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Branded Instagram AR Examples

5 Of The Best Branded Instagram AR Filter Examples

By Augmented RealityNo Comments

5 Of The Best Branded Instagram AR Filter Examples

Instagram AR filters are augmented reality filters that can be applied to images and videos shared on Instagram. They use computer vision technology to track the user’s face and overlay digital graphics, animations, and effects on top of the real-world image. Users can interact with the filters by moving their head or using the screen, and can share the resulting images and videos with their followers. They are created using Spark AR Studio and can be created by individuals and brands.

Brands can use Instagram AR filters in several ways:

  1. Product promotion: Brands can create AR filters that showcase their products in a fun and interactive way. For example, a beauty brand could create a filter that allows users to try on different lipsticks or eye shadow shades.
  2. Brand awareness: Brands can create AR filters that feature their logo or product in a way that is likely to be shared by users, thereby increasing brand awareness.
  3. Event promotion: Brands can create AR filters for specific events, such as a product launch or a concert, to generate buzz and excitement around the event.
  4. Influencer marketing: Brands can partner with influencers to create and promote AR filters, which can help to reach a wider audience and increase engagement.
  5. Gamification: Brands can create AR filters that allow users to play games or compete with friends, which can help to increase engagement and encourage users to share their results on social media.
  6. Surveys: Brands can use Instagram’s survey sticker to conduct surveys through the AR filters.

Overall, Instagram AR filters allow brands to connect with their target audience in a creative, engaging, and interactive way, which can help to increase brand awareness, engagement, and ultimately drive sales.

5 Of The Best Branded Instagram AR Filter Examples

STRAY AR Filter

This Instagram AR filter was created for the release of the 2022 adventure game developed by BlueTwelve Studio that features a stray cat lost in a robot city. Through this AR filter users can place the cat from the game into the real world and capture some interesting content.

Branded Instagram AR Examples

KFC AR Game Filter

KFC is an American fast-food restaurant chain that is known for its delicious fried chicken. They have created an Instagram AR Game Filter that allows users to play a fun and interactive game that helps to promote their brand and products. The game involves catching as many chicken wings as possible, and is a unique and engaging way for users to interact with the KFC brand.

This AR filter was created by the Arabian branch of KFC, and is a creative way for them to connect with their target audience and increase brand awareness.

God Of War AR Filter

This Instagram AR filter was developed for the release of “God of War Ragnarok” to give users a taste of the game’s incredible graphics and atmosphere.

The filter allows users to fully immerse themselves in the game’s world and become the iconic main character, Kratos.

Try it out and experience a great example of a fully immersive AR face filter.

Instagram AR Face Filter
Instagram AR Filter

Virgin Voyages Portal AR Filter

Virgin Voyages, a luxury cruise line, has created an AR filter to showcase the brand and promote its holidays. This Instagram filter is a very good example of a portal AR filter. It has a super premium feel to it and allows users to access different places through an AR port hole.

Try the filter and see for yourself the beauty and luxury of a journey with Virgin Voyages.

LIDL AR GAME FILTER

This Instagram AR Game filter was developed for LIDL in the UK and is a very nice example of a temple run style AR game filter.

I think I would have rathered some super market sweep style aesthetics but the 3D animation came out well nonetheless.

Try it out and experience a great example of an AR mini game

Instagram AR Game

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What Is Web AR

What Is Web AR And How Does It Work?

By Augmented RealityNo Comments

What Is Web AR And How Does It Work?

Mobile apps are often seen as the best option for augmented reality (AR) projects, but the development of WebAR has made it possible to deploy certain types of AR content without the need for a dedicated app. This means that in some cases, a mobile app may not be necessary for an AR project. However, it is important to note that apps can still be an effective tool for deploying certain types of AR content.

WebAR, or “web-based augmented reality”, refers to AR content that is accessed and displayed through a smartphone’s web browser, such as Chrome or Safari, rather than through a dedicated app. This can make it easier and more convenient for users to access AR content, as they do not have to download an app from an app store before experiencing it. WebAR can help to make augmented reality more widely available and accessible to a larger audience.

What Is Web AR And How Does It Work?

Augmented reality (AR) involves combining the physical and virtual worlds to create an immersive experience. This can be done by viewing a real-world environment through a smartphone’s camera and enhancing it with computer-generated content. While traditional AR experiences require a dedicated app to access the content, WebAR allows users to access AR content through a special web page on their smartphone’s web browser, without the need for a separate app. Both types of AR provide a similar experience, but the difference lies in how the content is accessed and delivered to the user.

