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Web Design And Web Development

The importance of a multichannel approach for business development, including email newsletters!

By Online MarketingNo Comments

Today it is difficult to run a business without significant marketing strategies such as social media platforms and tools such as email newsletters. In this age of the internet, using traffic channels for marketing is so huge, and any business that does not implement it is missing a lot of opportunities.

When marketing, it is important to explore all the available channels, and that brings us to what this article seeks to achieve: To tell you the reasons why it is important to use all traffic channels such as blogging, social media, email newsletters, and video to develop your business.

Improve Brand Awareness

One of the most effective ways to develop your business is through social media channels. You can create content and increase your business visibility. Using all the available social media strategies will improve your brand because you will be interacting with a wide audience of potential customers.

The best way to get started on social media is to create profiles for your business and start engaging with other people. You can also reach out to business partners, employees, or sponsors to share or like your business page. Based on the social media industry report of 2017, over 60% of businesses use social media to grow traffic, and as a business person, this is something worth trying.

Having people engaging with your content will enhance your brand awareness and build your business a good reputation.

Every post you share on social media will be shared with a new network of individuals that can eventually convert to potential customers. To be successful with social media in developing your business, you can invest a few hours every week, as this will greatly increase the exposure and generate traffic for your business.

Good Conversion Rates

A business with high visibility is most likely to gain more conversion. Each image, blog post, video, or even comment you share can direct viewers to your website and increase the traffic that your business needs.

Email marketing is one of the ways you can use it to reach out to your potential customers. It is quite a different method compared to social media or other traffic channels since you are able to target people with personalized messages bearing descriptions of your products and the benefits they will give them.

Success in generating traffic or reaching out to customers with email relies on the kind of email service you use . There are several email services ActiveCampaign is one of them, all you need is to find the most suited one. You can find out about one of these services on this website, and see how it can give you an opportunity to get in front of a large audience, make an impression and stay connected to potential customers within a short time. Your business is more likely to be remembered when a visitor needs your products or services if you make a good first impression.

More Inbound Traffic

Marketing your business with all traffic channels will help your customers to go beyond inbound traffic. People who are familiar with your brand are most likely going to search for keywords that you are ranking for. Therefore, without utilizing blogs, social media platforms, or other strategies, you will have a hard time trying to reach anyone who is not in your loyal customers’ circle. Different people have different ways of thinking and needs, which is why you need to use all traffic channels as much as possible to allow costumes to organically find your business. For example, someone younger in the demographic of customers will search keywords in all social platforms while someone older will most likely search for a particular keyword on just a particular blog, a website, or a social media platform.

Help you stand out more

It goes without saying that the whole essence of marketing in business is to stand out more than your competitors. Your success relies on effective branding that can attract a huge customer base. Your products and services need to be represented well especially for first-time customers. For example, logos are important symbols you can use to best describe your business to people. So it is crucial to find affordable but great quality logo designs services to help create an impression that will go a long way in helping develop your business.

Improve Search Engine Rankings

As much as posting content on social media, blogs, or sending them through email newsletters may get your business some traffic, you need to apply more effort to achieve significant success. Search engine optimization is also crucial for acquiring higher page rankings and eventually obtaining the much-needed traffic for your business website or blog. Most traffic channels will help you improve search engine rankings. Your traffic will be revolutionized if you are able to rank in the top positions of keywords. You will also continue to generate even more traffic and positive results as time goes by. To do well in search engines, create content that incorporates your targeted keywords, you will give yourself the best chance of gaining a higher ranking through social media, for example.

Contents like infographics, case studies, blogs, and business information will make your business profile to be trustworthy or intriguing. The moment you start posting quality content, a community where followers comment or share your content, will build up. Furthermore, you will start getting more chances before industry influencers or customers will refer other people to your business using links hence increasing search rankings.

Better Customer Satisfaction

Another importance of using all traffic generating channels to develop your business is to create a communication network and give your business a voice. Making a voice for your business on all platforms including email and blogs is important in humanizing it.

Most customers appreciate the fact that when they comment on your website or respond to newsletters, they will get personalized responses rather than automated texts. Also, as a business, being in acknowledging each comment from people is an indication that you are paying attention to your traffic’s needs to offer the best experience.

Whiteboard Animations

Best Whiteboard Animations

By AnimationOne Comment

Everybody enjoys watching whiteboard animations – whether on YouTube, TV commercials, or on informative presentations. But what are whiteboard animations?

This is a style of video that displays images drawn on the screen to viewers. Most of them are accompanied by a narration that guides the viewer through the entire story. 

Whiteboard animation videos used by most businesses and they serve as innovative and engaging ways to advertise and market products or services, and provides flexibility to the marketing strategy of companies.

These videos can go places that salespeople can’t get to. They can be shared digitally, deployed on the web or through emails in instances where it is impossible or impractical to meet physically. Due to this, they can better help in increasing sales than traditional presentation methods.

In this post, we will consider some examples of the 12 best whiteboard animations used today. It is advisable for business owners to watch samples of whiteboard animation videos to get ideas on how to market their products and services to the prospective customers. So, the 12 best whiteboard animation videos are as follows.

1. Personal Identity 

Being part of a new program made by the School Of Philosophy in University College Dublin (UCD), various animations based on scripts were created by students to assist in explaining a concept or an idea that is complex in a simpler manner. Typically, you’ll be required to know a bit about the subject matter. 

The concept was that students taking the module would have grasped some of these philosophical theories so they can write a simple script that could be transformed into an animation. They got amazing results!

2. Changing Education Paradigms

RSA animate series that uses a whiteboard to display a first person’s view has a unique place in the animation community. Arguably, one of the best things about this is how it has changed education paradigms. Teachers and educationists such as Sir Ken Robinson use a TED-Talk manner voiceover to explain their concepts to their listeners.

3. Marker Maker

This is one of the first videos made by Johnny Lawrence. The Marker Marker is a combination of real-life and stop-motion whiteboard video. Stop-motion is known as the literal placement and alteration in every frame. It gives viewers the magical feeling of subtle music, practical effects, and the amazing voiceover. This is one of the reasons why it has more than 2.3 million views.

4. Toyota Camry

It is amazing how a whiteboard presentation can have a major impact in a video of 16 seconds. Toyota did this when explaining the new blind-spot technology that improves public safety and increases the company’s sales on their latest Camry.

