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Messi NFTs

Messi NFTs & World Cup Fan Tokens Pump

By NFTsNo Comments

Messi NFTs & World Cup Fan Tokens Pump

The Argentine Football Association (ARG) fan token saw a surge in value after Argentina’s victory in the 2022 FIFA World Cup final against France, which took place in Qatar on Sunday. The token, which is issued via Chiliz’s Socios platform and resides on a sidechain forked from Ethereum, briefly increased in price from $4.01 to $5.02 within an hour of the win. However, it has since decreased to under $3.00 in the past 24 hours.

According to token tracking site FanMarketCap, the ARG token’s 24-hour trading volume reached a peak of $40 million. These fan tokens, which are traded through the Socios platform and offer holders access to merchandise and ticket promotions as well as the chance to vote on club changes, may also serve a speculative purpose.

Although France did not come out as the winner in the 2022 FIFA World Cup final against Argentina, which took place in Qatar on Sunday, several players on the French national team still managed to earn individual accolades. Lionel Messi, who has played for Paris Saint-Germain (PSG) since 2021 on a two-year contract, received the Golden Ball award for the seventh time. PSG teammate Kylian Mbappe, who plays as a forward for the French national team, also won the Golden Boot award after scoring three goals in the final match.

PSG’s president, Nasser Al-Khelaifi, is the chairman of Qatar Sports Investments, the investment group that owns the soccer club, which is a subsidiary of Qatar’s sovereign wealth fund. During the World Cup, the ARG fan token experienced significant fluctuations, particularly during Argentina’s only loss against Saudi Arabia.

So What Exactly Are These Fan NFTs

The ARG and PSG fan tokens are issued through the Socios platform, which lives on the Chiliz network. It’s essentially a sidechain that is derived from Ethereum. While these fan tokens may be primarily used for speculation, they do also provide some utility to the holders, providing them with access to merchandise and ticket promotions and also allowing them to vote on club decisions when traded through the Socios platform. It’s important to note that these tokens are not available for trade on the public Ethereum blockchain.

Messi NFTs

Argentina’s victory in the 2022 FIFA World Cup final has also caused a surge in activity for non-fungible tokens (NFTs) related to the country. In particular, Lionel Messi’s second official NFT collection with Ethernity, the Messi Time Machine Collection, has experienced significant resale volume in the past 24 hours. According to Ethernity, traffic to its marketplace tripled following the win. The “Lionel Messi: The King Piece” NFT saw nearly 40 ETH in trading volume over the past week, a 4,292% increase from the previous week, according to OpenSea.

Messi NFTs

Before the FIFA World Cup final, there was a spike in activity for NFTs related to Argentina, including a volume increase of over 28 ETH in less than 24 hours for the Messi Time Machine Collection on Ethernity. Following the win, there was a 13% increase in trading volume for this collection.

In addition, Ethernity held a fantasy sports-style bracket challenge for its community, with the top three participants winning a prize pool of 1000 ERN, the platform’s native token, and others eligible to receive physical sports jerseys. Another Argentina-themed NFT collection, The Argentinians Official, which was inspired by CryptoPunks and trended on OpenSea, saw a surge in activity on the night before the final after previously experiencing zero activity. However, this collection has since decreased by 46% in terms of trading volume.

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AR in Retail

Augmented Reality In Retail: Virtual Try-Ons To Digital Showrooms

By Augmented RealityNo Comments

Augmented Reality In Retail: Virtual Try-Ons To Digital Showrooms

In this article, you will learn about the ways in which digital solutions are transforming the retail industry. You will also learn about the trends that are shaping the current retail market in various sectors such as fashion, footwear, beauty, supermarkets, and home improvement. Finally, you will gain insight into how gaming and metaverse platforms may shape the future of e-commerce.

The retail industry is constantly evolving and businesses are constantly seeking new and innovative ways to attract and retain customers. One trend that has gained traction in recent years is the use of extended reality (XR) solutions, such as augmented reality (AR), virtual reality (VR), and mixed reality (MR), to enhance the customer experience and drive sales.

Brands such as Nike, Gucci, and Adidas have embraced XR technologies to create unique and immersive shopping experiences, such as virtual showrooms and interactive avatars. These solutions have proven to be effective in engaging customers and differentiating a brand from its competitors.

In addition to in-store experiences, XR technologies can also be integrated into social media campaigns to reach a wider audience. For example, AR filters and effects can be used on platforms like Facebook, Snapchat, and TikTok to create interactive and engaging experiences for users.

Overall, the use of XR technologies in the retail industry is providing brands with new and innovative ways to connect with customers and enhance the shopping experience. As XR technologies continue to advance, it is likely that we will see more brands adopting these solutions in the future.

AR In Apparel & Fashion

The fashion industry is constantly evolving and consumers are increasingly looking for unique and immersive shopping experiences. Digital showrooms and try-on technologies, such as virtual reality (VR) and augmented reality (AR), allow customers to experience fashion in a whole new way. With just a few clicks, customers can transform their surroundings into a virtual showroom, try on full digital outfits, or even experiment with different styles and products before making a purchase.

These technologies not only provide a convenient and personalized shopping experience but also allow brands to showcase their products in a more engaging and interactive way. As consumers become more digitally savvy and demand more immersive shopping experiences, it is likely that we will see more brands adopting these technologies in the fashion industry.


AR in retail


Silk Cruise 22 x DIOR

AR in fashion


The fashion market is using a range of digital tools and technologies to enhance the shopping experience for consumers. These tools include augmented reality (AR) effects on social media, non-fungible tokens (NFTs) representing digital fashion assets, and virtual spaces where customers can purchase NFTs and explore virtual fashion markets.

Brands are increasingly looking to establish a presence in the metaverse, or virtual reality (VR) world, by creating virtual fashion assets and marketplaces. These assets, which may include virtual clothing and accessories, allow brands to showcase their products in a more immersive and interactive way, while also offering customers a new and exciting way to shop.

Overall, the use of digital tools and technologies in the fashion industry is providing brands with new opportunities to connect with customers and enhance the shopping experience. It is likely that we will see more brands adopting these technologies in the future as the metaverse continues to grow in popularity.

AR In Footwear

The footwear market is leveraging augmented reality in retail to provide customers with a convenient and immersive shopping experience. With AR, customers can try on the latest shoes from the comfort of their own homes, seeing the details and the fit of the shoe as if it were physically on their feet. This not only saves time and effort but also allows customers to experiment with different styles and make informed decisions about their purchases.

In addition to virtual try-on, some footwear brands are also offering virtual spaces and gamification elements, as well as marketplaces for virtual apparel and non-fungible tokens (NFTs). These technologies allow brands to create a more engaging and interactive shopping experience for customers, while also providing a new avenue for showcasing and selling their products.

Overall, the use of metaverse technologies in the footwear market is providing brands with new opportunities to connect with customers and enhance the shopping experience. It is likely that we will see more brands adopting these technologies in the future as they become more widespread and popular.

NL Sky x Timberland

AR in footwear

Timberland recently launched a successful digital experience featuring its iconic yellow boots. The brand utilized a challenging game to engage its customers and promote its products, and has plans to continue expanding its presence in the metaverse, or virtual reality (VR) world. It is likely that we will see more brands using metaverse technologies to create immersive and interactive experiences for customers in the future.

Having a stylish and comfortable pair of sneakers can elevate any outfit, and now with the use of digital technology, you can take your sneaker game to the next level. Some brands are offering virtual try-on and virtual reality (VR) experiences that allow you to see how different sneakers would look on your feet and in different settings, making it easier to find the perfect pair. Digital sneakers can provide a unique and immersive shopping experience, and it is likely that we will see more brands adopting these technologies in the future.

PUMA RSX3 x Ben Cristovao

Puma has launched a new campaign featuring singer, lyricist, and professional fighter in Brazilian jiu-jitsu Ben Cristovao, introducing the Puma RS-X³ sneakers. The RS-X³ sneakers feature exaggerated and enhanced detailing on the upper, stronger material mixes, and bold color combinations, taking the signature RS design to a new level. The campaign highlights the extreme and innovative nature of the RS-X³ sneakers, and it is likely that they will be a hit among sneaker enthusiasts.

AR In Health & Beauty

The health and beauty industry is using technology and digital innovation to attract and retain customers, with augmented reality in retail playing a key role in this transformation. Brands are using AR in social media ads and shareable effects, such as beauty filters and makeup try-on, to showcase their products and engage customers.

In addition to AR, some brands are also using metaverse technologies, including virtual spaces and non-fungible tokens (NFTs), to create unique and immersive experiences for customers. These technologies allow brands to offer exclusive offerings and experiences and can help to boost customer loyalty and retention.

Overall, the health and beauty industry is embracing technology and digital innovation to enhance the shopping experience for customers. From lipstick and blush to full makeup looks and virtual campaigns, these technologies are providing customers with new and exciting ways to discover and purchase products.

AR In Supermarkets

Augmented reality in retail can make grocery shopping a more interactive and enjoyable experience for customers. By using AR, supermarkets and brands can create fun games, quizzes, and other interactive elements that engage customers and help to make their shopping trips more enjoyable. These technologies can also be used to reward customers, create a positive association with the brand, and enhance the overall shopping experience.

