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Types Of Instagram AR Filters

8 Types Of Instagram AR Filters Brands Can Use In 2022

By Augmented RealityNo Comments

8 Types Of Instagram AR Filters Brands Can Use In 2022

Over a year later, Instagram AR story filters are widely used by companies across the globe as a brand new social media engagement tool to enhance their Instagram marketing campaigns. With the growing popularity of Instagram story filters being added daily it’s sometimes difficult to determine which filters will work best for your business or the kinds of story filters that are available on the market. Here’s an overview of eight kinds of Instagram AR story filters that are often used by brands across the globe!

Here are 8 Types Of Instagram AR Filters Brands Can Use In 2022:

Color Adjusting AR Instagram Filter

One of the initial uses of Instagram filters was to alter the colors of your captured images. This was originally a feature that was offered that users could apply to static images but now with the combination of Augmented Reality (AR) these colour effects can be applied directly to the camera feed in real time. Companies can now design their own color adjustment filters that are based on their own brand or essential visuals. 

To promote Selena Gomez, a rainbow light Instagram filter was designed in response to her single “Rare”. The rainbow light is in line with the music video from “Rare” which also includes lights from the rainbow. Furthermore, 3D butterflies flying around the head were also included to enhance the AR experience which is appropriate for her fan base and the intended audience (most likely to be females). This kind of Instagram story filter is great for brands who want to encourage their followers to make use of it to express themselves daily and to create and distribute brand centric user generated content via their Instagram stories.

Beauty AR Instagram Filter

Brands can use beauty AR Instagram filters to encourage consumers to buy their products and create a social media buzz. Brands can use these filters to create a personalized look and highlight their own sense of style. Kylie Jenner is well known for her branded story filters, which she used on Instagram. Her Beauty AR Instagram filter is popular across Instagram. A beauty filter can make a selfie look more appealing and boost a person’s self-confidence

Beauty-enhancing Instagram stories tend to be utilized most by cosmetic or beauty brands, much like the filters created in the case of Mac Cosmetics shown here. Beauty AR filters will more often than not be based on the following virtual makeup AR effects::

  • Face smoothening
  • Virtual eyelashes
  • Virtual eye shadow
  • Contouring
  • Lipstick

Mac Cosmetics Instagram AR filter was developed to include all of the features that are mentioned above, including a glittery background that immerses the users even further creating a truly enchantingly immersive AR beauty experience. In addition to cosmetic and beauty brands, brands that have an audience of primary customer base made up predominantly of female customers will also able to incorporate some o these AR features in to their Instagram story filters.

To see some of these features in action take a look at the Instagram AR beauty filter that we developed for Beauty Ink which features a smooth skin effect, multiple lash options, smokey eyeshadow with subtle contouring. The aim of the filter was to showcase the eyebrow and lip enhancement work that they do and to increase the creation and distribution of branded content by their users.   

Instagram AR Beauty Filter

Instagram Random AR Filter

The trend of those randomly selecting Instagram story filters started through the AR filter “Which Disney Character Are You?” that went totally viral between December 2019 and January 2020. This filter concept went viral to such a level that Jimmy Fallon even mentioned it and actually played with it during his show. Since then, companies across all industries and sizes have made the most of this AR concept, attempting to attain a slice of virality too, applying it to their own social media marketing campaigns. If it was being applied to a footwear company, perhaps the question would be “Which shoes do you wear” and for a coffee manufacturer, maybe they could go with something like “Which Coffee Should You Have Today?”. Random AR filters are an effective way of using Instagram AR filters to raise awareness and promote brands and businesses as the majority of Instagram users are very familiar with the way they work, and it is easy for them to be discovered organically through the AR filter gallery. The only thing to keep in mind with this concept is that it has been used by a lot of brands at this stage. It’s not a problem per se but it is important for brands to think outside the box and getting a bit more imaginative in how they want the visuals to work and also ensure that the content itself stands out amongst the others.

The AR Tarot filter repurposes an old favorite by allowing users to place a tarot card on their faces. The cards flick through randomly, and you can also choose a simplified interpretation. Dimple’s Instagram account has 20,000 followers, so she was sure to find a niche with this filter.

Types Of Instagram AR Filters

Instagram AR Quiz Filter

Brands are exploring various ways to engage their audience with AR and the use of quiz filters on Instagram stories. This type of filter pops up a quiz question over the user’s head and gives them 10 seconds to answer it. Once they have finished answering, the correct answer is revealed. Quiz filters can be used by brands to create awareness for specific products or marketing campaigns.

The Quiz AR filter is just another type of AR filter that companies and brands can design to provide a fun engaging interaction with their intended audiences. The way it works is there are a variety of questions, two answers appear, and the user selects the correct answer by tilting their head. Similarly to the Random AR filters, it is important to create something that stands out based on the visual direction or the nature of the questions themselves. This is a case where humor or bragging rights tend to lead to higher share rates. However informative and interesting based content can also work well too.  

Aussie Theatre created an AR quiz Instagram story filter that allowed their followers to try and determine the name of a musical that is made from a bunch of Emojis. They gave their followers 10 seconds to try and guess it correctly before the answer would reveal itself on its own. Another kind of AR quiz filter that is quite similar to that previously mentioned AR filter, was that of the “Guess the Gibberish” Instagram story filter where the gibberish equivalent of a phrase is displayed for the users, and they need to select the correct word in just 10 seconds.

Quiz Instagram AR Filter

Instagram Gaming AR filter

Game AR filters are not as common as some of the other types of branded filter effects. However, they are actually among some of the most frequently utilized kinds of Instagram AR filters. The most well-known kinds of Game filters that we have seen would include the eating/catching game in which Instagram users must catch or bite falling objects with their mouth or else catch them in a basket. Again, similarly to the other mentioned filters this one whilst being a lot of fun has been done a lot of times so it is imperative that the visual design and sound effects are really on point. It is quite easy to create an original concept this way. And if it is paired with a competition, where sharing the score is the entry mechanism then it will no doubt be highly effective. Another option could be to use the same concept but to do it from a different camera angle or perspective, it’s the same filter mechanics but it will help to ensure that the user is experiencing something new and as such it will be more memorable than that of the others.  