The composition and framing of the animation video have a unique structure. Also, the voiceover is imaginative enough to grab the attention of the audience without using many bells and whistles.

5. Health Mart

The health mart video was created to promote the pharmacy and care service of McKesson Corporation. The whiteboard video comes with both quality and compact digital hand drawn animation with high resolution.

The biggest concern of using traditional methods is because they can get expensive, particularly for small businesses. However, the newer digital technology makes it possible for users to improve the video and make it better, even after recording.

6. Energy Efficiency Financing

Another short, yet efficient whiteboard video is the energy efficient video. It comes with a blend of 3D technology and vector rendering, making it more perfect. The manufacturers made a customized shader to provide a cross-hatching CGI effect.

The result of the animation video describes the script and business plan of whiteboard scribing video so that businesses can use and depend on a system that is energy-efficient.

7. Born to Learn

This inspiring and imaginative video is a great example of how whiteboard animations can do wonders when it comes to creating awareness on social problems. Most expects deem it to be one of the most successfully carried campaigns worldwide.

The video script educates viewers on their capacity to learn and evolve. Also, it focuses on why the process of learning should start from an early age. The British voiceover done by actor Damian Lewis raises the production bar.

8. The Story of Stuff

For a while now in the history of whiteboard animations, the Story of Stuff has been one of the most common videos used. The main character in the video is powerful and sensitive enough grab the attention of viewers. And since the video has over 5 million views, it will grab the attention of an average viewer. 

The explainer video describes the link between production and consumption and how they can both affect the world. It is also a teaching guide for people that may not know about the use, sale, and illegal disposal practices.

9. The Echo Sign

Most people have reading instructional manuals. This explainer video tells viewers about the functions of their Echo Sign product in a friendly manner. It is considered one of the most stylized and aesthetically pleasing animations.

Also, using blue and red colour palettes help the audience pay attention to the step-by-step mechanics of the product.

10. Closed Loop Solution

One other fantastic video is the closed loop solution. It explains how the product or service can be beneficial to the environment and help achieve the long-term goals of a business.

Even though the video last for only ninety seconds, it brilliantly describes the nature of service and how it can work for firms that have a lot of paperwork.

11. Where Good Ideas Come From

This whiteboard animation video is strictly informational and helps us understand where good ideas come from. One of the reasons why video makers find it really interesting is that it resembles a traditional hand drawing video.

It is a video that only lasts for four minutes – which makes it perfect for holding the attention of the audience – and it is interesting enough to keep them hooked.

Vital Takeaway Points from Whiteboard Animation Examples

  • Build a convincing creative brief
  • Get a reference video or join various video elements from various sources
  • Work with an organization that can easily understand your video production requirement

With these creative whiteboard animation examples, it is obvious that businesses are using videos for their marketing campaigns. If you intend creating the best whiteboard animation, it will be a good idea to create a brief of the tone and style to use for the videos. It is best for you to be unique and different while creating your messaging through the videos.

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The Pros and Cons of Large vs. Small Animation Studios

By AnimationNo Comments

Recently, video content has been growing in popularity, in no small part due to people’s shortening attention spans. Statistics show that people now find it difficult to pay attention to text content for more than 4 seconds; this is why video content is increasingly being used by most brands as a marketing strategy. Companies that have embraced video content have improved their marketing strategies and income.

To create video content for your business, there are various strategies you can apply. You can decide to create a corporate video animation, voiced by yourself or a professional, or you might choose a different route and create a live-action video with your digital camera, set, and crew. 

If going down the animation route, you should consider hiring a small animation studio, particularly for small businesses or start-ups that are trying out animation for the first time. A small animation studio will both give you an affordable price and also deliver satisfactory service by producing the perfect animated video for your needs.

The pros and cons of large animation studios 

  • They work on blockbuster movies: They create the kind of films you can see on the big cinema screens, and therefore they have access to skills and resources that can deliver an incredible product.
  • Their wrap parties: This is another great benefit of working with big animation studios. They spend a lot of money promoting and ensuring that the artistsir clients feel like they are not left out. It’s a proud moment in the life of any creator.Celebrating the end product is a proud moment for everyone.

The pros and cons of small animation studios

Now, let’s talk about the smaller types of animation studios. One of the best things about hiring a small animation studio is that you get to feel like you’re contributing to the entire process. 

You could be working with a team of fewer than 10 people. You’ll be heard more and feel much more important to the entire process. Smaller studies provide a feeling of community and they allow you to make a difference on a much larger scalefinesse your animation to your specifications (within the resources available). 

Which should you hire?

Deciding which between the two types of animation studio to hire can be a herculean taskdifficult. You need to be cautious and know what to look out for to have a smooth ride through the process.

The most important factor to consider will be your budget. In most cases, producing animation animated videos are is not cheap. They It involves skilled work and take some practice to have the perfect videoby more than one person, often over a substantial time period. The amount of money you pay will depend on some factors such as complexity, duration, originality, and audio quality. 

If you’re working within a tight budget, you should hire a small animation studio; however, you should remember that you’ll get what you pay for. You can get good small studios that provide high quality – without you breaking the bank. Just make sure you outline your needs clearly to be sure that the studio’s resources can meet them.

Hiring a small animation studio is usually best for most business owners, particularly startups, who desire to tryare trying animation for the first time. In addition to providing affordable prices, small animation studios can also produce perfect animated videos.


There could can be some drawbacks to hiring a small animation studio compared with other options. , But but the benefits surpass the disadvantages. The most important benefit is their affordability. 

Big animation studios use expensive equipment, advanced technologies, and highly skilled employees, to produce high-quality animation videos. This makes their prices relatively high, and you’re unlikely to need the full range of services they provide. On the other hand, small animation studios will not charge you any extra fees. You’re often only required to provide a one-time payment for the job. T, which his makes their prices cheaper andm a straightforward, affordable option.

Additional benefits include:

  • High-quality 
  • Working one-on-one servicewith the animators
  • Appreciation for ideas and clients’ feedback

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Business Animation

Business Animation vs Live Action Filming.

By AnimationNo Comments

Business Animation vs. Live-Action Filming – What’s the Best Option

If you’re thinking about using video content on your website, you have two major options to choose from: animation or live-action. Both of these formats involve different areas of video production, and they both have their benefits, so you have to carefully think about the one that will best suit your business.

