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9 Actionable Tips From The Best Animated Adverts

By AnimationOne Comment

9 Actionable Tips From The Best Animated Adverts

Video marketing has become an important need in the whole business marketing strategy. It is now a vital business driver. But with various kinds of videos to choose from, business owners find it challenging to cut through the noise. Talking-heads or other boring videos are outdated and won’t do the tricks. This is why animated video adverts are taking over and filling the gap.

With animation, you can uniquely engage with your audience and pull the heartstrings and keep a catchy jingle in the back of your mind. 

Companies that have the resources to hire a production crew will soon discover that animation is an affordable option to add some exciting video content to their marketing.

What is an animated advert?

An animated advert is a short 30-seconds-or-more video that conveys information about the products or services offered by a brand. It makes use of enchanting characters with a captivating storyline that can tug to the heartstrings of any audience. 

Normally, these adverts begin by addressing a problem and quickly move on to provide the solution. After they captivated their viewers enough in the first few seconds, they go for a powerful call to action for the ending.

9 Amazingly Actionable Tips 

1. McVitie’s: Sweeter Together

A major British biscuit company, McVitie’s, launched a £9.7m masterbrand campaign in early 2018, called ‘Sweeter Together’ to cement their position as the best biscuit brand in the UK.

They used 3D animation to show an increasingly melancholy crane operator that tries to connect with his co-workers on the ground below. However, despite his efforts, they ignore him until finally, he receives a cup of tea and some McVitie’s biscuits on the iron beam that he is moving.

This advert strongly connects with the audience because it shows how the smallest gestures can cause a positive impact on someone’s day. It shows McVitie’s as a brand that can enable everyday moments of human connection and bring people closer together.

2. Nespresso: on Ice

Coffee machine manufacturer, Nespresso, launched various Mediterranean-themed illustrations by Finish designer, Pietari Posti, in 2017 to promote their limited-edition iced coffee blends. The title of the campaign was ‘Nespresso on Ice’ and was later transformed into a stylish animated advert.

The clip lasts for 30 seconds and it takes the viewer on a luxuriating journey around the Mediterranean with the help of a holidaying woman, from a cliff-side infinity pool to a peaceful green bay, to the deck of a private yacht, all connected by a clinking glass of iced coffee.

This animated advert is both beautiful and also has a fantastic use of music and sound effects – with an upbeat and relaxing instrumental track alongside some of the sounds of summer – waves gently lapping, drinks pouring, ice cubes clinking, bushes rustling, birds and crickets chirping – this transports any viewer to a holiday environment.

3. Hendrick’s Gin: A Moving Picture

Hendrick’s have been running various intricate, Monty Python-style cut out animated adverts since 2014, playing on their obscure and eccentric identity. Even though they got established in 1999, the campaign’s nod to Victorian nostalgia gives the impression of a brand steeped in tradition.

Their 2015 video called ‘A Moving Picture’, gave the audience ‘an invitation to open up their minds to the peculiar.’ The camera regularly pans out for the entire 30-second clip, starting in the eye of a fish and slowly moving through various bizarre scenes; from a gentleman having fangs putting on an eyepatch and sipping from a cocktail glass to a mermaid inside a crystal ball on a table of mismatched Victorian characters.

In the advert, the female voiceover tells the audience to open their minds. This is reminiscent of early British broadcasting. The animated advert is effective because it bravely decides to own the fact that Hendrick’s Gin can be an acquired taste. They know that a small number of people love them rather than many merely liking them.

4. MoneySupermarket: Epic Action Man

At the beginning of this year, MoneySupermarket collaborated with Mother to reveal the latest character in their campaign that has been up since 2011 called ‘Save Money and Feel Epic’. This slogan is now universally recognized in households across Britain and Ireland, showing the success of this campaign.

They used stop-motion effects in their latest advert to comically showing an Action Man doll dancing along to the nineties disco track ‘Finally’ by CeCe Peniston. The commercial opens with Action Man crouched down in an active war zone. A voice from his walkie-talkie says, ‘Action Man, what’s your status? Over.’ And he replies by saying: ‘I just saved at MoneySupermarket, and now I feel epic!’

The rest of the commercial is an elaborate dance scene, satirizing Action Man’s traditionally macho persona dancing flamboyantly and a cast of male backing dancers, enjoying with Action Man tearing off his attire. At the end of the advert, a blonde Action Man hangs from a helicopter, and says, ‘Action Man, you’re so MoneySupermarket!’

5. Lyft: June: Life is Better When You Share the Ride

On-demand transport company, Lyft, collaborated with Academy Award-winning animator John Kahrs to release an amazing modern advert in 2016. The short, 7-minute movie called ‘June: Life is Better When You Share the Ride’ now has almost 8 million views on YouTube, which makes it to be among the most-watched adverts online in recent times.

This narrative-driven film breaks the mold of traditional TV animated adverts and tells the story of a lonely widow in South Chicago who is inspired to begin ‘sharing the ride’ and therefore also sharing her life. It has an original song ‘Movin’, written and performed by a Lyft driver who later became a recording artist, Sir the Baptist, who launched his music career after he connected with a Lyft passenger.

The advert begins with the protagonist, June, driving to the hair salon, where, while inside, her car is hit by a lorry. This causes a flashback to the time she met her husband, the owner of the car. With a helpful push from her daughter, she starts using Lyft.

When she finally buys a new car, a mix-up occurs where a passenger waiting for his Lyft driver mistakes her car for his ride and hops in. Then, after seeing a soldier miss his bus, she decides to give him a ride. She enjoys his company and decides to take the plunge and become a Lyft driver.

She enjoys meeting all kinds of new people and comes to be known affectionately on social media as ‘June Buggy’. Later in the advert, she crashes in the snow as she was going to pick up a passenger. When the passenger sees that she has stopped on the app’s GPS, he recruits some friends to go out into the snow and rescue her.

6. Android: Be Together, Not the Same

In 2016, Android aired their latest animated advert called ‘Be Together, Not the Same’ for the first time during the Academy Awards. The advert became a hit immediately due to its anti-bullying message, and was described as ‘the real winner of the Oscars.’

