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J.Teji

AR Toys. Augmented Reality In The Toy Industry, It’s Going To Be Big

By | Augmented Reality | No Comments

The utilization of augmented reality has expanded to many different uses, with the toy industry seeing an AR boom over the last several years. While it may be thought that this has been applicable in video games for decades, the toy industry has actually taken on incorporating virtual play tech into game-play with tangible toys. So, is augmented reality the next big step for the toy industry? What does it mean for its operations moving forward? 

How AR Toys Work

Many people confuse the terms ‘virtual reality’ with ‘augmented reality.’ Augmented reality doesn’t provide a fully immersive experience like its virtual counterpart, but it does ‘alter’ the real-world setting by leveraging elements that are computer-generated. In terms of the toy industry, this is a perfect solution. While virtual enhancement typically requires a headset for full immersion, kids only require an electronic device such as a tablet or a phone, paired with the appropriate app. Then, using just the camera from their electronic device, kids can see the toys animated to life through the screen.

While there is a lot of concern about kids’ focus on screens, augmented reality tech doesn’t quite have the same effect. Instead, toy-makers are able to stimulate a child’s creativity by merging virtual and physical elements. This also adds a new level of play-ability to a physical toy. AR takes a child’s engagement with the world to the next step past what a physical toy can accomplish.

AR Toys

If you have not encountered too many augmented reality toys, that is because they are not yet as widespread as they one day will be, but rest assured they exist and they are available for families to use.

One of the biggest contributors to personal development and creativity in the toy sphere has been Lego, stimulating children’s minds for decades. Recently, Lego has also been delving into digital technology by combining the physical elements of Lego play with digital ones.

Consider Lego’s Hidden Side play-set. With an app available on both the Android and iOS platforms and a suitable mobile device, the Lego figurines can be brought to life by scanning the play-set to reveal hidden, supernatural elements. This ‘Hunter Side’ app even has a multiplayer mode, allowing kids to interact with their friends while playing. In such games, multiple players can serve as ‘ghosts’ while one plays as a ‘hunter.’ ‘Hunter Side’ is not even Lego’s first foray into AR tech, but it is the first to merge real-life and virtual play.

Hasbro, another giant in the toy-making industry, has also embraced augmented reality tech in their toys. For instance, they manufactured an Iron Man mask that allows for a child to experience AR, taking the level of imaginative play to another degree. To engage with this toy’s play, the Hero Vision app is required, as well as a set of compatible AR goggles.

AR Technology Is Here To Stay

The expansion into augmented reality tech in terms of toys is not just a passing fad. As hardware gets developed and technology grows, toy-makers will find exciting, new methods to engage children in playtime using AR technology. The technology will surpass just toys too. Consider Apple’s AR glasses. If they are a success consumers will no longer need to hold a physical device in their hands to play, having the ability to have the same experiences with augmented reality instead.

At this point, augmented reality tech is still in its infancy stages and even industries that use it are from tapping into its full potential. It is fully expected that the toy-making industry will have new AR products on the market in the foreseeable future. With time, these applications will become more multi-modal, meaning that many of the forthcoming functionalities and features will expand even beyond the scope of contemporary AR tech. 

Common AR Terms

Glossary Of Common AR Terms

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Augmented reality has become a more significant mainstay in our lives, and as more people familiarize themselves with this wondrous technology, they begin to better understand the terms applicable to the AR specific language. No longer is AR terminology reserved to niche publications. It has made its way into online game forums, consumer electronic media, and AR glasses specifications. 

With augmented reality’s presence ever-increasing, we believe that it is important for people to be more familiar with AR terminology. For that reason, we have compiled a list of the most commonly used terms and acronyms in the augmented reality realm, and briefed a simply digestible definition for each.

AR Terminology

AR Advertising 

One of the hardest aspects of conducting an online sale is the lack of the ability for the consumer to physically handle the product. But AR provides a solution that is the next best thing, allowing prospective consumers to interact with a brand’s product through use of animations and 3D objects, for a much more exciting and immersive experience. Such interactions engage customers in a meaningful way and help to perpetuate customer loyalty. 

ARKit and ARCore

These terms refer to the pair of SDKs (software development kits), one supported by Android, and the other by Apple. These tools help innovative developers to use mobile operating systems to generate native AR applications.

Augmented Reality Face Effects

Commonly seen as filters on various social media platforms, this is a popular feature that allows the conversion of user’s faces into a variety of different characters (aliens, monsters, animals, etc.). 

Augmented Reality Measuring

This term is commonly found in apps hosted by shopping applications, especially in the realm of home improvement and interior design/furnishing. The app permits the performance of accurate measurements of areas around the home in real-time, using virtual measuring tape.

AR Overlay

This term implies the integration of a fake 3D object being superimposed into a real-world image, thus producing a holographic, 3D effect where the fake object exists in the same field of view as a real life one.

