3D animation is a complex and highly technical field that requires years of education and experience to master. With the increasing popularity of animated films, video games, and virtual reality, the demand for 3D animators has skyrocketed in recent years. As a result, there are now hundreds of animation studios around the world, each offering its own unique services and style. Choosing the right studio for your project can be a daunting task, but by following a few simple guidelines, you can find the perfect 3D animation studio for your needs.
Factors to Consider When Choosing a 3D Animation Studio
There are several key factors to consider when choosing a 3D animation studio, including the studio’s portfolio, experience, and expertise. It’s also important to consider the cost and the timeline of the project, as well as the quality of the finished product.
Portfolio
The portfolio of a 3D animation studio is a great way to see the quality of the studio’s work and get a sense of the types of projects they specialize in. A strong portfolio will showcase the studio’s creativity, attention to detail, and ability to produce high-quality animations. Take the time to review each project in the portfolio, paying close attention to the animation style, the quality of the graphics, and the overall level of detail.
Experience and Expertise
Experience and expertise are critical when choosing a 3D animation studio. Look for a studio that has a proven track record of delivering high-quality animations on time and within budget. Ask about their experience with similar projects to yours, and make sure they have the skills and knowledge necessary to deliver the results you’re looking for. A good 3D animation studio will also have a team of experienced artists, animators, and technicians who are passionate about their work and dedicated to producing the best possible results.
Cost and Timeline
Cost is always a major consideration when choosing a 3D animation studio. Make sure you understand the costs involved and have a clear budget in mind before you start your search. Keep in mind that while a lower cost may seem appealing, it’s important to make sure the quality of the animation is not compromised. Similarly, the timeline of the project is also important to consider. Make sure the studio you choose has a realistic timeline for completing your project, and that they have the resources to meet your deadline.
Quality of the Finished Product
Finally, it’s important to consider the quality of the finished product when choosing a 3D animation studio. A good 3D animation studio will have a strong focus on quality, using the latest technology and techniques to produce animations that are not only visually stunning, but also highly functional. Look for a studio that has a proven track record of delivering high-quality animations, and ask to see samples of their work before making a final decision.
How to Choose the Right Animation Studio
Choosing the right 3D animation studio is an important decision that can have a big impact on the success of your project. Follow these guidelines to find the perfect studio for your needs:
Review the studio’s portfolio to see the quality of their work and get a sense of the types of projects they specialize in.
Consider the studio’s experience and expertise, and make sure they have a proven track record of delivering high-quality animations on time and within budget.
Consider the cost and timeline of the project, and make sure you understand the costs involved and have a clear budget in mind.
Look for a studio that has a strong focus on quality, using the latest technology and techniques to produce animations
Conclusion
In conclusion, finding the perfect 3D animation studio for your project requires careful consideration and research. With the right studio, you can achieve the high-quality, visually stunning animations that can take your project to the next level. By considering factors such as expertise, experience, portfolio, and communication, you can find the studio that best fits your needs and exceeds your expectations.
With the right 3D animation studio, you can bring your project to life in a way that captivates your audience and sets you apart from the competition. So, take the time to do your research and find the studio that can help you achieve your creative vision and bring your ideas to life in a truly breathtaking way.
Bring Characters To Life With These 3D Character Animation Techniques
Animation is an essential part of video game development and motion graphics. 3D characters play a significant role in the animation process and bring life to the game or film. Whether it’s a video game, movie, or advertisement, 3D characters can help you convey your story and grab the audience’s attention. In this article, we will explore some of the techniques that you can use to bring your 3D character animation to life.
The Art of Keyframe Animation
Keyframe animation is a traditional animation technique where the animator creates frames that show the character’s movement. In between the keyframes, the software will fill in the animation. Keyframe animation is the foundation of 3D animation and is used in almost every 3D animation project.
To create a keyframe animation, you will need to create a timeline, which will show the movement of the character over time. You will then need to set keyframes at specific points in the timeline, which represent the character’s movement and position. You can then adjust the position of the character at each keyframe, allowing you to create the illusion of movement.
Motion Capture
Motion capture, also known as mocap, is a modern animation technique that records the movement of a live actor and applies it to a 3D character. This technique is commonly used in video games, films, and other forms of media. Motion capture can provide realistic movements for your 3D characters, making them look more natural.
To use motion capture, you will need a motion capture studio and a suit that contains sensors. The sensors will track the movement of the actor, and the data will be applied to the 3D character in real-time. This allows you to create realistic movements and animations, which would be difficult to achieve through traditional keyframe animation techniques.
Rigging and Skinning
Rigging and skinning are important techniques that are used to prepare a 3D character for animation. Rigging involves creating a skeleton for the character, which will be used to control its movement. Skinning involves attaching the character’s mesh to the skeleton, allowing it to move with the skeleton.
The rigging process is complex and requires a good understanding of anatomy and movement. It is important to create a rig that is efficient and easy to use, as it will affect the quality of the animation. Skinning, on the other hand, involves adjusting the character’s mesh to follow the skeleton’s movement, which can also be a time-consuming process.
Conclusion
Bringing your 3D characters to life requires a combination of traditional animation techniques, such as keyframe animation, and modern techniques, such as motion capture and rigging. The key to creating great 3D character animation is to understand the principles of animation and how to use the tools effectively. With the right knowledge and practice, you can bring your 3D characters to life and create animations that captivate your audience.
