Seven years of notes on AR, websites and AI, written by the person doing the work.
Quick answer Augmented reality marketing works because it wins the two things ads keep losing: attention and memory. AR experiences hold people for far longer than a video ad, they are encoded into memory…
Quick answer People value a product more once they feel like they own it, and letting them handle it in augmented reality triggers that…
Quick answer A game or an AR experience on your packaging outperforms a static print panel for one reason: people remember what they do,…
Quick answer Filter games are face filters with a game built in, the kind that pick a random word above your head, make you…
What a good logo costs in Ireland, what to look for, and why the cheapest option usually costs more.
Google Business Profile, reviews and the on page basics that get Irish businesses found by nearby customers.
Image alt text is one of the quietest wins in SEO. It helps Google understand your images, it is read aloud to people using…
What custom AR filters really cost in 2026: studio price bands, the 45,000 dollar enterprise route, and how to budget your first branded effect.
What makes a branded AR game filter spread: seven components, real campaign numbers, and a complete worked concept board from our studio.
Twelve original AR filter concepts by industry, from cafe randomizers to match day face paint, each with the mechanic, the reasoning and the metric…
You do not need to read a blog post to get an answer. Ring and describe what you are trying to make.