Many supermarkets and brands have their own mobile apps, which are a great channel for implementing AR use cases. These apps can provide customers with an easy and convenient way to learn about products, make informed decisions about their purchases, and take advantage of promotions and discounts. As e-commerce continues to grow in popularity, it is important for brands to use technology and digital innovation to enhance the shopping experience and drive sales.

Marvel Quizz x E.Leclerc

E.Leclerc is a French co-op and hypermarket chain that operates over 700 locations in France and 85 stores outside of the country. The chain allows semi-independent stores to operate under the Leclerc brand. To promote the brand and engage customers, E.Leclerc has created an augmented reality (AR) filter based on Marvel, the popular media franchise. By using this filter, customers can test their knowledge of Marvel and interact with the brand in a fun and interactive way. AR filters and effects are a popular way for brands to engage customers on social media and other digital platforms, and it is likely that we will see more companies using these technologies in the future.

AR In Furniture Stores

Augmented reality in retail can be a helpful tool for designing and planning the layout of a home. It allows users to visualize furniture and other items in their own space, as well as customize and decorate virtual spaces. Home Depot, a home improvement retailer, offers various AR features such as World Effects, interior wizards, and the ability to set up furniture in a virtual space without the need to download anything to a device. These AR features provide a convenient way for homeowners to experiment with different design options and make informed decisions about their home decor. Additionally, they offer a unique opportunity for home improvement brands to showcase their products beyond just real-world spaces.

Never Ordinary x MadeDotCom

Augmented Reality In Retail

MADE is an interior design brand that aims to make great design accessible to everyone. They have created an AR filter to showcase their Never Ordinary furniture collection and promote their brand. By using this filter, users can explore the trendy furniture options offered by MADE and envision how they might fit into their own home. AR technology provides a convenient and interactive way for consumers to discover and learn about different design options, making it easier to make informed decisions about their home decor.

The Future Of Augmented Reality In Retail: Showrooms & Virtual Spaces

Virtual showrooms are becoming an increasingly popular way for brands to showcase their products and services. These virtual spaces, which can be accessed by customers through their smartphones or virtual reality devices, allow for an immersive and interactive shopping experience. Brands can create their own virtual showrooms, designed according to their image and values, where they can display an unlimited number of products and services in an innovative and engaging way.

These virtual showrooms provide a convenient and personalized shopping experience for customers and offer a number of benefits for brands, including increased sales and lower costs. Virtual showrooms are accessible at any time and from anywhere, making them a convenient and engaging way for customers to shop. They are also an effective way for brands to reach a wider audience and provide a unique and immersive shopping experience.

There are already many top brands that have embraced digital solutions, such as virtual showrooms, as a way to showcase their products and services. For example, Kärcher has created a virtual brand space where customers can explore and interact with the company’s products in a virtual environment. Ralph Lauren has also created a virtual store, the Beverly Hills Virtual Store, where customers can browse and purchase products online. Nike has also created an immersive 3D space called NIKELAND, which is located within the popular game Roblox. This virtual showroom allows Nike fans to play mini-games, wear custom Nike outfits, and share experiences with friends in a virtual world. These examples show how brands are using virtual showrooms to provide a unique and immersive shopping experience for customers and reach a wider audience.

metaverse retail

Virtual showrooms and immersive digital commerce experiences are becoming more popular as a way for brands to showcase their products and communicate their values to customers. These virtual spaces allow customers to interact with and experience products in a unique and engaging way, which can strengthen the relationship between the customer and the brand. Immersive solutions put the customer in the spotlight, giving them the opportunity to try on products before they are available in physical stores or even become the face or star of a campaign. As technology continues to advance, brands are recognizing the potential of virtual showrooms and other immersive digital solutions to solve problems in the sales funnel and increase sales. These virtual spaces are not just about silly or funny visuals but are becoming a serious and effective way for brands to reach customers and provide a unique and engaging shopping experience.

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Augmented Reality In Retail: Virtual Try-Ons To Digital Showrooms

The Evolution Of Web Design

The Evolution Of Web Design

By Web DesignNo Comments

The Evolution Of Web Design

If we talk about technology, things happen very fast, every year we have new models of smartphones, and applications are born and die every day to make our lives easier. The evolution of web design has been no different. Since the creation of the first website, until today the changes are abysmal. And the most interesting thing of all is that this evolution is constant.

So if you are interested in web design, we will take you on a brief tour through the history of web design, which is now close to reaching its third decade.


Over time, the needs and ways to solve the difficulties that have arisen in the world of web design have changed. However, the fixed bet has always been to evolve towards the user experience. Evolve so that the user can have an easy and intuitive experience when browsing the internet.

(1989) The beginning. The dark age of web design

It all starts in the 1990s, known as the dark ages for web design. In its beginnings, web design was based on black screens with monochrome pixels that gave it a touch of color. Simply put, there was no such thing as web design, as text dominated the screen.

Around 1991, the first “World Wide Web” web page was published by Tim Berners-Lee, an English physicist considered one of the great creators of the web. The sole purpose of this website was to inform what the World Wide Web (or global computer network) was. Today, more than 27 years later, we can guarantee that its uses have undoubtedly multiplied, and that the evolution of web design is more active than ever.

Design with tables from 1995

The invention of browsers that allowed images to be displayed represented the first step in the evolution of web design itself. The tables arrived to give order to the content, being the way that allowed mixing static and fluid designs, through tables within tables.

Somehow the tables were the starting point of what is today the responsive design.

For a long time the table method was the most used to design web pages. And somehow this produced a separation between design and development. While the designers were creating the layouts, the developers were looking for a way to make it work, managing the information in different elements.

JavaScript. 1995

JavaScript came to solve several of the limitations of HTML. And it was with its appearance that web design gained dynamism. However, one of the most commented issues as a point against it is that it slows down the loading of the page.

While many now shy away from JavaScript to solve questions that can be done using CSS, it’s still going strong on both the front-end and back-end. Being the front-end that is related to what is seen on a website. While the back-end ensures that the correct data is sent to the browser and creates the functionality of the system.

The era of Flash, and the freedom of design. 1996

Flash arrived and was impressed with the possibility of visual effects, breaking the barriers that existed in web design at the time. It was the dream fulfilled through a single tool. With a file that is sent to the browser to be displayed.

This era marked a milestone, but over time it became clear that the effects and interactions were not open to searches that index HTML, in addition to consuming processing power. This made it lose strength over time.

The rise of CSS. 1998

This language became popular with a proposal that separates the content from the form of presentation. That is to say, that in HTML the content works, while in CSS the format and appearance are defined.

The CSS went through a process of evolution that took several years to achieve its best results. At the beginning, the visualization varied depending on the browser, which made the developer’s activity difficult.

The web 2.0. 2003

The era of user-based information begins, and web 2.0 becomes popular along with social networks and blogs.

With more visually pleasing interfaces and high usability, we entered a more evolved phase of web design, in which both users and search engines began to be thought of. The focus on the browsing experience through the use of web design.

Grid and framework design. 2007

The arrival of mobile design.

Web design saw the need to evolve with the arrival of smartphones. From this moment it was necessary to generate versions of the site based on the size of the screen. And this was possible through the use of grids and framework. It was a very important challenge.

The first improvement was with the idea of ​​columns, until the grid system was defined with a division into 12 columns as the system that is used until today.

Responsive design. 2010

From the year 2010 onwards, arriving towards the year 2012, the last great change in web design appears. The responsive or adaptive design came to solve the size conflict of the different screens of smart devices.

With the same content (a single website), but with different designs depending on the size of the device, a way was found to present the information in a more friendly way to the user. In this way it is possible to use images that occupy the full width of the screen, and it opens the way to minimalist web design with a simpler and cleaner appearance. In other words, the content once again gains prominence.

With these changes, a flatter design has been privileged, returning to the roots that put content in the first place, leaving shadow effects behind and returning to photography, typography and line details. Simplicity hand in hand with practicality.

Somehow it would seem that in a more evolved way the cycle returns to its beginnings. But like any process, it is constantly changing and possibly in the not too distant future the conception of web design continues to surprise us with changes and innovations. It is even estimated that the changes and the evolution of the devices will continue to influence the world of design, since we depend on them as a means to expose the sites. And if the devices change, the web design must accompany them.

Mobile First

It is common to confuse Mobile first with responsive design. Although they have the objective of improving the browsing experience on mobile devices, they do not mean the same thing. In fact, its structure and form of creation is very different.

When we talk about Mobile First, we mean that the creation of the website is thought and carried out first for mobile devices, and then it is adapted for desktop.


With the evolution of web design, nowadays it is not necessary to be an expert to create a page. Site builders are currently in vogue as practical tools for building websites from templates and with the ability to add components to customize the website.

WordPress, in 2018 also released the new Gutenberg editor, made up of blocks, making the process of designing and creating websites much easier. Also, 3D design and the mastery of vector graphics at a more advanced level have gained a lot of strength. And you, how do you think the evolution of web design will continue?

We leave you a synthesis with the main data of evolution. And we will have to wait to find out how the story will continue. The truth is that the road will surely continue in constant transformation and progress.

Why is web development a good career?

The main reasons why web development is considered a great career is because it is a promising profession and the pay scale is high, but there are many other reasons. Below, we discuss the reasons why web development is an interesting career.