Below is an example that we made for Every Can Counts, a recycling non-profit. The visual direction was to give it an 8 bit retro arcade vibe that was in keeping with the overall filter mechanics. Pairing this with some cool SFX and 8 bit music fully completed the look.

ECC IG AR Game Filter

Real-world filter

Real World AR filter refers to basically any Instagram story filter that gives the user the ability to place virtual 3D objects into the real world like it’s actually there, but you can only see them through your phone’s camera. An example of this is an Instagram story filter that was released for the PS5 box that ended up completely taking off and being a total hit even though it was such a simple filter to develop. The filter essentially just placed a PS5 box, making it look like the user had actually got a PS5. This was highly relevant as there were shortages and the product was in high demand. Users could then mess with their friends and make them think that they had one. Although the story filter was not developed by Sony themselves to advertise PS5, it certainly started lots of conversations, a load of user-generated content, and a ton of FOMO.

If an organization has a character or mascot to show off in real-world settings, AR filters could be very beneficial for allowing customers to interact with these mascots in a new and interactive way through the use of AR. We created a filter like this for Chips Ahoy. Chips Ahoy wanted to show off their Mascot chip and wanted a novel way for their audience to interact with him so we helped them create this Dance Challenge Filter.

Instagram AR filter

Target Tracker Instagram AR Filter

A target tracker AR filter would encompass any type of Instagram stories filter which can be activated only when you find a specific image that has been pre-determined in the development stage, such as a logo, print ad, or anything really that has enough contrast to be distinguishable. For instance, Cyberpunk 2077, the video game, has created an AR filter with a target tracker only for those who will purchase the game. The AR effects are only activated through an image included in with the game. This makes the AR experience unique to the owners even though it’s still publicly located on the Instagram AR filter gallery

.

Immersive filters

Immersive AR filters are Instagram story filters that put the users’ faces or a part of their body into a virtual 3D environment, in essence making the Instagram users part of the 3D virtual world. Did someone say metaverse? Not yet. But soon. One example is that of the Instagram story filter developed in the name of Paris Saint-German Football club in order to unveil their brand new jerseys. Instagram users can become a player for the club in their new jersey. This is what the football fans really want!

German musician Clueso also came up with an AR Instagram story filter to accompany his latest track, which featured an immersive 3D-like scene that replicated the music video. It was cool and most importantly allowed the users to really feel like they were part of the experience. This ultimately allows his followers to become a part of his music and provide an experience that is unique and immersive for his fans.

As there is no stopping the growth of AR Instagram story filters, and there will no doubt be more and more ways to utilize the technology to create new and original types of filters, these eight types of Instagram story filters are meant to be a guideline to help brands start thinking about what is possible and to give a solid starting point.

If you’re not sure which type of filter will work most effectively for your brand Don’t worry! Get in touch and we can assist you with some ideation.

8 Types Of Instagram AR Filters Brands Can Use In 2022

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TikTok AR effects

Why Brands Should Be Creating TikTok AR Effects

By Augmented RealityNo Comments

Why Brands Should Be Creating TikTok AR Effects

If you have managed to find your way here, then chances are you are wondering why brands should use TikTok AR effects. Whilst we will get into more detail below, the short answer is that they have become an incredibly powerful social media marketing tool for reaching new demographics on a new platform that has absolutely blown up in the last couple of years. Brands who use TikTok AR effects can boost their brand awareness and reach by an impressive 4x, and as already mentioned the platform is extremely popular with young people.

What Is A TikTok AR Effect?

TikTok AR effects, also known as TikTok AR filters are a popular feature on the TikTok platform that utilizes the power of augmented reality. It allows people to use these AR filters to augment or enhance their video content and to make digital changes to their real-world setting exclusively through their phone camera feed. These AR filters come in many different forms, some of which would include face masks, funny distortions, animated backgrounds, and even augmented reality games. Using AR filters can help you create an engaging and memorable experience for your audience and also gives them the tools to easily create and distribute branded content.

TikTok is a video-sharing social network that encourages creative content, such as dance challenges and Vine-like comedy videos. With AR, users can add a layer of interactivity that can assist in making their videos go viral as it typically creates another reason for people to share them. Because of this increased level of interaction, the platform is a great place to create content.

One feature that has definitely attributed to the rise of TikTok content was their music feature that allowed users to attach new trending music that would have otherwise gotten a copyright strike on other platforms.  People often pair new music with these specific AR effects, increasing the shareability factor even more. This feature also allows users to promote new music or new artists. Because the platform is free to use, anyone can create and share this content.

Getting Started with Tik Tok AR Effects

If you’re interested in becoming a creator of AR content for Tik Tok, here are some tips to get started. The first step is to learn more about the app. TikTok is a platform that allows users to upload short videos with an average duration of fifteen to sixty seconds. Recently, the app has expanded its video length limit to ten minutes. This format is perfect for storytelling, particularly for younger audiences. With the help of camera technology such as Camera IQ, you can build and launch organic AR effects to reach a wide audience.

The next step is to learn how to make your AR videos as engaging as possible. You can learn by watching videos that other users have created. Alternatively, you can learn how to create your own AR effects by learning how to use the effects house.

If you do not have time to actually learn a new skill but want to create one for your brand or business then get in touch with us today! We would love to assist you with your next project.

Why Use TikTok AR Effects?

In today’s world, AR has gotten pretty big and with all this metaverse chatter it’s only going to get bigger. TikTok has become much more than just an app. The company has an enormous user base and it’s not going anywhere. In conjunction with this TikTok has committed to making AR accessible to as many people as possible. To that end, it made its AR platform available to affiliated developers, like us last year and has finally opened it up completely as of April 2022.