Augmented Reality Shopping Experience

This is the virtual equivalent of “try it before you buy it” for the digital customer. The term essential signifies the ability of a user trying a product out virtually before making the commitment to invest in it.

AR Software Development Kit (AR SDK)

Arguably the most common developer term, the SDK is a tool set that permits the development of AR applications on specific platforms. Some examples of such SDK’s include ARKit (for apps on the Apple iOS platform), as well as ARCore (for apps on the Android platform).

CAD (Computer Aided Design)

This term refers to the leveraging of specialised software for the purpose of rendering a digital representation of products or objects, which are grafted into 3D models that are then added into a real world image.

Computer Vision

This term refers to the type of technology which permits the scanning of existing objects by machines in order to interpret what those objects are, a very basic concept in any augmented reality experience.

Extended Tracking

This term is more of a technical one in nature, meaning that the augmented object remains in the user’s line of sign even when the initial image has been removed from the field of view.

Field Of View

The area visible to the user either on their mobile device screen or through special augmented reality glasses. 

Gamification

The simulation of an experience that more closely resembles a game. This could include the customer’s interaction with a product where the user is prompted to perform a particular action with a chance to win a prize for doing so.

Geo AR

Technology that permits location-based AR experience development, meaning that to launch the experience the users do not require a physical trigger.

Holograms

Possibly the most common AR term, this one represents a 3D image manifested through a projection of light onto a transparent display, which can either be dynamic/interactive or stationary/static.

Social AR

The leveraging of augmented reality through social media for the purposes of engaging users with creative interactions. This represents a varied array of aspects from manipulative effects of images and videos to live, reality altering face filters.

SLAM (Simultaneous Localization and Mapping)

Technology that helps seamless placement of 3D objects into a real-life environment.

WebAR (Web Based AR, App-less AR)

Technology that allows augmented reality to be experienced through the utilization of an internet browser rather a dedicated app.

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Bringing Dinosaurs To Life With An Instagram AR Filter by National Geographic

By | Augmented Reality | No Comments

While 2020 was a catastrophic year overall, it did serve one positive purpose, and that was to push the world further into the digital age. In fact, the digital enhancement and transformation efforts were accelerated in every industry sector in order to upkeep the delivery of quality services to customers.

Two areas that have seen an especially wide-ranging burst of creativity and innovation in growing virtual platforms were the entertainment and educational sectors. A recently launched Re-imagining of Dinosaurs AR experience by National Geographic was one distinct example of this type of transformative innovation.

Unveiling Re-imagining Dinosaurs

Instagram AR Filter

In their October 2020 issues, National Geographic included a fascinating feature named Re-imagining Dinosaurs. The feature illustrated recent discoveries about dinosaurs and displayed how modern technology was able to reconstruct the ancient creatures. Using today’s advanced tools, we have a whole new perception of what dinosaurs looked like. In many cases, these hardly resemble the dinosaur imagery we saw when we were school kids.

But the stunning discoveries were not limited to the National Geographic issue feature, as they opted to utilize the power of augmented reality to bring the reconstructed versions of Earth’s former masters to life. To deliver this content, National Geographic used the power of social media, making the augmented reality presentation available with the use of Instagram’s Spark augmented reality platform.

The unveiling of the AR experience aptly titled “Rediscovering Dinosaurs” was delivered as three varying experiences. One presented the Yi qi gliding through people’s yards or across their ceilings. Another presented the swimming tactics and motion of the Spinosaurus in the ocean depths, allowing for an ability to study and find out more about these interesting creatures. Finally, the third experience presented the ability to watch a Deinonychus guard its eggs and watch them hatch. All experiences also promoted the additional ability to learn more about the dinosaurs with voice over guides, as well as text throughout the augmented reality presentations. 

Instagram AR Filter

The learning and fun did not stop there, however. In the ‘selfie mode’ users got the ability to interact with the ancient animals by directly facing them, as well as controlling their mobility. As the users move their mouths and heads, the augmented illustrations of the dinosaurs do likewise. The platform even gives users the ability to record these interactions, then share them with the world through stories on the user’s Instagram accounts.

The goal, of course, is to engage users with an experience that is both fun and educational. The Rediscovering Dinosaurs experience can be accessed on Instagram by opening the app’s camera features, navigating to ‘Browse Effects,” and swiping right, then searching for either Spinosauras, Yi qi, or Deinonychus. (The preceding links can be accessed directly by users with mobile devices).

More AR Experiences To Come

2020 had totaled three AR experiences of this type, with the dinosaur virtual experience being the latest, and The World in 2070, and the Everest Climb rounding out the other two. There is no doubt that we can fully expect to see more interactive and immersive augmented reality experiences coming in the future in order to inject a ton of fun and excitement into learning about our world’s past, present, and future.

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B2B AR Marketing

B2B AR Marketing Strategies For 2021

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B2B AR Marketing is an emerging trend for companies. It allows your company to streamline business operations and increase returns on investments (ROIs). AR stands for augmented reality, a cutting-edge technology that uses real-time information, including text, audio, graphics, and virtual enhancements with real-world objects. 