Job Outlook in Web Development

The sector is experiencing phenomenal growth and is in dire need of new professionals. Its growth is 13%, and it is projected to be well above the average growth rate of 8% for all occupations over the next decade.

Earning Potential in Web Development Careers

There are many career opportunities in web development and language-specific jobs like Python developers, Ruby developers, and Java developers. Salaries for these positions typically range from $100,000 to $130,000 per year, depending on location and level of experience. This figure is roughly double the median salary in the United States, which was just over €56,000 in 2020.

Other benefits of the web developer career

There are countless other reasons why web development is a great career choice:

  • It is an exciting field where developers can use their creativity to tackle coding challenges and create attractive websites.
  • Web developers have flexible career options and can work in a wide variety of industries, including education, manufacturing, retail, marketing, government, hospitality, finance, construction, and entertainment.
  • There is a vibrant community of programmers who support each other and help each other out in times of need.
  • Many web developers claim to be satisfied with their career.

Qualifications to work in web development

The main qualification required for web development is the ability to program, but the programming language used depends on the type of developer (front-end, back-end or full-stack). For Front-end developers, a thorough understanding of HTML, CSS, and JavaScript is essential.

Full-stack web developers should also learn at least two back-end languages, such as Python, Java, Ruby, or PHP, in addition to these front-end languages.

Other technical requirements for web development include code testing and debugging, as well as knowledge of using version control software and other major development tools like Git, VS Code, Node Package Manager (npm), and Chrome Developer Tools. Developers must also know the use of the most popular libraries and Frameworks in their area of ​​expertise.

There are also some essential soft skills that are looked for in web development applicants. For example, concentration, attention to detail, and perseverance in the face of problems are some of the essential skills for web developers.

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Is TikTok The New Google

Is TikTok The New Google?

By Digital, SEONo Comments

Is TikTok The New Google?

There’s no doubt that Google is a powerhouse when it comes to online search. But could another company soon take its place? TikTok, a social media app that is especially popular with young people, is growing in popularity, boasts over a billion monthly active users, and could very well become the next big thing when it comes to informative information sources. In this blog post, we’ll take a closer look at what makes TikTok so unique and why it might be poised to overtake Google as the top search engine.

When it comes to social media, there have been very few platforms that have experienced such explosive growth in popularity as TikTok. With over a billion monthly active users, it’s no wonder why this app is quickly becoming a go-to source for information. TikTok is popular because it is an easy and fun way to share short videos of yourself with friends and followers. The app is simple to use and has a variety of filters and editing tools that allow you to create videos that are both creative and funny. Additionally, TikTok is a great way to discover new music and learn about current events. Here are just a few of the reasons why TikTok has supposedly become so popular:

1. Its User-Friendly Interface

One of the reasons that TikTok is so popular is its user-friendly interface. The app is simple to use, making it easy for people of all ages to navigate. This accessibility is one of the reasons why the app has become so popular with young people.

2. It Offers a Variety of Content Types

TikTok offers a variety of content types, including short videos, GIFs, and challenges. This variety keeps users engaged and coming back for more.

3. It’s Fun and Engaging

TikTok is fun and engaging, which keeps users hooked on the platform. The app’s mix of entertainment and information makes it unique and appealing to users around the world.

But is that actually the real reason? And if so, entertainment and ease of use can’t be the primary reason for certain groups of people using TikTok more often than Google. So why is it? Well, there are a few possible explanations for why some people may be using TikTok more often than Google which we will discuss below

At the end of the day, contemporary users want to get information quickly, we have become so spoilt in our ability to access information that our attention spans have become increasingly shorter and people have become less willing to work to attain information. 60-second TikTok videos use this to their advantage and have actually started to compound this issue.

Some individuals may be using TikTok more often than Google because they are dissatisfied with the quality of Google’s search results. First and foremost, the search engine forces them to sit through advertisements, and it’s possible that this is just no longer acceptable. Also, it’s often the SEO or online specialists that carefully curate the appearance of products and services in search engines, who nearly always have a vested interest in the success of those products or services. By contrast, TikTok provides direct and fast access to content from creators who have first-hand experience with these products or services or may have hands-on knowledge that makes their content appear more genuine or unbias.

As TikTok is more focused on personalization and content discovery, its “For You” page showcases videos that the user may be interested in. This is done by taking into account the user’s engagement – for example, how long they linger on specific videos, or how much they like or comment on them. In contrast, Google uses its system of ranking factors and understanding search intent to personalize its results for users. While this personalization is detailed, it isn’t as in-depth as on TikTok.

According to data from Serpstat, individuals are searching Google for queries like:

  • how to share TikTok on Instagram story
  • how to make 3 min TikTok 
  • what hashtags get you the most likes on TikTok
  • what is the most viral TikTok
  • how to get TikTok

In order to ascertain whether TikTok could truly replace Google, it’s worth delving a bit deeper into the opportunities that TikTok creates around searching for information.

How Does TikTok’s Algorithm work?

The TikTok algorithm is designed to surface the most relevant and interesting content to users. It takes into account a variety of factors, including the number of likes and shares a video has, as well as how recently it was uploaded. This means that videos that are popular and have been shared by a lot of people are more likely to be shown to other users on the app.

Seemingly, whether an individual uses Google or TikTok to search for information lies heavily on the type of information they are searching for. In a recent Serpstat study they found that content based on entertainment, education and product reviews tended to do better on TikTok search than news-based content. However, this may also be affected by the younger audience demographic, who TBF, probably give less of an F about current affairs and are less likely to engage with news-based content in general… speaking from past experience.

is tiktok the new google

When it comes to the previously mentioned categories, here’s the type of content TikTok is offering:

  • Entertainment: Trending Sounds, TikTok Challenges, Lip-sync Videos
  • Educational: Lifehacks, How-To Content, Coding, Marketing, Self-Improvement
  • Product Reviews: Tutorials, Testimonials
  • Informational: Fashion Tips, Fitness Tips, Things To Do, Places To Go
  • News: Fashion Trends, Beauty Trends, Tech Trends
  • User Search: Influencers Search

By simply typing “how to” into the search we can see the list of proposed questions, thus we can get a sense of what types of requests are frequently asked on TikTok. Just try it for yourself. They are not exactly noble prize-winning searches. I don’t think there are too many revelationary pieces of content to be found there but nonetheless, there is a growing demographic of people using the platform to search for particular content.

TikTok Vs Google

According to a Serpstat study, the benefits of searching for information through TikTok really came down to one main point. 

The information is video based and is short-form and quick to digest.

tiktok is the new google

The disadvantages of using TikTok to find information being

A lot of entertaining garbage and a lack of versatility as the content is all short-form video

Is TikTok The New Google

Ultimately content creators want to create longer and more meaningful evergreen content that actually enriches the lives of their audience and TikTok has not really been designed for this. TikTok has to find a way to encourage people to create searchable content if it wants to become as successful as Google for information search.

A frequent problem associated with insufficient verification of facts on TikTok and misinformation is that the service perceives fake information, including incorrect data, as trustworthy and credible.

However, TikTok is working on improving its algorithms, such as removing nearly 700,000 videos yearly, including election misinformation, disinformation, and manipulated media. But that in itself opens up a whole other dialogue around the centralized censorship of the media online but let’s save that for another day. However, it’s fair to assume that we will see one of the main trends being related to visual search and the shift to more diverse formats.

If we take a look at the same data for using Google search we can see a very different picture

Is TikTok The New Google

It’s clear to see that Google is still the undisputed champ and the go-to place when searching for information. The majority of respondents saw no negative aspects to using Google search. And many of the issues raised are relatively subjective. I know I personally would prefer to use Google search for discovering information. I think most would find it pretty easy to see the advantages of Google and at the same time find it more challenging to highlight the disadvantages. However as attention spans continue to shrink and consumer focus shifts towards more creative visual-based content, there is a potential for TikTok to eat further into Google’s share of attention.

In Conclusion

Based on Serpstat’s study of TikTok users, it is clear that the platform is still very much seen as a way to have fun. However, the seemingly growing aspects around learning and searching information present a case for TikTok’s potential to compete more strongly with Google and YouTube in years to come.

Whilst each method has both advantages and disadvantages, TikTok probably only performs better for search queries where short-form user generate content is preferable.

So could TikTok replace Google? Not anytime soon anyway. However, it will continue to eat into the share of attention around low involvement short form video-based content, especially in the younger demographics.

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Web-Based Augmented Reality

How Does Web-Based Augmented Reality Work?

By Augmented RealityNo Comments

How Does Web-Based Augmented Reality Work?

Over the last 5 years we have seen the advent and rapid growth of many game-changing technologies. One of these would have to be Augmented Reality (AR). If you’re reading this you probably have a vested interest and are already familiar with the tech, but on the off chance that this isn’t the case let’s break it down.

Web-based augmented reality (Web AR) is a term used to describe a type of augmented reality that does not require any downloaded software or applications. Rather, Web AR utilizes only a web browser in order to overlay digital content onto the real world.

One of the advantages of Web AR is that it can be used on a variety of devices, including phones, tablets, and laptops. This is because most web browsers are available on all of these devices. Additionally, since no additional software is needed, users do not have to go through the process of installing and configuring an application. It also does not require the user to download anything onto their phone like they would with a traditional application. Some people can be quite protective over their phone memory usage and this totally solves the issue.

