ride’ and therefore also sharing her life. It has an original song ‘Movin’, written and performed by a Lyft driver who later became a recording artist, Sir the Baptist, who launched his music career after he connected with a Lyft passenger.

The advert begins with the protagonist, June, driving to the hair salon, where, while inside, her car is hit by a lorry. This causes a flashback to the time she met her husband, the owner of the car. With a helpful push from her daughter, she starts using Lyft.

When she finally buys a new car, a mix-up occurs where a passenger waiting for his Lyft driver mistakes her car for his ride and hops in. Then, after seeing a soldier miss his bus, she decides to give him a ride. She enjoys his company and decides to take the plunge and become a Lyft driver.

She enjoys meeting all kinds of new people and comes to be known affectionately on social media as ‘June Buggy’. Later in the advert, she crashes in the snow as she was going to pick up a passenger. When the passenger sees that she has stopped on the app’s GPS, he recruits some friends to go out into the snow and rescue her.

6. Android: Be Together, Not the Same

In 2016, Android aired their latest animated advert called ‘Be Together, Not the Same’ for the first time during the Academy Awards. The advert became a hit immediately due to its anti-bullying message, and was described as ‘the real winner of the Oscars.’

The 90-second advert set based on John Parr’s epic eighties hit, St Elmo’s Fire (Man in Motion) has traditional enemies rock, paper, and scissors, from the children’s game – the metaphor could hardly be clearer. But in this case, the rules were changed: rather than bullying each other, the characters are bullied by their kind.

For example, the advert starts with an anthropomorphic piece of paper on its first day at school. The hallway contains similarly anthropomorphic scissors staring back at it menacingly. Understandably, it is scared and walks slowly past them with its eyes averted, only to bump into three other pieces of paper who happened to be the real bullies.

Luckily, a scissors intervenes and scared them away, and they become friends. As they walked home, they met two rocks bullying another rock. Angered, the paper scares them away and the three of them walk off into the sunset together and become best friends and the words ‘be together, not the same’ appear in the sky above them.

7. Cadbury Screme Egg: Last Stand

Confectionery Company, Cadbury’s showed their limited-edition green Creme Egg yolk with an animated advert that pays homage to classic horror movies like Dawn of the Dead in the run-up to the Halloween of 2012.

The video, titled ‘Last Stand’, shows two regular Cadbury’s Creme Eggs making a daring escape from some zombie-like Halloween Creme Eggs. With the aid of a remote-control car, complete with whisk-scythed tires, they managed to rescue a fellow Creme Egg from danger and run a few zombies over as they run off, splatting their yolks all over their windshield.

Supported by a large cinematic score, they scramble up a shoelace to the safety of a rescue helicopter above. As the camera moves away, the final aerial shot shows three regular Cadbury’s Creme Eggs stranded on a barbeque lid next to the words ‘Get Them While You Last’.

Since Creme Egg sales always spike in the run-up to Easter, making a limited-edition egg for a holiday that falls at the opposite end of the year was a smart move. It gave people a reason to buy them at a time when sales would normally be poor.

8. NewYork-Presbyterian: Unmasking A Killer

Non-profit university hospital, NewYork-Presbyterian launched a campaign in 2016 that dealt with the complex problems of cancer and immunotherapy called ‘Unmasking a Killer’. 

While working together with acclaimed Israeli artist, Noma Bar, it ambitiously tried to change the way medical advances can be explained to the audiences. 

This 110-second advert was initially aired during Super Bowl 50 and it contains a continuously shape-shifting series of 2D images in Noma Bar’s deceptively simple, flat-color style, which visually shows the voiceover of the narrator.

9. Argos: Aliens #NameOurBaby

British retailer, Argos, aired various adverts from 2011 that was a combination of animation and live-action. The adverts followed the lives of a family of lovable, CGI aliens.

In this clip released in 2013, an alien couple, who fit in remarkably inconspicuously on Earth, learns they are pregnant – it’s their men that carry the baby. 

We then follow them through all the steps that led to the big day; from the day they go for the ultrasound scan, to the first kicks, to the antenatal visits, to when they decorate the room of the baby until finally the baby is born.

To increase their social media interactions, Argos asked viewers to name the baby and tweet their ideas using the hashtag #NameOurBaby. According to Campaign magazine, this was one of the most recalled adverts at the time.

Conclusion

Animated videos are effective at engaging a broad audience and captivating them with a great storyline. It creates emotions that resonate with the viewers and shows a sense of friendliness for a brand. If you wish to creatively promote your business, you should enter the digital era by using animated adverts. We hope this post will help you get the ball rolling on some awesome ideas for your animated advert.

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best product animation

5 Best Product Animation Examples

By AnimationNo Comments

Live-action filming for the purposes of introducing your new products to the world is great, but it has its limitations. Some details can simply not be easily captured on video, nor adequately represented and highlighted. For this reason, many have begun taking the captivating approach of using 3D animation. After all, this form of communication is stunning, immersive, and captivating enough to show your product off in an incredible way. 

If you are doubtful about 3D animation actually helping your business consider the following three strategic points that this mode of communication brings to the table: 

  • It shows off your product in a more unique way than any other method can
  • It communicates the product’s value
  • It allows you to show the world what a product that is still being developed will look like for the world to see before it has even been put together

We looked around for some great examples to illustrate the power of 3D animation and came up with 5 fantastic examples that we believe solidify our point.

Nike LunarEpic Flyknit

As the global leader in sportswear and trainers, Nike is still in heavy competition with some other big-name brands in the industry. However, for the LunarEpic trainers, they wanted to present the product most uniquely and be able to highlight its unique style and features that adequately reflect the brand’s bold name.

This video’s breathtaking animation stands out as the 3D animation company creators were able to link its namesake to the moon itself, a feat that could not be accomplished through live video. On top of that, Nike was able to give viewers an extremely close-up and in-depth view of the shoe’s intricate detail.

Lamy pico/Special Edition 2019

Some products are tough to make exciting without the use of 3D animation. Nowhere is this more evident than the advertising of LAMY’s new pen. While live-action advertising of a writing utensil could leave marketers in a head-scratching fit, the 3D animation was able to put a ‘fine point’ on the pen, making the introduction to the product fun, exciting, and captivating before the viewer even knew they were watching an ad for a writing utensil.

3D animation was able to bring this otherwise simple product to life. The 3D animation studio brought the pens to life, showing them in an exciting, dynamic 3D space. Each type of pen got its own 3D video, showing each pen as a unique, bold personality. The cherry on top of the fantastic animation was setting it against crisp, bouncy, bass-driven beats to really accentuate the pen’s presence.

Shopify Chip Reader

Shopify is certainly known for its online sales prowess, but when it was time to promote their physical chip reader for their pop up shops, they needed something that really stood out and transported the idea of the online world into the real one. To do so they chose to display their new technology through 3D animation. 

3D animation allowed the chip reader to take on different forms, all related to Shopify themes including an engagement ring box and a record player. Rather than risking damage to the actual chip readers, Shopify was able to use the 3D animation effects to display how it could be used effectively and in an engaging manner.

Pepsi Music – Tasty

Not that Pepsi needs to get its name out there, but they did want to put a little extra effort into promoting their Pepsi Zero product. They chose a method that involved 3D animation in a hybrid combination with live-action shots and music that sounded like the percussion instrument was the cracking open of a Pepsi can.