A recent report published by IDC shows that companies spent $18.8 billion on AR/VR in 2020. Companies across the world look for innovative ways to stay competitive in the market. B2B AR marketing can improve your brand recognition, product demos, and sales presentations to give your customers a unique experience. What are the best strategies in 2021? Let’s find out in this post! 

B2B AR Marketing Strategies

AR helps companies increase their brand awareness and build a loyal customer base. Many businesses worldwide integrate AR into their marketing strategies to connect with their target audience. The purpose is to close the gaps between imagination and reality. Today, B2B companies focus more on AR to simplify the shopping experience for their customers. 

Personalize Your Company Products

Personalize your products to enhance your B2B customers’ experience. Generic products and services offered by a B2B company do not increase ROIs. Therefore, you have to focus more on personalization to streamline your business operations. 

In addition, personalization plays a crucial role in B2B marketing. You can use AR to customize your products or services based on your clients’ preferences. Rearrange each of your company product to meet the expectations and needs of your customers. 

Incorporate virtual equipment models in your marketing strategy to provide your customers with details on product capabilities. With B2B AR marketing, you can embed this information into your product design. Thus, it allows customers to educate about the product and make the experience more enjoyable. 

Use AR devices to help your B2B customers absorb and retain more information. That way, you can make product demonstrations more effective and personalized. You can also use cloud-based AR technologies with a mobile or wearable device to engage prospective customers.  

For example, you can customize your product to any brand. You can display your product line to B2B customers with their logo, emblem, or brand colors without manufacturing samples. Instead of showing your customers real samples or two-dimensional mock-ups, which could end up in the trash, we recommend offering AR-based 3D samples to promote a more personalized experience. 

Use Dynamic Product Presentation Methods

Sales presentation strategies, such as PowerPoint, flyers, and brochures, are things of the past. Today, companies look for innovative B2B AR marketing strategies to give their marketers and salespersons an interactive experience. 

AR can improve the product introduction and brand familiarization to your B2B customers. For example, instead of showing your photo on the product, you can pop up in the room, introduce yourself, and present your product to your customers. 

Allow your clients to feel the product instead of imagining it. If you have a jewelry design company, you can use AR technology to enable your customers to try jewelry products. For instance, your customer can try earrings or necklaces using virtual try-on AR technology. 

Bear in mind that AR offers endless opportunities to transform your B2B customer experience. It is up to you how you incorporate this technology into your B2B marketing strategy. 

Incorporate Augmented Assistance 

Replace your traditional written manuals with B2B AR marketing with more focus on augmented assistance. For example, automotive companies like Mercedes and Hyundai use AR technology to enhance customer satisfaction. 

If you have a company that manufactures parts for HVAC equipment, you can incorporate AR to give details on products. Instead of providing an instructional manual with hundreds of pages of confusing text and images, you can offer your customers an augmented reality app. They can use the app before purchasing the product to know its features. 

Creating an AR-based app will allow your customers to quickly get answers to their questions on the product features or functionality. That way, you facilitate your prospective customers with an augmented reality environment to feel and experience the product in a personalized way. 

Moreover, IKEA is a famous furniture company that uses AR technology to promote its products. The company’s customers use its AR app to preview furniture items in their homes. IKEA shoppers utilize their smartphone camera to visualize furniture products. 

Focus on Augmented Branding Materials

One of the goals of a B2B company is to leave a lasting impression on their prospective customers. Leaving impressions on your customers is an essential part of B2B marketing. Using AR technology can enhance your marketing strategy by focusing on branding materials. 

You can implement image tracking and barcoding scan technologies. That way, your customers can scan your business card to get details on your products. You can utilize a wide range of marketing materials in the scanning feature.

For example, when B2B customers scan your company brochure or business card, they will view a short product description, demonstration, or promotion video. The exciting thing is that you can include a link to your business website. Thus, you can drive more traffic to your website and turn your potential audience into customers. 

Customers easily forget about a product that comes with a simple promotional material, such as a business card. When you create a business card or brochure based on AR-technology, it will remind your customer of your product. So, augmented branding is one of the best B2B AR marketing strategies you can use for your products. 

B2B AR Marketing – Final Words 

Augmented reality is a game-changer technology for B2B companies to promote their products and services. It enables companies to integrate interactive technology into their marketing strategy. 

AR enables customers to interact with the product and get detailed information before making a purchase. The technology aims to streamline the marketing operations of B2B companies to improve their productivity and increase ROIs. 

Remember, AR-based app development for your brand and products enable you to use 3D models in physical spaces. That way, you can come up with stronger and effective marketing material to increase sales. 

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medical education augmented reality app

Medical Education Augmented Reality Apps: Teaching Anatomy

By | Augmented Reality | No Comments

Our world today has a higher demand for new and more efficient tools and methods to teach anatomical sciences, and the rapid development of augmented reality (AR) means the educational use of this technology is becoming increasingly vital. 