However, nothing is perfect and everything comes with a trade-off. In the case of Web AR, the biggest drawback from this type of AR would have to be that it can be slower than traditional augmented reality applications to load. This is because the content needs to be rendered exclusively in the web browser, which can take time. Additionally, some features may not be available or work correctly in certain browsers. Thus it is not always possible to produce experiences with the same scale and level of detail as a traditional AR app. Not to mention Apple’s IOS policies are not exactly convenient for browser-based AR experiences.


Working With Web-Based Augmented Reality

AR (Augmented Reality) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. This can be done by using a device like a smartphone or tablet to view a digital asset that has been embedded with markers. When the user looks at the marker through their device’s camera, they will see the AR experience.

Augmented reality can be used in many different ways, such as for marketing, gaming, or education. Some businesses have started to use AR as a way to show customers what they would look like in a certain outfit or to show them what a new product would look like in their home. This technology can also be used to create more interactive gaming experiences and to help people learn new things faster. While discussing the working and function of Web AR, it is necessary to understand mobile sensors and computer vision. These are tiny chips with a specified function of informing the processor in a computer or a smartphone. They work to show the location, camera, gyroscope, and many more. Web AR uses these sensors and tracks the digital content within a physical environment.

There are certain requirements for WebAR to function. When an AR platform has the following things in check, it can provide you with the perfect 3D experience.


This term refers to the Six Dimensions Of Freedom. It is actually the six aspects of positioning and locating an object that AR uses to create these digital experiences. A Web-based AR must have permission from your phone to use its three axes of orientation and three of position. When it has this permission, you can place any object into a real-world environment as a real object.

Camera Stream

The camera is another prerequisite for AR technology to function. It uses a camera stream as the real world input from which to layer the AR experience on top of. Any device with weaker camera functionality will lag or offer a lesser AR experience.

Scene Understanding

The way that you can achieve the levels of accuracy required to place any digital object in a manner that it genuinely looks real within the physical environment is via scene understanding of your phone. If you want to get a precise and more authentic experience of AR, you must have a phone or device with robust sensors to place the AR object properly. Moreover, it should not only place it correctly but also track and move it accordingly to have an entire real experience.

Cloud-Based CMS

A Content Management System is another necessity for any Web AR App. As mentioned before, with Web AR, the user does not download and store an app on their phone. Instead, a package of files is downloaded and accessed through the browser anytime the experience is opened. The CMS is where the application and all its files are stored. This is what connects with the browser and allows the user to access the AR experience. Without one it would not be possible. There are a number of solutions available that include this making the process much easier than it once was.

When discussing Augmented Reality applications, frameworks and AR tools are an inevitability. Since it is these frameworks that provide the AR function to begin with, and as such they are essential to understand. A framework, either app-based or web-based, allows developers to create augmented reality experiences with relative ease. There are a number of useful frameworks such as ARKit, React VR, and A-Frame. Each framework has its own advantages and disadvantages. In addition there are a number of providers that offer library extensions and SDKs that open up AR to even more development languages.

Zappar / ZapWorks

Zappar is the best and leading AR creative studio that helps businesses develop consumer focused AR experiences. It is a solution for many AR-related needs. Zapworks is good because it provides a robust set of tools for creating and deploying augmented reality experiences. It has a user-friendly interface that makes it easy to create and customize AR objects, and it also includes tracking and movement features that make the experience more realistic.

It has been totally designed with Web-based Augmented Reality experiences in mind, you don’t need to install any application to access your content. Simply put, use ZapWorks to create high-quality AR content directly within your web browser.

Over 6.5 billion users use the services of ZapWorks for AR content. Some of the features and functions that this framework offer include:

  • Face and image tracking,
  • World tracking,
  • Dynamic lightning,
  • Alpha video,
  • Instant publishing of the content, and many more.

Besides every perk and feature of ZapWorks, it also provides users with beneficial webinars and guides for an informed experience.

8th Wall

8th Wall is a platform that enables developers to create augmented reality experiences. It is one of the most user-friendly platforms available, and it makes it easy for anyone to create an augmented reality experience without being forced to learn new or complicated programming languages. 8th Wall also has a library of pre-made objects and animations that you can use in your projects, which makes it even easier to get started with.

It is also one of the leading Web AR frameworks among developers, and since being bought out by Niantic, the AR development studio that created Pokemon Go, it has really grown a lot. When it comes to regular AR apps it is certainly leading the pack with many advanced location based and multiplayer based functions included. can use this platform to develop and code an AR product once and deploy it to users globally for use.

Moreover, it has an in-built code editor and hosting with all of its additional features. The project templates, remote debugger, source control, etc., are extra features that make this platform one of the best.


X3DOM is another popular and handy platform that lets you deploy your AR content into web pages directly. The best part is that you can incorporate AR content during the coding process through the use of HTML embeds. Therefore, as a web developer, you don’t need to attain any other third-party SDKs or tools to do so. Deploying simple Augmented Reality experiences can be pretty simple thanks to X3DOM.


Vuforia is an AR platform that enables developers to create Augmented Reality (AR) experiences. Vuforia allows you to track and detect objects in the real world, and then overlay digital content on top of those objects allowing you to superimpose digital objects into the real world. It has been used in a wide range of applications, from gaming to product visualization.

However, this platform is not suitable for Web AR baded applications. Anything produced through Vuforia will ultimately need to be associated with a downloaded app for both iOS and Android. Furthermore, if you are a creative designer and developer trying to create magnificent AR content, its programming features will enable you to do so.


A free AR development platform with every essential feature to ensure stable and high-quality Augmented Reality experiences. This platform is free on both Android and iOS systems. A few features of ARCore are motion tracking, light estimation, plane detection, etc. Similarly to Vuforia this is not suited for Web AR based experiences but is a very good tool if developing stand alone applications.

Summing Up

Web AR is a way of using augmented reality online through your web browser without the need to download any applications onto your device. It allows computer-generated images to be superimposed into the user’s view of the real world. A plethora of businesses and brands can utlise Web AR for marketing and engagement generation purposes. While web AR may not have all the same functionality as a regular AR app it still can create impressive AR experiences, especially with the help of providers like ZapWorks.

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NFTs to create digital experiences

Using NFTs To Create Digital Experiences For Your Customers

By NFTsNo Comments
NFTs to create digital experiences

In this article we look at what an NFT is and how brands and businesses can begin using NFTs to create digital experiences for their users or customers.

What is an NFT?

Non-fungible tokens (NFTs) are digital assets that represent ownership of a real or virtual object. They use cryptography to prove ownership and authenticity, much like physical money is used to purchase goods and services. Unlike coins or other valuable items, an NFT is unique and cannot be exchanged for anything else of equivalent value. This makes them popular as a way to represent digital artwork, collectibles, game items and even music albums. Essentially, an NFT is like a certificate of authenticity that says “This is the only copy of this item.” The technology behind them makes them highly secure and virtually impossible to counterfeit. As the world turns increasingly digital, NFTs are becoming essential for emerging markets such as digital art collection and cryptocurrency exchanges. They have also been used by hobbyists to easily share parts of their collections with others without exposing them to theft or piracy. By using blockchain technology, NFTs can provide security for content creators, creators can receive payments instantaneously from buyers around the world, as well as enabling property rights over these assets in a fast and reliable manner. Ultimately, NFTs present a broad range of potential uses that could shape the future of online commerce. With their convenience and security features combined with their ability to protect intellectual property on a global scale, they’re sure to continue growing in popularity long into the future. As a result, they are becoming increasingly important tools in the ever-evolving digital landscape. Whether you’re looking to purchase collector’s items or trade-in rare cryptocurrencies – understanding what an NFT is can help make it much easier to do so safely and securely online!

So how can you use NFTs to create digital experiences?

Non-Fungible Tokens (NFTs) are revolutionizing the way digital experiences are created and shared. Unlike traditional digital items, which can be replicated infinitely, NFTs provide a way of assigning unique digital identities to digital objects such as art, videos, music and more. By tokenizing these items as non-fungible tokens, users gain exclusive access to digital experiences that cannot be copied or counterfeited. This opens up exciting new opportunities for digital rights management and creative expression on the blockchain. For example, businesses can use NFTs to issue digital passes granting exclusive access to events or products, while artists can use them to create one-of-a-kind pieces that linger in perpetuity without fear of replication. In any case, NFTs offer users a more secure and immersive experience than ever before–one that allows users to truly feel special as they participate in unique digital moments. With the help of NFTs, businesses and artists alike can create an entirely new type of user engagement that sets them apart from their competitors and creates a memorable experience for those who take part in it.

Are there any risks associated with using NFTs, and if so, how can you mitigate them?

Non-fungible tokens (NFTs) are digital representations of unique assets, most commonly associated with collecting art and music. For NFT enthusiasts, the primary appeal is that there can only be one token for each asset, making them incredibly rare and valuable. However, just like with any online transaction or activity, there are risks involved in owning and trading NFTs. These include a lack of regulation, insecurity when it comes to storage, and scams involving malicious actors impersonating legitimate sellers. Despite these potential pitfalls, it is still possible to safely buy and trade in NFTs by taking the following precautions: firstly always do your research on the seller for legitimacy; secondly, consider storing your tokens off-chain in a decentralised wallet; thirdly take advantage of existing fraud detection measures such as authentication policies; fourthly familiarize yourself with terms and conditions surrounding transactions; finally seek out professional advice when needed. By carefully following these steps while using NFTs, you can ensure that you remain protected against unnecessary risks.