Pepsi Music – Tasty from ManvsMachine on Vimeo.

The animation allowed for awesome effects like a drop of Pepsi rippling waves, an ice cube bouncing around the top of a Pepsi filled glass, and the Pepsi Zero can manifesting into existence from seemingly out of thin air. The clever inclusion of live-action shots promotes the perception that Pepsi can be found behaving in these ways in reality. Ultimately, the result is a short, but fun and effective clip that connects the idea of fun, music, and appeal, all tied to the new Pepsi product.

Sunesis – Trade Show Video

Sunesis is a company that designs and builds modular schools from start to finish. This unique service required both illustration and text-based explanation of the company’s intricate planning process in an easily digestible way. 

5 Incredible Product Animation Examples

Seeking to effectively illustrate, their modular design and the unique floor plan layouts they offered at a trade show would have been challenging regardless of the company’s standing. Add to that the company provided a service without a tangible product, it required something unique to really drive the clear and dynamic advertising message. Luckily, 3D animation allowed for all of these aspects to be incorporated.

Using 3D animation, Sunesis was able to tell their brand’s story, walking the viewer through the design process to illustrate the final building result. The animated display of floor plan layouts was a fantastic visual aid that allowed all of the necessary information to be clearly communicated. While they had no finished projects at the time of the trade show, they did include picture renderings of potential school buildings that would result from their layout plans.

Final Thoughts

3D animation is capable of presenting the effects one often cannot achieve with real-life footage like defying gravity and transplanting a product to the moon. 3D animation opens up a world of possibilities in a powerful and effective form of communication in marketing. 3D animators love to work with both 3D and 2D graphics and are more than happy to put together a medley of live-action and animated clips to promote your product in the best, most effective, and coolest way possible.

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Whiteboard Animations

Best Whiteboard Animations

By AnimationOne Comment

Everybody enjoys watching whiteboard animations – whether on YouTube, TV commercials, or on informative presentations. But what are whiteboard animations?

This is a style of video that displays images drawn on the screen to viewers. Most of them are accompanied by a narration that guides the viewer through the entire story. 

Whiteboard animation videos used by most businesses and they serve as innovative and engaging ways to advertise and market products or services, and provides flexibility to the marketing strategy of companies.

These videos can go places that salespeople can’t get to. They can be shared digitally, deployed on the web or through emails in instances where it is impossible or impractical to meet physically. Due to this, they can better help in increasing sales than traditional presentation methods.

In this post, we will consider some examples of the 12 best whiteboard animations used today. It is advisable for business owners to watch samples of whiteboard animation videos to get ideas on how to market their products and services to the prospective customers. So, the 12 best whiteboard animation videos are as follows.

1. Personal Identity 

Being part of a new program made by the School Of Philosophy in University College Dublin (UCD), various animations based on scripts were created by students to assist in explaining a concept or an idea that is complex in a simpler manner. Typically, you’ll be required to know a bit about the subject matter. 

The concept was that students taking the module would have grasped some of these philosophical theories so they can write a simple script that could be transformed into an animation. They got amazing results!

2. Changing Education Paradigms

RSA animate series that uses a whiteboard to display a first person’s view has a unique place in the animation community. Arguably, one of the best things about this is how it has changed education paradigms. Teachers and educationists such as Sir Ken Robinson use a TED-Talk manner voiceover to explain their concepts to their listeners.

3. Marker Maker

This is one of the first videos made by Johnny Lawrence. The Marker Marker is a combination of real-life and stop-motion whiteboard video. Stop-motion is known as the literal placement and alteration in every frame. It gives viewers the magical feeling of subtle music, practical effects, and the amazing voiceover. This is one of the reasons why it has more than 2.3 million views.

4. Toyota Camry

It is amazing how a whiteboard presentation can have a major impact in a video of 16 seconds. Toyota did this when explaining the new blind-spot technology that improves public safety and increases the company’s sales on their latest Camry.

The composition and framing of the animation video have a unique structure. Also, the voiceover is imaginative enough to grab the attention of the audience without using many bells and whistles.

5. Health Mart

The health mart video was created to promote the pharmacy and care service of McKesson Corporation. The whiteboard video comes with both quality and compact digital hand drawn animation with high resolution.

The biggest concern of using traditional methods is because they can get expensive, particularly for small businesses. However, the newer digital technology makes it possible for users to improve the video and make it better, even after recording.

6. Energy Efficiency Financing

Another short, yet efficient whiteboard video is the energy efficient video. It comes with a blend of 3D technology and vector rendering, making it more perfect. The manufacturers made a customized shader to provide a cross-hatching CGI effect.

The result of the animation video describes the script and business plan of whiteboard scribing video so that businesses can use and depend on a system that is energy-efficient.

7. Born to Learn

This inspiring and imaginative video is a great example of how whiteboard animations can do wonders when it comes to creating awareness on social problems. Most expects deem it to be one of the most successfully carried campaigns worldwide.

The video script educates viewers on their capacity to learn and evolve. Also, it focuses on why the process of learning should start from an early age. The British voiceover done by actor Damian Lewis raises the production bar.

8. The Story of Stuff

For a while now in the history of whiteboard animations, the Story of Stuff has been one of the most common videos used. The main character in the video is powerful and sensitive enough grab the attention of viewers. And since the video has over 5 million views, it will grab the attention of an average viewer. 

The explainer video describes the link between production and consumption and how they can both affect the world. It is also a teaching guide for people that may not know about the use, sale, and illegal disposal practices.

9. The Echo Sign

Most people have reading instructional manuals. This explainer video tells viewers about the functions of their Echo Sign product in a friendly manner. It is considered one of the most stylized and aesthetically pleasing animations.

Also, using blue and red colour palettes help the audience pay attention to the step-by-step mechanics of the product.

10. Closed Loop Solution

One other fantastic video is the closed loop solution. It explains how the product or service can be beneficial to the environment and help achieve the long-term goals of a business.

Even though the video last for only ninety seconds, it brilliantly describes the nature of service and how it can work for firms that have a lot of paperwork.

11. Where Good Ideas Come From

This whiteboard animation video is strictly informational and helps us understand where good ideas come from. One of the reasons why video makers find it really interesting is that it resembles a traditional hand drawing video.

It is a video that only lasts for four minutes – which makes it perfect for holding the attention of the audience – and it is interesting enough to keep them hooked.

Vital Takeaway Points from Whiteboard Animation Examples

  • Build a convincing creative brief
  • Get a reference video or join various video elements from various sources
  • Work with an organization that can easily understand your video production requirement

With these creative whiteboard animation examples, it is obvious that businesses are using videos for their marketing campaigns. If you intend creating the best whiteboard animation, it will be a good idea to create a brief of the tone and style to use for the videos. It is best for you to be unique and different while creating your messaging through the videos.

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animation-studios

The Pros and Cons of Large vs. Small Animation Studios

By AnimationNo Comments

Recently, video content has been growing in popularity, in no small part due to people’s shortening attention spans. Statistics show that people now find it difficult to pay attention to text content for more than 4 seconds; this is why video content is increasingly being used by most brands as a marketing strategy. Companies that have embraced video content have improved their marketing strategies and income.

To create video content for your business, there are various strategies you can apply. You can decide to create a corporate video animation, voiced by yourself or a professional, or you might choose a different route and create a live-action video with your digital camera, set, and crew. 