Even though it’s possible to produce an emotionally affecting animation, some campaigns should prioritise live-action videos, which tend to be more effective at delivering a relatable message or evoking emotions in their viewers. Animated videos are perfect to explain or describe complex topics and to excite an audience. There are other pros and cons when considering both video formats.

Live content is usually hard-hitting, because the videos usually involve real people, and viewers will react more strongly to real human faces. Despite this, filming live-action videos can be expensive and time-consuming. You’ll have to hire actors, book studio space, and purchase props, among other things. This can cause your budget to rise quite rapidly. Additionally, because of the recent coronavirus crisis, it is getting more difficult (and more costly) to gather people together for these projects.

On the other hand, animation can be done anytime, anywhere, without a lot of work from you. You can ensure the project stays on track without having to be physically present by communicating through other means such as email, online video calls, or over the phone.

Our Findings

Business Animation vs. Filming

According to a survey involving 50 respondents, most (28 per cent) agreed on visual allure. Subsequently, they were followed by the ability to illustrate complex topics (23 per cent), the ability to attract a broader audience (17 per cent), and more website/social media traffic (14 per cent).

In our view, ultimately animation has several advantages over live-action video. Some of the benefits include visual attractiveness, the ability to explain difficult topics, and higher web traffic. It can also be effective to get the best of both worlds by mixing both motion graphics and animation with filmed footage.

What we think

It is clear that animation has several benefits over live-action filming. The production of animated videos is custom-made and is easier to revise and adapt. Most businesses use animated videos because of their visual allure, which can be striking and more original than live-action video. 

Animated videos can also help you describe complex topics to your target audience, which in turn will enable you to reach a bigger audience. You can also combine animation with voice over to explain ideas that can’t be captured by film. 

With social media being an increasingly important means of marketing, you need to make an effort to stand out from the competition. Unique animated videos will give you the upper hand over similar brands because they’re memorable and demonstrate investment in your business. Clients will be engaged and realize that you take your business seriously.

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Benefits of Using Animation

7 Key Benefits of Using Animation on Your Website.

By AnimationNo Comments

Most companies put a lot of time and effort into creating perfect products and services. No matter what the brand is all about, after coming up with the right products they will need the right marketing strategy – and one of the most effective marketing tools is animation videos. 

Animated videos are very effective. When used correctly, it can increase targeted traffic to your website in ways that text-based content alone cannot do.

Getting the best out of your business site

Use several media types if possible. Specifically, start incorporating animated videos as a marketing tool on your business website. Although animated videos require time and effort to create, you’re unlikely to create a video that goes viral on your first attempt. You’ll need some trial and error, incorporating different ideas and suggestions as you go before landing on the right formula.

What do the stats say?

Recent studies on video marketing by Smart Insights state that 83 per cent of marketers believe that video marketing is becoming more important. Additionally, about 53 per cent of viewers engage with a business after watching their marketing video. 

People now spend more time watching videos online than ever before. Customers enjoy watching visual content and can process videos 60,000 times faster than text. This is particularly true of moving images, and animation, especially, immediately grabs viewers’ attention.

Animated videos are great at increasing user engagement and brand awareness. They can also be effective at driving purchases on your website, increasing your conversion rate. 

Why your business website needs animation

Looking at the evidence, it’s clear that online customers prefer animated videos to long blocks of text. But that’s not the only reason to include animated content on your website.

1. Increase the retention rate of your audience

The retention rate of the audience is the amount of time they spend watching videos or viewing other digital media on your website. There are various reliable tools you can use to observe this data, such as Google Analytics, Kissmetrics, or viewing the data on YouTube.

2. They’re easier to understand

Using animations to promote your products and services, particularly whiteboard animation or 2d animation, makes the qualities of your products simpler for your customers to understand. You can break down how a product works in a digestible way by using an animation video.

If you have complex products, explaining them using text can be challenging, both for you and your audience. Your customers may be reluctant to spend the time required to properly engage with the text. It’s more effective to bring that idea to life by using an animated video. Animations are great at conveying complex technical messages or ideas, presenting them in an accessible way. 

3. Animated videos are more engaging

Remember when you were a kid, how you’d be glued to the TV for hours, watching cartoons? This is because there’s something unique about animation that grabs the attention of viewers. The Simpsons, during their peak, had 13 million viewers per episode, most of them adults. Similarly, Family Guy had impressive viewer numbers, up 12 million adults. 

In the same way that cartoons aim to grab the attention of viewers, your marketing strategies should also try to grab attention through fun and entertainment. Animation is mostly used as a means of entertainment, rather than a marketing tool, and consumers are therefore instinctively more likely to pay attention to animation rather than traditional marketing videos.

Not only are animated videos great for telling stories and connecting with an audience, they also have endless possibilities. You don’t need to make them realistic or accurate; they can be imaginative, fun, and creative. You can use them to show the personality of your brand and build an ongoing connection with your audience.

4. Improve the credibility of your brand

As an online business owner, credibility is crucial for your success. Carrying out your business dealings fairly and ethically is the most important aspect of maintaining credibility, but you can also build and develop credibility with your customers by using your website to offer them quality content. 

When you make animated videos that address the issues or ideas that your customers find most important, you will improve your credibility and gain more visitors. A good animation will go a long way toward helping you to achieve your business goals.

5. Quality customers

If your animated videos are interesting and engaging, you can generate more relevant leads for your company. By creating content that is customer based and addresses the issues that matter to your audience, you’ll increase the quality of your leads and attract people that are more likely to purchase from you. 

That way, you build brand loyalty, and you can sell your products to these people for several years to come instead of relying on one-off purchases.

6. Increase your ROI

Having a good return on investment is one of the most significant goals of any business owner. Every business owner wants to spend the right amount of money on things that will provide a good return on investment, and spend less on those things that do not give a good return. With relatively low overheads, animated videos offer a great ROI, given their strong marketing potential. 

7. You’ll stand out amongst the crowd

One sure thing is that animation videos are unique! Because you can use the video in various ways, including through social media, it’s more likely to go viral, keeping you miles ahead of your competitors. Once you have an idea, you can easily create the right animation video to go with it. You only need to get a great video production team to help you.

Bottom line

Whether you’re a new online business owner or you’ve been on the scene for a long time, take advantage of animated videos when marketing. These videos are effective marketing tools, capable of promoting your products, business, and goals.