FAQs
What is keyframe animation?
Keyframe animation is a traditional animation technique where the animator creates frames that show the character’s movement. The software then fills in the animation between the keyframes.
What is motion capture?
Motion capture is a modern animation technique that records the movement of a live actor and applies it to a 3D character. This allows you to create realistic movements and animations.
What is rigging and skinning in 3D animation?
Rigging and skinning are techniques used to prepare a 3D character for animation. Rigging involves creating a skeleton for the character, while skinning involves attaching the character’s mesh to the rigged skeleton so that it moves along with the bones.
Master 2D Animation Techniques with These Pro Tips
2D animation is a timeless art form that has captured the hearts and imaginations of audiences for generations. Whether you are an aspiring animator or an experienced professional, mastering 2D animation techniques is crucial for creating captivating and memorable stories. In this article, we will share some of the pro tips and tricks used by the industry’s top animators to create stunning 2D animations.
Understanding the Basics of 2D Animation
Before we dive into the pro tips, it’s important to understand the basics of 2D animation. 2D animation is created by using hand-drawn or computer-generated images that are then sequenced together to create the illusion of movement. It is used in a variety of mediums, including feature films, television shows, video games, and web-based content.
Planning Your Animation
One of the most important aspects of 2D animation is planning. Before you start animating, you need to have a clear understanding of what you want to achieve and how you plan to achieve it. This includes creating a storyboard, which outlines the key moments in your animation, and determining the timing and pacing of each shot.
Creating a Strong Story
A strong story is the foundation of any great 2D animation. Whether you are creating a short film or a full-length feature, the story should be engaging and captivating, and the characters should be relatable and likable. To create a compelling story, think about the emotions and experiences you want your audience to feel and focus on developing a clear and concise narrative structure.
Building Your Characters
One of the keys to creating successful 2D animation is developing well-rounded and memorable characters. To do this, think about the personality, motivations, and goals of each character. Pay attention to their body language, facial expressions, and vocal inflections, as these will all help to bring your characters to life.
Perfecting Your Timing and Pacing
Timing and pacing are crucial elements of 2D animation, as they help to control the rhythm and flow of your animation. To get the timing and pacing just right, experiment with different frame rates and shot lengths, and think about the way that different elements of your animation interact with one another.
Enhancing Your Animations with Sound and Music
Sound and music can greatly enhance the impact of your 2D animation. They can help to set the mood, create tension, and drive the action. When adding sound and music to your animation, be sure to choose the right sound effects and music to complement the story and enhance the viewing experience.
Mastering the Art of 2D Animation
Whether you are a beginner or an experienced animator, these pro tips and techniques can help you to master the art of 2D animation and create stunning animations that captivate and entertain your audience. With hard work, dedication, and a passion for animation, you too can become a master of 2D animation with these expert tips.
FAQs:
Q: What is 2D animation?
A: 2D animation is a form of animation that uses hand-drawn or computer-generated images that are then sequenced together to create the illusion of movement.
Q: How do I create a storyboard for my 2D animation?
A: A storyboard is an outline of the key moments in your animation. To create a storyboard, start by brainstorming the key events in yourRegenerate response
Video marketing has become an important need in the whole business marketing strategy. It is now a vital business driver. But with various kinds of videos to choose from, business owners find it challenging to cut through the noise. Talking-heads or other boring videos are outdated and won’t do the tricks. This is why animated video adverts are taking over and filling the gap.
With animation, you can uniquely engage with your audience and pull the heartstrings and keep a catchy jingle in the back of your mind.
Companies that have the resources to hire a production crew will soon discover that animation is an affordable option to add some exciting video content to their marketing.
What is an animated advert?
An animated advert is a short 30-seconds-or-more video that conveys information about the products or services offered by a brand. It makes use of enchanting characters with a captivating storyline that can tug to the heartstrings of any audience.
Normally, these adverts begin by addressing a problem and quickly move on to provide the solution. After they captivated their viewers enough in the first few seconds, they go for a powerful call to action for the ending.
9 Amazingly Actionable Tips
1. McVitie’s: Sweeter Together
A major British biscuit company, McVitie’s, launched a £9.7m masterbrand campaign in early 2018, called ‘Sweeter Together’ to cement their position as the best biscuit brand in the UK.
They used 3D animation to show an increasingly melancholy crane operator that tries to connect with his co-workers on the ground below. However, despite his efforts, they ignore him until finally, he receives a cup of tea and some McVitie’s biscuits on the iron beam that he is moving.
This advert strongly connects with the audience because it shows how the smallest gestures can cause a positive impact on someone’s day. It shows McVitie’s as a brand that can enable everyday moments of human connection and bring people closer together.
2. Nespresso: on Ice
Coffee machine manufacturer, Nespresso, launched various Mediterranean-themed illustrations by Finish designer, Pietari Posti, in 2017 to promote their limited-edition iced coffee blends. The title of the campaign was ‘Nespresso on Ice’ and was later transformed into a stylish animated advert.
The clip lasts for 30 seconds and it takes the viewer on a luxuriating journey around the Mediterranean with the help of a holidaying woman, from a cliff-side infinity pool to a peaceful green bay, to the deck of a private yacht, all connected by a clinking glass of iced coffee.