If going down the animation route, you should consider hiring a small animation studio, particularly for small businesses or start-ups that are trying out animation for the first time. A small animation studio will both give you an affordable price and also deliver satisfactory service by producing the perfect animated video for your needs.

The pros and cons of large animation studios 

  • They work on blockbuster movies: They create the kind of films you can see on the big cinema screens, and therefore they have access to skills and resources that can deliver an incredible product.
  • Their wrap parties: This is another great benefit of working with big animation studios. They spend a lot of money promoting and ensuring that the artistsir clients feel like they are not left out. It’s a proud moment in the life of any creator.Celebrating the end product is a proud moment for everyone.

The pros and cons of small animation studios

Now, let’s talk about the smaller types of animation studios. One of the best things about hiring a small animation studio is that you get to feel like you’re contributing to the entire process. 

You could be working with a team of fewer than 10 people. You’ll be heard more and feel much more important to the entire process. Smaller studies provide a feeling of community and they allow you to make a difference on a much larger scalefinesse your animation to your specifications (within the resources available). 

Which should you hire?

Deciding which between the two types of animation studio to hire can be a herculean taskdifficult. You need to be cautious and know what to look out for to have a smooth ride through the process.

The most important factor to consider will be your budget. In most cases, producing animation animated videos are is not cheap. They It involves skilled work and take some practice to have the perfect videoby more than one person, often over a substantial time period. The amount of money you pay will depend on some factors such as complexity, duration, originality, and audio quality. 

If you’re working within a tight budget, you should hire a small animation studio; however, you should remember that you’ll get what you pay for. You can get good small studios that provide high quality – without you breaking the bank. Just make sure you outline your needs clearly to be sure that the studio’s resources can meet them.

Hiring a small animation studio is usually best for most business owners, particularly startups, who desire to tryare trying animation for the first time. In addition to providing affordable prices, small animation studios can also produce perfect animated videos.

Conclusion

There could can be some drawbacks to hiring a small animation studio compared with other options. , But but the benefits surpass the disadvantages. The most important benefit is their affordability. 

Big animation studios use expensive equipment, advanced technologies, and highly skilled employees, to produce high-quality animation videos. This makes their prices relatively high, and you’re unlikely to need the full range of services they provide. On the other hand, small animation studios will not charge you any extra fees. You’re often only required to provide a one-time payment for the job. T, which his makes their prices cheaper andm a straightforward, affordable option.

Additional benefits include:

  • High-quality 
  • Working one-on-one servicewith the animators
  • Appreciation for ideas and clients’ feedback

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Business Animation

Business Animation vs Live Action Filming.

By AnimationNo Comments

Business Animation vs. Live-Action Filming – What’s the Best Option

If you’re thinking about using video content on your website, you have two major options to choose from: animation or live-action. Both of these formats involve different areas of video production, and they both have their benefits, so you have to carefully think about the one that will best suit your business.

Even though it’s possible to produce an emotionally affecting animation, some campaigns should prioritise live-action videos, which tend to be more effective at delivering a relatable message or evoking emotions in their viewers. Animated videos are perfect to explain or describe complex topics and to excite an audience. There are other pros and cons when considering both video formats.

Live content is usually hard-hitting, because the videos usually involve real people, and viewers will react more strongly to real human faces. Despite this, filming live-action videos can be expensive and time-consuming. You’ll have to hire actors, book studio space, and purchase props, among other things. This can cause your budget to rise quite rapidly. Additionally, because of the recent coronavirus crisis, it is getting more difficult (and more costly) to gather people together for these projects.

On the other hand, animation can be done anytime, anywhere, without a lot of work from you. You can ensure the project stays on track without having to be physically present by communicating through other means such as email, online video calls, or over the phone.

Our Findings

Business Animation vs. Filming

According to a survey involving 50 respondents, most (28 per cent) agreed on visual allure. Subsequently, they were followed by the ability to illustrate complex topics (23 per cent), the ability to attract a broader audience (17 per cent), and more website/social media traffic (14 per cent).

In our view, ultimately animation has several advantages over live-action video. Some of the benefits include visual attractiveness, the ability to explain difficult topics, and higher web traffic. It can also be effective to get the best of both worlds by mixing both motion graphics and animation with filmed footage.

What we think

It is clear that animation has several benefits over live-action filming. The production of animated videos is custom-made and is easier to revise and adapt. Most businesses use animated videos because of their visual allure, which can be striking and more original than live-action video. 

Animated videos can also help you describe complex topics to your target audience, which in turn will enable you to reach a bigger audience. You can also combine animation with voice over to explain ideas that can’t be captured by film. 

With social media being an increasingly important means of marketing, you need to make an effort to stand out from the competition. Unique animated videos will give you the upper hand over similar brands because they’re memorable and demonstrate investment in your business. Clients will be engaged and realize that you take your business seriously.

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Benefits of Using Animation

7 Key Benefits of Using Animation on Your Website.

By AnimationNo Comments

Most companies put a lot of time and effort into creating perfect products and services. No matter what the brand is all about, after coming up with the right products they will need the right marketing strategy – and one of the most effective marketing tools is animation videos. 

Animated videos are very effective. When used correctly, it can increase targeted traffic to your website in ways that text-based content alone cannot do.

Getting the best out of your business site

Use several media types if possible. Specifically, start incorporating animated videos as a marketing tool on your business website. Although animated videos require time and effort to create, you’re unlikely to create a video that goes viral on your first attempt. You’ll need some trial and error, incorporating different ideas and suggestions as you go before landing on the right formula.

What do the stats say?

Recent studies on video marketing by Smart Insights state that 83 per cent of marketers believe that video marketing is becoming more important. Additionally, about 53 per cent of viewers engage with a business after watching their marketing video. 

People now spend more time watching videos online than ever before. Customers enjoy watching visual content and can process videos 60,000 times faster than text. This is particularly true of moving images, and animation, especially, immediately grabs viewers’ attention.

Animated videos are great at increasing user engagement and brand awareness. They can also be effective at driving purchases on your website, increasing your conversion rate. 

Why your business website needs animation

Looking at the evidence, it’s clear that online customers prefer animated videos to long blocks of text. But that’s not the only reason to include animated content on your website.

1. Increase the retention rate of your audience

The retention rate of the audience is the amount of time they spend watching videos or viewing other digital media on your website. There are various reliable tools you can use to observe this data, such as Google Analytics, Kissmetrics, or viewing the data on YouTube.

2. They’re easier to understand

Using animations to promote your products and services, particularly whiteboard animation or 2d animation, makes the qualities of your products simpler for your customers to understand. You can break down how a product works in a digestible way by using an animation video.

If you have complex products, explaining them using text can be challenging, both for you and your audience. Your customers may be reluctant to spend the time required to properly engage with the text. It’s more effective to bring that idea to life by using an animated video. Animations are great at conveying complex technical messages or ideas, presenting them in an accessible way. 

3. Animated videos are more engaging

Remember when you were a kid, how you’d be glued to the TV for hours, watching cartoons? This is because there’s something unique about animation that grabs the attention of viewers. The Simpsons, during their peak, had 13 million viewers per episode, most of them adults. Similarly, Family Guy had impressive viewer numbers, up 12 million adults. 

In the same way that cartoons aim to grab the attention of viewers, your marketing strategies should also try to grab attention through fun and entertainment. Animation is mostly used as a means of entertainment, rather than a marketing tool, and consumers are therefore instinctively more likely to pay attention to animation rather than traditional marketing videos.