Animation offers you the perfect medium to communicate your message; it allows you to speak directly to your audience on a personal level. Use it to provide incentives, encourage shares on social media channels, and increase client loyalty.

These videos are powerful marketing tools, and they’re a great way to connect with customers, make them remember your brand, engage new visitors, and increase conversions.

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Augmented Reality Mobile App

Writing a Killer Augmented Reality Mobile App Brief

By Augmented RealityOne Comment

There’s a long way between coming up with a mobile app idea and actually developing one. App development is a complex process that requires several stages of planning, preparation, and execution. And augmented reality mobile apps are no exception. So, if you plan on hiring an app developer to do the job for you, you’ll need help explaining your idea. That’s why you should write a mobile app brief.

Writing a killer augmented reality mobile app brief will help you ensure your project is a success. If you’re not sure how to write it but want to learn, just keep reading.

Here’s everything you need to know about writing an augmented reality mobile app brief.

source: Pexels 

  • What is an App Brief?

Before we dig any deeper into the process of writing a mobile app brief for your needs, let’s try and understand what exactly is an app brief and why you need one.

It’s actually very simple. An app brief is:

  • a written document that describes your app development ideas and plans to the smallest details.

An app brief is a great way to establish clear communication between app developers and their clients

That means that you’ll be putting your ideas into words and organizing them to help the developers get fully prepared to execute the project successfully.

A client will use the brief to explain to the developers:

  • why they need the app
  • how they want it to work
  • details about their vision for the app

It will help them understand each other’s needs and stay on the same page during the entire process of app development.

  • How to Write an Augmented Reality Mobile App Brief??

Now that you understand the importance of writing an app brief, it’s time to learn how to do it. Below, you’ll find all the necessary elements you need to include in your AR mobile app brief.

Let’s break it down.

  1. Basic Client Information

Your AR mobile app brief should start with a brief introduction of who you are and what kind of a company or business do you run.

This introduction is supposed to help the developer:

  • get to know you better
  • understand your business story
  • learn about your business goals and vision

Make sure to leave your contact information in this section to make it easier for the developers to respond to your brief.

  1. General App Idea

Now it’s time to start talking about the AR mobile app that you’ve got on your mind. This section is supposed to answer the following questions:

  • Why do you need this app for your business?
  • What goals do you plan on achieving with this app?
  • What problems would you like the app to solve?

Let’s say you’re an e-commerce website selling furniture and home accessories. Your sales are down, and you want the AR mobile app to allow people to test how your furniture would fit their homes.

By explaining the general app idea, you’ll be helping the developers understand your needs and start working on ideas.

  1. Your Target Audience

Your target audience is your developers’ target audience as well. They need to know who they’re designing the app for, so make sure you describe your customers to the smallest details.

Give information about their:

  • age
  • sex
  • social status
  • location
  • online behavior
  • etc.

Provide all the details you can to ensure the team working on the app will have your target audience in mind. This will help them fit the app’s function to their needs and make sure the project is successful.

  1. App Functionality

Now that you’ve done the general introduction and provided enough explanations, you’ll need to talk about the app in greater detail.

Your developers will want to know:

  • what specific features you’d like the app to have
  • what would you like the users to use it for
  • what options will it offer

While it might be hard for you to think about these details since you’re not an app developer, just think as the app user. Describe what you’d like to see and be able to use.

No matter how plain is the language you’re using, you’ll be helping the app development team understand your vision and needs.

  1. Describe User’s Journey

Another important segment of your AR mobile app brief should be the description of the users’ journey. This segment is supposed to describe all the steps the users would have to take after downloading the app.

It’s best that you describe their journey step by step, making sure you include:

  • registration process
  • profile creation
  • setting up their app preferences
  • onboarding process

The more details you provide, the easier it will be for the developers to create the exact app you’ve imagined. Therefore, don’t hold back and give them all the information you find is essential.

  1. Set a Budget

The development of your app will greatly depend on the budget you’ve set for it. You can’t expect to agree with the designers on the app project unless you tell them how much you’re willing to pay.

Therefore, you should discuss different aspects of budgeting for the project. Those include:

  • setting a budget for the entire project
  • prioritizing features if you can’t afford all of them
  • discussing payment dynamics

You need to make sure your developers understand your needs and are ready to offer you something within your budget range. 

Leave room for negotiation if you’re ready to adjust your budget within a certain range.

  1. Set Deadlines

Setting deadlines is another must when it comes to writing an AR mobile design brief. You want your developers to treat you fairly and respect your needs as a client.

This is why you should clearly state the following:

  • the final deadline for project completion
  • deadlines for project stages

It would be good to have your developers check in with you during the development process to show you they’re respecting the deal. They can let you know once they create the mock-up, do the design, finish coding, and perform the final tests.

The deadlines are supposed to give you control over the project and not allow the developers to relax and procrastinate. 

  1. Proofread

Finally, you want to show your professional side while writing the app brief. Make sure you proofread it for:

  • grammar 
  • typos
  • spelling 
  • punctuation

In case you need help with polishing your mobile app brief, these writers services can help you handle the process better and easier.

Don’t let a poorly written app brief embarrass you in front of the developers you’re supposed to collaborate with.

Final Thoughts

App development is a complex process that only app developers can understand. But, to make sure you are on the same page with the people developing your augmented reality mobile app, you need to write an app brief.

Use the tips we’ve shared above to write a killer brief that will secure a great collaboration between you and the app developers.

Author’s bio. Daniela McVicker is a blogger with rich experience writing about UX design, content planning and digital marketing. Currently, she is the chief contributor at Essayguard where she helps individuals and organizations improve their web content writing, design, and planning skills. Her posts are always packed with examples and actionable content that readers can put straight into the action.

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Web Design And Web Development

The Difference Between Web Design And Web Development

By Web Design2 Comments

The Difference Between Web Design And Web Development

All professional websites today are a combination of web design and web development. Those that are new to the concept of web development mostly use the term web developer with web designers interchangeably. But these are two very different jobs. 

Small businesses that are not dedicated to websites, don’t hire web designers. They usually ask their web developer to design and create the whole website. But established businesses whose sales largely depends on their website will look to hire both web designers and web developers to create their website.

Both web designers and web developers will handle the web page functions. They are vital for building the website. Most people wonder if a person can be both a web designer and a web developer. And some can do both but will always be better at one over the other. 