This animated advert is both beautiful and also has a fantastic use of music and sound effects – with an upbeat and relaxing instrumental track alongside some of the sounds of summer – waves gently lapping, drinks pouring, ice cubes clinking, bushes rustling, birds and crickets chirping – this transports any viewer to a holiday environment.
3. Hendrick’s Gin: A Moving Picture
Hendrick’s have been running various intricate, Monty Python-style cut out animated adverts since 2014, playing on their obscure and eccentric identity. Even though they got established in 1999, the campaign’s nod to Victorian nostalgia gives the impression of a brand steeped in tradition.
Their 2015 video called ‘A Moving Picture’, gave the audience ‘an invitation to open up their minds to the peculiar.’ The camera regularly pans out for the entire 30-second clip, starting in the eye of a fish and slowly moving through various bizarre scenes; from a gentleman having fangs putting on an eyepatch and sipping from a cocktail glass to a mermaid inside a crystal ball on a table of mismatched Victorian characters.
In the advert, the female voiceover tells the audience to open their minds. This is reminiscent of early British broadcasting. The animated advert is effective because it bravely decides to own the fact that Hendrick’s Gin can be an acquired taste. They know that a small number of people love them rather than many merely liking them.
4. MoneySupermarket: Epic Action Man
At the beginning of this year, MoneySupermarket collaborated with Mother to reveal the latest character in their campaign that has been up since 2011 called ‘Save Money and Feel Epic’. This slogan is now universally recognized in households across Britain and Ireland, showing the success of this campaign.
They used stop-motion effects in their latest advert to comically showing an Action Man doll dancing along to the nineties disco track ‘Finally’ by CeCe Peniston. The commercial opens with Action Man crouched down in an active war zone. A voice from his walkie-talkie says, ‘Action Man, what’s your status? Over.’ And he replies by saying: ‘I just saved at MoneySupermarket, and now I feel epic!’
The rest of the commercial is an elaborate dance scene, satirizing Action Man’s traditionally macho persona dancing flamboyantly and a cast of male backing dancers, enjoying with Action Man tearing off his attire. At the end of the advert, a blonde Action Man hangs from a helicopter, and says, ‘Action Man, you’re so MoneySupermarket!’
5. Lyft: June: Life is Better When You Share the Ride
On-demand transport company, Lyft, collaborated with Academy Award-winning animator John Kahrs to release an amazing modern advert in 2016. The short, 7-minute movie called ‘June: Life is Better When You Share the Ride’ now has almost 8 million views on YouTube, which makes it to be among the most-watched adverts online in recent times.
This narrative-driven film breaks the mold of traditional TV animated adverts and tells the story of a lonely widow in South Chicago who is inspired to begin ‘sharing the ride’ and therefore also sharing her life. It has an original song ‘Movin’, written and performed by a Lyft driver who later became a recording artist, Sir the Baptist, who launched his music career after he connected with a Lyft passenger.
The advert begins with the protagonist, June, driving to the hair salon, where, while inside, her car is hit by a lorry. This causes a flashback to the time she met her husband, the owner of the car. With a helpful push from her daughter, she starts using Lyft.
When she finally buys a new car, a mix-up occurs where a passenger waiting for his Lyft driver mistakes her car for his ride and hops in. Then, after seeing a soldier miss his bus, she decides to give him a ride. She enjoys his company and decides to take the plunge and become a Lyft driver.
She enjoys meeting all kinds of new people and comes to be known affectionately on social media as ‘June Buggy’. Later in the advert, she crashes in the snow as she was going to pick up a passenger. When the passenger sees that she has stopped on the app’s GPS, he recruits some friends to go out into the snow and rescue her.
6. Android: Be Together, Not the Same
In 2016, Android aired their latest animated advert called ‘Be Together, Not the Same’ for the first time during the Academy Awards. The advert became a hit immediately due to its anti-bullying message, and was described as ‘the real winner of the Oscars.’
The 90-second advert set based on John Parr’s epic eighties hit, St Elmo’s Fire (Man in Motion) has traditional enemies rock, paper, and scissors, from the children’s game – the metaphor could hardly be clearer. But in this case, the rules were changed: rather than bullying each other, the characters are bullied by their kind.
For example, the advert starts with an anthropomorphic piece of paper on its first day at school. The hallway contains similarly anthropomorphic scissors staring back at it menacingly. Understandably, it is scared and walks slowly past them with its eyes averted, only to bump into three other pieces of paper who happened to be the real bullies.
Luckily, a scissors intervenes and scared them away, and they become friends. As they walked home, they met two rocks bullying another rock. Angered, the paper scares them away and the three of them walk off into the sunset together and become best friends and the words ‘be together, not the same’ appear in the sky above them.
7. Cadbury Screme Egg: Last Stand
Confectionery Company, Cadbury’s showed their limited-edition green Creme Egg yolk with an animated advert that pays homage to classic horror movies like Dawn of the Dead in the run-up to the Halloween of 2012.
The video, titled ‘Last Stand’, shows two regular Cadbury’s Creme Eggs making a daring escape from some zombie-like Halloween Creme Eggs. With the aid of a remote-control car, complete with whisk-scythed tires, they managed to rescue a fellow Creme Egg from danger and run a few zombies over as they run off, splatting their yolks all over their windshield.