Not only are animated videos great for telling stories and connecting with an audience, they also have endless possibilities. You don’t need to make them realistic or accurate; they can be imaginative, fun, and creative. You can use them to show the personality of your brand and build an ongoing connection with your audience.

4. Improve the credibility of your brand

As an online business owner, credibility is crucial for your success. Carrying out your business dealings fairly and ethically is the most important aspect of maintaining credibility, but you can also build and develop credibility with your customers by using your website to offer them quality content. 

When you make animated videos that address the issues or ideas that your customers find most important, you will improve your credibility and gain more visitors. A good animation will go a long way toward helping you to achieve your business goals.

5. Quality customers

If your animated videos are interesting and engaging, you can generate more relevant leads for your company. By creating content that is customer based and addresses the issues that matter to your audience, you’ll increase the quality of your leads and attract people that are more likely to purchase from you. 

That way, you build brand loyalty, and you can sell your products to these people for several years to come instead of relying on one-off purchases.

6. Increase your ROI

Having a good return on investment is one of the most significant goals of any business owner. Every business owner wants to spend the right amount of money on things that will provide a good return on investment, and spend less on those things that do not give a good return. With relatively low overheads, animated videos offer a great ROI, given their strong marketing potential. 

7. You’ll stand out amongst the crowd

One sure thing is that animation videos are unique! Because you can use the video in various ways, including through social media, it’s more likely to go viral, keeping you miles ahead of your competitors. Once you have an idea, you can easily create the right animation video to go with it. You only need to get a great video production team to help you.

Bottom line

Whether you’re a new online business owner or you’ve been on the scene for a long time, take advantage of animated videos when marketing. These videos are effective marketing tools, capable of promoting your products, business, and goals.

Animation offers you the perfect medium to communicate your message; it allows you to speak directly to your audience on a personal level. Use it to provide incentives, encourage shares on social media channels, and increase client loyalty.

These videos are powerful marketing tools, and they’re a great way to connect with customers, make them remember your brand, engage new visitors, and increase conversions.

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educational animation videos

Educational Animation Videos

By AnimationNo Comments

Educational Animation Videos

When it comes to learning in the classroom, you have to be innovative to make it an enjoyable and easily understandable process. When learners get knowledge through fun activities, it becomes more important. With technological advancements, the use of educational animation videos has come to stay. Educators use simple but effective sketch videos to teach. This can either be through an image of any form to direct pupils on the screen or the use of cartoons to explain a topic in the classroom.

Today’s youngsters are surrounded by technology and high tech gadgets. We cannot expect them to follow the old methods of learning, like lecturing and simple PowerPoint presentations. Educational animated videos are one of the best types of learning facilitators. It is a helpful medium to mix the subject matter with some entertainment to enhance learning.

Students today need more brain stimulation as they can learn better with visual content. Educational animation videos make that possible because they can see the objects in action through animated lessons. For instance, they can see a model of the whole universe when they are learning about the solar system. A teacher can explain to them the differences in the planets in our solar system and they can remember better.

Educational Animation videos improve creativity in students and motivate them to explore complex dimensions of knowledge. The skills of students get honed in the process. Presentations can be made more engaging and fun by making use of animation. Lessons can be explained in story form which increases comprehension.

What Kind of a 3D Animation Video is used in Education?

A video can tell a story, explain a concept, or just walk you through space. Thus, learning through a video is seen as a presentation.

Classroom teaching is no more restricted to chalk and blackboard. Schools and colleges are investing in educational animation videos to enable their students to learn more efficiently.

There are a lot of concepts that can easily be explained using 3D animation. They flexibly explain structures and their working to students. For instance, if you want a student to learn about a solar water heater, a 3D graphic will perfectly show its complete structure.

As a teacher or general knowledge-giver, chances are you’re no stranger to the concept of presentations. And with recent pushes for online learning amidst the COVID-19 pandemic, various educators are looking for creative ways to digitize their curriculum, and one way of doing this is by making use of educational animated videos.

The world of animated videos has great opportunities, particularly when the objective is to keep viewers engaged and entertained. But the benefits don’t just end there. Here are a few reasons we believe education and animation go hand in hand.

educational animation videos

Benefits of Educational Animated Videos

We have been challenging ourselves to get familiar with technological enhancement. Its fast growth has left us with no option than to find ways to adapt. But the young generation already adapted themselves to technology.

Using educational animated videos is a step forward toward future learning. We can get benefits from it by removing the old learning barriers and teaching limitations. There are various benefits for students such as:

1. It can be used as support tools

Animated videos are used as support tools in learning. They complement the other processes of learning as it facilitates a deeper understanding of a subject. In the case of a complex topic, representative characters can make it simpler, therefore, bringing a lot of motivation and satisfaction to the learner.

A short and straightforward comic video at the end of a topic can make the lesson much more memorable. Familiar characters can be used in different subjects to make learning more interesting.

2. Developing problem-solving skill

Watching educational animation videos about mathematics or geometry provokes the innate potential of students in critical thinking and problem-solving. Educational animation videos make the learning environment more instructive and engaging. It offers a big platform for students when learning important and valuable lessons. Apart from the attractive nature of animation, it can send a message that lectures, sounds, or simple videos cannot deliver.

3. Improves pronunciation and communication

Children have a habit of imitating what they see and hear. You might observe, if they watch a certain cartoon for most of the day, they tend to speak like their favorite character. They speak, even if they don’t know the meaning of a new word they just learned.

This mimicry might correct any wrong pronunciations a student might have. Since they catch the language they hear easily, a video having a polished language with correct grammar is important. Rather than watching bad cartoons, it is useful if you encourage them to watch something more fruitful. Therefore, if you show them a video on saving water, imagine what he’ll speak when he goes back home.

4. Cherishing creativity

All of us were born with some creative power – some of us more and some of us less. But as we progress in life, we might forget this ability. The storytelling in animation wakes up our creativity from a long hibernation and it facilitates communication between the subject matter and students.
It helps us explore the meaning of our work and experience. Colors, shapes, characters, pictures, creativity, and imagination in the educational animated videos help students move further and answer the questions that have been left unanswered.

5. It is engaging

Particularly if you’re teaching a young audience, animation is a great way to keep your learners engaged in the lesson. And no matter what age you are, actively listening to anything can be hard without visual aid. 90 percent of the information absorbed by the brain is visual, so expecting your students to truly understand what you are teaching without a video is wishful thinking.

6. Animation is flexible

By using a custom educational animation video, there’s no limit to what you can do. From math to science and social studies, any lecture or lesson can be brought to life with the magic of visual aid.

7. Enhancing memory

Memory has three phases in the brain – sensory memory, short term memory, and long term memory. It is through sensory memory that external input gets to the brain. For instance, when a child gets new information through videos, it is easier to retrieve the information, because most of the information will save in the long term memory. Thus, if the valuable lessons from school or moralities are presented through animated videos, it is easier for the students to remember.

8. Developing personality

Animation directly affects learning. Introducing animation in the course of learning involves many parts of the brain and simultaneously uses some skills. This forms a deeper connection between skills and results in life-long learning.

9. Recognizing spatial relationships

The brain of children cannot distinguish shapes at the young ages. Animation can be used to rescue the spatial relationship skills in the mind. Children can distinguish and recognize the shapes through animated videos. Animation assists kids to understand shapes and objects and their differences.