These days, both terms are virtually interchangeable because web companies change the labels depending on what people are looking for. The terms refer to two fundamentally different parts of the process of web creation, needing two unique skillsets. You need to know the difference between the two if you are on the hunt for a professional web designer to design and develop your new company website. 

Web Design

A web designer is a graphic based artist that creates objects and layouts for the website. Website designers can tap into their creativity and design the overall layout and look for your website. 

It is rare that these web designers will also develops applications and functionality for a website as well. Trying to find a good web designer that is also a web developer that knows every programming language is like finding a needle in a hay stack. Typically, they just focus on the front-end programming of a website. Another developer might focus on server-side programming such as Ruby, PHP, Java, and .NET. 

Web Design And Web Development

A web designer is responsible for the visual design of the website. The web designer has to have a great sense of aesthetics and should be able to make the website look beautiful. 

Additionally, they will use tools for web design such as Corel draw, Photoshop, Dreamweaver, and Frontpage to make the website stand out from the competition. 

The main responsibility of a web designer is to make or imagine an interface that could grab the attention of users and it has to be logical, which means it could actually be developed by the web developers. 

A web designer must not have expert knowledge of how websites function or how they are built. They just need to design a website that looks beautiful enough to attract user attention. However, they do need to have prior knowledge of how the website will work and if it will actually be possible to make the website which they have designed. 

Web designers have a difficult role which is often underrated. In their designs, they need to integrate the best user experience possible and create a welcoming environment for the user. 

They have to take an idea from paper, and transmute it into a workable design and interface that catches the user’s attention. A website cannot be described as truly great if a proper design strategy wasn’t applied in the early stages of the project. 

Nowadays, web designers are rated at the same level as web developers, as without a great user experience and design, the development cannot be truly appreciated by the user.

The job descriptions of a website designer

A web designer is responsible for the general performance style of the website. They need to provide a general visual perception of users. Their duties include:

  • Prototyping design
  • Performing the graphic design of the products
  • Carrying out all the duties of advertising design
  • Helping web developers in page design and other functions
  • Designing the blueprint of the website by using tools such as Framer, Adobe Photoshop, or Sketch 
  • Should have good skills in logo and graphic design
  • Needs to know how to design a website with a rich user interface and less complexity
  • Designing the right slot where all the parts of the website will fit 
  • Update the layout of the website based on the market trend and also introduce new features on the website
  • Decide the color and font format to use for the website
  • Being familiar with search engine optimization (SEO), so that the websites they design can rank in search engines 

Generally, web designers are responsible for using their aesthetic skills with various tools to design a powerful page. A good web designer can know the whole product style of the organization, providing a good impression for customers and prospects.

Design principles

  • Balance

Web designers need to create a balanced layout. Web design refers to heavy (large and darker colors) and light (small and light colors) elements. It is important to use the right proportion of each to get a balanced website layout.

  • Contrast 

According to the theory of colors, contrasting colors are placed opposite themselves. Web design provides some areas where a user can use contrast. They make use of contrasting sizes, textures, and shapes to draw attention to some parts of the website.

  • Emphasis

This is a design principle founded by highlighting some important parts of the layout of a website. Note that if you emphasize everything on the web page, you end up not emphasizing anything. Make use of the Information Architecture for direction.

  • Consistency 

This is also called rhythm or repetition. It is a vital web design principle. For instance, clean and consistent navigation gives the best user experience for your visitors.

  • Unity 

It is the link between the different areas of the website layout and composition. Unity is the way the brain of an average human visually organizes data and information by grouping them into different categories.

Web Development

Web developers usually turn the designs presented by web designers into a live website by using web languages and software to create the design and functionality of a website. Further, web developers are divided into three categories – front-end developers, back-end developers, and Full-stack web developers. 

  • Front-end developers

Front-end developers are the link between web designers and back-end developers. They have a little knowledge of both, which would make it possible for a front-end developer to build a fully functional website. However typically a front-end developer creates the interface and the layout. 

Front-end developers use three major languages; Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), and JavaScript (JS). With the help of these languages, a developer can create a full-fledged website. They can create the design layout, upload pictures, apply different typography and font families, use animations, determine the flow of various pages, use form interfaces, and so on.

  • Back-end developers

Back-end developers are responsible for controlling server data and requests. In most cases, a website needs back-end services if it has dynamic data. This means, for instance, users usually submit forms containing personal data, such as creating an account or saving articles for your blog pages. Generally, if you need to save data on your website and make it accessible later, you would need a database connection. 

Web Design And Web Development

Database connections happen as a result of a direct connection from the server. Therefore, a back-end developer uses server languages such as PHP or ASP.NET, for writing database queries by using languages such as MySQL or SQL. 

  • Full-stack developers

This developer works on various layers, but they usually know both the technologies front-end and back-end. Big companies have separate teams for front-end development and back-end development, but small businesses that can’t afford to have multiple developers always search for the full-stack developers who can code for both services.

Skills and tools required for a web developer

  • Source code management tools: Git, SVN, CVS, and so on
  • IDE: Sublime, WebStorm, VS Code, and so on. They are all excellent IDE, you can choose and master any
  • Front-end development technology: JavaScript, CSS, and HTML
  • Front-end framework: React, jQuery, and Bootstrap

Recently, front-end development is very desirable. Most young people desire to become web developers. As a result, the skill requirements are getting higher, and the level of the salary of web developers also increased accordingly.

The major roles of a web developer

  • Building the interface that a user can use to interact with the website; the interface is created by front-end developers by using CSS, HTML, and JS languages
  • Front-end developers can fasten the process of development by using styling preprocessors, javascript libraries, and frameworks
  • Front-end developers give the markup design to back-end developers, so they can use to create a dynamic website, and submit all the vital information on the server and databases
  • Back-end developers create the backbone of the website by using languages like MySQL and PHP 
  • Both front-end and back-end web developers use the same development environments. They are software application tools used for coding and building the structure of the website
  • Web developers can also use versioning tools to keep a history of previous design data. This helps them to efficiently move back to a previous version that is unbroken if the need arises

Which is better to hire for your website?

Typically, web designers have a creative mindset, while web developers think logically and methodically. Due to the different mindsets of designers and developers, it is difficult getting a good web designer who is also a good web developer; you need to hire separate professionals for both jobs, or find an agency that as both on the team. 