AR filter creators now have a wide range of resources available to help them create their AR effects. With the help of free software called TikTok Effect House. Any TikTok user can download this software and begin developing their own AR filter for their TikTok videos. This allows users to be even more creative and produce even more engaging content.

TikTok Effect House is pretty similar to Instagram’s Spark AR Studio, or Snapchat’s Lens Studio, and at last we have the right tools to create branded AR filter experiences that can be distributed organically across the TikTok platform. Using these tools, brands can get closer to that Gen Z audience – the youngest and most poorly understood demographic of them all. As confusing as they are to most people over the age of 40, there is one thing that holds true and that is their strong preference for innovative experiences and their quest for authenticity in a social media landscape filled with fake news and disingenuous advertising strategies.

Why Should Brands Use TikTok AR Effects?

The first step towards creating engaging augmented reality experiences for your audience is to understand the cultural context in which your brand exists. This is particularly important as 60% of consumers are eager to learn about a brand. Another significant fact is that 57% are also willing to engage with the brand. By making sure your brand is present in this context, you can turn your consumers into brand evangelists.

TikTok AR effects are among the most exciting new innovations in short-form video content. These new features have become a staple for TikTok video creators. Users can add filters to their videos, making them more fun and engaging. For example, the popular Green Screen effect enables users to superimpose their footage over an image. Other options include Interactive effects, which allow users to record themselves playing games or taking quizzes. And then we have the super broad category of World AR filters, which is anything that alters or augments the user’s actual environment.

Using TikTok AR Effects can raise the visibility of your brand’s profile and help you engage with new audiences. It’s always important to experiment with these new technologies because as they progress and become more mainstream you begin to lose that first mover advantage. They still work but there will be more competition to stand out against.

TikTok Has A Wider And Younger User Base

TikTok is a popular video-based social media platform. Its rapid growth has even managed to impact the dominance of Google in the global marketplace. The video-based platform recently overtook Google as the most visited site on the internet. According to a top Google executive, almost 40 percent of young people use visual-based social media platforms to find information on the web.

TikTok was the fastest non-preinstalled app to reach one billion users. The app is also one of the highest-grossing social networks, earning $500 million in revenue every quarter and hitting $1.95 billion in revenue in 2017. TikTok has a younger user base than all of the other social media platforms.

As the platform has a large youth-based demographic, it offers a whole new opportunity for brands. Brands can use TikTok as a platform for targeted advertising and marketing. Many brands have already utilized TikTok as a primary marketing channel, leveraging hashtags and competitions to promote their products on the platform.

High View Metrics On TikTok

According to a not so recent survey, the number of TikTok users has well reached over a billion at this stage. The app is super popular among the younger generation. The older generation has been slow to adopt and as such isn’t as familiar with the content it contains. But just like with Facebook and IG, you can be sure that the oldies will start making their way across as well.

Whilst the demographic is still quite young, TikTok has understood this fact and has made it a priority to distribute content that is appropriate for younger audiences. That’s why the company has implemented a maturity rating system for its videos. The system will initially be focused on preventing inappropriate content from reaching users aged 13 to 17. However, over time, it will be extended to include other age groups and content types.

As mentioned the number of US adults who use the app has been already shown to be increasing. The app has grown from 2.6 million users at the beginning of the fourth quarter of 2017 to 7.2 million users in the fourth quarter of 2018. Since September 2018, the number of US adults using TikTok has grown substantially. Its daily average of 1 million views per day has increased by more than five times.

Leading In The Competition

If you’ve been looking for a way to make your content stand out from the competition, you’ll want to take a look at the new TikTok AR effects. These videos are increasingly popular and are redefining the way that people consume, create and distribute content. With shortening attention spans, viewers want content that is quick to consume and visually eye-catching. TikTok is a video platform that capitalizes on the growing popularity of short-form videos and is making waves with its community-generated content.

The app’s augmented reality ad format is akin to the Sponsored Lenses on Snapchat. It enables advertisers to place dynamic visual effects on videos to engage users and encourage word-of-mouth sharing.

TikTok AR Effects

AR effects are a new way for brands to engage with their consumers. This new medium lets consumers express their creativity and identity, and brands can capitalize on these viral moments. They also make for great storytelling opportunities, as everyone has the power to add their own perspective to the story. And to make AR an effective marketing tool, brands should create their own experiences on the platform. TikTok users are becoming more open to augmented reality experiences, and this opens up a new marketing opportunity. With TikTok, brands can bring authenticity to their content, and inspire creators to riff on trending topics.

Every brand can get involved irrespective of existing perceptions. The Washington Post was one of the first brands to take advantage of the format. A casual viewer might expect an investigative video from the Washington Post, but instead, they see comedic skits about breaking news. This has become one of the most popular branded content on TikTok, with over 50% engagement in the first 10 days.

So at this point, it should be pretty easy to see why brands should be creating TikTok AR effects. If you are interested in creating a TikTok effect of your own, reach out and let us know. We have helped many different brands from many different industries get their brand noticed on TikTok with the help of TikTok AR effects.

Cool AR Filter Inspiration

Augmented Reality: Cool AR Filter Inspiration

By Augmented RealityNo Comments

Augmented Reality: Cool AR Filter Inspiration

AR filters are one of the newest ways to connect customers with brands through social media.

AR filters are not really that new to anyone at this stage. Many of us are already using them quite frequently in our everyday lives, mostly just for a bit of fun, and to stave off the boredom. I’m sure you have already come across a branded AR filter and can see how effective social AR could be and how much potential it has to offer brands trying to reach their customers in a new way. So if you could use some cool AR filter inspiration you will find some good examples below.