In Conclusion

Animation today is no longer only used for entertainment. It plays a significant role in the course of learning and education. Moreover, with the technological enhancement experienced today, it is vital to use animation to educate our children about subject matters and morality.

animation styles

6 Animation Styles That Can Work For Any Brand Story!

By AnimationOne Comment

6 Animation Styles That Can Work For Any Brand!

Every year the number of businesses using video marketing seems to be growing. Businesses and brands of all sizes seem to be harnessing the power of online video. Online video is a rather broad term however and with so many different forms of video that can be utilised to tell your brand story, it can be hard to know which direction to go. Do you go down the live action route or are you interested in producing an animation? A lot of brands tend to go down the animation route for several reasons.

 

  • Animation is visually stimulating:Let’s face it attention spans are at an all time low, its scary to think that you are doing well to captivate a viewer past the 8 second mark on YouTube. Its up to the brands to do whatever it takes to maintain that consumer attention. Animation brings movement and energy. It can be used to convey large amounts of information or to simplify complex concepts quite painlessly for the viewer and it does this in a visually engaging way.

 

  • Animation is great for storytelling:With so many animation styles, you can really have full control over how you want to craft the narrative around your brand. And also how you guide your viewer through it. I mean sure, you could just talk directly into a camera, but no offense I think people would probably rather spend the 90 seconds not looking at your face. I don’t know for sure though we’d have to run some tests.

 

  • Animation increases retention:A typical reader will retain 10% of the information they’re reading, whilst with people who watch an animation, over 93% of viewers will retain the core message. If message retention is high up on your list of objectives, which I am presuming it is, well then an animated video seems to be an excellent piece of content for your brand to deploy.

 

  • Animation is effective:85% of businesses we asked said that animated videos were relevant to their marketing strategy and typically performed well against other video content that they had produced.

 

  • Animation is highly versatile:Now we are going to get into this throughout this article but there are so many animation styles to choose from and to combine, that there really is no limit to what you can create. It is literally the most flexible form of media available to you and your brand. With animation you are limited only by your imagination, and perhaps your wallet! It’s free to dream but they don’t come cheap.

 

So, the next time that you’re contemplating your next video, just consider the vast amount of animation styles that you have at your disposal. Despite there being so many different animation styles for this article I will focus in on 6 key styles of animation. I have chosen these styles because of how popular they are for brand story telling. If you have come for inspiration I hope to not disappoint.

2D Animation

Now when it comes to animation styles, 2D animation is probably the most commonly understood. This is largely because the majority of cartoons people are familiar with, were originally created using the traditional form of animation which involved creating your images in a two dimensional environment. The animator only needs to worry about two dimensions, width and height, when it comes to effectively communicating a story.

2D animation was invented back in the late 1800s, however the technology used to create 2D animation has totally changed today, allowing animators to take this animation style to entirely new levels. If you really want to see just how far we have come in the 2D arena, just look at the difference in quality between the original 2D animated Snow White and the newer episodes of The Simpsons or Family Guy.

“Breaking Down Walls” – Airbnb

This animation from Airbnb is a great example of how animation can be used for compelling storytelling. What makes it particularly special is that it features the true story of a real Airbnb guest. This guest is actually the narrator for the voice over and she tells a moving story about her father, an ex Berlin Wall guard from the Cold War days. She tells the story of how she brought him back to Berlin decades later to replace his wartime memories with more vibrant and up to date ones. This video has had over 6 million views on YouTube so it must be doing something right. In just a one minute it tells the emotional story of a family, the effects of war and the strength of healing. It really shows the extent at which you can connect with a viewer through animation and how animation style can enhance a story in more ways than traditional video.

“Father’s Day” – Ford

Just like peanut butter and jelly, Itchy and Scratchy or lamb and tuna fish, dads and their cars have been infamously paired together through many pop culture references. This animation from Ford leverages a real customer story just like Airbnb’s, but this time it is slightly more light hearted and has a more humorous twist. The animation style works well with this, its vibrant and colourful and the illustrations are simple. It has a fun feel that parallels the nature of the story.

“Sustainability and Transformation Partnerships” – NHS

This informative but charming animation from the NHS was created to raise awareness and to publicise their new plans, a series of unique collaborations with local councils across the UK to drastically improve patient care and impact communities all around the nation. This animation is less about story telling and more about conveying information, or driving initiatives. The animation style is also a bit simpler and has more of a generic style.

3D Animation

3D animation is probably one of the more well known animation styles. With its additional dimension, adding depth into the animation equation, 3D animation allows animators to create some pretty dynamic 3D environments that allows story tellers to visually craft some highly detailed characters and objects as well as enhancing the overall feel through lighting and textures. The majority of movies that use animation these days would typically go with this animation style. For instance anything Pixar, like Coco or Toy Story 4. Let’s now take a look at how some different brands are using this 3D animation style for video content they’re producing.

“A Can Size for Every Aussie” – Heinz

In this rather odd animation, would you call it odd? Well it’s certainly tells a strangely uplifting story, of one bean lover’s journey through life. It’s actually quite impressive how much life story they manged to squeeze in there amongst the beans. But the animation work looks amazing. Who doesn’t love a good shader. Also keep a look out for how a nearby window reflects in the glass of a picture frame, the amazing amount of depth created with the shadows and the quality of the textures used on everything from the kitchen countertops to the doors. The details are impeccable. This is 3D animation done right, but I would expect nothing less from Heinz.

“App Launch Video” – Yellow Ribbon

Just like peanut butter and jelly, Itchy and Scratchy or lamb and tuna fish, dads and their cars have been infamously paired together through many pop culture references. This animation from Ford leverages a real customer story just like Airbnb’s, but this time it is slightly more light hearted and has a more humorous twist. The animation style works well with this, its vibrant and colourful and the illustrations are simple. It has a fun feel that parallels the nature of the story.

Stop Motion Animation

Stop motion is one of the longest standing animation styles and the technique has been used for decades. It basically involves moving objects a small amount at a time, and then shooting it frame by frame and then stitching all the frames together. Then when you watch it all played in sequence, it gives you the feeling of movement. Whilst this particular style of animation has existed since the late 1800s, it wasn’t until about the mid-1900s when it really became popular following some classics like “Rudolph the Red-Nosed Reindeer”. There is an absolute ton of modern stop motion examples, one of the more recent favourites would have to be Wes Anderson’s latest feature “Isle of Dogs”. Now let’s take a look at how some brands have used these stop motion animation styles to reach their audience.

“Paper” – Honda

A lot of the best ideas started out as sketches on paper, and its probably no surprise that a lot of Honda’s innovations were no exception. That is why this stop motion animation has used paper as the primary medium to tell this six-decade long story. This video is like a pop-up book mixed with a flip book, rolled into like an advent calendar or something. It was originally concepted through computer graphics, but the final version was created analogue, which really adds that sense of warmth and added depth. It literally took thousands of illustrations drawn by hand and dozens of other materials. Not to mention about 60 odd years of Honda’s outstanding innovation. If you’re really interested in how this was made there’s a behind the scenes video

Corporate Video – Eurofirms

I think this could just be the most artistic human resources video I’ve ever seen. Eurofirms is a Spanish HR firm and in this stop motion animation dozens of different office-based materials were used to breath life into this corporate video. They then reinforce the core messages by overlaying 2D statistics giving it another dimension and making it more visually interesting. This stop motion animation shows how using different techniques and getting creative with materials can inject a whole lot of life into a typically dull subject.