The 90-second advert set based on John Parr’s epic eighties hit, St Elmo’s Fire (Man in Motion) has traditional enemies rock, paper, and scissors, from the children’s game – the metaphor could hardly be clearer. But in this case, the rules were changed: rather than bullying each other, the characters are bullied by their kind.

For example, the advert starts with an anthropomorphic piece of paper on its first day at school. The hallway contains similarly anthropomorphic scissors staring back at it menacingly. Understandably, it is scared and walks slowly past them with its eyes averted, only to bump into three other pieces of paper who happened to be the real bullies.

Luckily, a scissors intervenes and scared them away, and they become friends. As they walked home, they met two rocks bullying another rock. Angered, the paper scares them away and the three of them walk off into the sunset together and become best friends and the words ‘be together, not the same’ appear in the sky above them.

7. Cadbury Screme Egg: Last Stand

Confectionery Company, Cadbury’s showed their limited-edition green Creme Egg yolk with an animated advert that pays homage to classic horror movies like Dawn of the Dead in the run-up to the Halloween of 2012.

The video, titled ‘Last Stand’, shows two regular Cadbury’s Creme Eggs making a daring escape from some zombie-like Halloween Creme Eggs. With the aid of a remote-control car, complete with whisk-scythed tires, they managed to rescue a fellow Creme Egg from danger and run a few zombies over as they run off, splatting their yolks all over their windshield.

Supported by a large cinematic score, they scramble up a shoelace to the safety of a rescue helicopter above. As the camera moves away, the final aerial shot shows three regular Cadbury’s Creme Eggs stranded on a barbeque lid next to the words ‘Get Them While You Last’.

Since Creme Egg sales always spike in the run-up to Easter, making a limited-edition egg for a holiday that falls at the opposite end of the year was a smart move. It gave people a reason to buy them at a time when sales would normally be poor.

8. NewYork-Presbyterian: Unmasking A Killer

Non-profit university hospital, NewYork-Presbyterian launched a campaign in 2016 that dealt with the complex problems of cancer and immunotherapy called ‘Unmasking a Killer’. 

While working together with acclaimed Israeli artist, Noma Bar, it ambitiously tried to change the way medical advances can be explained to the audiences. 

This 110-second advert was initially aired during Super Bowl 50 and it contains a continuously shape-shifting series of 2D images in Noma Bar’s deceptively simple, flat-color style, which visually shows the voiceover of the narrator.

9. Argos: Aliens #NameOurBaby

British retailer, Argos, aired various adverts from 2011 that was a combination of animation and live-action. The adverts followed the lives of a family of lovable, CGI aliens.

In this clip released in 2013, an alien couple, who fit in remarkably inconspicuously on Earth, learns they are pregnant – it’s their men that carry the baby. 

We then follow them through all the steps that led to the big day; from the day they go for the ultrasound scan, to the first kicks, to the antenatal visits, to when they decorate the room of the baby until finally the baby is born.

To increase their social media interactions, Argos asked viewers to name the baby and tweet their ideas using the hashtag #NameOurBaby. According to Campaign magazine, this was one of the most recalled adverts at the time.

Conclusion

Animated videos are effective at engaging a broad audience and captivating them with a great storyline. It creates emotions that resonate with the viewers and shows a sense of friendliness for a brand. If you wish to creatively promote your business, you should enter the digital era by using animated adverts. We hope this post will help you get the ball rolling on some awesome ideas for your animated advert.

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best product animation

5 Best Product Animation Examples

By AnimationNo Comments

Live-action filming for the purposes of introducing your new products to the world is great, but it has its limitations. Some details can simply not be easily captured on video, nor adequately represented and highlighted. For this reason, many have begun taking the captivating approach of using 3D animation. After all, this form of communication is stunning, immersive, and captivating enough to show your product off in an incredible way. 

If you are doubtful about 3D animation actually helping your business consider the following three strategic points that this mode of communication brings to the table: 

  • It shows off your product in a more unique way than any other method can
  • It communicates the product’s value
  • It allows you to show the world what a product that is still being developed will look like for the world to see before it has even been put together

We looked around for some great examples to illustrate the power of 3D animation and came up with 5 fantastic examples that we believe solidify our point.

Nike LunarEpic Flyknit

As the global leader in sportswear and trainers, Nike is still in heavy competition with some other big-name brands in the industry. However, for the LunarEpic trainers, they wanted to present the product most uniquely and be able to highlight its unique style and features that adequately reflect the brand’s bold name.

This video’s breathtaking animation stands out as the 3D animation company creators were able to link its namesake to the moon itself, a feat that could not be accomplished through live video. On top of that, Nike was able to give viewers an extremely close-up and in-depth view of the shoe’s intricate detail.

Lamy pico/Special Edition 2019

Some products are tough to make exciting without the use of 3D animation. Nowhere is this more evident than the advertising of LAMY’s new pen. While live-action advertising of a writing utensil could leave marketers in a head-scratching fit, the 3D animation was able to put a ‘fine point’ on the pen, making the introduction to the product fun, exciting, and captivating before the viewer even knew they were watching an ad for a writing utensil.

3D animation was able to bring this otherwise simple product to life. The 3D animation studio brought the pens to life, showing them in an exciting, dynamic 3D space. Each type of pen got its own 3D video, showing each pen as a unique, bold personality. The cherry on top of the fantastic animation was setting it against crisp, bouncy, bass-driven beats to really accentuate the pen’s presence.

Shopify Chip Reader

Shopify is certainly known for its online sales prowess, but when it was time to promote their physical chip reader for their pop up shops, they needed something that really stood out and transported the idea of the online world into the real one. To do so they chose to display their new technology through 3D animation. 

3D animation allowed the chip reader to take on different forms, all related to Shopify themes including an engagement ring box and a record player. Rather than risking damage to the actual chip readers, Shopify was able to use the 3D animation effects to display how it could be used effectively and in an engaging manner.