Social AR filters are the latest innovation that can be used as a social media marketing tool for businesses to promote themselves to newer audiences and demographics. There are two main aspects when it comes to any successful marketing campaign. These two main aspects are reach and engagement. Before you plan your campaign, you need to consider who is your target audience, what social media they use the most, what content they like, their different preferences, and so on. You may do a great job producing content, but if you miss your target, all your amazing content is useless.

Brands have become increasingly interested in AR. Not just because of the cost now being much more affordable, but also because it has become much more accessible, with the distribution piece being taken care of by the social media platforms. This has now made it so much easier to use AR as a tool for reaching the customer in a more interactive and memorable way.

Why AR Filters are one of the most effective tools for promoting your business?

Generally, we tend to notice graphic content such as images, videos and gifs the most, they just stand out in the news feed, they’re eye-catching and generally more engaging. AR filters work in a similar way. They are just more interactive and can captivate the imagination of the consumer. Its been shown that AR filters have an average use time of approximately 75 secs. Users tend to use the filters more than two times, most likely to get the best result from different angles. Moreover, there are no boundaries for AR filters with many going viral, in part due to their highly shareable nature.

Cool AR Filter Inspiration

AR Filters enable brands to provide a memorable branded experience to their audience at a lower production cost than it once was. With the advancement of technology, AR Filters can generate organic results in an interesting and valuable way. Here are some AR Filters we think are fun and cool.

1. Polaroid x Rafael.xl

If you are a child of the 90’s and get super nostalgic when you find your old polaroid photos, then this is the AR camera effect for you! You might have a high-tech camera in your mobile device that you can use to take high-quality photos. However, I’m pretty sure that you will appreciate the retro look of the polaroid. Well, now you can get some of that feeling without having to acquire an actual polaroid camera to get those retro shots. This augmented reality filter will get you similar results to what you would expect.

AR Filter

2. Flight Of Wonder Woman x Warner Bros

Who doesn’t like DC Characters? It is undeniable all generations can appreciate a cool AR filter like this, especially when it’s Wonder Woman. The famous DC movie starring Gal Gadot has been rocking the world. This AR game filter is a particularly good example of an AR filter that is sure to engage. It is very useful for promoting events such as a new film launch. It can be used to generate excitement among the target audience. Challenge yourself to play this game and prove to the world that you should have been Wonder Woman.

IG AR game filter

3. Drifting Car x Hits Madura

Do you remember Rally Fury on PlayStation or Nintendo? If your answer is yes, then you need to give yourself a go on one of these AR game filters. Unlike with PlayStation or Nintendo where you are using your hands and a controller to navigate the track, this game it is slightly different. Users need to place their faces in front of the camera and use tilt their heads from left to right to steer the car. This game is very simple but is surprisingly tricky when you try it. The sophisticated looks that can be achieved can really add to the final output of these AR game filters. Furthermore, these AR game filters often generate better results giving brands a chance to promote their new product releases through these AR filters.

instagram AR game filter

4. TAROT x Scoot Peace

Whether you believe in the age-old traditions of fortune telling and the use of Tarot or not, this filter still is a very interesting example of taking a tried and tested filter option and then repurposing it in an original way to create something that feels authentic. The way these AR filters work is you just need to place your face in front of your camera and the tarot card will begin to flick through landing on one at random. Or is it? Naturally, we will leave that part up to you but even if you aren’t super knowledgeable on this sort of stuff they do include some simplistic interpretations. And at the very least, it looks cool.

randomiser AR filter

5. Eyeshadow Color Change x 17b

Tiktok is one of the most commonly used social media platforms out of them all. And it’s no surprise that TikTok is booming these days. People from all around the world are using it to make content, for both fun and to promote their brand. Trying out different makeup looks has always been lots of fun, so why not have an AR filter that lets the user try on different makeup looks? This eyeshadow camera effect does just that. This Tiktok AR filter allows the user to change the colour of their eyeshadow in seconds. This type of AR filter effect would be highly effective for any business operating within the make-up industry.

AR Beauty Filter

6. Scorchin x Pringles

I think everyone is familiar with Pringles. Comfort food of kings and one of the favorite go-to companions for any movie-watching experience wherever that may be. Pringles launched this cool AR game filter to promote the release of their latest flavor. It is a fun AR game filter that people can play and engage further with the brand.

AR Game Filter
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7. Minesweeper x Enuriru

If you were born in the 1990s, you might be familiar with this game. This AR game filter is based on the old PC computer game that we have all played many times no doubt. Minesweeper is basically a bomb hunting game where you could explode at any minute, press the wrong area and it’s all over, the game that is. It was super addictive and now you can play it in this AR game filter and show all your friends how cool and retro you are when you post it in your next Instagram story. Although this is a simple game, it’s the simple ones that really translate well into AR filters. You will never get bored of this game.

Instagram AR game filter

8. Travel x Yanka Onuchina

These AR travel filters have become a bit of a trend now. I know that everybody is missing traveling around the world. However, Due to the COVID situation, most people are not able to travel anywhere, since of the inherent danger and all the different country travel restrictions. Although these AR Filters are very simple, people still appreciate a creative new use for them. Thus, this effect worked very well with captivating those people who were really missing the adventure. It is a great idea for any travel-based or tourism-related business. They could very easily add this AR Filter as part of their social strategy.

AR Travel Filter

Hopefully, there was enough cool AR filter inspiration for you. But if you need more, be sure to check out some of our other posts showcasing some notable examples of social AR

Augmented Reality: Cool AR Filter Inspiration

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7 AR filters we love

7 AR Filters We Love Right Now

By Augmented RealityNo Comments

7 AR Filters We Love Right Now

AR filters are one of the latest ways to connect customers and brands through social media platforms.

The word augmented reality has become much more commonplace recently. Predominantly as a result of its adoption by the large social media platforms such as Instagram, Facebook, Snapchat and TikTok for their AR camera effects and AR filters.

