Best Instagram AR Filters November 2022
So here they are! Some of our top picks for the best Instagram AR filters of November 2022! It’s not like they’ve won awards or at least not yet anyway but they certainly stood out to us and all of them in their own right are great examples of what you can do with branded Instagram AR filters. This is a new space and what is possible with the technology continues to grow as new and more powerful features are added to developer toolkits.
Let’s take a closer look at what brands have in store for us in this new “era” of AR advertising. November turned out to be full of new AR filters gearing up for that Christmas rush. So get ready, it’s about to get heavy, and there are a lot of entertaining executions awaiting us. So without further ado, let’s check out these extravagant outfits, these exceptionally unique face masks, and these AR mini-games!
STEP INSIDE TWD x Meta Quest
Meta Quest is the revolutionary virtual reality headset developed by Meta Platforms, offering users the chance to step into an entirely new virtual world and explore a variety of immersive experiences. Whether it’s joining up with friends for an instructor-led workout, playing multiplayer games, or taking part in unique social activities like live shows, Meta Quest provides an unprecedented level of immersion. For this AR filter, they have used a Portal AR style filter to transport the user into the world of the walking dead.
Yves Saint Laurent, in partnership with Pierre Bergé, founded a French luxury fashion house known as YSL. This brand is known for its high-end couture and ready-to-wear clothing, leather accessories, and footwear. Additionally, YSL Beauty, a cosmetics line, is owned by L’Oréal. To promote their holiday collection, YSL has created an augmented reality filter that allows users to discover their Libre fragrance.
MAGIC WEEKENDS x Coca Cola
Coca-Cola, also known as Coke, is a well-known carbonated soft drink produced by the Coca-Cola Company. The brand, which originated in the United States, has gained widespread global popularity. To promote Coca-Cola in the South African market, an augmented reality filter has been created. This filter allows users to have fun while a virtual wheel chooses who will be responsible for finding tonight’s take-out meal.
HOLIDAY WINDOW x Hudson Bay
The Bay is a Canadian retail store that offers a wide range of fashion, home, beauty, and sports products. To promote the brand, The Bay has created an augmented reality filter that allows users to explore a “magic window” to the production of Christmas presents. By using this portal AR filter, individuals can learn more about The Bay’s products and offerings.
BUBBLES & BOWS x MAC
MAC Cosmetics is a well-known American cosmetics brand that was originally founded in Canada. The company is now based in New York City and is a subsidiary of Estée Lauder Companies. To promote their new collection called “Bubbles & Bows,” MAC Cosmetics has created an augmented reality filter that allows users to discover mesmerizing makeup looks. By using this filter, individuals can learn more about MAC’s latest products and trends in the cosmetics industry.
HOTLIDAYS x Jean Paul Gaultier
Jean Paul Gaultier is a renowned French haute couture designer, known for his eponymous fashion house and his time as head designer at Hermès. To help individuals experience the latest fashion trends, Jean Paul Gaultier has created an augmented reality (AR) filter that allows users to transform their appearance and surroundings. By using this AR effect, individuals can experiment with different looks and styles in a virtual setting.
ADVENTURE AWAY x Burberry
Burberry is a well-known luxury fashion brand based in London, England. It is known for its high-quality clothing and accessories, including its iconic trench coats, leather goods, and footwear. To promote its partnership with Minecraft, Burberry has created an augmented reality filter that allows users to experience the collaboration in a new and interactive way. The collaboration includes an in-game adventure, a limited-edition collection of products, and real-world experiences that are jam-packed with creativity, exploration, and self-expression.
BAGUETTE TREE x Fendi
Fendi is a high-end fashion brand based in Italy that is known for its luxurious and fashionable products, including fur and ready-to-wear clothing, leather goods, shoes, fragrances, eyewear, watches, and accessories. The brand has created an augmented reality filter to promote its products and to provide a unique and interactive experience for users. The filter features a festive Christmas tree made out of Fendi’s iconic Baguette bags, offering a unique and stylish twist on a holiday tradition.
FOOD FAIRY GAME x M&S
Marks and Spencer is a well-known retailer based in the UK that offers a wide range of products, including clothing, beauty products, home goods, and food. To promote its brand and engage with customers, the company has created an augmented reality filter that allows users to play a fun AR mini-game called “Food Fairy.” The AR game is a playful and interactive way for users to experience the Marks and Spencer brand and learn more about the company’s products.
HARRODS x DIOR
Christian Dior, also known as Dior, is a prestigious French fashion house that is renowned for its high-end haute couture and ready-to-wear clothing and shoes. The brand has created an augmented reality filter to celebrate the holiday season and provide a festive and interactive experience for users. This Instagram filter tracks onto the Harrods store. Users can discover beautiful golden decorations placed all over the famous Harrods department store, adding a touch of glamour and luxury to the holiday season.
LONGGOK TT xArt Reimagined
Art Reimagined is an initiative by Meta that aims to use augmented reality technology to give traditional artists the ability to reach new audiences and allow more people to experience their art in a unique and innovative way. The initiative has created an augmented reality filter that allows users to learn more about traditional art forms and cultures, and see how real artworks can be transformed into mesmerizing effects using AR technology. With this filter, users can also interact with a character wearing traditional clothing, giving them a chance to learn about different cultural traditions in an immersive and engaging way. If you’re interested in traditional art or just want to explore the ways in which technology can enhance the art-viewing experience, this AR filter is definitely worth checking out.
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