Blog
Seven years of notes on AR, websites and AI, written by the person doing the work.
How Much Does a Custom AR Filter Cost in 2026?
What custom AR filters really cost in 2026: studio price bands in euro, the enterprise route, and how to budget your first branded effect.
How Much Does a Custom AI Tool or Chatbot Cost? (2026)
What a custom AI tool or chatbot costs in 2026, the typical price ranges, and what actually drives the price.
AI Automation Examples: 8 Ways Businesses Save Time in 2026
Eight practical AI and business automation examples for 2026, plus how to spot the same time-saving opportunities in your own business.
WordPress vs Shopify vs Custom: Which Is Right for Your Business?
A straight 2026 comparison of WordPress, Shopify and custom websites, so you can pick the right platform for your business.
How Much Does a Website Cost in Ireland? (2026 Pricing Guide)
Real, typical website price ranges in Ireland for 2026, what drives the cost, and how to compare web design quotes fairly.
TikTok Branded Effects vs Instagram Filters: Where Should Your Brand Be in 2026?
Instagram filters are gone since Spark AR closed. Here is where branded AR lives now, TikTok Branded Effects, Snapchat and WebAR.
How to Make a Branded TikTok Filter (What Brands Need to Know)
How to make a custom TikTok filter for your brand in 2026, Effect House, the build process, and when to bring in a studio.
TikTok AR Filters for Brands: The 2026 Guide to Branded Effects
How TikTok AR filters and Branded Effects work in 2026, the five effect types, what they cost, and how brands get one built.
AI-powered lead generation: what actually works
The Power of AI in Lead Generation Lead generation is a cornerstone of any successful business, and with the rise of artificial intelligence (AI),…
How TikTok AR filters drive brand engagement
Welcome to the World of TikTok AR Filters As a marketing manager, business owner, or brand manager, you know the importance of engaging your…
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