A web developer will probably not be able to create an attractive web design. And a web designer will probably have a hard time thinking logically to develop a high functioning website.

Your best bet as previously mentioned will always be to hire a web agency to uild the perfect website, from design to the development. They can provide the best of both worlds because they have professional web designers and web developers at hand. 

Most website companies also have project managers to effectively manage projects and ensure the developers and designers work hand-in-hand. One person can’t be an expert at everything.

Final Words

Small and medium-sized businesses looking for a website or a website re-design may be confused by the thin blurred lines separating web design and web development. 

Even though there are people that can perform both duties, most organizations have dedicated designers that are responsible for creating the website layout and then hand the design files over to web developers. Web design and web development are two separate professions.

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WooCommerce Vat Rates CSV Download

By Web DesignNo Comments

There are different VAT tax rates for each European country. You shouldn’t waste any time finding and including them in your store. It is best to use a WooCommerce EU VAT CSV file.

As a business owner, one of the first tasks you have to perform is setting up tax rates. WooCommerce makes the setup process to be as straightforward as possible.

It is recommended that you consult a tax professional on the best options to use for your store. The expert will also let you know about all applicable laws to your state, country, or brand. Since every business is unique, it is impossible to cover all the possibilities.

EU VAT in Practice

The value added tax (VAT) found in European countries is a general based consumption tax assessed on the value added to goods and services. It is applicable for all goods and services purchased and sold for use or consumption in Europe.

Goods that are sold for export or services sold to clients residing in other countries are not subject to VAT. On the other hand, imports are taxed so that the system can remain fair for EU producers so that they can compete on equal terms on the European market with suppliers residing outside the European Union.

VAT is

A general tax that applies to all commercial activities that has to do with the production and distribution of goods and services. But if your yearly turnover is less than the threshold, which is different according to the Member State, you can’t charge VAT on your sales.

A consumption tax, since it is ultimately borne by the final consumer. It is not a charge for brands. It is charged as a percentage of each price. This means that the real tax burden can be seen at every stage in the chain of production and distribution.

Fractionally gathered through a system of partial payments whereby taxable businesses deduct from the VAT they have collected the amount of tax they have paid to other taxable companies after patronizing them. This makes sure that the tax is neutral regardless of the number of transactions involved.

Paid to revenue authorities by a taxable business owner, however, it is paid by the buyer to the seller as part of the business transaction – it is therefore an indirect tax.

Why you should subscribe?

European VAT provides a detailed explanation of VAT systems in European countries and an explanation of the EU VAT system. It has all the details for practitioners handling complicated cases on VAT in the EU in the non-EU Member States.

How it is charged

Even though the VAT is a percentage of the sale price, from this the taxable individual is entitled to deduct every tax paid initially. Therefore, you’ll avoid double taxation is and you’ll only pay tax on the value added at every stage of production and distribution.

By doing this, as the last price of the product is equal to the sum of the values added at every previous stage, the last VAT paid is comprised of the sum of the VAT paid at every level.

A number is provided to registered VAT traders and they have to show the VAT charged to customers on invoices. By this, a customer who is registered is aware of the amount he can deduct and the tax to be paid on the final product.

As a trader who sells products in the EU, add the VAT tax of your origin. For instance, if your store is located in France and you sell to Germany, add VAT tax to your products in France.

Those that sell digital services should use the country tax of their customers. As it is with the previous example, you should add a VAT tax from Germany. This is only applicable to B2C transactions. Those that sell B2B need to charge their customer zero rates. The customers will determine their VAT taxes. Here, the customer has to provide its VAT EU number.

How to configure EU VAT tax rates

The configuration process is easy and quick. It is summarized below:

1. Make a new tax category

• Go to WooCommerce, then settings, and then tax.

• Include a new tax class. You can give it any name you desire. The name will not be visible to users.

• A new link shows up as soon as you save the settings.

2. Download the WooCommerce EU VAT CSV file to your device

• The file downloaded will have all the IEU VAT rates.

WooCommerce Vat Rates

3. Import the file and set the rates for new categories

• Choose a file in the next step and select the option that says ‘Upload file and import’.

WooCommerce Vat Rates
WooCommerce Vat Rates

4. Determine the class to your digital products

• Go to your product settings and choose your new tax class in the Tax class option.

• It is also possible for you to edit products in bulk.

WooCommerce Vat Rates
WooCommerce Vat Rates

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The Best WordPress Membership Plugins

Best WordPress Membership Plugins

By Web DesignNo Comments

Best WordPress Membership Plugins

Membership sites are becoming more and more popular on the web as time goes by and as everyone and their mum tries their hand at becoming an influencer. A membership site gives you full control over an entirely new kind of revenue stream. You’ll no longer have to worry about losing that sweet affiliate deal or losing that big sponsored post deal because you have your very own revenue stream. I should mention at this point it is not just “influencers” or “Instagramers” that are utilising membership websites to drive additional revenue. We have seen a huge uplift in these styles of websites following the pandemic as traditional businesses that once operated classes and in person services are now moving to an online and anytime content driven business model.

If you intend to have a WordPress membership website, keep it in mind that there are various WordPress membership plugins that you can use. Determining the right membership plugin is important for your business because a better platform will give you more functionality to grow your subscription base.

To transform your WordPress website to a fully functional membership site, you should have a WordPress membership plugin. You can create a premium content library and make it accessible only to your paying subscription based customers when you have a membership site plugin.

Whether you aim to generate recurring income, sell courses online, or just build a community of paying customers, this guide will help you decide the best membership plugin for your needs.Things to

Look for in a WordPress Membership Plugin

There are a lot of WordPress membership plugins, but they don’t all have particular features that you may require for making your membership site. Some of them are perfect for selling subscriptions on one level, and others provide more diverse membership levels and subscription management qualities.

Some plugins provide drip content feature, making it possible for users to gradually produce new content to users. Others are restricted to only providing hidden content.

As a business owner, you’ll have to determine the payment gateways to use. Whether you want to accept only credit cards, PayPal, Stripe or both? Your membership plugin should support your preferred choice of payment gateways.

Creating a Membership Site with a WordPress Membership Plugin

Building a membership site makes it possible for you to control access to forums, online content, downloads, and provide support to only your registered customers. To create a membership site, you’ll need almost the same tools used to create a website.