Supported by a large cinematic score, they scramble up a shoelace to the safety of a rescue helicopter above. As the camera moves away, the final aerial shot shows three regular Cadbury’s Creme Eggs stranded on a barbeque lid next to the words ‘Get Them While You Last’.
Since Creme Egg sales always spike in the run-up to Easter, making a limited-edition egg for a holiday that falls at the opposite end of the year was a smart move. It gave people a reason to buy them at a time when sales would normally be poor.
8. NewYork-Presbyterian: Unmasking A Killer
Non-profit university hospital, NewYork-Presbyterian launched a campaign in 2016 that dealt with the complex problems of cancer and immunotherapy called ‘Unmasking a Killer’.
While working together with acclaimed Israeli artist, Noma Bar, it ambitiously tried to change the way medical advances can be explained to the audiences.
This 110-second advert was initially aired during Super Bowl 50 and it contains a continuously shape-shifting series of 2D images in Noma Bar’s deceptively simple, flat-color style, which visually shows the voiceover of the narrator.
9. Argos: Aliens #NameOurBaby
British retailer, Argos, aired various adverts from 2011 that was a combination of animation and live-action. The adverts followed the lives of a family of lovable, CGI aliens.
In this clip released in 2013, an alien couple, who fit in remarkably inconspicuously on Earth, learns they are pregnant – it’s their men that carry the baby.
We then follow them through all the steps that led to the big day; from the day they go for the ultrasound scan, to the first kicks, to the antenatal visits, to when they decorate the room of the baby until finally the baby is born.
To increase their social media interactions, Argos asked viewers to name the baby and tweet their ideas using the hashtag #NameOurBaby. According to Campaign magazine, this was one of the most recalled adverts at the time.
Conclusion
Animated videos are effective at engaging a broad audience and captivating them with a great storyline. It creates emotions that resonate with the viewers and shows a sense of friendliness for a brand. If you wish to creatively promote your business, you should enter the digital era by using animated adverts. We hope this post will help you get the ball rolling on some awesome ideas for your animated advert.
Live-action filming for the purposes of introducing your new products to the world is great, but it has its limitations. Some details can simply not be easily captured on video, nor adequately represented and highlighted. For this reason, many have begun taking the captivating approach of using 3D animation. After all, this form of communication is stunning, immersive, and captivating enough to show your product off in an incredible way.
If you are doubtful about 3D animation actually helping your business consider the following three strategic points that this mode of communication brings to the table:
It shows off your product in a more unique way than any other method can
It communicates the product’s value
It allows you to show the world what a product that is still being developed will look like for the world to see before it has even been put together
We looked around for some great examples to illustrate the power of 3D animation and came up with 5 fantastic examples that we believe solidify our point.
Nike LunarEpic Flyknit
As the global leader in sportswear and trainers, Nike is still in heavy competition with some other big-name brands in the industry. However, for the LunarEpic trainers, they wanted to present the product most uniquely and be able to highlight its unique style and features that adequately reflect the brand’s bold name.
This video’s breathtaking animation stands out as the 3D animation company creators were able to link its namesake to the moon itself, a feat that could not be accomplished through live video. On top of that, Nike was able to give viewers an extremely close-up and in-depth view of the shoe’s intricate detail.
Lamy pico/Special Edition 2019
Some products are tough to make exciting without the use of 3D animation. Nowhere is this more evident than the advertising of LAMY’s new pen. While live-action advertising of a writing utensil could leave marketers in a head-scratching fit, the 3D animation was able to put a ‘fine point’ on the pen, making the introduction to the product fun, exciting, and captivating before the viewer even knew they were watching an ad for a writing utensil.
3D animation was able to bring this otherwise simple product to life. The 3D animation studio brought the pens to life, showing them in an exciting, dynamic 3D space. Each type of pen got its own 3D video, showing each pen as a unique, bold personality. The cherry on top of the fantastic animation was setting it against crisp, bouncy, bass-driven beats to really accentuate the pen’s presence.
Shopify Chip Reader
Shopify is certainly known for its online sales prowess, but when it was time to promote their physical chip reader for their pop up shops, they needed something that really stood out and transported the idea of the online world into the real one. To do so they chose to display their new technology through 3D animation.
3D animation allowed the chip reader to take on different forms, all related to Shopify themes including an engagement ring box and a record player. Rather than risking damage to the actual chip readers, Shopify was able to use the 3D animation effects to display how it could be used effectively and in an engaging manner.
Pepsi Music – Tasty
Not that Pepsi needs to get its name out there, but they did want to put a little extra effort into promoting their Pepsi Zero product. They chose a method that involved 3D animation in a hybrid combination with live-action shots and music that sounded like the percussion instrument was the cracking open of a Pepsi can.
The animation allowed for awesome effects like a drop of Pepsi rippling waves, an ice cube bouncing around the top of a Pepsi filled glass, and the Pepsi Zero can manifesting into existence from seemingly out of thin air. The clever inclusion of live-action shots promotes the perception that Pepsi can be found behaving in these ways in reality. Ultimately, the result is a short, but fun and effective clip that connects the idea of fun, music, and appeal, all tied to the new Pepsi product.
Sunesis – Trade Show Video
Sunesis is a company that designs and builds modular schools from start to finish. This unique service required both illustration and text-based explanation of the company’s intricate planning process in an easily digestible way.