”Last Glass” – Cravendale

This stop motion from Cravendale is absolutely brilliant. It’s safe to say that this animation wouldn’t have had the same impact if any other style of animation had been chosen. Like if it had been created in 2D for instance, I actually think I might have hated it, it could have ended up looking like some sort of Hanna Barbera reject. Or if you had gone all overboard and made it 3D, you would have just been throwing away budget. Anyway if you can’t tell I love this, it’s fun, it’s quirky, it stands out against any other video you may have seen at the time. And it goes to show that production quality isn’t always everything.

“The Bear and the Hare” – John Lewis

This is probably on the older side of things, when you think this was their 2013 Christmas advert and is now 7 years. But none the less this video really pushes the boundaries of stop motion. It’s absolutely phenomenal. The animators have paired 2D animated characters along with a 3D stop motion set. This creates a very unique feel and gives this layered environment which give the picture a whole load of additional depth and a magical sense of wonder. This is really what Christmas ads are about, highly emotive storytelling, and what’s nearly even more impressive than the combination of animation techniques they have used, is the way they achieved such a strong sense of feel without even a single line of voice over. Sometimes the most powerful stories need no words. If you’re as impressed as I am with this animation, they have an awesome behind the scenes video that is well worth a watch. Really allows you to see the painstaking dedication that goes into a stop motion production like this.

Animation Combined With Live Action

If you are on the fence about whether to go with a talking head explainer video or whether you should go with an animation, perhaps you don’t need to choose? These two styles can be used in combination quite powerfully and can allow you to show real-life situations with animated characters or else to use recognisable people in an animated environment. Layering on top of live action footage has been increasing in popularity over the last few years, particularly as animation tracking technology has become more widely available and user friendly. Let’s have a look at how some major brands have combined live action and animation to create some very impressive video content.

“Security” – Paypal

This video is an excellent example of producing a high-quality video to a budget by using animation. Not a small budget but it’s not like they’re making Avatar. Genuinely if Paypal had wanted to create this entire video with live action it would have been a full-scale Hollywood production. We’re talking like 6 figures. There’s sharks and aliens and ninjas, and the shots are pretty complex if you wanted to achieve them entirely in a physical world. By combining 2D animation you are able to still include the visual details but you only need a one room location, one actor and a jib to get all the required live action footage. They are also talking about financial security at the end of the day, and animation is always a great tool for discussing darker or scarier topics in a light hearted manner.

“Rewards” – Harvey Nichols

There is nothing I love more than a free content opportunity. Harvey Nichols have absolutely nailed this one. They have actually taken real security camera footage of shop lifters stealing and layered over some comical 2D animations. It’s just clever. Why not use the footage? It just works so perfectly as this animation is being used to launch a new customer rewards scheme, with the takeaway message about getting their freebies legally. Talk about two birds and one stone. Not only are the promoting customer loyalty but at the same time they are deterring theft.

“You Can’t Get Any More Ribenary” – Ribena

This one is pretty whacked out of it. I mean it doesn’t get wackier than that really. But it’s certainly memorable and was quite a key turning point in live action animations. This video layers animations on top of video footage to create a crazy and visually stimulating world with monster rabbits and owls with laser eyes and birds in top hats. It’s unquestionably eye catching and I feel that it would have resonated well with their younger male audience.

Motion Graphic Animation

Motion graphic videos usually involves combining animated graphics that tend to be quite factual and text based with simple visual graphics or illustrations. Traditionally animations would be focused on characters and the environments, whereas motion graphics are useful for breathing life into text that would otherwise not be very visual. By using different shapes, and graphics and mixing it with animated text you can create quite a content heavy but visual story. When you are watching the brand examples below just look out for how even some very simple graphical approaches can amplify the story.

“Communication Without Chaos” – Slack

Communication Without Chaos by Slack is just a fantastic example of motion graphics at their best. The main problem wit Slack as an application is that the problems its designed to solve aren’t really easily represented through animated character in an office environment. That’s why for this video Slack decided to refine their message and visually tell it through moving 2D shapes that are consistent with their branding and work ever so elegantly with the animation’s script. After seeing this it’s easy to see how often the simplest option is always the best.

“Product Video” – Abaninja

Okay so this one isn’t exactly a fully motion graphic based animation. They have combined quite a bit of 2D animation into it as well. This is typically the combined style used for creating most animated explainer videos for a lot of SaaS based companies. They use animated characters to create that connection and to make the story more relatable from the offset. Using characters allows the audience to empathise towards the characters. They then seamlessly blend simple motion graphics into the video when discussing the products features and benefits as it is definitely the simplest way to get those messages across that aren’t told through character experience.

“Make the Future” – Shell

Although this is probably the simplest of all visual approaches on the list, it is most certainly a motion graphic video, there is no doubt about that, and for that reason it has made the cut. Shell manages to tell a pretty complex story through the power of motion graphics, as it is able to distil the complicated concepts into easy to understand visuals. However, don’t just think this video is amazing because of its simplicity. The real magic with this video is the seamless scene transition, the consistent line art and the motion graphics eye catching colour palette that created this friendly and approachable vibe whilst remaining professional and trustworthy.

Whiteboard Animation

Whiteboard animation is a particular animation style that 9 times out of 10 will feature line art illustrations and also the animators physical hand drawing those illustration onto a whiteboard type surface using a variety of pens and coloured markers. This style of animation really blew up around the time that people started getting into YouTube around 2005. There is something rather captivating about the style and its great for letting the viewer both see and feel a story coming to life. This is a truly timeless style that remains a very popular animation style for storytelling. If you are interested in learning more about this animation style you can check out our extensive guide on whiteboard animation. Otherwise just keep reading to see some examples of whiteboard animation that really shows the potential of the medium to both excite and effectively communicate simultaneously.

“How to Save Energy & Money with Elevations Energy Loans” – Elevations Credit Union

One of the biggest problems for anyone making a video is ensuring that you keep it engaging for the audience. Generally, you are trying to keep the viewer entertained and invested in the story. This whiteboard video from Elevations Credit Union showcases how a simple whiteboard animation with not a whole lot of actual animation can still create a sense of motion and bring a story to life. It also weaves in a few elements of stop motion to enhance the overall feel of the animation production.

“Where Good Ideas Come From” – Riverhead Books

This is really whiteboard animation at its finest. I really feel that this style lends itself particularly well to fact based story telling that has an educational feel to it. It also is the most effective when the illustrations that are used have been created completely custom. That means no downloaded vectors that have been slightly tweaked to fit, even though they may be slightly ambiguous in relation to the script. You can just tell that more effort and attention to detail has gone into it and that really impacts your audience engagement as well as their recall of the information you are trying to get across.

To Conclude

The scope for these six animation styles is truly endless. Especially when combining them. Everything from a 30 second explainer video to international full-length feature films, animation as a medium has the capacity to tell stories of any shape or size. If you are planning an animation, take into consideration the following tips when deciding which of these animation styles is right for your brand.