Pepsi Music – Tasty

Not that Pepsi needs to get its name out there, but they did want to put a little extra effort into promoting their Pepsi Zero product. They chose a method that involved 3D animation in a hybrid combination with live-action shots and music that sounded like the percussion instrument was the cracking open of a Pepsi can.

Pepsi Music – Tasty from ManvsMachine on Vimeo.

The animation allowed for awesome effects like a drop of Pepsi rippling waves, an ice cube bouncing around the top of a Pepsi filled glass, and the Pepsi Zero can manifesting into existence from seemingly out of thin air. The clever inclusion of live-action shots promotes the perception that Pepsi can be found behaving in these ways in reality. Ultimately, the result is a short, but fun and effective clip that connects the idea of fun, music, and appeal, all tied to the new Pepsi product.

Sunesis – Trade Show Video

Sunesis is a company that designs and builds modular schools from start to finish. This unique service required both illustration and text-based explanation of the company’s intricate planning process in an easily digestible way. 

5 Incredible Product Animation Examples

Seeking to effectively illustrate, their modular design and the unique floor plan layouts they offered at a trade show would have been challenging regardless of the company’s standing. Add to that the company provided a service without a tangible product, it required something unique to really drive the clear and dynamic advertising message. Luckily, 3D animation allowed for all of these aspects to be incorporated.

Using 3D animation, Sunesis was able to tell their brand’s story, walking the viewer through the design process to illustrate the final building result. The animated display of floor plan layouts was a fantastic visual aid that allowed all of the necessary information to be clearly communicated. While they had no finished projects at the time of the trade show, they did include picture renderings of potential school buildings that would result from their layout plans.

Final Thoughts

3D animation is capable of presenting the effects one often cannot achieve with real-life footage like defying gravity and transplanting a product to the moon. 3D animation opens up a world of possibilities in a powerful and effective form of communication in marketing. 3D animators love to work with both 3D and 2D graphics and are more than happy to put together a medley of live-action and animated clips to promote your product in the best, most effective, and coolest way possible.

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AR Toys

AR Toys. Augmented Reality In The Toy Industry, It’s Going To Be Big

By Augmented RealityNo Comments

AR Toys. Augmented Reality In The Toy Industry, It’s Going To Be Big

The utilization of augmented reality has expanded to many different uses, with the toy industry seeing an AR boom over the last several years. While it may be thought that this has been applicable in video games for decades, the toy industry has actually taken on incorporating virtual play tech into game-play with tangible toys. So, is augmented reality the next big step for the toy industry? What does it mean for its operations moving forward? 

How AR Toys Work

Many people confuse the terms ‘virtual reality’ with ‘augmented reality.’ Augmented reality doesn’t provide a fully immersive experience like its virtual counterpart, but it does ‘alter’ the real-world setting by leveraging elements that are computer-generated. In terms of the toy industry, this is a perfect solution. While virtual enhancement typically requires a headset for full immersion, kids only require an electronic device such as a tablet or a phone, paired with the appropriate app. Then, using just the camera from their electronic device, kids can see the toys animated to life through the screen.

While there is a lot of concern about kids’ focus on screens, augmented reality tech doesn’t quite have the same effect. Instead, toy-makers are able to stimulate a child’s creativity by merging virtual and physical elements. This also adds a new level of play-ability to a physical toy. AR takes a child’s engagement with the world to the next step past what a physical toy can accomplish.

AR Toys

If you have not encountered too many augmented reality toys, that is because they are not yet as widespread as they one day will be, but rest assured they exist and they are available for families to use.

One of the biggest contributors to personal development and creativity in the toy sphere has been Lego, stimulating children’s minds for decades. Recently, Lego has also been delving into digital technology by combining the physical elements of Lego play with digital ones.

Consider Lego’s Hidden Side play-set. With an app available on both the Android and iOS platforms and a suitable mobile device, the Lego figurines can be brought to life by scanning the play-set to reveal hidden, supernatural elements. This ‘Hunter Side’ app even has a multiplayer mode, allowing kids to interact with their friends while playing. In such games, multiple players can serve as ‘ghosts’ while one plays as a ‘hunter.’ ‘Hunter Side’ is not even Lego’s first foray into AR tech, but it is the first to merge real-life and virtual play.

Hasbro, another giant in the toy-making industry, has also embraced augmented reality tech in their toys. For instance, they manufactured an Iron Man mask that allows for a child to experience AR, taking the level of imaginative play to another degree. To engage with this toy’s play, the Hero Vision app is required, as well as a set of compatible AR goggles.

AR Technology Is Here To Stay

The expansion into augmented reality tech in terms of toys is not just a passing fad. As hardware gets developed and technology grows, toy-makers will find exciting, new methods to engage children in playtime using AR technology. The technology will surpass just toys too. Consider Apple’s AR glasses. If they are a success consumers will no longer need to hold a physical device in their hands to play, having the ability to have the same experiences with augmented reality instead.

At this point, augmented reality tech is still in its infancy stages and even industries that use it are from tapping into its full potential. It is fully expected that the toy-making industry will have new AR products on the market in the foreseeable future. With time, these applications will become more multi-modal, meaning that many of the forthcoming functionalities and features will expand even beyond the scope of contemporary AR tech. 

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Common AR Terms

Glossary Of Common AR Terms

By Augmented RealityNo Comments

Augmented reality has become a more significant mainstay in our lives, and as more people familiarize themselves with this wondrous technology, they begin to better understand the terms applicable to the AR specific language. No longer is AR terminology reserved to niche publications. It has made its way into online game forums, consumer electronic media, and AR glasses specifications. 

With augmented reality’s presence ever-increasing, we believe that it is important for people to be more familiar with AR terminology. For that reason, we have compiled a list of the most commonly used terms and acronyms in the augmented reality realm, and briefed a simply digestible definition for each.

