B2B AR Marketing is an emerging trend for companies. It allows your company to streamline business operations and increase returns on investments (ROIs). AR stands for augmented reality, a cutting-edge technology that uses real-time information, including text, audio, graphics, and virtual enhancements with real-world objects.
A recent report published by IDC shows that companies spent $18.8 billion on AR/VR in 2020. Companies across the world look for innovative ways to stay competitive in the market. B2B AR marketing can improve your brand recognition, product demos, and sales presentations to give your customers a unique experience. What are the best strategies in 2021? Let’s find out in this post!
B2B AR Marketing Strategies
AR helps companies increase their brand awareness and build a loyal customer base. Many businesses worldwide integrate AR into their marketing strategies to connect with their target audience. The purpose is to close the gaps between imagination and reality. Today, B2B companies focus more on AR to simplify the shopping experience for their customers.
Personalize Your Company Products
Personalize your products to enhance your B2B customers’ experience. Generic products and services offered by a B2B company do not increase ROIs. Therefore, you have to focus more on personalization to streamline your business operations.
In addition, personalization plays a crucial role in B2B marketing. You can use AR to customize your products or services based on your clients’ preferences. Rearrange each of your company product to meet the expectations and needs of your customers.
Incorporate virtual equipment models in your marketing strategy to provide your customers with details on product capabilities. With B2B AR marketing, you can embed this information into your product design. Thus, it allows customers to educate about the product and make the experience more enjoyable.
Use AR devices to help your B2B customers absorb and retain more information. That way, you can make product demonstrations more effective and personalized. You can also use cloud-based AR technologies with a mobile or wearable device to engage prospective customers.
For example, you can customize your product to any brand. You can display your product line to B2B customers with their logo, emblem, or brand colors without manufacturing samples. Instead of showing your customers real samples or two-dimensional mock-ups, which could end up in the trash, we recommend offering AR-based 3D samples to promote a more personalized experience.
Use Dynamic Product Presentation Methods
Sales presentation strategies, such as PowerPoint, flyers, and brochures, are things of the past. Today, companies look for innovative B2B AR marketing strategies to give their marketers and salespersons an interactive experience.
AR can improve the product introduction and brand familiarization to your B2B customers. For example, instead of showing your photo on the product, you can pop up in the room, introduce yourself, and present your product to your customers.
Allow your clients to feel the product instead of imagining it. If you have a jewelry design company, you can use AR technology to enable your customers to try jewelry products. For instance, your customer can try earrings or necklaces using virtual try-on AR technology.
Bear in mind that AR offers endless opportunities to transform your B2B customer experience. It is up to you how you incorporate this technology into your B2B marketing strategy.
Incorporate Augmented Assistance
Replace your traditional written manuals with B2B AR marketing with more focus on augmented assistance. For example, automotive companies like Mercedes and Hyundai use AR technology to enhance customer satisfaction.
If you have a company that manufactures parts for HVAC equipment, you can incorporate AR to give details on products. Instead of providing an instructional manual with hundreds of pages of confusing text and images, you can offer your customers an augmented reality app. They can use the app before purchasing the product to know its features.
Creating an AR-based app will allow your customers to quickly get answers to their questions on the product features or functionality. That way, you facilitate your prospective customers with an augmented reality environment to feel and experience the product in a personalized way.
Moreover, IKEA is a famous furniture company that uses AR technology to promote its products. The company’s customers use its AR app to preview furniture items in their homes. IKEA shoppers utilize their smartphone camera to visualize furniture products.
Focus on Augmented Branding Materials
One of the goals of a B2B company is to leave a lasting impression on their prospective customers. Leaving impressions on your customers is an essential part of B2B marketing. Using AR technology can enhance your marketing strategy by focusing on branding materials.
You can implement image tracking and barcoding scan technologies. That way, your customers can scan your business card to get details on your products. You can utilize a wide range of marketing materials in the scanning feature.
For example, when B2B customers scan your company brochure or business card, they will view a short product description, demonstration, or promotion video. The exciting thing is that you can include a link to your business website. Thus, you can drive more traffic to your website and turn your potential audience into customers.
Customers easily forget about a product that comes with a simple promotional material, such as a business card. When you create a business card or brochure based on AR-technology, it will remind your customer of your product. So, augmented branding is one of the best B2B AR marketing strategies you can use for your products.
B2B AR Marketing – Final Words
Augmented reality is a game-changer technology for B2B companies to promote their products and services. It enables companies to integrate interactive technology into their marketing strategy.
AR enables customers to interact with the product and get detailed information before making a purchase. The technology aims to streamline the marketing operations of B2B companies to improve their productivity and increase ROIs.
Remember, AR-based app development for your brand and products enable you to use 3D models in physical spaces. That way, you can come up with stronger and effective marketing material to increase sales.