Some of the tools required are a domain name, strong web hosting, and a membership plugin. Some web hosting services provide a free domain name, free SSL certificates, and discounts on web hosting to users.

Uses of a membership plugin

  • Create email lists, so you can send updates and coupons to your customers
  • Share free content to have a loyal fan base
  • Get paid for access to members-only content

Benefits of a Membership Website

There are several ways of making money online, but one of the most effective is by creating a membership website using a WordPress membership plugin. A membership site allows you to limit access to the content on your website, and only paid users can access them. This content can include forums, downloads, support, and so on.

Below are some reasons you might want to build a membership site:

  • Have a highly engaging email list

With a membership site, you can make a content library and make it accessible only to your registered customers. You can also add these customers to your email list. By doing this, you can gather the email addresses of users that are not so active.

All businesses are looking for how they can make their email marketing strategies more efficient. All that starts with building a bigger email list. When you add newly registered users to your email list, the list will be full of active members that are more likely to engage with your brand.

  •    Show your authority

Creating a membership site and offering useful content helps you establish yourself as an authority in your niche. You can also create a good relationship with your members and even lay a foundation for a loyal customer base.

  • Earn a steady income

When you have a membership site, you can convince users to pay for the subscription, thus generating recurring income. This consistent stream of recurring income will increases as more people register to your website.

  • Deliver more value to users

The good thing about having a membership site is that the content you limit access to is of high-quality, this means that it will be valuable to people for a long time. It’s also found in one convenient location for all registered users to see. You can easily edit that content to make it more valuable for users. This will encourage them to continue paying you for access.

  • Automation

Even though you can keep on building on your content, you don’t have to. If you do all the right things upfront and make a membership site for your target users, you technically don’t have to do anything else. Unless you want to regularly update the content, the content will do the work for you.

How to select a WordPress Membership Plugin for Your Site

There are 3 key areas to consider when choosing a membership plugin for your website – ease of use, compatibility, and design and features.

  • Ease of use

You can either buy a lightweight WordPress membership plugin or a full-featured WordPress membership plugin.

Most lightweight plugins are designed to be fast and provide the basics needed. These plugins also provide add-ons that can be easily installed to extend their functionality and provide access to more features.

A full-featured plugin will provide a crowded interface. However, you’ll have enough features at your disposal.

  • Compatibility

You can easily take a WordPress membership plugin for a compatibility test drive by testing it on your local WordPress install. If it is compatible, install the plugin on the production site.

  • Design and features

Although most membership plugins have all the features needed, always check before selecting one. Most membership plugins have multiple plans that come with various features and prices.

Some key features to look for include:

  • Member management
  • Support for live chats and forums
  • Tools for email marketing
  • Ease of digital downloads
  • Course building tools
  • Functionality of content
  • Various levels of subscriptions
  • Discounts and coupons
  • Recurring bills
  • Design features

Check Out The Best WordPress Membership Plugins

memberpress The Best Plugins

1. MemberPress

This is an all-in-one membership plugin that makes it easy for business owners to transform their current website into a fully-featured membership website.

You can use MemberPress to create an unlimited amount of memberships and customize them all, including prices to be paid by users, who can become a member and the duration of a trial period.

Also, with this plugin, you can put your users into various groups, control their upgrade paths, and make dynamic pricing pages. Also, you can easily send emails to members.

MemberPress gives you control over your coupons. You can control expiration dates, choose a discount percentage, determine the products users can apply to, and change coupon codes.

learndash The Best WordPress Membership Plugins

2. LearnDash

LearnDash was created for making and selling courses online on WordPress websites. It enables users to provide a concise learning experience to members and supports the biggest social learning and micro-content trends.

LearnDash has made it easier to sell courses. Some ways to sell your online courses include:

  • Memberships: Give access to all of your online courses
  • One-time price: Have a shopping cart where users can purchase individual courses
  • Subscription: Get paid regularly through subscription-based selling

With LearnDash, users can unlock new courses, depending on the points they earn as they complete their courses. This makes it possible for you to increase retention and make users more engaged in the courses you’re offering.

You can award highly-customized certificates and badges according to the performance of a learner. You can also provide front-end user profiles where users can track their activities.

teachable The Best WordPress Membership Plugins

3. Teachable

With Teachable, you can also create and sell online courses with a few clicks. It has built-in member management, payment gateways, and sales and marketing tools to help business owners grow their brands fast.

It has a powerful editor that enables you to create and launch beautiful sales pages capable of converting visitors into customers. Some features that set Teachable apart from its competitors include:

  • Learning tools: You can easily make discussion forums on your Teachable site. You can also give certificates after users complete a course to reward their efforts.
  • Integrations: Bring your content from Dropbox, Google Drive, or One Drive. You can link your website with online tools.
  • Marketing tools: You can make affiliate program, coupon codes, and advanced pricing options to improve sales.
Restrict Content Pro

4. Restrict Content Pro

This WordPress membership plugin is popular. iThemes bought it on September 1st, 2020. Although this is a big change, iThemes is a very established company and plans to invest in Restrict Content Pro to make it better.

Restrict Content Pro is a strong contender for the best membership plugin for WordPress. It was made by the same team that created Easy Digital Downloads and AffiliateWP plugins.

If you don’t feel confident about setting up your membership plugin, this plugin can assist you. It provides notes to guide you through the setup process. Additionally, the plugin comes with features that can regulate content access, and the developers are regularly updating new features.

Restrict Content Pro has various options for payment integration, such as 2Checkout, PayPal, Authorize.net, Stripe, and Braintree. It can also handle different payment options at the same time.


  • Various membership levels
  • Has a customer dashboard for members to view and manage their account details
  • Unlimited subscription
  • Membership emails
  • Discounts on membership subscriptions
s2member Plugins

5. S2Member

This is a WordPress membership plugin that is fully packed with features. But it is not beginner-friendly. Once you know how to use it, you’ll see that it is a powerful membership plugin for selling digital and physical products. S2Member also has a pro version available. It has been around for a long time and has a committed user base.

The pro version gives you access to one of the most comprehensive membership plugins out there. It has features such as user roles, content dripping, one-step registration and checkout, unlimited paid membership levels, and so on.