What are some examples of successful NFT projects that are currently in development or already live on the blockchain?

The Non-Fungible Token (NFT) space is a rapidly growing segment of the blockchain sector, with companies displaying high volumes in search of new content and novel use cases. Many successful NFT projects have already been launched and are gaining traction, including NBA Top Shots, which was recently purchased for $5.2 million. This platform allows for the buying, selling and trading of digital collectibles from the NBA’s library of videos and highlights. Additionally, Android Jones has released a series of visuals inspired by blockchain technology on their Nifty Gateway platform. Other high profile projects include CryptoPunkz and Bored Apes, which both offer NFT based PFP artworks created by their project artist. Finally, Decentraland allows players to explore a virtual world through NFT digital assets while also giving them access to gaming experiences like Poker Royale and Cryptogods adventure. Each of these projects demonstrates the immense potential of the NFT space and its ability to transform entertainment platforms with groundbreaking applications powered by blockchain technology. Kimera Systems is another example that combines machine learning with blockchain technology to create artificial intelligences (AIs) that are represented as unique non-fungible tokens. Through Kimera’s revolutionary system AIs can become digital entities that can buy and sell assets autonomously or even start businesses without requiring any human intervention – an exciting prospect indeed! All in all, it’s clear to see that the Non-Fungible Token space is full of innovative projects that are pushing the boundaries of what can be done with blockchain technology. As more funds flow into this space and more developers enter it daily, it won’t be long until we see an even wider variety of creative solutions based off these pioneering technologies!

How do you think the future of NFTs will play out, and what impact do you think they will have on the world economy and society as a whole?

Non-fungible tokens (NFTs) are the latest craze in the financial world, giving people the opportunity to own a special kind of digital asset. They are unique and unlimited in number, making them attractive for investors looking for something out of the ordinary. With this new asset class rapidly growing, it’s only natural to consider how NFTs could shape our future. While this is difficult to predict, there are a few potential possibilities. First, they may become a significant medium of exchange as they gain widespread acceptance. This could lead to more innovative ways of transacting and trading goods outside traditional markets, which could have important implications for the world economy and society as a whole. Another potential outcome is that NFTs could help support wider adoption of blockchain technology globally, as these tokens can provide an entry point for those unfamiliar with this emerging field. Finally, NFTs may bring about an entirely new kind of creativity and entrepreneurship by allowing anyone with access to the internet to create works that can be exchanged through the blockchain platform. Therefore, regardless of whether or not their impact on the world economy and society ends up being large or small, their current popularity makes it easy to imagine how they could play an integral role in shaping our collective future.

Using NFTs to create digital experiences for your customers

NFTs are a versatile tool that can be used to create unique digital experiences and spur innovation. While there are some risks associated with their use, these can be mitigated with proper planning. As the technology progresses, it is likely that NFTs will have a major impact on the world economy and society as a whole. If you are looking for a blockchain development partner to help you launch an NFT project, get in touch.

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Instagram AR Filters November

Best Instagram AR Filters November 2022

By Augmented RealityNo Comments

Best Instagram AR Filters November 2022

So here they are! Some of our top picks for the best Instagram AR filters of November 2022! It’s not like they’ve won awards or at least not yet anyway but they certainly stood out to us and all of them in their own right are great examples of what you can do with branded Instagram AR filters. This is a new space and what is possible with the technology continues to grow as new and more powerful features are added to developer toolkits.

Let’s take a closer look at what brands have in store for us in this new “era” of AR advertising. November turned out to be full of new AR filters gearing up for that Christmas rush. So get ready, it’s about to get heavy, and there are a lot of entertaining executions awaiting us. So without further ado, let’s check out these extravagant outfits, these exceptionally unique face masks, and these AR mini-games!


Meta Quest is the revolutionary virtual reality headset developed by Meta Platforms, offering users the chance to step into an entirely new virtual world and explore a variety of immersive experiences. Whether it’s joining up with friends for an instructor-led workout, playing multiplayer games, or taking part in unique social activities like live shows, Meta Quest provides an unprecedented level of immersion. For this AR filter, they have used a Portal AR style filter to transport the user into the world of the walking dead.

Meta AR Filter


Yves Saint Laurent, in partnership with Pierre Bergé, founded a French luxury fashion house known as YSL. This brand is known for its high-end couture and ready-to-wear clothing, leather accessories, and footwear. Additionally, YSL Beauty, a cosmetics line, is owned by L’Oréal. To promote their holiday collection, YSL has created an augmented reality filter that allows users to discover their Libre fragrance.


Coca-Cola, also known as Coke, is a well-known carbonated soft drink produced by the Coca-Cola Company. The brand, which originated in the United States, has gained widespread global popularity. To promote Coca-Cola in the South African market, an augmented reality filter has been created. This filter allows users to have fun while a virtual wheel chooses who will be responsible for finding tonight’s take-out meal.


The Bay is a Canadian retail store that offers a wide range of fashion, home, beauty, and sports products. To promote the brand, The Bay has created an augmented reality filter that allows users to explore a “magic window” to the production of Christmas presents. By using this portal AR filter, individuals can learn more about The Bay’s products and offerings.


MAC Cosmetics is a well-known American cosmetics brand that was originally founded in Canada. The company is now based in New York City and is a subsidiary of Estée Lauder Companies. To promote their new collection called “Bubbles & Bows,” MAC Cosmetics has created an augmented reality filter that allows users to discover mesmerizing makeup looks. By using this filter, individuals can learn more about MAC’s latest products and trends in the cosmetics industry.

HOTLIDAYS x Jean Paul Gaultier
Jean Paul Gaultier is a renowned French haute couture designer, known for his eponymous fashion house and his time as head designer at Hermès. To help individuals experience the latest fashion trends, Jean Paul Gaultier has created an augmented reality (AR) filter that allows users to transform their appearance and surroundings. By using this AR effect, individuals can experiment with different looks and styles in a virtual setting.


Burberry is a well-known luxury fashion brand based in London, England. It is known for its high-quality clothing and accessories, including its iconic trench coats, leather goods, and footwear. To promote its partnership with Minecraft, Burberry has created an augmented reality filter that allows users to experience the collaboration in a new and interactive way. The collaboration includes an in-game adventure, a limited-edition collection of products, and real-world experiences that are jam-packed with creativity, exploration, and self-expression.

Fendi is a high-end fashion brand based in Italy that is known for its luxurious and fashionable products, including fur and ready-to-wear clothing, leather goods, shoes, fragrances, eyewear, watches, and accessories. The brand has created an augmented reality filter to promote its products and to provide a unique and interactive experience for users. The filter features a festive Christmas tree made out of Fendi’s iconic Baguette bags, offering a unique and stylish twist on a holiday tradition.

Fendi AR Filter


Marks and Spencer is a well-known retailer based in the UK that offers a wide range of products, including clothing, beauty products, home goods, and food. To promote its brand and engage with customers, the company has created an augmented reality filter that allows users to play a fun AR mini-game called “Food Fairy.” The AR game is a playful and interactive way for users to experience the Marks and Spencer brand and learn more about the company’s products.


Christian Dior, also known as Dior, is a prestigious French fashion house that is renowned for its high-end haute couture and ready-to-wear clothing and shoes. The brand has created an augmented reality filter to celebrate the holiday season and provide a festive and interactive experience for users. This Instagram filter tracks onto the Harrods store. Users can discover beautiful golden decorations placed all over the famous Harrods department store, adding a touch of glamour and luxury to the holiday season.

Instagram AR Filters November

LONGGOK TT xArt Reimagined

Art Reimagined is an initiative by Meta that aims to use augmented reality technology to give traditional artists the ability to reach new audiences and allow more people to experience their art in a unique and innovative way. The initiative has created an augmented reality filter that allows users to learn more about traditional art forms and cultures, and see how real artworks can be transformed into mesmerizing effects using AR technology. With this filter, users can also interact with a character wearing traditional clothing, giving them a chance to learn about different cultural traditions in an immersive and engaging way. If you’re interested in traditional art or just want to explore the ways in which technology can enhance the art-viewing experience, this AR filter is definitely worth checking out.

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Web AR

Why Web AR Applications Are Better Than Regular AR Apps

By Augmented RealityNo Comments

Why Web AR Applications Are Better Than Regular AR Apps

One popular method of combining digital graphics with what we see in the real world is called “augmented reality” (AR). There are typically two ways augmented reality is delivered: through specialized apps or through the web browser (WebAR). There is a bit of a shift going on between these two methods, and one has emerged on top for all the right reasons.

The use of augmented reality has seen phenomenal growth in the last few years. The number of people using mobile augmented reality is expected to rise to 1.7 billion by the end of the forecasted period. From 2015’s 200 million users, this is a staggering increase of 1.5 billion. As a subset of XR, the AR market is projected to grow from $30 billion in 2018 to $300 billion in 2024. This growth will be driven mainly by the advent of VR and MR, two other XR technologies.