There has been more interest in the use of augmented reality beyond the world of gaming. For instance, we now have an increasingly prominent use of AR in the education sector – especially in the area of anatomy.

The immersive nature of augmented reality provides limitless opportunities to spice up boring classroom lectures – and increase the learning and retention rates of students. Therefore, it’s no surprise that educators at all levels are experimenting with this technology – this includes medical schools.

Due to the decline of cadaver-based teaching, educators have been looking for new, improved ways to efficiently teach anatomy. AR has proven to be necessary for this field. A lot of learning centers have experimented with immersive technologies. They’ve implemented those technologies as part of multimedia, multimodal approaches to teaching anatomy.

Using Augmented Reality to Teach Anatomy

One of the most powerful AR apps for teaching anatomy is Complete Anatomy. It provides virtual models of the human body according to anatomical papers and classic textbooks. The creators of this app used the best possible resources to ensure accuracy.

Anatomy students can explore the body down to the cellular level and find out about the different types of cells and the duties they perform that are vital to everyday living. 

Additionally, students can select particular organs and see how they work. For instance, it is possible to see the heart in action. You’ll be able to view how blood circulates as the heart beats in real-time.

The best part is probably that this app provides over 200 hours of expert-led lectures. After undergoing an in-depth lecture, you can test your knowledge by answering quizzes.

Another important app that simulates cadaveric dissection is Human Anatomy Atlas. The app creates a Visible Body to provide students with an alternative for cadaver-based learning. Students can access it either on their Android or iOS devices. 

As a user, you can transform any room into a lab. For instance, you can explore various systems of the body and dissect virtual cadavers. You can use this app to learn the different functions of organs. Also, you can dissect the organs of your choice – eyes, heart, brain, and so on. 

Even though you can look for both video and text content over the internet, this material is not sufficient for a lot of students that want a deeper understanding of difficult topics, particularly those found in the physical world but are difficult to grab.

Augmented reality apps outshine other technological tools for anatomy learning. They present content in a more interactive or detailed format than the models most people remember from science classes. With all of the text and audio content we expect from the internet, AR apps are changing the ways that we view science.

Bottom Line

As learning institutions all over the world suspend classroom lessons because of COVID-19 restrictions, AR has never been more important to learning. It makes it possible for students to receive the same quality lesson they would have gotten in a lab or classroom – students can access vital resources anytime and anywhere. 

AR is gradually taking over the field of medicine, especially anatomy. Immersive technology is empowering the medical profession. It has expanded the knowledge of professionals and given them unique opportunities to practice. And since AR doesn’t need an expensive headset such as virtual reality, students can use it without spending much. 

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SEO Techniques

SEO Techniques for Better SERP ranking in 2021

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SEO plays a great role in increasing a website’s ranking in search engine result pages.

It is an important part of uploading or publishing anything online to get found on the internet.

It is one of the finest ways to drive organic traffic to a website by using the latest techniques and strategies.

In this article, we’re going to talk about some of the most effective techniques that can be used to rank a website high in 2021.

9 Effective SEO Techniques for a better SERP ranking

  1. Find the competitor’s Top Performing Pages

The strong and effective SEO strategy helps to perform better in search engines.

The best starting point before making an SEO strategy is to find out the competitor’s top-performing pages.

Once the user finds out those pages, he/she can check the exact source of their organic traffic.

After analyzing the competitor’s top rank pages, users can find these type of things:

  • Content Gap
  • Links Gap
  • Opportunities to improve the written content

To find the competitor’s top rank pages, users can use multiple online tools including SEMrush and Ahrefs.

To analyze the competitor’s website on SEMrush, paste the URL of the site into the input box and click “Search” to find details.

The above image shows the website’s estimated organic traffic and a detailed overview of its overall performance.

To check the top-ranked pages, click on the “Pages” tab and you’ll find out which page is performing best on the site.

SEO Techniques

You can further take this insight into the extreme level to find out why these ranked pages perform best and how a user can form a strategy that can grab traffic.

  1. Do a Detailed Keyword Research

Doing complete keyword research is the best way to find keywords related to a specific product or service.

It is an SEO technique of analyzing and finding different search queries related to specific things on the internet.

This effective technique helps to target potential visitors by optimizing the content with target keywords.

Key Research Technique is used when someone is:

  • Looking to find a new niche
  • Trying to generate new content ideas
  • Optimizing the content with target keywords

The research procedure starts with thinking about how to target clients who will search for your product or service.

But, before start searching for new keywords, users must:

  • Have a detailed knowledge about the product or service
  • Have complete knowledge that  how keyword research tool works

To do detailed keyword research, users can use multiple online tools including Ubersuggest and Ahrefs.

To use Ubersuggest, simply write the keyword into the input box and “Search” it to find new keyword ideas.

SEO Techniques

The tool will further analyze the given phrase and quickly generates new keyword and content ideas.