Seeking to effectively illustrate, their modular design and the unique floor plan layouts they offered at a trade show would have been challenging regardless of the company’s standing. Add to that the company provided a service without a tangible product, it required something unique to really drive the clear and dynamic advertising message. Luckily, 3D animation allowed for all of these aspects to be incorporated.
Using 3D animation, Sunesis was able to tell their brand’s story, walking the viewer through the design process to illustrate the final building result. The animated display of floor plan layouts was a fantastic visual aid that allowed all of the necessary information to be clearly communicated. While they had no finished projects at the time of the trade show, they did include picture renderings of potential school buildings that would result from their layout plans.
Final Thoughts
3D animation is capable of presenting the effects one often cannot achieve with real-life footage like defying gravity and transplanting a product to the moon. 3D animation opens up a world of possibilities in a powerful and effective form of communication in marketing. 3D animators love to work with both 3D and 2D graphics and are more than happy to put together a medley of live-action and animated clips to promote your product in the best, most effective, and coolest way possible.
Everybody enjoys watching whiteboard animations – whether on YouTube, TV commercials, or on informative presentations. But what are whiteboard animations?
This is a style of video that displays images drawn on the screen to viewers. Most of them are accompanied by a narration that guides the viewer through the entire story.
Whiteboard animation videos used by most businesses and they serve as innovative and engaging ways to advertise and market products or services, and provides flexibility to the marketing strategy of companies.
These videos can go places that salespeople can’t get to. They can be shared digitally, deployed on the web or through emails in instances where it is impossible or impractical to meet physically. Due to this, they can better help in increasing sales than traditional presentation methods.
In this post, we will consider some examples of the 12 best whiteboard animations used today. It is advisable for business owners to watch samples of whiteboard animation videos to get ideas on how to market their products and services to the prospective customers. So, the 12 best whiteboard animation videos are as follows.
1. Personal Identity
Being part of a new program made by the School Of Philosophy in University College Dublin (UCD), various animations based on scripts were created by students to assist in explaining a concept or an idea that is complex in a simpler manner. Typically, you’ll be required to know a bit about the subject matter.
The concept was that students taking the module would have grasped some of these philosophical theories so they can write a simple script that could be transformed into an animation. They got amazing results!
2. Changing Education Paradigms
RSA animate series that uses a whiteboard to display a first person’s view has a unique place in the animation community. Arguably, one of the best things about this is how it has changed education paradigms. Teachers and educationists such as Sir Ken Robinson use a TED-Talk manner voiceover to explain their concepts to their listeners.
3. Marker Maker
This is one of the first videos made by Johnny Lawrence. The Marker Marker is a combination of real-life and stop-motion whiteboard video. Stop-motion is known as the literal placement and alteration in every frame. It gives viewers the magical feeling of subtle music, practical effects, and the amazing voiceover. This is one of the reasons why it has more than 2.3 million views.
4. Toyota Camry
It is amazing how a whiteboard presentation can have a major impact in a video of 16 seconds. Toyota did this when explaining the new blind-spot technology that improves public safety and increases the company’s sales on their latest Camry.
The composition and framing of the animation video have a unique structure. Also, the voiceover is imaginative enough to grab the attention of the audience without using many bells and whistles.
5. Health Mart
The health mart video was created to promote the pharmacy and care service of McKesson Corporation. The whiteboard video comes with both quality and compact digital hand drawn animation with high resolution.
The biggest concern of using traditional methods is because they can get expensive, particularly for small businesses. However, the newer digital technology makes it possible for users to improve the video and make it better, even after recording.
6. Energy Efficiency Financing
Another short, yet efficient whiteboard video is the energy efficient video. It comes with a blend of 3D technology and vector rendering, making it more perfect. The manufacturers made a customized shader to provide a cross-hatching CGI effect.
The result of the animation video describes the script and business plan of whiteboard scribing video so that businesses can use and depend on a system that is energy-efficient.
7. Born to Learn
This inspiring and imaginative video is a great example of how whiteboard animations can do wonders when it comes to creating awareness on social problems. Most expects deem it to be one of the most successfully carried campaigns worldwide.
The video script educates viewers on their capacity to learn and evolve. Also, it focuses on why the process of learning should start from an early age. The British voiceover done by actor Damian Lewis raises the production bar.
8. The Story of Stuff
For a while now in the history of whiteboard animations, the Story of Stuff has been one of the most common videos used. The main character in the video is powerful and sensitive enough grab the attention of viewers. And since the video has over 5 million views, it will grab the attention of an average viewer.
The explainer video describes the link between production and consumption and how they can both affect the world. It is also a teaching guide for people that may not know about the use, sale, and illegal disposal practices.
9. The Echo Sign
Most people have reading instructional manuals. This explainer video tells viewers about the functions of their Echo Sign product in a friendly manner. It is considered one of the most stylized and aesthetically pleasing animations.
Also, using blue and red colour palettes help the audience pay attention to the step-by-step mechanics of the product.
10. Closed Loop Solution
One other fantastic video is the closed loop solution. It explains how the product or service can be beneficial to the environment and help achieve the long-term goals of a business.
Even though the video last for only ninety seconds, it brilliantly describes the nature of service and how it can work for firms that have a lot of paperwork.