Web augmented reality (WebAR) and augmented reality (AR) apps are on the cusp of becoming the next big thing in the tech space, but there are some very important distinctions between the two.

What Is WebAR?

Web AR, or web-based augmented reality, refers to the generation of AR through the use of online standards. All that is required is access to the internet via a web browser on the user’s Smartphone or other devices, and everything is done in real-time. End users do not need to install any special software because the most popular platforms already support the technology.

Web AR applications can be used with any browser, OS, or computer configuration. Therefore, there is no longer any need to acquire specialized applications. Studies suggest that user engagement decreases by as much as 50% when consumers are required to complete a download. Thus, this is a crucial factor to keep in mind. As a result, after the initial experience, just 25% of users stick around to explore further.

Anywhere that there is an internet connection, a QR code, or an NFC tag, a user can access a Web AR experience. That way, consumers can enjoy augmented reality experiences on various mobile devices and browsers without the need for downloading a separate app. This wide availability implies that WebAR can reach twice as many mobile devices as its app-based alternative. This facilitates user access and increases content creator exposure.


The market is booming as a result of AR’s reach. Ikea, a Swedish furniture company, uses augmented reality to allow consumers to sample how furniture would look in their homes using Smartphone’s before making a purchase. The potential increase in sales via augmented reality has been referred to by Ikea’s head of digital transformation, Michael Valdsgaard, as a “dream scenario.”

“Most people put off making a purchase because they don’t feel confident in their ability to decide if the color will go with [the rest of the room] or if it suits the style. We can now put such solutions in their hands and allow them to enjoy free, hassle-free fun with home decor.

The same method can be applied to nearly any good or service, including food, drink, apparel, and accessories. WebAR is an easy and enjoyable method of audience engagement that uses Augmented Reality on the web. Web AR is on track to become a vital component of the internet and the economy as money pours in.

So, what exactly are augmented reality apps?

Augmented reality apps: Applications that utilize Augmented Reality technology are called “AR apps” and can be downloaded on mobile devices like the iPhone and Android. Compared to Web AR, the cost of developing an augmented reality app can be higher.

Multiple platforms exist within which augmented reality apps can be developed. Apple and Android versions for their mobile operating systems and universal JavaScript ones are all available. These frameworks can be used to create a unique augmented reality app.

Not only is augmented reality app development typically a bit more expensive, but they also have the potential to disrupt the user experience. Users are required to download and install an augmented reality app. When it comes to taking up space on a device and when you begin to factor in the effort that comes with downloading a stand alone app, you have pretty much lost a good percentage of prospective consumers. All because you require the user to download an app to enjoy the augmented reality experience.

In some instances, there are ways to complete a project using AR applications or Web AR despite the fact that they primarily differ “under the hood”. For instance, while Web AR may provide a lot of the same offering using its features, AR app frameworks provide a bit more functionality and detail when it comes to the actual experience. With it being an app that is downloaded with a large proportion of the information stored directly on the device, AR apps have the ability to use more of a mobile device’s hardware to deliver a richer experience, such as graphics co-processors.

To provide the same AR experiences, developers may use either bespoke AR applications or a Web AR solution. The method and the platforms through which a user accesses the AR experience is predominantly the key differentiator. Initially, augmented reality applications were the standard for creating these AR experiences. However now with the advancements in both mobile technology and general internet speeds, Web AR has come along and widened the realm of possibilities.

Web AR

Top WebAR Advantages

Activating Web AR doesn’t require any technical expertise or experience, not that most people don’t know how to download an app, but for sure everyone knows how to follow a link through their browser. Typically, all the user needs to get started is a QR code that sends them directly to the web-based AR platform. Web AR is generally less expensive, requires no upgrades, and is simpler to create, manage, and track using analytics.

  1. WebAR Works with most web browsers:

People will most likely use and already have the browsers that operate Web AR. Google Chrome, Apple Safari, Microsoft Edge, Mozilla Firefox, and other browsers all support running Web AR experiences. It is a lot more accessible as a result than downloaded programs. Web AR is already supported by almost 3.5 billion Android and Apple devices.

Web AR is significantly easier to develop because it works in any browser. You only need to make the experience once to have it work across all devices and browsers. Creating a new app for each platform you want to support is no longer necessary. The only thing your users need to do to enter your Web AR world visits your website. Users on Apple’s iOS and Google’s Android have the same Augmented Reality experience when they click a link in Firefox or scan a QR code with Safari.

Customers can choose from various additional entry points into Web AR experiences, which you can provide. Include near-field communication (NFC) chips in your products, send customers brief URLs or SMS messages, or provide links from social media sites like Facebook, Instagram, or LinkedIn.

  1. Web AR, there are no downloads required, and the users will have no problems using this

There is a reluctance to install software on mobile devices because of security concerns and the fear that a single-use program will take up too much space. Web AR is resistant to this resistance because it does not require any downloads, while many augmented reality apps suffer.

With Web AR, users only need to take two actions (start the Web AR experience and then grant camera access) instead of the typical six actions that are required in order for a user to download apps. Because of how much simpler it is, ultimately more people will utilize your Augmented Reality application. You should aim for maximum adoption, and the accessibility of Web AR certainly helps to facilitate this.

Web AR applications are gaining popularity quickly in the market since it is similar to augmented reality (AR) apps but does not require further downloads. Developers widely acknowledge the requirement to download and install an app as the most significant barrier to widespread use. The fact that no files need to be downloaded makes Web AR easier to roll out quickly. Unlike with some AR solutions, users won’t have to wait for a lengthy download to complete before they can start using the product. Instead, consumers need only click a link on their device to embark on their augmented reality adventure.

Users also don’t have to worry about keeping their apps up-to-date because of WebAR. It’s annoying to users when programs they’re using require regular updates that they usually find out about when trying to actually use the app. There will be no more mandatory upgrades with a Web AR application.  Instead, add new content to your website automatically, so users don’t have to take action or experience downtime.

Everyone who engages with your Web AR application will be exposed to the most recent version of your data. The software they’re using will be the most cutting edge since it’s the browser they’re already familiar with, but that’s beside the point. Comparing Web AR to downloadable AR programs that users would need to update regularly, it’s clear that WebAR provides a more convenient and secure experience for consumers.

  1. Simplified Analytical Tracking

Web-based Augmented Reality (Web AR) allows you to track metrics like user engagement and demographics quite easily. Information like this is pretty crucial for learning more about your audience and how they interact with the material you provide. RPR provides a Google Analytics-compatible bespoke analytics dashboard here.

Web augmented reality analytics provide the data you need to measure the success of your advertising campaigns. More in-depth metrics like dwell time (how long users engage with the experience) and geographical analytics are also available for your Web AR projects, in addition to the standard metrics like likes and shares (which areas of a scene people use).

Pageviews: The foundation of any analytics report will always include  pageviews or the act of a browser loading a page on your site. Each time the page is loaded, including when it is refreshed, it is considered a separate view. A user’s frequency and return rate can be tracked by tracking the number of pages they view from the same IP address. How often do individuals view your content, if at all? How many clicks do you get each link/Scan? Using this information, we can estimate the Web AR experience’s potential for re-play. A higher rate of return means that the money spent on the Web AR experience was well worth it.

Dwell time: In addition to views and click-through rate, dwell time is a strong indicator of how engaging your AR material is. What percentage of people who start a five-minute Web AR session end up playing the whole thing to the end? People typically spend two minutes engaging with Web AR content. In general, a higher percentage of time spent on a page is indicative of more engaging content.

Engagement Rate: The level of engagement with Web AR applications are a social indicator for gauging how exciting and valuable that content is. The entire number of likes, shares, and comments is divided by the number of followers, and that figure is then multiplied by 100 to arrive at the percentage of engagement. Compared to absolute measures like likes, shares, and comments, this provides a better, more precise gauge of content performance. As a result, social acts may be measured consistently, facilitating cross-cultural comparisons.

Audience Engagement Survey: You can use the data from audience engagement surveys to inform your future work. The most effective channels can then be prioritized. As well as increasing conversion rates, web augmented reality boosts average dwell duration. Web AR helps potential buyers relate more closely to items and gain more favorable impressions of the brands involved. More than ever, companies of all sizes are using virtual and augmented reality to boost their brand recognition.

Spatial Analytics: Specifically for AR and VR, there is a new measurement category called spatial analytics. It uses information from users fully involved in the experience, tracking how much time is spent on particular places or items in the environment. You can see which content is exciting and engaging by looking at the summary statistics. With this information at your disposal, you may make the required adjustments to improve the user experience.

Analytics information from Google is used in WebAR experiences, including the total number of visits, the percentage of unique visitors, and the percentage of users who have been granted access to their cameras. Using these tidbits, you may create a complete portrait of your audience. In one scenario, a search engine may send you a few hundred visitors who each generate thousands of page views. In another scenario, a single visitor may generate tens of thousands of pageviews from various sources.

Since the Web AR experience is camera-dependent, the adoption rate may be calculated with pinpoint accuracy from the number of visitors who opt to share their camera data. Refusing to grant permission to use the camera is the same as giving up on the experience before it even begins.