It finds the best related, question, prepositions, and comparison keywords to optimize the content.  

  1. Publish Long and Unique Content

Longer content plays a great role in getting a higher rank in search engines.

It is one of the most effective SEO strategies because longer content tends to get more backlinks as compared with short ones.

This helps a webpage to get the best ranking in search engine result pages.

The content must include topic-relevant images because it helps to look at the content more impressive and attractive.

Also, lengthy content tends to be more authentic, useful, and effective than short content. 

Most of the visitors want everything in one place because it saves both time and effort.

Webmasters and SEO experts must publish high-quality and plagiarism-free content to increase their ranking in search engines.

Because a single plagiarized post can cause some serious consequences to a website.

SEO experts use multiple online plagiarism checking tools to check the originality of the written content.

The free plagiarism checker online focuses on comparing the given file or text with all online resources and databases to quickly find the plagiarized text.

After comparing the file, it finds the plagiarized text and also highlights the paraphrased text used in the file.

  1. Improves Internal Linking and Create Diverse Backlink

Internal linking passes Page Rank and content relevancy signals to the search engines.

It is an effective SEO technique and helps a lot in increasing the website’s ranking in SERPs.

Internal linking helps to connect the content with the other page and gives an idea of your website to the search engine.

Also, creating high-authority backlinks plays an important role in the search engine optimization of a website.

Whereas, spam links can hurt a website, and backlinks from older domains have been shown to pass more value than that of the new sites.

The main purpose of getting a backlink is to show a vote of confidence from one side to the other.

High-quality backlinks play a great role in increasing the website’s position and visibility on the search engine.

Users can use multiple online tools including Ahrefs and Ubersuggest to make a complete backlinks analysis of their competitors.

This helps them to make a strong SEO strategy to beat its competitors in the best way.

  1. Improves the Technical SEO

Technical SEO helps to optimize the infrastructure of a website to enable SE to easily crawl and properly index the site.

It doesn’t deal directly with the website’s content. But, it deals with its different elements including XML sitemaps, URL Structure, robot.txt, page speed, and more.

URL structure is also one of the most important factors of the technical issue.

Try to use the main keyword in the URL to make it semantically perfect.

Website navigation is also very essential for technical SEO because it refers to the internal link structure of a website.

Navigation of a website matters a lot because it helps users find the desired thing without using the search feature.

Also, XML sitemaps help search engines to index the website perfectly.

It normally features URLs, languages, and other important parameters of a website.

Also, increase the loading speed of the website and make sure that the complete website load on HTTPS.

Because it is one of the major ranking factors of a site.

  1. Make website Mobile Friendly

A Mobile-Friendly website plays an important role in the SEO of a website.

Mobile SEO of a site focuses on optimizing a website to make sure that it works properly on mobile devices.

More than 70% of people use the internet on their mobile phones.

To prevent bad mobile experiences, users must optimize their websites to be mobile-friendly.

To make your website mob-friendly, choose a responsive website design to fit every screen size.

Users can also take a mob-friendly test to check how a website is optimized for mobile viewing.

Many webmasters also use different online tools to generate a mobile usability report to quickly check an issue of a site when viewed on a mobile device.

  1. Clean-Up all toxic links

Just like the backlinks helps to increase the website’s ranking, the wrong and spam links can destroy the website’s ranking as well.

If a website has some amount of toxic links, it is highly recommended to quickly remove them.

Here are some reasons why a website may have many toxic links:

  • Creating backlinks with the same anchor text
  • Those links that have been received in an exchange of product or service
  • Poor-quality bookmarking websites

Users can easily find the toxic links by using multiple online tools including the SEMrush backlink audit tool.

The tool is widely used to check the referring domains, toxic domain, and analyzing the backlink profile of a website.

By using the tool, users can easily review the links that seem to be toxic.

They also have the option to move those links to the “remove list” to reach out to the actual site and send them the backlinks removal request.

  1. Improves the User Experience

If the website looks messy and difficult to navigate, then it affects a lot on the ranking of a website.

If you want to make users stay on your website for a longer time, then you’d optimize the user experience of a website.

Try to increase the loading speed of your website and make sure that it doesn’t take more than 3 seconds to load the site.

Also, make sure that the website is easy to navigate to help the user quickly find the desired information.

Select the responsive website design to make the website more attractive and easy to use for everyone. 

  1. Use Social Media Platforms  

Social media platforms are widely used to drive more organic traffic through different social media platforms.

It indirectly affects those factors that impact the site’s ranking in search engines.

When a user post or publishes some quality material on social media that connects the audience must create value for them.

The audience will further read and share the material with their friends which plays a key role in increasing its value and credibility.

The posts on social media platforms help to increase the content reach of your website.

Also, by posting consistently on different social media platforms, it boosts the awareness of people who are searching for your service or products.

Thus, building a site’s reputation on social media platforms not only increases the brand’s awareness but also given an SEO advantage as well.