11. Where Good Ideas Come From
This whiteboard animation video is strictly informational and helps us understand where good ideas come from. One of the reasons why video makers find it really interesting is that it resembles a traditional hand drawing video.
It is a video that only lasts for four minutes – which makes it perfect for holding the attention of the audience – and it is interesting enough to keep them hooked.
Vital Takeaway Points from Whiteboard Animation Examples
Build a convincing creative brief
Get a reference video or join various video elements from various sources
Work with an organization that can easily understand your video production requirement
With these creative whiteboard animation examples, it is obvious that businesses are using videos for their marketing campaigns. If you intend creating the best whiteboard animation, it will be a good idea to create a brief of the tone and style to use for the videos. It is best for you to be unique and different while creating your messaging through the videos.
Recently, video content has been growing in popularity, in no small part due to people’s shortening attention spans. Statistics show that people now find it difficult to pay attention to text content for more than 4 seconds; this is why video content is increasingly being used by most brands as a marketing strategy. Companies that have embraced video content have improved their marketing strategies and income.
To create video content for your business, there are various strategies you can apply. You can decide to create a corporate video animation, voiced by yourself or a professional, or you might choose a different route and create a live-action video with your digital camera, set, and crew.
If going down the animation route, you should consider hiring a small animation studio, particularly for small businesses or start-ups that are trying out animation for the first time. A small animation studio will both give you an affordable price and also deliver satisfactory service by producing the perfect animated video for your needs.
The pros and cons of large animation studios
They work on blockbuster movies: They create the kind of films you can see on the big cinema screens, and therefore they have access to skills and resources that can deliver an incredible product.
Their wrap parties: This is another great benefit of working with big animation studios. They spend a lot of money promoting and ensuring that the artistsir clients feel like they are not left out. It’s a proud moment in the life of any creator.Celebrating the end product is a proud moment for everyone.
The pros and cons of small animation studios
Now, let’s talk about the smaller types of animation studios. One of the best things about hiring a small animation studio is that you get to feel like you’re contributing to the entire process.
You could be working with a team of fewer than 10 people. You’ll be heard more and feel much more important to the entire process. Smaller studies provide a feeling of community and they allow you to make a difference on a much larger scalefinesse your animation to your specifications (within the resources available).
Which should you hire?
Deciding which between the two types of animation studio to hire can be a herculean taskdifficult. You need to be cautious and know what to look out for to have a smooth ride through the process.
The most important factor to consider will be your budget. In most cases, producing animation animated videos are is not cheap. They It involves skilled work and take some practice to have the perfect videoby more than one person, often over a substantial time period. The amount of money you pay will depend on some factors such as complexity, duration, originality, and audio quality.
If you’re working within a tight budget, you should hire a small animation studio; however, you should remember that you’ll get what you pay for. You can get good small studios that provide high quality – without you breaking the bank. Just make sure you outline your needs clearly to be sure that the studio’s resources can meet them.
Hiring a small animation studio is usually best for most business owners, particularly startups, who desire to tryare trying animation for the first time. In addition to providing affordable prices, small animation studios can also produce perfect animated videos.
Conclusion
There could can be some drawbacks to hiring a small animation studio compared with other options. , But but the benefits surpass the disadvantages. The most important benefit is their affordability.
Big animation studios use expensive equipment, advanced technologies, and highly skilled employees, to produce high-quality animation videos. This makes their prices relatively high, and you’re unlikely to need the full range of services they provide. On the other hand, small animation studios will not charge you any extra fees. You’re often only required to provide a one-time payment for the job. T, which his makes their prices cheaper andm a straightforward, affordable option.
Business Animation vs. Live-Action Filming – What’s the Best Option
If you’re thinking about using video content on your website, you have two major options to choose from: animation or live-action. Both of these formats involve different areas of video production, and they both have their benefits, so you have to carefully think about the one that will best suit your business.
Even though it’s possible to produce an emotionally affecting animation, some campaigns should prioritise live-action videos, which tend to be more effective at delivering a relatable message or evoking emotions in their viewers. Animated videos are perfect to explain or describe complex topics and to excite an audience. There are other pros and cons when considering both video formats.
Live content is usually hard-hitting, because the videos usually involve real people, and viewers will react more strongly to real human faces. Despite this, filming live-action videos can be expensive and time-consuming. You’ll have to hire actors, book studio space, and purchase props, among other things. This can cause your budget to rise quite rapidly. Additionally, because of the recent coronavirus crisis, it is getting more difficult (and more costly) to gather people together for these projects.
On the other hand, animation can be done anytime, anywhere, without a lot of work from you. You can ensure the project stays on track without having to be physically present by communicating through other means such as email, online video calls, or over the phone.
Our Findings
Business Animation vs. Filming
According to a survey involving 50 respondents, most (28 per cent) agreed on visual allure. Subsequently, they were followed by the ability to illustrate complex topics (23 per cent), the ability to attract a broader audience (17 per cent), and more website/social media traffic (14 per cent).
In our view, ultimately animation has several advantages over live-action video. Some of the benefits include visual attractiveness, the ability to explain difficult topics, and higher web traffic. It can also be effective to get the best of both worlds by mixing both motion graphics and animation with filmed footage.