AR Terminology

AR Advertising 

One of the hardest aspects of conducting an online sale is the lack of the ability for the consumer to physically handle the product. But AR provides a solution that is the next best thing, allowing prospective consumers to interact with a brand’s product through use of animations and 3D objects, for a much more exciting and immersive experience. Such interactions engage customers in a meaningful way and help to perpetuate customer loyalty. 

ARKit and ARCore

These terms refer to the pair of SDKs (software development kits), one supported by Android, and the other by Apple. These tools help innovative developers to use mobile operating systems to generate native AR applications.

Augmented Reality Face Effects

Commonly seen as filters on various social media platforms, this is a popular feature that allows the conversion of user’s faces into a variety of different characters (aliens, monsters, animals, etc.). 

Augmented Reality Measuring

This term is commonly found in apps hosted by shopping applications, especially in the realm of home improvement and interior design/furnishing. The app permits the performance of accurate measurements of areas around the home in real-time, using virtual measuring tape.

AR Overlay

This term implies the integration of a fake 3D object being superimposed into a real-world image, thus producing a holographic, 3D effect where the fake object exists in the same field of view as a real life one.

Augmented Reality Shopping Experience

This is the virtual equivalent of “try it before you buy it” for the digital customer. The term essential signifies the ability of a user trying a product out virtually before making the commitment to invest in it.

AR Software Development Kit (AR SDK)

Arguably the most common developer term, the SDK is a tool set that permits the development of AR applications on specific platforms. Some examples of such SDK’s include ARKit (for apps on the Apple iOS platform), as well as ARCore (for apps on the Android platform).

CAD (Computer Aided Design)

This term refers to the leveraging of specialised software for the purpose of rendering a digital representation of products or objects, which are grafted into 3D models that are then added into a real world image.

Computer Vision

This term refers to the type of technology which permits the scanning of existing objects by machines in order to interpret what those objects are, a very basic concept in any augmented reality experience.

Extended Tracking

This term is more of a technical one in nature, meaning that the augmented object remains in the user’s line of sign even when the initial image has been removed from the field of view.

Field Of View

The area visible to the user either on their mobile device screen or through special augmented reality glasses. 

Gamification

The simulation of an experience that more closely resembles a game. This could include the customer’s interaction with a product where the user is prompted to perform a particular action with a chance to win a prize for doing so.

Geo AR

Technology that permits location-based AR experience development, meaning that to launch the experience the users do not require a physical trigger.

Holograms

Possibly the most common AR term, this one represents a 3D image manifested through a projection of light onto a transparent display, which can either be dynamic/interactive or stationary/static.

Social AR

The leveraging of augmented reality through social media for the purposes of engaging users with creative interactions. This represents a varied array of aspects from manipulative effects of images and videos to live, reality altering face filters.

SLAM (Simultaneous Localization and Mapping)

Technology that helps seamless placement of 3D objects into a real-life environment.

WebAR (Web Based AR, App-less AR)

Technology that allows augmented reality to be experienced through the utilization of an internet browser rather a dedicated app.

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Bringing Dinosaurs To Life With An Instagram AR Filter by National Geographic

By Augmented RealityNo Comments

While 2020 was a catastrophic year overall, it did serve one positive purpose, and that was to push the world further into the digital age. In fact, the digital enhancement and transformation efforts were accelerated in every industry sector in order to upkeep the delivery of quality services to customers.

Two areas that have seen an especially wide-ranging burst of creativity and innovation in growing virtual platforms were the entertainment and educational sectors. A recently launched Re-imagining of Dinosaurs AR experience by National Geographic was one distinct example of this type of transformative innovation.

Unveiling Re-imagining Dinosaurs

Instagram AR Filter

In their October 2020 issues, National Geographic included a fascinating feature named Re-imagining Dinosaurs. The feature illustrated recent discoveries about dinosaurs and displayed how modern technology was able to reconstruct the ancient creatures. Using today’s advanced tools, we have a whole new perception of what dinosaurs looked like. In many cases, these hardly resemble the dinosaur imagery we saw when we were school kids.

But the stunning discoveries were not limited to the National Geographic issue feature, as they opted to utilize the power of augmented reality to bring the reconstructed versions of Earth’s former masters to life. To deliver this content, National Geographic used the power of social media, making the augmented reality presentation available with the use of Instagram’s Spark augmented reality platform.

The unveiling of the AR experience aptly titled “Rediscovering Dinosaurs” was delivered as three varying experiences. One presented the Yi qi gliding through people’s yards or across their ceilings. Another presented the swimming tactics and motion of the Spinosaurus in the ocean depths, allowing for an ability to study and find out more about these interesting creatures. Finally, the third experience presented the ability to watch a Deinonychus guard its eggs and watch them hatch. All experiences also promoted the additional ability to learn more about the dinosaurs with voice over guides, as well as text throughout the augmented reality presentations. 

Instagram AR Filter

The learning and fun did not stop there, however. In the ‘selfie mode’ users got the ability to interact with the ancient animals by directly facing them, as well as controlling their mobility. As the users move their mouths and heads, the augmented illustrations of the dinosaurs do likewise. The platform even gives users the ability to record these interactions, then share them with the world through stories on the user’s Instagram accounts.

The goal, of course, is to engage users with an experience that is both fun and educational. The Rediscovering Dinosaurs experience can be accessed on Instagram by opening the app’s camera features, navigating to ‘Browse Effects,” and swiping right, then searching for either Spinosauras, Yi qi, or Deinonychus. (The preceding links can be accessed directly by users with mobile devices).

More AR Experiences To Come

2020 had totaled three AR experiences of this type, with the dinosaur virtual experience being the latest, and The World in 2070, and the Everest Climb rounding out the other two. There is no doubt that we can fully expect to see more interactive and immersive augmented reality experiences coming in the future in order to inject a ton of fun and excitement into learning about our world’s past, present, and future.

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B2B AR Marketing

B2B AR Marketing Strategies For 2021

By Augmented RealityNo Comments

B2B AR Marketing is an emerging trend for companies. It allows your company to streamline business operations and increase returns on investments (ROIs). AR stands for augmented reality, a cutting-edge technology that uses real-time information, including text, audio, graphics, and virtual enhancements with real-world objects. 