Social media is not considered as a website’s ranking factor, but strong and authentic social signals help to increase the site’s ranking in SERPs. 

Wrapping Up

To make an effective SEO strategy, analyze the competitor’s top rank pages, and find the best-targeted keywords to optimize the content.

Also, try to improve the user experience of the complete website by increasing the website loading speed.

Write high-quality and unique content to attract more readers and must use a plagiarism checker before publishing content on the website.

Improves the internal linking structure of the site and also get strong backlinks from the high-authority websites.

The most important thing is that removes all toxic links and doesn’t forget to improve the technical SEO of the website.

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Augmented Reality Art

Museum from Home: Places Augmented Reality Art in Your Home

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Imagine being able to whip out your smartphone and use it to discover various new and old works of art from your favorite artists in full size, all from the comfort of your house. Or maybe visiting a recent exhibit from your favorite art museum, while taking a leisurely stroll through a park. 

Well this is now a reality, all thanks to new advances in the augmented reality space. Today, artists, curators, and auctioneers have increased their digital footprint in order to remain connected with their changing audiences, a connection that is particularly important with all the social distancing going on in the world. 

Now is a fairly perfect time to introduce a unique augmented reality experience that brings famous artworks right into people’s living rooms. It provides an immersive museum experience for those locked down, all without the crowds of tourists and long lens cameras obstructing your view of the art. 

This new piece of tech was developed by Cuseum. They’ve also published some pretty groundbreaking research on how the brain perceives art. They spent a lot of time looking in to how we perceive art in immersive technologies and digital forms. They went even further comparing it to how we perceived the original tangible art piece to begin with. The results are surprising. 

Augmented Reality Art

Using Augmented Reality to View Art

Ciecko, who is an art enthusiast, is immensely passionate about art and culture. Before inventing up Cuseum, he worked with a lot of cultural institutions and museums. While working there, he quickly learned that they used inadequate and outdated technology. 

Even though they actively tried to improve the experience and its accessibility for visitors, they could never achieve any real success because of the limitations in their existing tools. This inspired him to create Cuseum to address these issues.

Their most recent innovation is Museum from Home. They invested a lot of time and effort to create a digital solution to navigate the closure of museums. By using the feature of augmented reality, you can now have popular artworks and paintings directly on the walls of your house.

The available artworks are public domain works, mostly from the collections of The Getty, the Metropolitan Museum of Art, Cleveland Museum of Art, Art Institute of Chicago, Rijksmuseum, and other museums that permit Open Access. This includes famous artworks such as Edvard Munch’s The Scream and Vincent van Gogh’s Starry Night.

People that prefer contemporary works of art can also look at them by using Cuseum-powered partner apps. This AR feature allows you to admire art pieces that you would only be able to look at in a museum.

How does the Brain Perceive Art?

According to the breakthrough research by Cuseum on how the brain perceives art, the aesthetic experience is not lost through digital representation. This means that the human brain does not differentiate between artworks in digital forms and their physical, tangible original copies.

Importance of this Research

These findings will affect the future Cuseum apps because they were originally focused on increasing on-site experiences for museum visitors. But that changed when art and cultural institutions closed because of the coronavirus pandemic. 

In the future, they’ll also focus on addressing the viewing of artwork at home. With travel restrictions on museums, they are excited to provide at-home solutions for everyone. This AR app doesn’t only help museums survive in the digital age; it also helps them flourish as a vital and transformative part of society.

The developers of this AR app are excited to be the leading provider of digital and immersive solutions to museums and cultural organizations. They’re looking forward to providing them with better and more inclusive access to a wider audience.

The Future of Augmented Reality in Art

Augmented reality is capable of giving us control of the visual sense of an individual. This makes it possible to have a better spectrum of art and digital art forms. 

Even though traditional art has been restricted to the physical workspace in the real world, people in some parts of the real world can now be manipulated in real-time with new digital content. The surroundings of an individual could be modified to make everything look like a mirrored surface.

In the world of art, this will probably mean that 3D modeling, digital content, and texture mapping will become important skills for artists. Also, new forms of creation, like molding 3D objects in physical spaces, drawing in thin air, and collaborative real-time authoring will be available. 

This will create new core forms of art, and likely make it possible for new modes of visual communication for those that use the technology.

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Whiteboard Animations

Best Whiteboard Animations

By | Animation | No Comments

Everybody enjoys watching whiteboard animations – whether on YouTube, TV commercials, or on informative presentations. But what are whiteboard animations?

This is a style of video that displays images drawn on the screen to viewers. Most of them are accompanied by a narration that guides the viewer through the entire story. 

Whiteboard animation videos used by most businesses and they serve as innovative and engaging ways to advertise and market products or services, and provides flexibility to the marketing strategy of companies.

These videos can go places that salespeople can’t get to. They can be shared digitally, deployed on the web or through emails in instances where it is impossible or impractical to meet physically. Due to this, they can better help in increasing sales than traditional presentation methods.