To make it easy for users to access WebAR content, there are various techniques that can be used to direct them to the appropriate web page with minimal barriers. These techniques can help to ensure that users are able to quickly and easily access and experience the Web AR content.

Scan A QR Code With A Mobile Device

WebAR content can be accessed through the use of QR codes that can be scanned with a smartphone’s camera. When the camera is pointed at the code, it will automatically open the AR experience in the device’s web browser, allowing the user to experience it without the need to download a dedicated app. This functionality is available on most iOS and Android mobile devices.

Paid Ads On Social

Brands can use paid advertising and social media campaigns to promote WebAR content and reach a wider audience. When users click on a shared link or ad, they will be taken to a web page where they can access and experience the WebAR content. This can be a convenient and effective way for brands to share AR content with a larger audience and engage them in an immersive and interactive experience.

Call To Action On Existing Website

Why not integrate WebAR content into an existing website by linking directly to the Web AR experience? This can enhance the user experience by providing visitors with an interactive and immersive way to engage with the brand. WebAR can be a useful tool for website owners to attract and retain visitors, and it can also be a memorable way to showcase products or services.

Type In The Web Address Directly In Browser

When it comes to deploying WebAR content, it can be helpful to choose a domain name that is easy for users to remember and type into their web browser. The main point here is that any way you could distribute a link normally will be applicable with a Web AR experience.

Development platforms like 8th Wall and ZapWorks Studio are the best options for deploying WebAR experiences, and both offer the basic tools needed to get started.

Types Of Web AR Examples

Real-World Tracking

Like traditional augmented reality, WebAR uses a smartphone’s camera to digitize a real-world environment and add virtual elements to it. This helps to create a realistic experience by ensuring that virtual elements are properly integrated into the physical environment and do not appear out of place. For example, a virtual character would be able to stand on a physical table rather than hovering awkwardly in midair. This is important for creating an immersive and believable AR experience.

Face Tracking

One way to make WebAR experiences more engaging and interactive is to use facial recognition to detect user expressions and gestures. This can enable the use of fun filters, such as digital tattoos or makeup, and allow users to trigger the AR experience by making specific facial expressions. This can be an effective way for brands to create a more personalized experience and generate shareable content. Recognizing user’s faces can also help to make the AR experience more immersive and engaging, as users feel more involved in the experience.

Image Tracking

Brands can use special markers, such as logos, signs, or posters, to trigger WebAR experiences when they are detected by a smartphone’s camera. This can help to enhance the immersive quality of the AR experience by allowing users to initiate it themselves, simply by pointing their camera at the marker. This feature can be a useful way to create interactive and engaging AR experiences that are tied to specific images or branded materials.

For example, a brand could print special QR codes on their cereal boxes and encourage users to scan them with their camera to trigger an AR experience. Once the QR code is scanned, the user is taken to the webAR experience which recognises the packaging and begins the experience. A brand masct could come to life on the countertop, or the packaging itself could become a simple Web AR game. This type of WebAR experience can be an effective way for brands to engage with their audience and create memorable and shareable content.

So What’s So Special About Web AR

One advantage of WebAR is that it can be easier for users to access than traditional AR experiences that require a dedicated app. WebAR can be accessed simply by visiting a specific web page, and does not require users to download an app or take up storage space on their devices. Additionally, WebAR can be more accessible to users who may have limited phone storage or slower internet speeds, as it does not require a lengthy download process. To use WebAR, a device must be compatible with ARKit (for Apple devices) or ARCore (for Android devices). This means that a wider range of devices can be used to access WebAR content, giving brands more options for rolling out AR experiences.

In addition to being more convenient for users, WebAR offers the added benefit of providing analytics data to track how users interact with the content. This can be valuable for brands and marketers to understand the effectiveness of their campaigns and make informed decisions based on the results. WebAR experiences can be integrated with traditional metrics such as clicks and time spent on a page, as well as more specific data such as the amount of time a user spends interacting with a particular AR experience. This granular data can help to provide a clearer picture of how users engage with the content and can be useful for tracking the success of a campaign.

WebAR can be a practical choice for companies or brands that want to create AR experiences but do not want to invest in the development of a dedicated app. App development can be a complex and time-consuming process, and it may not always make sense to build an app for a single AR experience. WebAR provides a more cost-effective and scalable solution, allowing companies to create immersive AR experiences without the need for a full app. This can be a good option for companies or brands that are not ready to commit significant resources to app development but still want to take advantage of the benefits of AR.