With the use of analytics, you may find out if you have a lot of visitors who aren’t very engaged, a small number of highly engaged visitors, or a large number of unique visitors who are engaged but just interested in a subset of your spatial assets. Putting these observations together, you have the data you need to improve your AR products.

  1. Quick Installation

Compared to building dedicated augmented reality apps, creating a Web AR experience is generally a faster process. Web AR development tends to follow the traditional process of custom web development SDKs and libraries that provide the additional functionality required to deliver an AR experience.

But making specialized augmented reality apps calls for a bit more time to be spent on the code and platform-specific libraries. Again if it needs to function for both iOS and Android then that is basically two totally separate builds. Costs and difficulties would increase with this method due to the necessity of testing and distributing the app. You can start small and build on your experience with Web AR.

Web AR’s compatibility with other solutions is facilitated by its use of already established web standards. AJAX, for instance, enables developers to make instantaneous changes to a website, while social media application programming interfaces (APIs) allow for user authentication and easy sharing.

  1. Save Money and Require Little Maintenance

Web AR is easier to develop and maintain and costs far less than dedicated augmented reality apps. The development and upkeep of Web AR applications is much less laborious than traditional AR apps; the necessary infrastructure is already in place so that developers can focus on content creation.

Web AR keeps the essential elements of Augmented Reality, such as 3D animations and portals, while being cheaper and easier to maintain. When compared to the free and open source capabilities of a modern web browser, the high price tag of traditional augmented reality apps is mostly attributable to the time and money spent on creating and maintaining a complicated program.

The upfront and ongoing expenditures of creating a Web AR experience are much lower than those of creating typical augmented reality software. The money you save can be used to hire more writers or to buy new equipment, or for a surprise Christmas party.

Is There a Cost to Using web AR applications?

As great as Web AR applications are, they are not without their flaws, but that is really to be expected with any new technology. Due to the browser’s limited resources, web-based augmented reality experiences may lack some of the bells and whistles of native AR apps. Despite this, WebAR has adequate support for most of the functions that you would need to deliver a memorable experience.

Due to WebAR’s slightly increased latency compared to conventional apps, some scenes may appear less responsive than they are. This shouldn’t be too difficult with today’s technology and network speeds. Given the right circumstances, an augmented reality app’s direct hardware access can be just as useful as the augmented reality itself, allowing for user interface aspects typically blocked by web browsers.

WebAR experiences, because of hardware and network resource limitations, are typically shorter and less detailed than those provided by standard augmented reality (AR) apps. More expensive augmented reality app development may be preferable for more complex situations.

If you are interested in using web AR applications to reach your audience in a new and more memorable way, get in touch! We can provide a free consultation to walk you through the process and help you determine which approach is going to be best suited for your needs and what you are looking to achieve as a result of this activation.

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Write the Perfect Blog Post

7 Steps to Write the Perfect Blog Post Faster

By SEONo Comments

7 Steps to Write the Perfect Blog Post Faster

A blog can be a powerful way to reach new people and motivate prospects to take action. Finding the time to write that next article is a challenge. No worries! We have a method to write the perfect blog faster, in a fraction of the time.

It all comes down to a system.

This proven 7-step system will help you quickly write a blog post.

  1. Create a Content Calendar with great topics to use in future articles.
  2. It would help if you started with the end in your mind and then planned the CTAs (Call to Action) you want readers to take.
  3. Use an egg timer to limit your research time to 15 minutes.
  4. To save time and improve your article, use a template.
  5. Please do not edit your draft until you have it.
  6. Avoid the temptation to rewrite articles when editing. It is better to be done than perfect.
  7. Make your headline, and then choose your images.

Before you start screaming “System, Smithson,” I have a secret:

Creative people who are highly successful use systems to aid their creativity

  • Frank Lloyd Wright, an architect, used to wake up at 3-4 a.m. every morning and work for hours before returning to bed.
  • Brian Grazer, a movie producer (Apollo 13 A beautiful mind Friday night lights), schedules weekly “curiosity talks” with accomplished people.
  • Many famous creators like Madame Curie, Frida Kahlo, and George Washington Carver kept their thoughts in journals. Tim Ferriss and George Lucas are examples of this.

We use a 7-step system that you will be able to follow, which will allow you to have lots of creative moments. It will also save you tons of time and grief.

Let’s get started, and let’s see how it all works.

1. Create a Content Calendar

Building a Content Calendar is a great way to get your blog started. A Content Calendar is a list of future posts that solve your customers’ problems.

Break down the work you do into smaller topics. This article provides many topics to consider and is a good starting point.

As a traveler, you might help readers find how late is the closest grocery store open in their surrounding area. You can create dozens of blog topics by subtopics or categories. These can be organized in Excel or Google sheets. Keep adding new topics to your list.

2. Always start with the end in your mind

It’s impossible to plan a vacation without a destination. The same goes for writing a blog.

A simple call to action (CTA), such as inviting the reader to visit another post on your website, is a good start. The goal isn’t to keep your reader on your website – it is to show them that you are trustworthy and can solve their problem.

You establish yourself as a trustworthy authority by ensuring that your reader consumes more content from you.

These are some of the CTAs that you can include in your blog post:

  • Link to another post
  • For more information, don’t hesitate to get in touch with us.
  • Please complete a brief questionnaire to learn more about your needs.
  • View a video explaining the services you offer.
  • Add your email address to receive your gift/lead magnet.
  • Download a “content update,” which contains additional information on the topic. You can download an Excel chart for investment planning or an estate planning checklist.

3. Use a timer to help you research

Now that you have your blog topic (from the Content Calendar), you can tell what action you want your reader to take (your CTA) …now is the time for research.

Set an egg timer for 15 mins before you lose yourself in other blog posts, WIKI articles, or past blog posts.

Spend more than 15 minutes researching, and you will procrastinate with the writing.

There are exceptions, however (e.g., technical or medical blogs).

You can find inspiration from other bloggers in just 15 minutes, get new ideas for subheadings, and possibly discover statistics, quotes, or facts that you can include.

If you spend more than 15 minutes researching a blog post, your post is likely too complicated and tedious for the reader.

4. This template can be used

A template is the best way to save time when writing your next blog post. A template can help you organize your thoughts, but a good template will keep your readers on your blog longer.

This is Legwork’s simple template. This template can be downloaded, and you can learn more about how to use it.

OPENING: Start with a story, bold claim, statistic/fact. The opening should grab the attention of your reader and get them to continue reading. PROBLEM Make it clear what problem you are trying to solve. You could save time, rescue a couple, or delegate better. Whatever the problem, it should be evident that you can solve it.

Personal What’s your personal story or client’s story? Or research you’ve done?

PROMISE: Tell the reader what to expect from the article. You can keep them reading by creating anticipation!

SOLUTION(S), What do they need to change or do? Has this worked well for you? What are they supposed to avoid?

Next Steps – Remind them about the problem and why you believe your solution is essential.

THE OFFER How they can go further with you (products and services, courses, etc.

CLOSE: End with a motivational message or call-to-action.

5. Write, don’t edit

Here are some tips from pros to speed up you’re writing. Write, don’t edit.

Editing can not only slow down writing but also allows you to switch from a creative level to think about the topic and solutions to a more detailed level.

You can also do this when you return to edit a blog article that you have written previously. Instead, go back to where you left off and finish your writing.

You’ll soon have what author Anne Lamott calls your “shitty initial draft” before you know it. Fix the first draft, and then you can reward yourself by editing.

6. Edit, but don’t write

Don’t be focused on creating a great blog. “Don’t focus on having a great blog. Once you have your draft article, it is time to quickly edit it and prepare for the final steps: headline, images, and publishing. This blog post is meant to be scanned.

This article will show you how to write faster and make your writing more engaging to read, especially when you’re using a smartphone.

These tips make your blog post easier to read and more likely to keep your readers scrolling.

  • With a free tool like Grammarly, you can fix half your mistakes in minutes.
  • Redundancies such as “that” should be removed, and sentences that are too long can be reduced to shorter ones.
  • Breaking up long paragraphs into shorter ones will keep the reader interested.
  • You can include “cliffhangers” such as: “Before you get to that …”,” or “Let’s ask you a question …”
  • Divide advice into bullets or numbered lists.
  • To keep your reader reading, use dashes and me dashes. Use bold to draw their attention toward essential points.

7. Images and headlines last

It’s now time to add your headline and images. This article will show you five methods to create great headlines. Look at #4 by Google’s Auto Suggest to narrow down the focus of your headline. One of my draft headlines for this article was “Write blog posts.” The post is about this, so that’s where it started.

Google’s Auto Suggest showed me that the search term “How to write blog posts fast” was trendy. I didn’t see any competition, so I chose that topic. Blog Works Amazing headline analyzer will quickly rate and give feedback about your headline. Get it now!

This article contains seven accessible image sources. This article will teach you everything you need about sourcing, sizing, and editing images (or video) to insert into your blog posts.

This 7-step system will keep your creative juices flowing and help you write, edit, publish, and attract new business.

Although you might be an artist, sometimes it is necessary to have a system in place to accomplish your goals.

what is augmented reality

What Is Augmented Reality?

By Augmented RealityNo Comments

What Is Augmented Reality?