In this post, we will consider some examples of the 12 best whiteboard animations used today. It is advisable for business owners to watch samples of whiteboard animation videos to get ideas on how to market their products and services to the prospective customers. So, the 12 best whiteboard animation videos are as follows.

1. Personal Identity 

Being part of a new program made by the School Of Philosophy in University College Dublin (UCD), various animations based on scripts were created by students to assist in explaining a concept or an idea that is complex in a simpler manner. Typically, you’ll be required to know a bit about the subject matter. 

The concept was that students taking the module would have grasped some of these philosophical theories so they can write a simple script that could be transformed into an animation. They got amazing results!

2. Changing Education Paradigms

RSA animate series that uses a whiteboard to display a first person’s view has a unique place in the animation community. Arguably, one of the best things about this is how it has changed education paradigms. Teachers and educationists such as Sir Ken Robinson use a TED-Talk manner voiceover to explain their concepts to their listeners.

3. Marker Maker

This is one of the first videos made by Johnny Lawrence. The Marker Marker is a combination of real-life and stop-motion whiteboard video. Stop-motion is known as the literal placement and alteration in every frame. It gives viewers the magical feeling of subtle music, practical effects, and the amazing voiceover. This is one of the reasons why it has more than 2.3 million views.

4. Toyota Camry

It is amazing how a whiteboard presentation can have a major impact in a video of 16 seconds. Toyota did this when explaining the new blind-spot technology that improves public safety and increases the company’s sales on their latest Camry.

The composition and framing of the animation video have a unique structure. Also, the voiceover is imaginative enough to grab the attention of the audience without using many bells and whistles.

5. Health Mart

The health mart video was created to promote the pharmacy and care service of McKesson Corporation. The whiteboard video comes with both quality and compact digital hand drawn animation with high resolution.

The biggest concern of using traditional methods is because they can get expensive, particularly for small businesses. However, the newer digital technology makes it possible for users to improve the video and make it better, even after recording.

6. Energy Efficiency Financing

Another short, yet efficient whiteboard video is the energy efficient video. It comes with a blend of 3D technology and vector rendering, making it more perfect. The manufacturers made a customized shader to provide a cross-hatching CGI effect.

The result of the animation video describes the script and business plan of whiteboard scribing video so that businesses can use and depend on a system that is energy-efficient.

7. Born to Learn

This inspiring and imaginative video is a great example of how whiteboard animations can do wonders when it comes to creating awareness on social problems. Most expects deem it to be one of the most successfully carried campaigns worldwide.

The video script educates viewers on their capacity to learn and evolve. Also, it focuses on why the process of learning should start from an early age. The British voiceover done by actor Damian Lewis raises the production bar.

8. The Story of Stuff

For a while now in the history of whiteboard animations, the Story of Stuff has been one of the most common videos used. The main character in the video is powerful and sensitive enough grab the attention of viewers. And since the video has over 5 million views, it will grab the attention of an average viewer. 

The explainer video describes the link between production and consumption and how they can both affect the world. It is also a teaching guide for people that may not know about the use, sale, and illegal disposal practices.

9. The Echo Sign

Most people have reading instructional manuals. This explainer video tells viewers about the functions of their Echo Sign product in a friendly manner. It is considered one of the most stylized and aesthetically pleasing animations.

Also, using blue and red colour palettes help the audience pay attention to the step-by-step mechanics of the product.

10. Closed Loop Solution

One other fantastic video is the closed loop solution. It explains how the product or service can be beneficial to the environment and help achieve the long-term goals of a business.

Even though the video last for only ninety seconds, it brilliantly describes the nature of service and how it can work for firms that have a lot of paperwork.

11. Where Good Ideas Come From

This whiteboard animation video is strictly informational and helps us understand where good ideas come from. One of the reasons why video makers find it really interesting is that it resembles a traditional hand drawing video.

It is a video that only lasts for four minutes – which makes it perfect for holding the attention of the audience – and it is interesting enough to keep them hooked.

Vital Takeaway Points from Whiteboard Animation Examples

  • Build a convincing creative brief
  • Get a reference video or join various video elements from various sources
  • Work with an organization that can easily understand your video production requirement

With these creative whiteboard animation examples, it is obvious that businesses are using videos for their marketing campaigns. If you intend creating the best whiteboard animation, it will be a good idea to create a brief of the tone and style to use for the videos. It is best for you to be unique and different while creating your messaging through the videos.

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animation-studios

The Pros and Cons of Large vs. Small Animation Studios

By | Animation | No Comments

Recently, video content has been growing in popularity, in no small part due to people’s shortening attention spans. Statistics show that people now find it difficult to pay attention to text content for more than 4 seconds; this is why video content is increasingly being used by most brands as a marketing strategy. Companies that have embraced video content have improved their marketing strategies and income.