  • Can easily accept recurring payments
  • Has PayPal integration
  • Pro version has PayPal, Stripe, ClickBank, and Authorize.net integrations
  • Can track coupon codes
  • Gift certificate codes
  • Pro-form templates


WordPress membership plugins are vital to making exclusivity and restricting content to only paid members. WordPress users have several options to choose from when it comes to membership plugins. Due to this, we have narrowed this post down to just a handful.

All the plugins mentioned above were excellently selected. They are easy to use and are equipped with all of the vital membership features needed to satisfy most users, such as the ability to lock content, monetize a website by selling premium memberships, and drip-feed content.

types of AR effects

AR Filter Experiences – 5 Different Types Of Effects You Can Use

By Augmented RealityNo Comments

The future of Instagram is a fun, filtered experience that augments the real world with art and technology. As Augmented reality (AR) technology rapidly grows, augmented reality experiences is also increasing – from face filters to world effects – the marketing potential of AR is large.

AR filter experiences make a unique opportunity for brands to connect with their consumer.  It enables visualization, personalization, and story-telling. Currently, the range of AR formats available allows tailor-made advertising campaigns that promote services, brands, products, and campaigns in unique ways.


What is an Instagram AR filter?

They are computer-generated effects placed over the real-life image a camera shows. For Instagram Stories, an AR filter alters the image the front or back camera shows.

Remember that Instagram AR filters are different from their preset filters. The preset filters on Instagram elevate the quality of photos with just one click, so you’ll not be required to spend a lot of time editing images for your Instagram post.


What is new with Instagram Stories AR filters?

At its conference in May 2019, Facebook made it known to the public that anyone can create custom AR filters by making use of its Spark AR Studio platform. This platform makes it possible for users to make original augmented reality effects for Instagram Stories, Facebook Stories, Messenger, and Portal.

Before this platform was made public in August 2019, Instagram users had to be invited to use Spark AR. That meant only a few Instagram users could create and publish custom AR filters. But today, anyone who downloads Spark AR Studio can get creative with making filters.

It is simple for Instagram users to find these filters. Anybody that visits the Instagram profile of your brand can click the new face icon. All the AR filters you make are compiled here.


Benefits of creating AR filters for Instagram Stories

Although this tool might not be right for all brands, it is a good option for companies that are trying to reach younger users on Instagram. Remember that 67 percent of all Instagram users are ages 18-29. Also, one-third of the most-viewed Instagram Stories are from brands.

Here are some examples of how custom AR filters could leverage your business:


Show-off the personality of your brand

  • Custom AR filters reflect the tone of your brand, particularly if that tone is fun or playful.
  • They reflect the unique aspects of your brand, assisting you to stand out from your competitors.


Connect with customers

  • In 2019, over 500 million accounts engaged with Instagram Stories daily.
  • Also, 60 percent of brands using Instagram Stories used an interactive element to increase monthly engagement.
  • Custom AR filters are the best interactive elements for Instagram Stories.


Be ahead of the competition

  • Custom AR filters are still a new feature, and not every company is using them yet.
  • Make an AR filter for your audience to “try on” a product before buying or “put on” a branded item of clothing.
  • It is not just for self-promotion. You could also make a filter for your brand to show your support for social causes.


Increase brand awareness

  • Incorporate the logo or mascot of your brand into an AR filter.
  • If your unique filter is not promotional, it will show in the Effect Gallery of Instagram where anyone can locate it.
  • When users share selfies using your filter, their followers will be exposed to your business.

5 Types of AR Experiences

To leverage its benefits, you have to understand each available AR experience individually. The great thing is that every format is great in its way. They all make it possible for you to attract consumers, with easy and fun engagement that is always right to the goals of your brand. Below are the types of AR filter experiences you can use.


  1. Face Filters

Everybody wants to look good on social media. Since Snapchat made the AR aesthetic popular in 2011 with its Lenses, making use of face filters has become almost second nature. Face filters created an effect on the face of the user, immediately altering their appearance. It is easy to use them by directing the imagination of the customer to focus on the AR design of the brand; they link brand and consumer.

The important benefit of face filters is that they are easy to share. It only takes a few taps to send a beautifully augmented selfie to an audience. These days, nothing is worth much if done privately. A beautiful filter will probably be shared with friends.

By using AR filter experience to enhance your selfies, face filters make effects that the users can easily recognize, enjoy, and share, making it possible for brands to access a wider audience and to immediately become recognizable.

  1. Portals

They are magical ways of introducing users to a great world of your creation. Going through a virtual doorway, which the camera imposes on a horizontal plane, the user is taken into a different world. From animated wonderlands to photorealistic creation of new places, portals allow consumers to go into the world of different businesses.

Portals give an unprecedented level of immersion. Any marketing campaign, from promoting the image of a brand to evoking emotions linked to your services, they can be captured in a whole new world.

AR Filter Experiences
  1. World Effects

Of all the various AR experiences, world effects are changing our world. They are created for back-facing cameras. By focusing on a blank plane, they make a 3D picture in the space in front of the user, allowing it to become part of that visual space.

They have a large scope. By mixing the digital and real-world, they make an experience that makes it possible for customers to connect with businesses. Older users would be surprised at the realism of modern AR world effects, but younger people will enjoy the 3D figures and objects suddenly popping up in their rooms.

  1. Mini-Games

Mini-games make it possible for users to participate in short games by tapping on their screens or by using face gestures. They are the most interactive types of AR filter experiences, exciting users, and encouraging word-of-mouth sharing.

They are a quick and easy way to keep users occupied, while everyone else is looking for things to fill the time. Users will interact with the branding of the mini-games, thereby stimulating active thought on the product being advertised.

Since they are mostly based on face filters, they can be easily shared, making it possible for users to share their scores and funny moments with their followers.

AR Filter Experiences
  1. Image Trackers

Image trackers enhance a physical image with more layers of content and information. They are the perfect way to include depth to any marketing campaign, rising materials like posters and merchandise to the next level.

They make it possible for users to interact with a business while using physical context to drive consumers to further engage with posters, logos, or billboards.

It is easy to engage users with an image tracker after viewing a physical product or advert. With the ability to work well together with other forms of advertisement, image trackers can be exciting and boost the advertising campaign of your brand.



Now, more than ever, you need to harness the power of AR filter experience. With the uncertainties in the world, the virtual world has become important. They have the unique ability to add dynamism and excitement to your new reality. By blurring the lines between the real and virtual worlds, AR filter experiences can drive home important messages and lift morale in these trying times.