Augmented Reality (AR) is a technology that enhances our perception of the world by overlaying digital information on top of the physical environment. It has been around for decades, but it has only recently begun to gain mainstream attention and acceptance. The ability to merge the digital and physical worlds in real-time has the potential to revolutionize many industries and change the way we interact with technology. In this article, we will explore the history, current state, and future of Augmented Reality, as well as its various applications and the advantages and challenges it presents.

How Augmented Reality Works

Overview of the technology

Augmented Reality (AR) is a technology that enhances our perception of the world by overlaying digital information on top of the physical environment. This is achieved through the use of various hardware and software components, such as cameras, sensors, and display devices, which work together to capture and analyze data about the real world, and then add the appropriate digital information to it in real-time.

One key component of AR technology is the use of computer vision, which is the ability of a computer to interpret and understand visual data from the real world. This is achieved through the use of image recognition and tracking algorithms, which allow the computer to identify and track objects and surfaces in the real world, and then overlay digital information on top of them.

Another key component of AR technology is the use of 3D modeling and rendering, which allows the computer to create realistic digital objects that can be placed in the real world. This is achieved through the use of 3D modeling software and specialized hardware, such as depth sensors and stereo cameras, which can capture data about the real world in 3D.

Types of Augmented Reality

There are several different types of Augmented Reality, each with its own unique characteristics and uses.

  • Marker-based AR: This type of AR uses a marker, such as a QR code, to trigger the display of digital information. This type of AR is typically used in gaming and advertising, as it allows users to interact with digital content in a fun and engaging way.
  • Markerless AR: This type of AR uses the camera and sensor data to detect and track objects and surfaces in the real world, without the need for a marker. This type of AR is typically used in industrial and manufacturing, as it allows users to overlay digital information on real-world objects in real-time, which can aid in visualizing and understanding the objects.
  • Projection-based AR: This type of AR uses a projector to display digital information on a surface. This type of AR is typically used in education and training, as it allows users to visualize complex information in a more accessible way.
  • Superimposition-based AR: This type of AR uses the camera to capture the real-world environment, and then superimposes digital information on top of it. This type of AR is typically used in healthcare and military, as it allows users to overlay digital information on real-world objects in real-time, which can aid in visualizing and understanding the objects.

Hardware and software required

To use augmented reality, you will need a device that has a camera and a display, such as a smartphone, tablet, or specialized AR headset. You will also need an AR app or software that runs on the device and provides the necessary functionality for capturing and analyzing data about the real world, and then adding the appropriate digital information to it. Some of the most popular AR apps and software include Pokemon Go, Snapchat, and Ikea Place.

Additionally, you may need specialized hardware such as depth sensors and stereo cameras if you are interested in creating 3D models or using advanced features like spatial mapping. These are typically found on high-end devices such as HoloLens, Magic Leap One and Meta 2.

It’s worth noting that the technology for augmented reality is constantly evolving and improving, so the hardware and software required for AR may change over time as new advancements are made.

Applications of Augmented Reality


One of the most popular and well-known applications of Augmented Reality is in gaming. AR games like Pokemon Go and Harry Potter: Wizards Unite allow players to interact with digital characters in the real world, creating a unique and immersive gaming experience. In these games, players use their smartphones or tablets to capture and analyze data about the real world, and then add digital characters to it in real-time.

What Is Augmented Reality?


Another popular application of Augmented Reality is in education. AR can be used to create interactive and engaging learning experiences by overlaying digital information on top of real-world objects. This can be used to visualize complex concepts and make them more accessible to students. For example, in science class, students can use AR to view the internal structure of a cell or an atom, or in history class, students can use AR to view historical sites and artifacts.


Augmented Reality is also being used in the healthcare industry to improve patient outcomes and increase efficiency. For example, surgeons can use AR to overlay digital information on top of real-world objects, such as a patient’s body, to aid in the planning and execution of complex surgeries. Additionally, AR can be used to train medical students and residents in a more immersive and realistic way.

AR IN Healthcare

Retail and e-commerce

Retail and e-commerce industries are also making use of AR to improve the customer experience and increase sales. For example, AR can be used to create virtual try-on experiences for customers, allowing them to see how a product would look on them before making a purchase. Additionally, AR can be used to create virtual showrooms and stores, allowing customers to browse products in a more immersive and engaging way.

Industrial and manufacturing

In the industrial and manufacturing industries, AR can be used to improve efficiency and productivity by overlaying digital information on top of real-world objects. For example, AR can be used to provide workers with real-time information about a product or machine, allowing them to make more informed decisions and complete tasks more efficiently. Additionally, AR can be used to train workers in a more immersive and realistic way.

Real estate and architecture

In the real estate and architecture industries, AR can be used to create virtual walkthroughs and tours of properties, allowing customers to visualize how a property would look before making a purchase. Additionally, AR can be used to create virtual models of buildings and structures, allowing architects and builders to visualize and plan construction in a more immersive and realistic way.

Advantages and Challenges of Augmented Reality


  1. Improved engagement and interaction: Augmented Reality allows users to interact with digital information in a more natural and intuitive way, by overlaying it on top of the real world. This can result in improved engagement and interaction with the digital content, which can be beneficial for various applications such as gaming, education, and advertising.
  2. Enhanced visualization and understanding: Augmented Reality allows users to visualize and understand complex information in a more immersive and realistic way. This can be beneficial for various applications such as education, healthcare, and industrial and manufacturing.
  3. Increased productivity and efficiency: Augmented Reality can be used to provide real-time information and guidance to users, which can help to increase productivity and efficiency. This can be beneficial for various applications such as industrial and manufacturing, and healthcare.


  1. Technical limitations: Augmented Reality technology is still relatively new and there are many technical limitations that need to be overcome. These include issues such as limited battery life, limited processing power, and limited image quality.
  2. Privacy and security concerns: Augmented Reality technology can be used to collect and analyze data about the real world and real people. This raises concerns about privacy and security, and there are still many questions about how to properly protect and use this data.
  3. High costs: Developing and implementing Augmented Reality technology can be expensive and may require significant investments in hardware and software. This can be a significant challenge for some industries and businesses, and may limit the widespread adoption of the technology.
  4. User’s adaptability: Some users may find it difficult to adapt to the new technology, which could be a challenge for its adoption in certain industries like healthcare and education.
  5. The challenge of creating realistic and believable digital objects: creating digital objects that are believable and realistic enough to blend seamlessly with the real world is still a significant challenge for the AR industry.

As the technology continues to evolve, new challenges and limitations will continue to emerge, and it will be important for developers and users to work together to address them

Future of Augmented Reality

Advancements in technology

As the technology for Augmented Reality continues to evolve, we can expect to see a number of advancements that will improve the user experience and make it more widely accessible. Some of the key areas of focus for AR technology development include:

  • Improved image quality and resolution: Advances in camera and display technology will improve the image quality and resolution of AR, making it more realistic and immersive.
  • Increased processing power and battery life: Advances in hardware technology will increase the processing power and battery life of AR devices, making them more practical and portable.
  • Greater accuracy and precision: Advances in computer vision and sensor technology will increase the accuracy and precision of AR, making it more useful for a wide range of applications.
  • Development of 5G networks, will enable more and more data to be transmitted and processed in real-time, which will enhance the AR experience.

Increased adoption in various industries

As the technology for Augmented Reality continues to improve, we can expect to see it adopted in a wider range of industries and applications. Some of the key areas where AR is likely to have the biggest impact include:

  • Healthcare: AR can be used to improve patient outcomes and increase efficiency in the healthcare industry by providing real-time information and guidance to doctors and surgeons.
  • Education: AR can be used to create interactive and engaging learning experiences by overlaying digital information on top of real-world objects.
  • Retail and e-commerce: AR can be used to improve the customer experience and increase sales by creating virtual try-on experiences and virtual showrooms.
  • Industrial and manufacturing: AR can be used to improve efficiency and productivity by providing real-time information and guidance to workers.

Potential impact on society

As AR technology continues to evolve, it has the potential to have a significant impact on society. Some of the key ways that AR could change the way we live and work include:

  • Improving our ability to learn and understand complex information.
  • Enhancing our ability to interact with and control digital information.
  • Improving our ability to communicate and collaborate with others.
  • Changing the way we shop, work and play.
  • Improving our ability to access and use digital information in our daily lives.

The future of Augmented Reality is exciting, and the technology has the potential to revolutionize many industries and change the way we interact with technology. While challenges still exist, the advancements made in the technology are pointing towards an even more promising future for AR.


In this article, we explored the history, current state, and future of Augmented Reality, as well as its various applications and the advantages and challenges it presents. We learned that Augmented Reality is a technology that enhances our perception of the world by overlaying digital information on top of the physical environment. We also learned that there are several different types of Augmented Reality, including marker-based, markerless, projection-based, and superimposition-based. Additionally, we learned that Augmented Reality has the potential to revolutionize many industries and change the way we interact with technology.

As the technology for Augmented Reality continues to evolve, we can expect to see a number of advancements that will improve the user experience and make it more widely accessible. Additionally, we can expect to see it adopted in a wider range of industries and applications, including healthcare, education, retail and e-commerce, industrial and manufacturing, and real estate and architecture. With the potential to revolutionize many industries and change the way we interact with technology, the future of Augmented Reality is exciting, and it will be interesting to see how it develops and impacts society in the years to come.

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