A recent report published by IDC shows that companies spent $18.8 billion on AR/VR in 2020. Companies across the world look for innovative ways to stay competitive in the market. B2B AR marketing can improve your brand recognition, product demos, and sales presentations to give your customers a unique experience. What are the best strategies in 2021? Let’s find out in this post! 

B2B AR Marketing Strategies

AR helps companies increase their brand awareness and build a loyal customer base. Many businesses worldwide integrate AR into their marketing strategies to connect with their target audience. The purpose is to close the gaps between imagination and reality. Today, B2B companies focus more on AR to simplify the shopping experience for their customers. 

Personalize Your Company Products

Personalize your products to enhance your B2B customers’ experience. Generic products and services offered by a B2B company do not increase ROIs. Therefore, you have to focus more on personalization to streamline your business operations. 

In addition, personalization plays a crucial role in B2B marketing. You can use AR to customize your products or services based on your clients’ preferences. Rearrange each of your company product to meet the expectations and needs of your customers. 

Incorporate virtual equipment models in your marketing strategy to provide your customers with details on product capabilities. With B2B AR marketing, you can embed this information into your product design. Thus, it allows customers to educate about the product and make the experience more enjoyable. 

Use AR devices to help your B2B customers absorb and retain more information. That way, you can make product demonstrations more effective and personalized. You can also use cloud-based AR technologies with a mobile or wearable device to engage prospective customers.  

For example, you can customize your product to any brand. You can display your product line to B2B customers with their logo, emblem, or brand colors without manufacturing samples. Instead of showing your customers real samples or two-dimensional mock-ups, which could end up in the trash, we recommend offering AR-based 3D samples to promote a more personalized experience. 

Use Dynamic Product Presentation Methods

Sales presentation strategies, such as PowerPoint, flyers, and brochures, are things of the past. Today, companies look for innovative B2B AR marketing strategies to give their marketers and salespersons an interactive experience. 

AR can improve the product introduction and brand familiarization to your B2B customers. For example, instead of showing your photo on the product, you can pop up in the room, introduce yourself, and present your product to your customers. 

Allow your clients to feel the product instead of imagining it. If you have a jewelry design company, you can use AR technology to enable your customers to try jewelry products. For instance, your customer can try earrings or necklaces using virtual try-on AR technology. 

Bear in mind that AR offers endless opportunities to transform your B2B customer experience. It is up to you how you incorporate this technology into your B2B marketing strategy. 

Incorporate Augmented Assistance 

Replace your traditional written manuals with B2B AR marketing with more focus on augmented assistance. For example, automotive companies like Mercedes and Hyundai use AR technology to enhance customer satisfaction. 

If you have a company that manufactures parts for HVAC equipment, you can incorporate AR to give details on products. Instead of providing an instructional manual with hundreds of pages of confusing text and images, you can offer your customers an augmented reality app. They can use the app before purchasing the product to know its features. 

Creating an AR-based app will allow your customers to quickly get answers to their questions on the product features or functionality. That way, you facilitate your prospective customers with an augmented reality environment to feel and experience the product in a personalized way. 

Moreover, IKEA is a famous furniture company that uses AR technology to promote its products. The company’s customers use its AR app to preview furniture items in their homes. IKEA shoppers utilize their smartphone camera to visualize furniture products. 

Focus on Augmented Branding Materials

One of the goals of a B2B company is to leave a lasting impression on their prospective customers. Leaving impressions on your customers is an essential part of B2B marketing. Using AR technology can enhance your marketing strategy by focusing on branding materials. 

You can implement image tracking and barcoding scan technologies. That way, your customers can scan your business card to get details on your products. You can utilize a wide range of marketing materials in the scanning feature.

For example, when B2B customers scan your company brochure or business card, they will view a short product description, demonstration, or promotion video. The exciting thing is that you can include a link to your business website. Thus, you can drive more traffic to your website and turn your potential audience into customers. 

Customers easily forget about a product that comes with a simple promotional material, such as a business card. When you create a business card or brochure based on AR-technology, it will remind your customer of your product. So, augmented branding is one of the best B2B AR marketing strategies you can use for your products. 

B2B AR Marketing – Final Words 

Augmented reality is a game-changer technology for B2B companies to promote their products and services. It enables companies to integrate interactive technology into their marketing strategy. 

AR enables customers to interact with the product and get detailed information before making a purchase. The technology aims to streamline the marketing operations of B2B companies to improve their productivity and increase ROIs. 

Remember, AR-based app development for your brand and products enable you to use 3D models in physical spaces. That way, you can come up with stronger and effective marketing material to increase sales. 

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medical education augmented reality app

Medical Education Augmented Reality Apps: Teaching Anatomy

By Augmented RealityNo Comments

Our world today has a higher demand for new and more efficient tools and methods to teach anatomical sciences, and the rapid development of augmented reality (AR) means the educational use of this technology is becoming increasingly vital. 

There has been more interest in the use of augmented reality beyond the world of gaming. For instance, we now have an increasingly prominent use of AR in the education sector – especially in the area of anatomy.

The immersive nature of augmented reality provides limitless opportunities to spice up boring classroom lectures – and increase the learning and retention rates of students. Therefore, it’s no surprise that educators at all levels are experimenting with this technology – this includes medical schools.

Due to the decline of cadaver-based teaching, educators have been looking for new, improved ways to efficiently teach anatomy. AR has proven to be necessary for this field. A lot of learning centers have experimented with immersive technologies. They’ve implemented those technologies as part of multimedia, multimodal approaches to teaching anatomy.

Using Augmented Reality to Teach Anatomy

One of the most powerful AR apps for teaching anatomy is Complete Anatomy. It provides virtual models of the human body according to anatomical papers and classic textbooks. The creators of this app used the best possible resources to ensure accuracy.

Anatomy students can explore the body down to the cellular level and find out about the different types of cells and the duties they perform that are vital to everyday living. 