The visibility of Augmented Reality filters across our favorite social media apps is only increasing since AR filters for Snapchat, Facebook, Instagram Stories, or even TikTok are nearly everywhere you scroll on your newsfeeds and timelines. The various colour changing effects, the AR game filters, the 3D object tracking filters and all the other effects are easy to pick according to your preference. Through AR filters, you can create new experiences that you can post directly on your social media account.

The types of AR filters are very broad and they can be applied to almost all B2C industries and even some B2B applications. Everything from games to music to fashion to recruitment and everything in between. They aren’t all just for fun, many are highly effective at promoting brands and products and getting more engagement from customers. Now brands are even competing with each other to implement these new marketing tools as a part of their real-time interaction with their customers.

The trend of AR filters seemed to nearly pop up overnight, so in case you haven’t had a chance to find too many examples of your own or if you are just looking to get some ideas, here is our list of 7 AR Filters we love right now.

1. Dancing Chips Ahoy

I’m pretty sure everyone loves cookies. So who wouldn’t love this Dancing Chip filter? I mean it’s a filter with a cookie dancing. What’s particularly interesting is how they managed to get this cookie to dance, when cookies don’t have hips. I’m not saying that it looks real but I am saying that it looks delicious. All you need to do is turn the back camera on your mobile on and the filter places Chip on the nearest flat surface. The dancing cookie will perform for you. This filter was created for national cookie day to celebrate the people’s love for cookies and also to raise awareness of Chips Ahoy’s “Chip” character.

Instagram AR filter

2. RIMON EP Cover

Some of you might be familiar with the Dutch musician RIMON. A young talented artist from Amsterdam who used an AR filter to promote the release of her latest EP. The Instagram AR filter was designed based on the EP artwork and allowed the user to make their own version with themselves in it. The filter was very simple to use. You also can record yourself using the filter while her music plays in the background. Whether you are a big fan of RIMON or not, make sure to try this filter.

3. Puma Ryder Global

Are you a fan of the fast and then furious? If your answer is yes then this AR game filter will be a hit with you. However, this filter is not for fast and furious movies. This Instagram AR game filter was made for the promotion of the new PUMA Rider shoe. The user steers the car with their head to avoid obstacles and to collect PUMA shoes. If you catch the shoes, it will give you more points. This AR game is very fun and challenging since you are literally steering with your face. However, the sophisticated looks of this AR filter will make you feel like you’re playing some dystopian Tron or something.

PUMA AR Instagram Game Filter

4. Soccer Head

I think almost all lads love sports, and soccer is definitely up at the top. Whether you were good or not we all remember playing keepy-ups in the yard. Well this AR filter allows you to do just that. Bounce the ball with your head to score points. The more points the better. Fail to hit it with your head and it’s game over. It might look easy but it’s not actually as easy as you’d think and it’s a lot of fun

5. Recycling Non-Profit AR Game Filter

Recycling isn’t necesarily an industry that would immediately spring to mind when thinking about AR filters. However trying to reach younger demographics with relevant camapigns that make them appreciate the need for recycling is a high priority for anyone in the space. This Instagram AR game filter was a great way to create a new perspective for this audience in relation to recycling. The way the user plays this game is super simple, but like all game filters, is very fun and addictive. All you need to is move your head in front of your camera to catch the falling cans in the recycling bin. The more cans you catch, the more points you get. When you have completed a game and your score is awarded a different end screen is shown. These end screens contain messaging, telling the user what they could have recycled from collecting that many cans.

ECC IG AR Game Filter

6. Adidas 3D AR Filter

This is another great example of how brands can use an AR filter for the launch of a new product. To promote the launch of their latest shoe, the one with BOOST technology, Adidas developed this augmented reality filter that sent the user to space where they could experience a sense of weightlessness which was the core message of their marketing campaign. This AR filter can be used with both the front and back camera, each with their own unique AR experience. This 3D AR filter was an incredible way to increase engagement from their audience and to create user generated content that would increase awarness for their launch.

Adidas Instagram Filter

7. End Slavery Non Profit Quiz Filter

Online quizes have been a great tool for stealing peoples attention over the years whilst also possibly educating them about certain topics at the same time. We’ve all been there, dumping hours into a buzzfeed quiz whilst on a lunch break. Well its no surprise that AR quiz filters are now taking the social platforms by storm. Ok well maybe not by storm but they are getting some good engagement. So its no wonder than this non-profit looked to this filter type to raise awareness for a cause that most probably didn’t even think was a reality. The user is presented with questions and tilts their head left or right to select an answer. Its simple but effective.

7 AR Filters We Love Right Now

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AR Instagram Filters For The Music Industry

By Augmented RealityNo Comments

AR Instagram Filters For The Music Industry

AR social filters brings bands and musicians straight into the user’s home. Relying on technology and social media, the music industry is able to reach audiences much faster than ever before.

It cannot be denied that music is one of the most accessible forms of entertainment these days. Almost all people, of all ages, all around the world listen to music. Except maybe those really weird ones. Apparently they do actually exist but for the sake of this post lets pretend they don’t. So eventhough people’s love for music hasn’t changed the way in which music is consumed and the way that it is now promoted has dramatically shifted. Especially in relation to the younger demographics. In the past, most musicians relied on TV or radio, while now, it is all about social clout and how many streams you get.

Many of you at this stage are probably aware aware that the biggest revenue generator for musicians is actually their live gigs and their merch. So in order to reach those numbers and to build enough of a fan base to drive event ticket sales it is super important to get the marketing dialed in. Music is a creative endeavour, and was once at the forefront of technology in some capacity or another. And as such it seems only fitting that some of the promotional tools used in a musicians marketing campaign would involve some creative uses of new technology to captivate the hearts and souls of their audiences. One of the hottest music marketing trends right now is no doubt the social AR filter, as they are a great way of leveraging user generated content featuring your music. At the end of the day, musicians once needed to be heard all the time on the radio for people to perceive them as cool, where as now the younger audiences have shifted to Instagram stories instead. If you can take over people’s stories on social, then you have a much better chance of driving the required attention to get to the top.