What we think
It is clear that animation has several benefits over live-action filming. The production of animated videos is custom-made and is easier to revise and adapt. Most businesses use animated videos because of their visual allure, which can be striking and more original than live-action video.
Animated videos can also help you describe complex topics to your target audience, which in turn will enable you to reach a bigger audience. You can also combine animation with voice over to explain ideas that can’t be captured by film.
With social media being an increasingly important means of marketing, you need to make an effort to stand out from the competition. Unique animated videos will give you the upper hand over similar brands because they’re memorable and demonstrate investment in your business. Clients will be engaged and realize that you take your business seriously.
Most companies put a lot of time and effort into creating perfect products and services. No matter what the brand is all about, after coming up with the right products they will need the right marketing strategy – and one of the most effective marketing tools is animation videos.
Animated videos are very effective. When used correctly, it can increase targeted traffic to your website in ways that text-based content alone cannot do.
Getting the best out of your business site
Use several media types if possible. Specifically, start incorporating animated videos as a marketing tool on your business website. Although animated videos require time and effort to create, you’re unlikely to create a video that goes viral on your first attempt. You’ll need some trial and error, incorporating different ideas and suggestions as you go before landing on the right formula.
What do the stats say?
Recent studies on video marketing by Smart Insights state that 83 per cent of marketers believe that video marketing is becoming more important. Additionally, about 53 per cent of viewers engage with a business after watching their marketing video.
People now spend more time watching videos online than ever before. Customers enjoy watching visual content and can process videos 60,000 times faster than text. This is particularly true of moving images, and animation, especially, immediately grabs viewers’ attention.
Animated videos are great at increasing user engagement and brand awareness. They can also be effective at driving purchases on your website, increasing your conversion rate.
Why your business website needs animation
Looking at the evidence, it’s clear that online customers prefer animated videos to long blocks of text. But that’s not the only reason to include animated content on your website.
1. Increase the retention rate of your audience
The retention rate of the audience is the amount of time they spend watching videos or viewing other digital media on your website. There are various reliable tools you can use to observe this data, such as Google Analytics, Kissmetrics, or viewing the data on YouTube.
2. They’re easier to understand
Using animations to promote your products and services, particularly whiteboard animation or 2d animation, makes the qualities of your products simpler for your customers to understand. You can break down how a product works in a digestible way by using an animation video.
If you have complex products, explaining them using text can be challenging, both for you and your audience. Your customers may be reluctant to spend the time required to properly engage with the text. It’s more effective to bring that idea to life by using an animated video. Animations are great at conveying complex technical messages or ideas, presenting them in an accessible way.
3. Animated videos are more engaging
Remember when you were a kid, how you’d be glued to the TV for hours, watching cartoons? This is because there’s something unique about animation that grabs the attention of viewers. The Simpsons, during their peak, had 13 million viewers per episode, most of them adults. Similarly, Family Guy had impressive viewer numbers, up 12 million adults.
In the same way that cartoons aim to grab the attention of viewers, your marketing strategies should also try to grab attention through fun and entertainment. Animation is mostly used as a means of entertainment, rather than a marketing tool, and consumers are therefore instinctively more likely to pay attention to animation rather than traditional marketing videos.
Not only are animated videos great for telling stories and connecting with an audience, they also have endless possibilities. You don’t need to make them realistic or accurate; they can be imaginative, fun, and creative. You can use them to show the personality of your brand and build an ongoing connection with your audience.
4. Improve the credibility of your brand
As an online business owner, credibility is crucial for your success. Carrying out your business dealings fairly and ethically is the most important aspect of maintaining credibility, but you can also build and develop credibility with your customers by using your website to offer them quality content.
When you make animated videos that address the issues or ideas that your customers find most important, you will improve your credibility and gain more visitors. A good animation will go a long way toward helping you to achieve your business goals.
5. Quality customers
If your animated videos are interesting and engaging, you can generate more relevant leads for your company. By creating content that is customer based and addresses the issues that matter to your audience, you’ll increase the quality of your leads and attract people that are more likely to purchase from you.
That way, you build brand loyalty, and you can sell your products to these people for several years to come instead of relying on one-off purchases.
6. Increase your ROI
Having a good return on investment is one of the most significant goals of any business owner. Every business owner wants to spend the right amount of money on things that will provide a good return on investment, and spend less on those things that do not give a good return. With relatively low overheads, animated videos offer a great ROI, given their strong marketing potential.
7. You’ll stand out amongst the crowd
One sure thing is that animation videos are unique! Because you can use the video in various ways, including through social media, it’s more likely to go viral, keeping you miles ahead of your competitors. Once you have an idea, you can easily create the right animation video to go with it. You only need to get a great video production team to help you.
Bottom line
Whether you’re a new online business owner or you’ve been on the scene for a long time, take advantage of animated videos when marketing. These videos are effective marketing tools, capable of promoting your products, business, and goals.
Animation offers you the perfect medium to communicate your message; it allows you to speak directly to your audience on a personal level. Use it to provide incentives, encourage shares on social media channels, and increase client loyalty.
These videos are powerful marketing tools, and they’re a great way to connect with customers, make them remember your brand, engage new visitors, and increase conversions.
When it comes to learning in the classroom, you have to be innovative to make it an enjoyable and easily understandable process. When learners get knowledge through fun activities, it becomes more important. With technological advancements, the use of educational animation videos has come to stay. Educators use simple but effective sketch videos to teach. This can either be through an image of any form to direct pupils on the screen or the use of cartoons to explain a topic in the classroom.