Additionally, students can select particular organs and see how they work. For instance, it is possible to see the heart in action. You’ll be able to view how blood circulates as the heart beats in real-time.

The best part is probably that this app provides over 200 hours of expert-led lectures. After undergoing an in-depth lecture, you can test your knowledge by answering quizzes.

Another important app that simulates cadaveric dissection is Human Anatomy Atlas. The app creates a Visible Body to provide students with an alternative for cadaver-based learning. Students can access it either on their Android or iOS devices. 

As a user, you can transform any room into a lab. For instance, you can explore various systems of the body and dissect virtual cadavers. You can use this app to learn the different functions of organs. Also, you can dissect the organs of your choice – eyes, heart, brain, and so on. 

Even though you can look for both video and text content over the internet, this material is not sufficient for a lot of students that want a deeper understanding of difficult topics, particularly those found in the physical world but are difficult to grab.

Augmented reality apps outshine other technological tools for anatomy learning. They present content in a more interactive or detailed format than the models most people remember from science classes. With all of the text and audio content we expect from the internet, AR apps are changing the ways that we view science.

Bottom Line

As learning institutions all over the world suspend classroom lessons because of COVID-19 restrictions, AR has never been more important to learning. It makes it possible for students to receive the same quality lesson they would have gotten in a lab or classroom – students can access vital resources anytime and anywhere. 

AR is gradually taking over the field of medicine, especially anatomy. Immersive technology is empowering the medical profession. It has expanded the knowledge of professionals and given them unique opportunities to practice. And since AR doesn’t need an expensive headset such as virtual reality, students can use it without spending much. 

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SEO Techniques

SEO Techniques for Better SERP ranking in 2021

By SEO2 Comments

SEO plays a great role in increasing a website’s ranking in search engine result pages.

It is an important part of uploading or publishing anything online to get found on the internet.

It is one of the finest ways to drive organic traffic to a website by using the latest techniques and strategies.

In this article, we’re going to talk about some of the most effective techniques that can be used to rank a website high in 2021.

9 Effective SEO Techniques for a better SERP ranking

  1. Find the competitor’s Top Performing Pages

The strong and effective SEO strategy helps to perform better in search engines.

The best starting point before making an SEO strategy is to find out the competitor’s top-performing pages.

Once the user finds out those pages, he/she can check the exact source of their organic traffic.

After analyzing the competitor’s top rank pages, users can find these type of things:

  • Content Gap
  • Links Gap
  • Opportunities to improve the written content

To find the competitor’s top rank pages, users can use multiple online tools including SEMrush and Ahrefs.

To analyze the competitor’s website on SEMrush, paste the URL of the site into the input box and click “Search” to find details.

The above image shows the website’s estimated organic traffic and a detailed overview of its overall performance.

To check the top-ranked pages, click on the “Pages” tab and you’ll find out which page is performing best on the site.

SEO Techniques

You can further take this insight into the extreme level to find out why these ranked pages perform best and how a user can form a strategy that can grab traffic.

  1. Do a Detailed Keyword Research

Doing complete keyword research is the best way to find keywords related to a specific product or service.

It is an SEO technique of analyzing and finding different search queries related to specific things on the internet.

This effective technique helps to target potential visitors by optimizing the content with target keywords.

Key Research Technique is used when someone is:

  • Looking to find a new niche
  • Trying to generate new content ideas
  • Optimizing the content with target keywords

The research procedure starts with thinking about how to target clients who will search for your product or service.

But, before start searching for new keywords, users must:

  • Have a detailed knowledge about the product or service
  • Have complete knowledge that  how keyword research tool works

To do detailed keyword research, users can use multiple online tools including Ubersuggest and Ahrefs.

To use Ubersuggest, simply write the keyword into the input box and “Search” it to find new keyword ideas.

SEO Techniques

The tool will further analyze the given phrase and quickly generates new keyword and content ideas.

It finds the best related, question, prepositions, and comparison keywords to optimize the content.  

  1. Publish Long and Unique Content

Longer content plays a great role in getting a higher rank in search engines.

It is one of the most effective SEO strategies because longer content tends to get more backlinks as compared with short ones.

This helps a webpage to get the best ranking in search engine result pages.

The content must include topic-relevant images because it helps to look at the content more impressive and attractive.

Also, lengthy content tends to be more authentic, useful, and effective than short content. 

Most of the visitors want everything in one place because it saves both time and effort.

Webmasters and SEO experts must publish high-quality and plagiarism-free content to increase their ranking in search engines.

Because a single plagiarized post can cause some serious consequences to a website.

SEO experts use multiple online plagiarism checking tools to check the originality of the written content.

The free plagiarism checker online focuses on comparing the given file or text with all online resources and databases to quickly find the plagiarized text.

After comparing the file, it finds the plagiarized text and also highlights the paraphrased text used in the file.

  1. Improves Internal Linking and Create Diverse Backlink

Internal linking passes Page Rank and content relevancy signals to the search engines.

It is an effective SEO technique and helps a lot in increasing the website’s ranking in SERPs.

Internal linking helps to connect the content with the other page and gives an idea of your website to the search engine.

Also, creating high-authority backlinks plays an important role in the search engine optimization of a website.

Whereas, spam links can hurt a website, and backlinks from older domains have been shown to pass more value than that of the new sites.

The main purpose of getting a backlink is to show a vote of confidence from one side to the other.

High-quality backlinks play a great role in increasing the website’s position and visibility on the search engine.

Users can use multiple online tools including Ahrefs and Ubersuggest to make a complete backlinks analysis of their competitors.

This helps them to make a strong SEO strategy to beat its competitors in the best way.

  1. Improves the Technical SEO

Technical SEO helps to optimize the infrastructure of a website to enable SE to easily crawl and properly index the site.

It doesn’t deal directly with the website’s content. But, it deals with its different elements including XML sitemaps, URL Structure, robot.txt, page speed, and more.

URL structure is also one of the most important factors of the technical issue.

Try to use the main keyword in the URL to make it semantically perfect.

Website navigation is also very essential for technical SEO because it refers to the internal link structure of a website.