  1. Consider the brand:Every animation style tends to have a particular feel, ideally you should think about which style of animation most accurately reflects your brand. For instance, is your brand have artistic attributes? Because then maybe a stop motion or a more intricate 2D animation would provide the perfect sentiment for your intended audience. In contrast if your brand is high tech or futuristic then a 3D style might be a more appropriate fit.
  1. Consider your competitors: The only way to stand out from the crowd is to know what the crowd is doing. Take a look at what video content they are producing and what animation style they may be going for. Make sure you choose a style that is different, and a better brand fit that theirs. It’s important to differentiate your content if you want to gain more attention. 
  1. Consider the budget: Now not all animation styles are created equally and as such this is reflected in their associated production cost. Whilst absolutely stunning from a visual standpoint, stop motion takes a lot of time and resources to produce. Whereas whiteboard animation can be created to be much more economical if required. It’s important to have a good idea of your budget before attempting to select any animation styles, otherwise you might end up with your heart set on something that you don’t have the budget to produce.
what is 3D animation

What Is 3D Animation?

By AnimationNo Comments

WHAT IS 3D ANIMATION?

Before we even go getting into 3D animation, we need to understand and admire the art of animation itself. The art of animation has most certainly come a long way today. In this modern day and age, most animations are done through computer technology. Famously known as CGI (computer-generated imagery). But the important detail to notice here is that It wasn’t always such a tech-savvy process back then.

Back in the days, the word ‘animation’ reminded people traditionally of hand-drawn and painted images – that were then photographed and showcased afterward. Celluloid was developed in 1913; and bam! The rest is history.

The next big thing in animation was the development of 3D Animation, thanks to the designers Edwin Catmull and Frederic Parke. Until then, 2D animation was the only real animation style available to animators. These two designers changed the two-dimensional animation world forever. From paper to digital to 3D, animation has risen to a whole new level. In Today’s world: 3D Animation is the peak of animation technology.

In this article, we will talk about What is 3D Animation, 3D animation evolvements, 3D Animation techniques with an explanation of 3D Animation, and much more.

WHAT IS ANIMATION?

This is the art of manipulating pictures to appear as moving images. This process includes designing, drawing, creating layouts and then preparing photographic sequences. From the cartoons of the 60’s to the Avengers End Game type of movies you may have seen this 2020, animation has definitely come a long way; And It still has the potential to go much much further.

SO WHAT IS 3D ANIMATION?

3D Animation is the process of animating/moving objects in a digital Three-dimensional space. These 3D models or objects can be moved and rotated like real objects using the art of motion. This is the peak of animation right now, at least at the time of writing this article anyway.

3D animation is currently used in TV shows, films, games and it forms the heart of virtual reality. It may also be used in presentation graphics as well. As a whole, 3D Animation is used in a lot of visual related artworks of the modern-day world. Does anybody remember the movie Avatar (2012)? Arguably one of the reasons it was so damn popular was because it was the first-ever movie released in 3D. From Toy Story to a nickelodeon tv show like Jimmy Neutron – you just can’t feel anything but happiness and nostalgia for the evolution of animation technology.

3D Animation has 3 main sections:

  • Layouts –The process of layout is used in the positioning of objects.
  • Modeling – Generating process of 3D objects.
  • Rendering – Completed 3D Animation output creating process

These sections are followed by a 3D animator day in and day out.  It differentiates based on the Types of 3D Animation, although the process remains the same.

3D Animation can be divided into these types of animations as well:

  • 3D Video & Film:  Among all the well-known types of 3D animation, 3D video and film remain as the most widely known
  • Interactive 3D: This is a complete 3D production that features in a purely digital environment – created by using 3D software.
  • Virtual Reality 3D: Users are immersed yet capable of interacting with 3D objects in a 3D world where a computer creates a simulated environment.
  • Clay Motion: Also known as Stop motion animation
  • Digital 3D: This is a non-specific 3D standard where normally video games, films and television shows are presented using digital 3D technology. Fun fact: one of the first-ever studios to use this digital 3D technology was Walt Disney Pictures.
  • Cell-shaded Animation
  • Pixilation: Film or record movements of real people; To later edit them in a way that they seem to move and animate like artificial animations.
  • Typography : Also known as Motion Graphics
  • Stop Motion: This is a well-known animated filmmaking technique.
  • Pinscreen: Used in creating instant 3D avatars of people. These are personalized and user-generated avatars.
  • Paint-on-glass
what is 3d animation

DIFFERENCES BETWEEN A 3D ANIMATOR AND A 2D ANIMATOR

In the field of animation, there are 2 main types of animators:  2D animators and 3D animators. Basically, they provide the same set of skills: Both of them find new ideas and then they undertake a considerable amount of research to ensure their ideas and thought processes are unique, original, and engaging. Then they render those ideas on paper or with the use of computer software. But, that’s where the similarities between the 2 animating types end.

Essentially, 2D animators design 2D flat images: They have width and height to contend with but obviously don’t have to worry about depth as much. 3D animation, on the other hand, is ultimately more realistic because of the significant addition of depth. Adding depth makes way for more life-like characters, and it is far easier for 3D animators to create changes to a specific scene because of the ability to move or transfer an object more comfortably. But in 2D animation, the animator has to draw the scenery all over again if any changes are needed.

On the other hand – People who work in the three-dimensional (3D) animation field develop visual effects and animated characters for video games, TV, and other electronic media. Many 3D animators work in the film and movie industry as well. 3D animators make moving images with the use of digital models. So, adding details to pictures, such as clothing, skin color or landscapes comes quite naturally as an alternate activity.  So basically, a 3D Animator generally holds a more advanced position in the industry, compared to a 2D animator. However there exceptions to everything.

A 3D ANIMATOR’S LIFE

A 3D Animation artist does have an advanced position in the industry. But as the saying goes: With great power, comes great responsibility.  A 3D animator indeed has lots of responsibilities at the working place. They may also have the job title of multimedia artists. In an ordinary day, they take on a variety of work and responsibilities for the purpose of planning, crafting, and developing their art. Some of the main duties of a 3D animator have:

  • Making animation and graphics with the use of computer-made illustrations and computer software programs.
  • Researching the project to find ideas and thought processes for animation.
  • Getting feedback from clients & the design staff: incorporating the responses from them into project edits.

3D Animation is indeed an interesting field; but as a 3D animator, you will have to be interested in different responsibilities as well.

REQUIREMENTS TO BECOME A 3D ANIMATOR

Education wise:

Successfully completing a bachelor’s degree in computer graphics, fine art, animation, and/or graphic design. Students must look into programs that focus on art and computer courses.

Most of the schools ask students to create and manage their portfolios online.

Some special items to include in a portfolio:  Prop and Location Designs, Original Character Designs, Life Drawings, and Other Original Work.

RELATED CAREERS FROM 3D ANIMATION

A 3D animator is not the only role you must follow through if you learn 3D animation. There are various animation-related careers based on your interests!