Despite the fact that social media and AR Instagram filters are probably considered one of the most engaging and interactive forms of media on social and are notorious for reaching vast numbers of users, it is also important for musicians or bands to take into consideration the average age of their audience. It is probably no surprise to you that the best target audience for an AR filter campaign is Gen Z closely followed by Millenials. If your audience falls strongly into either of these two categories then social AR filters are definitly something that you should consider for your next release.

How They’re Using AR Instagram Filters For The Music Industry

Whether musicians want to promote their album launch, reach a new audience, reignite the love of an old classic or simply engage fans in a new interactive way, AR filters are a powerful and creative tool for achieving this. Below are some different ways of using AR Instagram filters for the music industry.

1. Bring Album Cover Art To Life

Below is an excellent example of a piece of cover art being brought to life through the use of an AR social filter. Here we see Kanye Wests Graduation album in 3D being tracked and positioned. Using this AR filter you can nown place Kanye West’s Graduation album cover anywhere you want!

AR Instagram Filters For The Music Industry

2. Creating music experiences that transport users into the music video

UK musician Kylie Minogue launched an AR Filter on her Instagram called ‘Disco Spirit’. Although the way this filter works is slightly different as it features Kylie instead of the user, it still creates a fantastic music based experience and it’s easy to see how this could be adapted to feature the user. It was taken from a performance from her latest album. It blends motion capture and virtual effects using AR Spark AR tools.

3. Promoting an album launch

This AR filter wasn’t created for an album launch perse, and by perse, I mean not at all. It was created for the 40th anniversary of the iconic AC/DC song Highway to hell. This AR filter concept was based on the design of the album so as such it feels like a suitable example here. The filter generates a fire effect and tracks devil horns onto the users so they can get their rock on.

4. Gamified, Shareable Experiences

The former One Direction boy band member, Zayn Malik released a super cool AR game filter for one of his musical releases. This AR game is very easy to play, perhaps a little too easy but it’s still fun and highly shareable nonetheless. And as you can imagine the background music was his latest track. Needless to say, taking an interactive game filter that encourages shares and pairing it with a song release is a sure fired way of getting it some decent attention on the gram. The Instagram that is.

Similarly, not to be upstaged, another former member of One Direction, Liam Payne also created an AR gaming filter. The background sound of this game was also his latest music release, a track called ‘Stack It Up’. Its a fun game with some retro 90 vibes so it was no doubt a success. This filter was actually nominated for a Drum Digital Award. Apparantly they are big fans of Liam. Either that or the creator responsible understands the additional value of generating some earned media from these AR activations.

Artists Leveraging AR Filters To Generate Merch Sales

As we mentioned before, merch is king, well maybe the gig is king but the merch has to be a queen or at least a jack when it comes to generating revenue for musicians and artists. When listeners become fans and then fanatics they tend to get pretty into buying just about anything artists have to offer them. However just like the release of any product, it really all comes down to how much attention you can generate among the target audience. And as we have highlighted before, AR filters can be an excellent tool for garnering some additional attention.

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1. Nipsey Hussle

Nipsey Hussle used AR Filters as a part of his promotional strategy. Most of you might already know that Nipsey Hussle owns a clothing brand called marathon. In order to boost sales and get more market share, Nipsey utilised the power of AR filters. He created an AR filter that could detect a logo and then place a graphic onto the tshirt virtually. This AR filter generated a lot of revenue for Nipsey. Sold 1000 units in less than 24 hours netting a net profit of $100,000.

2. Nicky Minaj

You may have heard of Nicky Minaj? Maybe? Well Nicky also dropped an AR filter with the sole purpose of promoting her necklace and accessories from her latest album “Queen”. This AR filter allows the user to try on the products before purchasing them. The necklace was sold out within 24 hours of launch. Well done Ms Minaj!

Future Of Augmented Reality in The Music Industry

As the most accessible form of immersive technology, Augmented Reality has now become one of the easiest ways for artists to impress their fans. Moreover, due to the global pandemic that is covid-19. All musicians and promoters have been forced to cancel all their tour dates. Thus, artists and promoters need to find new ways to connect with their audiences. And maybe also extract a bit more cash. Based solely on where everything is heading and some of the innovations that we have seen in the last 2 years it seems AR is going to become even more embeded in the ways that musicians reach their fans. Several musicians such as The Weeknd, Travis Scot and John Legend have all had some sort of augmented / mixed reality concert and we are sure that this trend will only continue to grow as the technology becomes more cost effective to distribute and simple to use for the end user.

AR Instagram Filters For The Music Industry

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Types of AR filters

Types Of AR Filters Trending In 2021

By Augmented RealityNo Comments

As AR technology has grown rapidly, the variety of augmented reality experiences is increasing. The potential of this technology has shown time and time again its effectiveness in generating real marketing impact, particularly in the social AR use case that has exploded over the last 2 years. Starting from the AR face filters, to the more complex virtual try-on filters and all the way to the entertaining AR game filters. These AR experiences are creating new and unique opportunities for businesses to expand their marketing tool kit into areas that were once out of scope. Moreover, it is also contributing to the production of more engaging user generaed content that is brand-centric. Allowing audiences to communicate with each other through new mediums resulting from these AR branded lenses.

Have you ever really sat down and thought about the power of AR? We wouldn’t blame you if you hadn’t but now more than ever this new form of media has become relevant on both a cultural and technological level. As a global pandemic took place last year, the virtual world was speedily ushered in to offer support and ultimately become a crutch for the gaps in our existing communication systems. AR was not as simple to implement as it is now, it can be used as a tool to excite, entertain, inform, and teach, the scope of what this technology can be used for is truly endless. By blurring the lines between the virtual and real world, AR technology has pushed itself to the forefront and will only continue to grow into the future.