Navigation of a website matters a lot because it helps users find the desired thing without using the search feature.

Also, XML sitemaps help search engines to index the website perfectly.

It normally features URLs, languages, and other important parameters of a website.

Also, increase the loading speed of the website and make sure that the complete website load on HTTPS.

Because it is one of the major ranking factors of a site.

  1. Make website Mobile Friendly

A Mobile-Friendly website plays an important role in the SEO of a website.

Mobile SEO of a site focuses on optimizing a website to make sure that it works properly on mobile devices.

More than 70% of people use the internet on their mobile phones.

To prevent bad mobile experiences, users must optimize their websites to be mobile-friendly.

To make your website mob-friendly, choose a responsive website design to fit every screen size.

Users can also take a mob-friendly test to check how a website is optimized for mobile viewing.

Many webmasters also use different online tools to generate a mobile usability report to quickly check an issue of a site when viewed on a mobile device.

  1. Clean-Up all toxic links

Just like the backlinks helps to increase the website’s ranking, the wrong and spam links can destroy the website’s ranking as well.

If a website has some amount of toxic links, it is highly recommended to quickly remove them.

Here are some reasons why a website may have many toxic links:

  • Creating backlinks with the same anchor text
  • Those links that have been received in an exchange of product or service
  • Poor-quality bookmarking websites

Users can easily find the toxic links by using multiple online tools including the SEMrush backlink audit tool.

The tool is widely used to check the referring domains, toxic domain, and analyzing the backlink profile of a website.

By using the tool, users can easily review the links that seem to be toxic.

They also have the option to move those links to the “remove list” to reach out to the actual site and send them the backlinks removal request.

  1. Improves the User Experience

If the website looks messy and difficult to navigate, then it affects a lot on the ranking of a website.

If you want to make users stay on your website for a longer time, then you’d optimize the user experience of a website.

Try to increase the loading speed of your website and make sure that it doesn’t take more than 3 seconds to load the site.

Also, make sure that the website is easy to navigate to help the user quickly find the desired information.

Select the responsive website design to make the website more attractive and easy to use for everyone. 

  1. Use Social Media Platforms  

Social media platforms are widely used to drive more organic traffic through different social media platforms.

It indirectly affects those factors that impact the site’s ranking in search engines.

When a user post or publishes some quality material on social media that connects the audience must create value for them.

The audience will further read and share the material with their friends which plays a key role in increasing its value and credibility.

The posts on social media platforms help to increase the content reach of your website.

Also, by posting consistently on different social media platforms, it boosts the awareness of people who are searching for your service or products.

Thus, building a site’s reputation on social media platforms not only increases the brand’s awareness but also given an SEO advantage as well.

Social media is not considered as a website’s ranking factor, but strong and authentic social signals help to increase the site’s ranking in SERPs. 

Wrapping Up

To make an effective SEO strategy, analyze the competitor’s top rank pages, and find the best-targeted keywords to optimize the content.

Also, try to improve the user experience of the complete website by increasing the website loading speed.

Write high-quality and unique content to attract more readers and must use a plagiarism checker before publishing content on the website.

Improves the internal linking structure of the site and also get strong backlinks from the high-authority websites.

The most important thing is that removes all toxic links and doesn’t forget to improve the technical SEO of the website.

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Augmented Reality Art

Museum from Home: Places Augmented Reality Art in Your Home

By Augmented RealityNo Comments

Imagine being able to whip out your smartphone and use it to discover various new and old works of art from your favorite artists in full size, all from the comfort of your house. Or maybe visiting a recent exhibit from your favorite art museum, while taking a leisurely stroll through a park. 

Well this is now a reality, all thanks to new advances in the augmented reality space. Today, artists, curators, and auctioneers have increased their digital footprint in order to remain connected with their changing audiences, a connection that is particularly important with all the social distancing going on in the world. 

Now is a fairly perfect time to introduce a unique augmented reality experience that brings famous artworks right into people’s living rooms. It provides an immersive museum experience for those locked down, all without the crowds of tourists and long lens cameras obstructing your view of the art. 

This new piece of tech was developed by Cuseum. They’ve also published some pretty groundbreaking research on how the brain perceives art. They spent a lot of time looking in to how we perceive art in immersive technologies and digital forms. They went even further comparing it to how we perceived the original tangible art piece to begin with. The results are surprising. 

Augmented Reality Art

Using Augmented Reality to View Art

Ciecko, who is an art enthusiast, is immensely passionate about art and culture. Before inventing up Cuseum, he worked with a lot of cultural institutions and museums. While working there, he quickly learned that they used inadequate and outdated technology. 

Even though they actively tried to improve the experience and its accessibility for visitors, they could never achieve any real success because of the limitations in their existing tools. This inspired him to create Cuseum to address these issues.

Their most recent innovation is Museum from Home. They invested a lot of time and effort to create a digital solution to navigate the closure of museums. By using the feature of augmented reality, you can now have popular artworks and paintings directly on the walls of your house.

The available artworks are public domain works, mostly from the collections of The Getty, the Metropolitan Museum of Art, Cleveland Museum of Art, Art Institute of Chicago, Rijksmuseum, and other museums that permit Open Access. This includes famous artworks such as Edvard Munch’s The Scream and Vincent van Gogh’s Starry Night.

People that prefer contemporary works of art can also look at them by using Cuseum-powered partner apps. This AR feature allows you to admire art pieces that you would only be able to look at in a museum.

How does the Brain Perceive Art?

According to the breakthrough research by Cuseum on how the brain perceives art, the aesthetic experience is not lost through digital representation. This means that the human brain does not differentiate between artworks in digital forms and their physical, tangible original copies.

Importance of this Research

These findings will affect the future Cuseum apps because they were originally focused on increasing on-site experiences for museum visitors. But that changed when art and cultural institutions closed because of the coronavirus pandemic. 

In the future, they’ll also focus on addressing the viewing of artwork at home. With travel restrictions on museums, they are excited to provide at-home solutions for everyone. This AR app doesn’t only help museums survive in the digital age; it also helps them flourish as a vital and transformative part of society.