  • Graphic Designer – The main focus of a graphic designer is to follow the system of using visual communications and resolving issues through the use of photography, typography and illustrations.
  • Web Designer – Requires many different sets of skills and disciplines in the creation and maintenance of websites. The areas of web design mainly have designing of interfaces; designing of web graphics; including standardized code, authoring and proprietary software.
  • Web Developer – This is a person having knowledge in programming; who has special skills and is especially active in the development of Web applications; by using a client–server model. The used applications typically are HTML, C#, CSS, PHP, JavaScript or Java in the server.
  • Multimedia Designer- These are the creative minds behind informational videos, advertisements and other types of content you come across while watching television or while online.
  • 3D Modeler- This is a type of animator or multimedia artist who creates three-dimensional visuals or models of items by using a variety of computer software tools and programs.
  • Logo Designer- These are graphic designers that create distinctive branding for representing companies and/or products. They could be working for a design firm, advertising agency, publishing house or as a freelancing graphic artist.
  • Computer Animator– These people create and design 3D and 2D motion graphics for different platforms, including computer games, videos and mobile devices.
  • Video Game Designer- They do design of video game rules and content of video games in the stages before production. And then designing the story environment, gameplay, characters and storyline in the production stage.
  • UI UX Designer – They make sure a product makes sense to the individual using it; They do this by creating a path that flows from 1 step to another. A UI designer makes sure that each page visually connects the above-mentioned path.

CONCLUSION

Visual preferences of people always play a significant role in helping to decide the individual’s likings between 3D and 2D Animation. Anyway, there are some other important factors like target audience, timelines, and budgets: which also help an individual’s choice of animation. But at the end of the day, 3D animation is the future of animation. 3D animation will always be the base and core of evolving animation art.

Animation Ireland

Five Interesting Facts about Animation Industry in Ireland: Animation Ireland

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History of the Animation industry in Ireland

Animation in Ireland has a rather grand and rather rich history. It has paved the way for the industry of animation Ireland to become a front runner in the world of animation today. As of now, we are battling with huge animation markets coming out of the United States, Canada, Japan, China, France, Korea and Germany. But how did it all start? When did it all begin? We will discuss all of that in this part of the article.

If you dig deep enough, you’ll unearth the roots of Animation in Ireland and that is indeed a fascinating backstory. In a way, the history of animation in Ireland could be compared to a new car with an old engine. It offered a lot of promise at the start but broke down before it even got going. It’s certainly a very different story today, being the excellent success in animation that it is. But nonetheless, like lots of other great things, Irish animation didn’t have an amazing start. If you look at the early animations coming out of Ireland, they looked pretty weak, even when compared to the poorly executed live-action movies that were being produced back then. It gives us insights about old live-action films, but even more so about the animation industry.

One worthy exception would be the work produced by non-other than James Horgan in the late nineteenth century. He was a passionate man interested in movie making. After buying a Lumiere camera, he started his own exhibition company named ‘moving picture’. It was done for the South in order to give respect to his fans and audience. This wasn’t just a lucky break. He went on to become one of the first people to experiment with Polaroid film.

After that, he began to work on animations that used a stop motion framework, around the year 1909. And the fact that the 1st ever animation was created in 1906 makes this feat even more admirable. He was able to make a few great movies using animation techniques. His most known and probably most loved piece was the “Dancing Youghal Clock Tower.”

But like many other pioneering Irish film attempts during those hard times, Horgan’s work proved to be in vain. Experiments by Irish newbies and film clubs overshadowed his work in a way. Regardless of all that Horgan still remains a millstone in the history of animation Ireland.

Another historical milestone in Irish animation was in the 1950s: when a selection of Government bodies commissioned a series of short animated films.

Then if we take the 1960s, there are two landmark occasions that really stood out above the rest: the creation of Radio Teilifis Eireann and the development of Gunter Wolfe’s studio.

The evolution of animation in Ireland should have maintained this level of production – a level that was quite different from many of the other European nations. It was a sign of the potential to take animation in Ireland beyond its highest expectations and to create a foundation for the growth that we have since seen and will likely continue to see for the years to come.

Increasing growth in animation in Ireland

The Irish animation industry has always been a creative contributor to Ireland’s brilliant film industry for a very long time and has witnessed considerable growth in the last decade. It is a continuous and essential component of both Ireland’s digital economy and creative economy, having created around 1,600 full-time jobs.

An Important reason behind that is the concept and representation of “Animation Ireland.” As we stated earlier, ‘Animation Ireland’ is the process of Irish animation studios working to promote and spread Ireland’s world-class animation sector globally. Irish animation studios are in connection & ongoing work with some of the most notable names in international broadcasting—including BBC, Disney, Cartoon Network, Nickelodeon, and the Cartoon Network — creating animated shows that are broadcasted to millions of children all over the globe every week. Award-winning shows and shorts, animated programming for grownups, applications, and games are being made here by Ireland’s proactive, technically advanced—and entirely local—3D and 2D studios.

Exactly Just a decade ago, there were only 70 individuals as full-time employers in animation in Ireland. In this small space of time, there is now over 20 times that number working in the industry. Ireland now owns a flourishing and highly productive animation industry that has gained global recognition on the international scale; a feat established by the fact that in 2016, Cartoon Forum—one of the world’s dominating pitching and co-pro forums for animation—had a particular focus placed on Ireland at the event.

Culture of animation Ireland

As we previously discussed, Animation Ireland represents the industry itself. It was formally launched in 2016 with the straightforward aim of increasing the profile of Irish animation studios globally—and promoting Ireland as the best destination on earth to get animated content created.

Leading players/companies in the Ireland animation industry

Some of the leading players in the industry in Ireland included productions like Brown Bag Films and Salty Dog Pictures.

If we consider Brown Bag Films – Brown Bag Films, or Brown Bag, is an Irish TV animation production studio, based in Dublin, Ireland. It is owned by Canadian television studio 9 Story Media Group with a 3D and 2D facilities based in Manchester, U.K., and Toronto, Canada. Best known for its character CGI-animated TV show and short films, including the Oscar-nominated, Give Up Yer Aul Sins, and Granny O’Grimm’s Sleeping Beauty, Brown Bag Films was established in 1994 by Cathal Gaffney and Darragh O’Connell.

Examples of Ireland’s Animation Success

One of the sector’s most substantial successes is Doc McStuffins, a series that is owned by Disney but designed, directed, and animated proudly by Brown Bag Films. This show makes over $1bn per year in Licensing revenue.

More recent successes include Oscar-nominated Song of the Sea (Cartoon Saloon), BAFTA-nominated Go Jetters (Boulder Media), box office sensation Two by Two (Motion Films) and award-winner Roy (JAM Media). Anticipated from the twice Oscar-nominated Cartoon Saloon is Nora Twomey’s The Breadwinner, executive produced by Angelina Jolie.

Sources of Funding

The industry reviews funding from several ways, including RTE, the Irish Film Board – which usually contributes about 15pc of the yearly development and production budgets of the animation sector – and the Broadcasting Association of Ireland, which provide 8pc of its development and production budget to the animation sector.

Animation Ireland

Conclusion

The future of animation in Ireland is when compared to other countries, in a good shape, but like all things, it could always be better. With more convenient access to better and cheaper employment as well as technological advances, more excellent opportunities for better work are possible. As it is the skills and the facilities are there to produce anything from a full feature to a T.V. advert. This and the “natural” convergence, which seems unstoppable between animated special effects and live-action cinema, allows for a lot of expansion and future opportunities.

However, this writer believes that there are two factors that are slowing down the most exciting possibilities for growth and development. They are the Irish animators that bail and head overseas to work in bigger animation studios. We need to maintain relationships and become more collaborative so that we can retain some of the very best of our Irish talent, even if they do decide to get the boat. This will help us to consistently maintain the standards of animation excellence that we are reaching today. Not only for the sake of animation Ireland but the animation industry globally. We are likely to see Irish animation go from strength to strength in the years to come.

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