To create video content for your business, there are various strategies you can apply. You can decide to create a corporate video animation, voiced by yourself or a professional, or you might choose a different route and create a live-action video with your digital camera, set, and crew. 

If going down the animation route, you should consider hiring a small animation studio, particularly for small businesses or start-ups that are trying out animation for the first time. A small animation studio will both give you an affordable price and also deliver satisfactory service by producing the perfect animated video for your needs.

The pros and cons of large animation studios 

  • They work on blockbuster movies: They create the kind of films you can see on the big cinema screens, and therefore they have access to skills and resources that can deliver an incredible product.
  • Their wrap parties: This is another great benefit of working with big animation studios. They spend a lot of money promoting and ensuring that the artistsir clients feel like they are not left out. It’s a proud moment in the life of any creator.Celebrating the end product is a proud moment for everyone.

The pros and cons of small animation studios

Now, let’s talk about the smaller types of animation studios. One of the best things about hiring a small animation studio is that you get to feel like you’re contributing to the entire process. 

You could be working with a team of fewer than 10 people. You’ll be heard more and feel much more important to the entire process. Smaller studies provide a feeling of community and they allow you to make a difference on a much larger scalefinesse your animation to your specifications (within the resources available). 

Which should you hire?

Deciding which between the two types of animation studio to hire can be a herculean taskdifficult. You need to be cautious and know what to look out for to have a smooth ride through the process.

The most important factor to consider will be your budget. In most cases, producing animation animated videos are is not cheap. They It involves skilled work and take some practice to have the perfect videoby more than one person, often over a substantial time period. The amount of money you pay will depend on some factors such as complexity, duration, originality, and audio quality. 

If you’re working within a tight budget, you should hire a small animation studio; however, you should remember that you’ll get what you pay for. You can get good small studios that provide high quality – without you breaking the bank. Just make sure you outline your needs clearly to be sure that the studio’s resources can meet them.

Hiring a small animation studio is usually best for most business owners, particularly startups, who desire to tryare trying animation for the first time. In addition to providing affordable prices, small animation studios can also produce perfect animated videos.

Conclusion

There could can be some drawbacks to hiring a small animation studio compared with other options. , But but the benefits surpass the disadvantages. The most important benefit is their affordability. 

Big animation studios use expensive equipment, advanced technologies, and highly skilled employees, to produce high-quality animation videos. This makes their prices relatively high, and you’re unlikely to need the full range of services they provide. On the other hand, small animation studios will not charge you any extra fees. You’re often only required to provide a one-time payment for the job. T, which his makes their prices cheaper andm a straightforward, affordable option.

Additional benefits include:

  • High-quality 
  • Working one-on-one servicewith the animators
  • Appreciation for ideas and clients’ feedback

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Business Animation

Business Animation vs Live Action Filming.

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Business Animation vs. Live-Action Filming – What’s the Best Option

If you’re thinking about using video content on your website, you have two major options to choose from: animation or live-action. Both of these formats involve different areas of video production, and they both have their benefits, so you have to carefully think about the one that will best suit your business.

Even though it’s possible to produce an emotionally affecting animation, some campaigns should prioritise live-action videos, which tend to be more effective at delivering a relatable message or evoking emotions in their viewers. Animated videos are perfect to explain or describe complex topics and to excite an audience. There are other pros and cons when considering both video formats.

Live content is usually hard-hitting, because the videos usually involve real people, and viewers will react more strongly to real human faces. Despite this, filming live-action videos can be expensive and time-consuming. You’ll have to hire actors, book studio space, and purchase props, among other things. This can cause your budget to rise quite rapidly. Additionally, because of the recent coronavirus crisis, it is getting more difficult (and more costly) to gather people together for these projects.

On the other hand, animation can be done anytime, anywhere, without a lot of work from you. You can ensure the project stays on track without having to be physically present by communicating through other means such as email, online video calls, or over the phone.

Our Findings

Business Animation vs. Filming

According to a survey involving 50 respondents, most (28 per cent) agreed on visual allure. Subsequently, they were followed by the ability to illustrate complex topics (23 per cent), the ability to attract a broader audience (17 per cent), and more website/social media traffic (14 per cent).

In our view, ultimately animation has several advantages over live-action video. Some of the benefits include visual attractiveness, the ability to explain difficult topics, and higher web traffic. It can also be effective to get the best of both worlds by mixing both motion graphics and animation with filmed footage.

What we think

It is clear that animation has several benefits over live-action filming. The production of animated videos is custom-made and is easier to revise and adapt. Most businesses use animated videos because of their visual allure, which can be striking and more original than live-action video. 

Animated videos can also help you describe complex topics to your target audience, which in turn will enable you to reach a bigger audience. You can also combine animation with voice over to explain ideas that can’t be captured by film. 

With social media being an increasingly important means of marketing, you need to make an effort to stand out from the competition. Unique animated videos will give you the upper hand over similar brands because they’re memorable and demonstrate investment in your business. Clients will be engaged and realize that you take your business seriously.

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