Blog
Seven years of notes on AR, websites and AI, written by the person doing the work.
TikTok AR Filter Case Study: Bringing SuperValu’s Deermuid to Life
How TEJ and TBWA turned SuperValu’s Christmas TV star Deermuid into an interactive TikTok and Instagram AR filter - and how the same campaign…
WebAR Game Case Study: Apache Pizza’s Playable Pizza Box
How TEJ and Hoopla Digital turned Apache Pizza boxes into a browser-based AR runner game with daily coupon rewards - a WebAR case study.
The 10 Best TikTok AR Filters and Branded Effects (2026 Edition)
Ten branded effects and TikTok AR filters that actually earned their reach, with the numbers behind them and the patterns your brand can borrow.
WebAR Case Study: How TG4 Turned Outdoor Ads Into an Interactive AR Experience
How TG4 and TEJ used WebAR to turn the Suil Eile out-of-home campaign into an interactive, measurable AR experience - no app required.
Website Redesign: 7 Signs Your Business Needs One in 2026
Not sure if your website needs a refresh? Seven clear signs your business needs a website redesign in 2026, and what a redesign typically…
Augmented Reality Marketing: The Complete 2026 Guide for Brands
A complete 2026 guide to augmented reality marketing: what it is, the formats that work, which platforms to use, what it costs, and how…
Custom AI Chatbots for Business: Costs, Uses and Real ROI
What a custom AI chatbot can do for your business, where they add real value, what they cost in 2026, and how to get…
AI Automation for Irish Businesses: 7 Ways to Save Time and Money
Practical AI automation for Irish businesses: seven real ways to cut admin, save time and reduce costs, plus how to get started without a…
How to Choose a Web Design Agency in Dublin (2026 Guide)
Choosing a web design agency in Dublin? What to look for, questions to ask, red flags to avoid, and what a good website should…
TikTok Branded Effects vs Snapchat Lenses vs WebAR: Which Should Your Brand Use?
With Instagram filters gone, brands have three AR options in 2026: TikTok Branded Effects, Snapchat Lenses and WebAR. A clear comparison to help you…
Rather just ask?
You do not need to read a blog post to get an answer. Ring and describe what you are trying to make.