In order to truly understand how your brand can benefit from Augmented Reality Filters, you need to understand what different types of AR filters are available and what their specific functionalities are. You must consider what types of AR filters will ultimately be the most effective for your desired outcome and for resonating with your audience. It seems worth noting at this stage that even if you are not sure which type of AR filter is right for your audience, any AR filter will likely be very much appreciated and will continue to generate engagement over time regardless.

5 Types Of AR Filters

1. World Effect AR Filters

World effects are the type of AR filter that has been used by lots of businesses to superimpose their 3d or 2d objects into the real world. The most common use of these has been virtual try-on filters where customers can interact with products and even try them on in some instances. Not all of these filters involve product try-ons. Some are just to create engaging and novel experiences like placing sculptural 3D objects in the real world that lend themselves to some storytelling apsect of what the brand is trying to convey. For instance the rear camera experience on the filter that we created for Adidas where a rocket launched from the closest horizontal plane.

Developing world effect filters can cost anywhere from €1500+ depending on the complexity of the AR filter you are looking to develop.

IG Filters

2. AR Portals

As the name would suggest, AR portal filters function a lot like something you would see in Marvel’s Doctor Strange. AR Portal filters allow their users to transport themselves from one world to another through literal portals that are created in our real world but accessible only through your mobile phone screen. Industries that benefit most from this type of AR filter tend to fall into the entertainment categoies, mostly movies, travel, and architecture. However, it is possible to adapt this type of AR filter to any industry really.

Building a truly awe-inspiring AR portal filter is not the most cost-effective endeavor. Depending on the requirements these would start at around €2500 and would increase very quickly based on the 3D assets required to bring it to life

portal AR Filters

3. AR Game Filters

Mini-game filters or AR game filters are probably the most popular and the most used types of AR filters. A fun filter that is highly engaging and when paired with online competitions, with sharing being used as the entry mechanism, tends to be very effective at generating results.  The way these AR filters work is by using facial gestures, head movements, or touch as the controls for these mini-games. This type of AR filter can be used in many different ways and all industries can easily find ways to implement them. This AR filter type has shown time and time again just how good it is at increasing brand awareness and user engagement.

These AR game filters tend to start at about €3000 and increase depending on their complexity and assets required.

Instagram AR Filters

4. Target Tracker

Target tracker AR or target tracking AR filters are similar to world effects but they allow you to launch AR experiences that are tracked to a particular image. These image trackers could be common QR codes or they could be product packaging, company logos, or print advertising and as such there is a multitude of options when it comes to utilizing these types of AR filters for your brand. They are particularly useful for the promotion of events or anything where you want your audience to engage on a deeper level with a piece of printed media. Whether that be a traditional advertisement, trade show stands, business cards or even product packaging. These filter types bring traditional mediums to life in a way that is not commonly experienced by the average consumer.

The costs of production for this filter type are heavily dependent on the vision of the experience and the assets required to realize that vision. But as a ballpark a high-quality experience would start at about €2000 ranging upwards of €5000.

Types of AR Filters

5. Face Filter

AR Face filters might just be the most basic type of AR filter out of them all. It also is probably the most commonly used across Instagram, TikTok, and Snapchat. These filters basically involve changing or altering the user’s face, or else tracking 2D or 3D objects to or within the vicinity of the user’s head. These AR filters are often used for events or else for virtual try-ons of a variety of head-based products. These filters can also be used for a variety of beauty AR experiences. Be sure to check out the Beauty AR filter we made for Beauty Ink.

AR Face Filter

What you should consider when creating AR Filters for your brand

Whilst AR filters may not be everyone’s cup of tea, it is pretty clear that whatever you think about them, they’re an undeniably powerful tool for brands to engage new audiences on social media. When a business makes a custom AR Filter on Instagram, the user is directly connected with the brand and perceptions about that brand are created or solidified. Some of the biggest global brands like Adidas, Disney, and Gucci are already harnessing the power of AR Filters to reach their audiences.

1. Drives Organic Traffic

One of the best things about AR filters is that once you create them and put them live, they will continue to drive organic traffic, unlike ads where you have to continue to pay for results. We have had filters that show huge spikes in traffic months after launch.

Generally, brands assume that an AR Filter will increase the brand’s exposure only for a short window of time, whereas actually, the value that you can derive from them is truly uncapped.

2. Filters work in many ways

If you think an AR Filter will need to go viral in order for them to be worth the cost then you would be mistaken. Sharing an AR Filter is totally free. And if you have even a small budget to put behind them or to put into some influencer shoutouts you will really see these results grow even more. AR Filters have the potential to reach a vast audience. However, over time your filter will mainly reach a targeted audience that is interested in your brands.

3. Engaging content always works

Although AR filters are fun and entertaining, businesses need to consider what content actually engages their audience. The main goal of creating a custom AR filter is ultimately to reach users and for them to open it and then share content of them using it. This content is what will increase the reach of your filter.

What can brands achieve with AR Filters?

1. Inform

AR filters are a great tool for creating lots of user-generated content around a core message, product launch or event. Through users sharing branded content it will ultimately inform others and the message will comes across in a more authentic manner. No business can achieve its targets without educating the consumer, but the way in which that is done needs to be carefully thought out. AR filters are a useful tool for doing this.

2. Visualise

AR is a powerful technology when it comes to bringing concepts to life. Either an abstract experience that encapsulates a strong message or a very literal virtual representation of a product, everything from shoes to sofas. This is one of the main reasons why brands are using AR filters as cost effective virtual try ons for their product offering. In fact AR filters are being used to visualise much more that just a try on, through portal AR filters brands can transport users to virtual spaces where they can experience services and different experiences.