The developers of this AR app are excited to be the leading provider of digital and immersive solutions to museums and cultural organizations. They’re looking forward to providing them with better and more inclusive access to a wider audience.

The Future of Augmented Reality in Art

Augmented reality is capable of giving us control of the visual sense of an individual. This makes it possible to have a better spectrum of art and digital art forms. 

Even though traditional art has been restricted to the physical workspace in the real world, people in some parts of the real world can now be manipulated in real-time with new digital content. The surroundings of an individual could be modified to make everything look like a mirrored surface.

In the world of art, this will probably mean that 3D modeling, digital content, and texture mapping will become important skills for artists. Also, new forms of creation, like molding 3D objects in physical spaces, drawing in thin air, and collaborative real-time authoring will be available. 

This will create new core forms of art, and likely make it possible for new modes of visual communication for those that use the technology.

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Whiteboard Animations

Best Whiteboard Animations

By AnimationOne Comment

Everybody enjoys watching whiteboard animations – whether on YouTube, TV commercials, or on informative presentations. But what are whiteboard animations?

This is a style of video that displays images drawn on the screen to viewers. Most of them are accompanied by a narration that guides the viewer through the entire story. 

Whiteboard animation videos used by most businesses and they serve as innovative and engaging ways to advertise and market products or services, and provides flexibility to the marketing strategy of companies.

These videos can go places that salespeople can’t get to. They can be shared digitally, deployed on the web or through emails in instances where it is impossible or impractical to meet physically. Due to this, they can better help in increasing sales than traditional presentation methods.

In this post, we will consider some examples of the 12 best whiteboard animations used today. It is advisable for business owners to watch samples of whiteboard animation videos to get ideas on how to market their products and services to the prospective customers. So, the 12 best whiteboard animation videos are as follows.

1. Personal Identity 

Being part of a new program made by the School Of Philosophy in University College Dublin (UCD), various animations based on scripts were created by students to assist in explaining a concept or an idea that is complex in a simpler manner. Typically, you’ll be required to know a bit about the subject matter. 

The concept was that students taking the module would have grasped some of these philosophical theories so they can write a simple script that could be transformed into an animation. They got amazing results!

2. Changing Education Paradigms

RSA animate series that uses a whiteboard to display a first person’s view has a unique place in the animation community. Arguably, one of the best things about this is how it has changed education paradigms. Teachers and educationists such as Sir Ken Robinson use a TED-Talk manner voiceover to explain their concepts to their listeners.

3. Marker Maker

This is one of the first videos made by Johnny Lawrence. The Marker Marker is a combination of real-life and stop-motion whiteboard video. Stop-motion is known as the literal placement and alteration in every frame. It gives viewers the magical feeling of subtle music, practical effects, and the amazing voiceover. This is one of the reasons why it has more than 2.3 million views.

4. Toyota Camry

It is amazing how a whiteboard presentation can have a major impact in a video of 16 seconds. Toyota did this when explaining the new blind-spot technology that improves public safety and increases the company’s sales on their latest Camry.

The composition and framing of the animation video have a unique structure. Also, the voiceover is imaginative enough to grab the attention of the audience without using many bells and whistles.

5. Health Mart

The health mart video was created to promote the pharmacy and care service of McKesson Corporation. The whiteboard video comes with both quality and compact digital hand drawn animation with high resolution.

The biggest concern of using traditional methods is because they can get expensive, particularly for small businesses. However, the newer digital technology makes it possible for users to improve the video and make it better, even after recording.

6. Energy Efficiency Financing

Another short, yet efficient whiteboard video is the energy efficient video. It comes with a blend of 3D technology and vector rendering, making it more perfect. The manufacturers made a customized shader to provide a cross-hatching CGI effect.

The result of the animation video describes the script and business plan of whiteboard scribing video so that businesses can use and depend on a system that is energy-efficient.

7. Born to Learn

This inspiring and imaginative video is a great example of how whiteboard animations can do wonders when it comes to creating awareness on social problems. Most expects deem it to be one of the most successfully carried campaigns worldwide.

The video script educates viewers on their capacity to learn and evolve. Also, it focuses on why the process of learning should start from an early age. The British voiceover done by actor Damian Lewis raises the production bar.

8. The Story of Stuff

For a while now in the history of whiteboard animations, the Story of Stuff has been one of the most common videos used. The main character in the video is powerful and sensitive enough grab the attention of viewers. And since the video has over 5 million views, it will grab the attention of an average viewer. 

The explainer video describes the link between production and consumption and how they can both affect the world. It is also a teaching guide for people that may not know about the use, sale, and illegal disposal practices.

9. The Echo Sign

Most people have reading instructional manuals. This explainer video tells viewers about the functions of their Echo Sign product in a friendly manner. It is considered one of the most stylized and aesthetically pleasing animations.

Also, using blue and red colour palettes help the audience pay attention to the step-by-step mechanics of the product.

10. Closed Loop Solution

One other fantastic video is the closed loop solution. It explains how the product or service can be beneficial to the environment and help achieve the long-term goals of a business.

Even though the video last for only ninety seconds, it brilliantly describes the nature of service and how it can work for firms that have a lot of paperwork.

11. Where Good Ideas Come From

This whiteboard animation video is strictly informational and helps us understand where good ideas come from. One of the reasons why video makers find it really interesting is that it resembles a traditional hand drawing video.

It is a video that only lasts for four minutes – which makes it perfect for holding the attention of the audience – and it is interesting enough to keep them hooked.

Vital Takeaway Points from Whiteboard Animation Examples

  • Build a convincing creative brief
  • Get a reference video or join various video elements from various sources
  • Work with an organization that can easily understand your video production requirement

With these creative whiteboard animation examples, it is obvious that businesses are using videos for their marketing campaigns. If you intend creating the best whiteboard animation, it will be a good idea to create a brief of the tone and style to use for the videos. It is best for you to be unique and different while creating your messaging through the videos.

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