Today’s youngsters are surrounded by technology and high tech gadgets. We cannot expect them to follow the old methods of learning, like lecturing and simple PowerPoint presentations. Educational animated videos are one of the best types of learning facilitators. It is a helpful medium to mix the subject matter with some entertainment to enhance learning.
Students today need more brain stimulation as they can learn better with visual content. Educational animation videos make that possible because they can see the objects in action through animated lessons. For instance, they can see a model of the whole universe when they are learning about the solar system. A teacher can explain to them the differences in the planets in our solar system and they can remember better.
Educational Animation videos improve creativity in students and motivate them to explore complex dimensions of knowledge. The skills of students get honed in the process. Presentations can be made more engaging and fun by making use of animation. Lessons can be explained in story form which increases comprehension.
What Kind of a 3D Animation Video is used in Education?
A video can tell a story, explain a concept, or just walk you through space. Thus, learning through a video is seen as a presentation.
Classroom teaching is no more restricted to chalk and blackboard. Schools and colleges are investing in educational animation videos to enable their students to learn more efficiently.
There are a lot of concepts that can easily be explained using 3D animation. They flexibly explain structures and their working to students. For instance, if you want a student to learn about a solar water heater, a 3D graphic will perfectly show its complete structure.
As a teacher or general knowledge-giver, chances are you’re no stranger to the concept of presentations. And with recent pushes for online learning amidst the COVID-19 pandemic, various educators are looking for creative ways to digitize their curriculum, and one way of doing this is by making use of educational animated videos.
The world of animated videos has great opportunities, particularly when the objective is to keep viewers engaged and entertained. But the benefits don’t just end there. Here are a few reasons we believe education and animation go hand in hand.
Benefits of Educational Animated Videos
We have been challenging ourselves to get familiar with technological enhancement. Its fast growth has left us with no option than to find ways to adapt. But the young generation already adapted themselves to technology.
Using educational animated videos is a step forward toward future learning. We can get benefits from it by removing the old learning barriers and teaching limitations. There are various benefits for students such as:
1. It can be used as support tools
Animated videos are used as support tools in learning. They complement the other processes of learning as it facilitates a deeper understanding of a subject. In the case of a complex topic, representative characters can make it simpler, therefore, bringing a lot of motivation and satisfaction to the learner.
A short and straightforward comic video at the end of a topic can make the lesson much more memorable. Familiar characters can be used in different subjects to make learning more interesting.
2. Developing problem-solving skill
Watching educational animation videos about mathematics or geometry provokes the innate potential of students in critical thinking and problem-solving. Educational animation videos make the learning environment more instructive and engaging. It offers a big platform for students when learning important and valuable lessons. Apart from the attractive nature of animation, it can send a message that lectures, sounds, or simple videos cannot deliver.
3. Improves pronunciation and communication
Children have a habit of imitating what they see and hear. You might observe, if they watch a certain cartoon for most of the day, they tend to speak like their favorite character. They speak, even if they don’t know the meaning of a new word they just learned.
This mimicry might correct any wrong pronunciations a student might have. Since they catch the language they hear easily, a video having a polished language with correct grammar is important. Rather than watching bad cartoons, it is useful if you encourage them to watch something more fruitful. Therefore, if you show them a video on saving water, imagine what he’ll speak when he goes back home.
4. Cherishing creativity
All of us were born with some creative power – some of us more and some of us less. But as we progress in life, we might forget this ability. The storytelling in animation wakes up our creativity from a long hibernation and it facilitates communication between the subject matter and students.
It helps us explore the meaning of our work and experience. Colors, shapes, characters, pictures, creativity, and imagination in the educational animated videos help students move further and answer the questions that have been left unanswered.
5. It is engaging
Particularly if you’re teaching a young audience, animation is a great way to keep your learners engaged in the lesson. And no matter what age you are, actively listening to anything can be hard without visual aid. 90 percent of the information absorbed by the brain is visual, so expecting your students to truly understand what you are teaching without a video is wishful thinking.
6. Animation is flexible
By using a custom educational animation video, there’s no limit to what you can do. From math to science and social studies, any lecture or lesson can be brought to life with the magic of visual aid.
7. Enhancing memory
Memory has three phases in the brain – sensory memory, short term memory, and long term memory. It is through sensory memory that external input gets to the brain. For instance, when a child gets new information through videos, it is easier to retrieve the information, because most of the information will save in the long term memory. Thus, if the valuable lessons from school or moralities are presented through animated videos, it is easier for the students to remember.
8. Developing personality
Animation directly affects learning. Introducing animation in the course of learning involves many parts of the brain and simultaneously uses some skills. This forms a deeper connection between skills and results in life-long learning.
9. Recognizing spatial relationships
The brain of children cannot distinguish shapes at the young ages. Animation can be used to rescue the spatial relationship skills in the mind. Children can distinguish and recognize the shapes through animated videos. Animation assists kids to understand shapes and objects and their differences.
In Conclusion
Animation today is no longer only used for entertainment. It plays a significant role in the course of learning and education. Moreover, with the technological enhancement experienced today, it is vital to use animation to educate our children about subject matters and morality.