Types Of AR Filters Trending In 2021

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AR Filters Can Brings Memorable Customer Experiences

How AR Filters Can Brings Memorable Customer Experiences

By Augmented RealityOne Comment

How AR Filters Can Brings Memorable Customer Experiences

The immersive technology of AR is more engaging, touching customer emotions and bringing more memorable customer experiences to the next level.

The investment in AR for every industry has continuously grown. Companies become more aware in terms of a new innovation technology such as AR. It is believed that AR will bring an incredible impact to their business, especially for interaction between the company and customers. The power of AR has proven that it can amaze, entertain as well as give customers more information regarding the products or services. Many retailers are willing to spend their budget just to make AR filters a part of their marketing tool to promote their campaign.

AR has many real-world applications and it is transforming the brand-customer relationship. As a result, 71% of customers mentioned that the biggest influences to encourage them to shop is through the AR Filters since they thought that AR is very fun and make them curious regarding the products or services that lead them to the purchasing decision. Although some customers said that AR is just for entertainment, but still, in the end, it affects them to visit the company websites or social media.

Over the recent years, brands have begun to creatively adopt AR to enhance their customer experience. AR is able to overlay the digital features into reality to create a new perception of the world. However, do they have the potential to support businesses in regard to building and maintaining stronger customer relationship? And why customer experience is so important?

Instagram AR

Why Customer Experience is an Essential Aspect to All Businesses?

The basic part to make a successful business is from customer perspectives. No matter how good is your products or services, but if your business has no good brand awareness and brand image, It won’t work to gather greater profits. The most important part of attracting new customers is through long-term brand loyalty. Moreover, to reach those goals, it is simply just by building a great customer experience (CX). When customers have a memorable experience, most of them are ready to spend more on premium things of your products or services. However, obtaining in-depth knowledge about the customer is not something that just happens with one click. A company need to collect customers data and interpret it in a creative way that brings valuable insights correctly. Well, it does not need to be precise, but if businesses can manage it, the accuracy of the output might be more suitable to touch customer emotions, especially, predicting what customers really wants and needs.

Reasons Why Companies Need to be Aware of Investing in Customer Experience?

1. Customer Experience Is a new competition

I am pretty sure, No company want to get a bad reputation just because they threats the customers poorly. The company always provide a platform to enable customers to express their experiences, either through survey or feedback. It is believed that interaction after having a conversation with customer service will give a significant impact on the company future long-term relationship. 88% of companies prioritize customer experience as a part of their facilities. Therefore, no more doubt to invest it, if you want to have a positive customer experience for your business.

2. Omni-Channel Become More Prominent

Nowadays, the business competition is undeniably getting tighter. Thus, all companies try to interact with their customers in several different channels to see the behaviour of the customers. Multiple channels such as website, live chat, AR applications, social media and many more will influences people to get a better experience. Although it is so challenging for businesses, the good execution of this investment will help the company to get better revenues. An example of this thing is Adobe has proven a record that companies with stronger omnichannel customer engagement have increased the average of sales.

3. Mobile Customer Experience Is A Major Influences

The biggest devices that have been used by people around the world is mobile devices. Thus, a company need to consider doing mobile optimization to give an amazing customer experience. The reason for this statement is very simple. A bad mobile experience can seriously ruin your brand image. So when it comes to a business, It is no surprise that most of the companies who mention that their business is customer-centric are now more focusing on mobile customer experience.

4. Happy Customer, Good Brand Image!

There Is one quote that said one mistake will bury a thousand kindness. it’s true! Your customers tend to share their bad experiences with others just because you did one mistake. Even though you provide a positive customer experience 9 out of 10, but people tend to pay attention to the bad comments regarding your products or services. Therefore, investing in customer experience tools will help you to tackle the problem.

AR Filters takes customer experience to next level

AR Filters able to bring a memorable customer experience, since the sophistication of the technology has brought a new impression that customers never feel before. the 3D try-on feature will enable people to try it from a different angle. Although it seems like virtual things, customer can get a real-life-like experience. Here’s some reason why AR Filters can touch customer emotions that lead to memorable experiences.

1. Eliminate the uncertainty before purchasing a product

it is so irritating when people buy an online product but the result is not like what they are expected. Especially in this situation such as COVID-19, people tend to shop online and they cannot try the product physically. With AR filters, people can get an experience that they have never seen before like ‘Try Before Buy’. Brands can develop interactive marketing by using AR filters. Moreover, companies can use AR to give a visual representation regarding their products or services for the customers that able to boost customer satisfaction.

2. Provide an in-depth information with an innovative way

AR Filters can help the brand to deliver in-depth information about their products or services in a creative way. For example, Adidas has launched their new products using AR Filters, which provides the customer with the information about benefits, functions, and the feature using the concept of AR Space concept, which is very engaging in a customer perspectives.

3. Create an effective real-time interaction

It cannot be denied that most of the customers are impatient to wait when they really want something. Since the nature of AR Filters is online in social media, it eases customer to interact more with the brand. Moreover, it’s not just with the brand but also the interaction between customers to other customers. The convenience of AR to share the content in a second will also bring a positive brand experience among the customers.

4. Add more insights using an interactive technology

There are many ways to build a customer experience by using AR. Many of you may think to promote a campaign with AR is just providing a filter. However, the innovative way of AR is broader. Brands can also make AR games filters to comfort the customers and still engaging.

AR Filters Benefits For A Brand

  1. Vast Audience Engagement – interactive AR Filters will help brands to interact directly with them and customers get more connection eventually. AR Filters also give fun entertainment that enables people to experience the products or services and discover new offers that they have never seen before.
  2. Brand Awareness – Brand awareness is the priority of the company to engage more with their products. Therefore, with AR Filters, a company can improve the brand awareness regarding their campaign by showing them a creative new technology of marketing. Moreover, AR Filters will improve the word of mouth instantly, since AR Filters happens in real-time.
  3. Customer Confident – by providing an interactive service through AR Filters, customers will be more confident to make a decision, as the experience is more realistic.

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