Limitations & Challenges

When considering whether to use a traditional app or WebAR for an AR experience, it is important to consider the type of content and the level of complexity involved. In general, apps offer more capabilities and performance when it comes to AR, as they have access to all of a device’s hardware and resources. This can allow for more complex animations and higher-resolution visuals. In contrast, WebAR experiences may be more limited in terms of performance and visual quality due to the constraints of a mobile browser. It is important to weigh these factors when deciding which platform is the best fit for a particular AR project.

One potential challenge of using WebAR is ensuring that the content is compatible with different mobile browsers. Different browsers, such as Chrome and Safari, can have different capabilities and requirements, which can make it difficult to create a consistent WebAR experience that works across all browsers. This can lead to the possibility of users encountering errors or compatibility issues when accessing the content, which can be frustrating and undermine the effectiveness of the AR experience. To avoid these issues, it is important to carefully test and optimize WebAR content for different mobile browsers to ensure a seamless and enjoyable user experience.

It is important to keep in mind that WebAR experiences may be more limited in terms of capabilities and performance compared to app-based AR. While WebAR can still provide personalized and immersive experiences, more complex or visually impressive AR content may be better suited for a dedicated app. The convenience of WebAR comes with some trade-offs in terms of what is possible to achieve with the technology. When deciding between WebAR and an app for an AR project, it is important to consider the specific goals and objectives of the campaign and choose the format that will best align with those objectives.

In Conclusion

Web AR offers a versatile way for brands to incorporate interactive AR experiences into their campaigns. It provides a range of customization and deployment options and can be easily integrated into a variety of marketing strategies. As technology advances, it is likely that web browsers such as Chrome and Safari will enable the development of more complex and sophisticated WebAR experiences. With experience in the AR space, our company has worked on a number of WebAR projects and is available to answer any questions you may have about this technology.

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christmas web ar

Best Christmas Web AR Experiences Of 2022

By Augmented RealityNo Comments

Best Christmas Web AR Experiences Of 2022

It’s that time of the year again! The Christmas season is upon us, and there are so many ways to get into the festive spirit all thanks to some truly inspiring Christmas Web AR experiences. From virtual Christmas displays to Christmas AR games, you can have endless holiday fun through Web AR technology.

In this article, we’ve compiled a list of 10 Web AR experiences that will surely put you in the Christmas mood. Simply grab your device and start exploring these immersive and interactive experiences. Have fun!

Food & Beverage Web AR

Countdown To Christmas With Pepsi & Doritos Web AR Advent Calendar


The Doritos advent calendar is an interactive digital experience that allows users to access a variety of activities, offers, and promo codes each day of the month leading up to the holiday season. To access the surprise for each day, users must tap on the corresponding date on the calendar. They will then be taken to one of the many experiences available, which may include gamified face filters, digital crackers with jokes or special Doritos recipes, and discounts on other Doritos products that can be purchased on Amazon or eBay. Users can access the advent calendar through their physical calendar using a QR code or via a link shared on Doritos’ social media channels.

Customers can access the Advent calendar experience in a few different ways:

  1. Scanning the QR code found on their physical Advent calendar.
  2. Following a link shared on Doritos’ social media channels.

Regardless of how they access it, the web AR experience is open to all customers.

McDonald’s Christmas Web AR Experience

Put those festive decorating skills to the test

For their Christmas campaign this year, McDonald’s UK with Leo Burnett developed a Web AR experience that allows customers to add virtual decorations such as lights, reindeer, trees, and snowmen to their local McDonald’s restaurant and their own homes. The AR experience is part of the #ReindeerReady campaign and can be accessed through the McDonald’s mobile app and promoted through social media and online advertising.

Christmas Web AR
mc donalds christmas web ar

To access the McDonald’s Christmas Web AR experience, customers can open the McDonald’s mobile app and tap on the #ReindeerReady banner. By pointing their phone at their local restaurant or home, they can see virtual decorations like lights, reindeer, trees, and snowmen come to life. Users can also snap a photo of their loved ones within the festive scene and share it on social media.

This interactive AR experience is part of McDonald’s UK’s “Alternative Christmas List” campaign, which emphasizes celebrating the little moments and special people that make the holiday season memorable.

LINDT’s Web AR Advent Calendar

Lindt’s TEDDY advent calendar has a special surprise behind each of its small doors: not just chocolate, but also a series of 24 episodes featuring a Christmas story with the Lindt TEDDY family, told through augmented reality.

To access the WebAR experience, customers can use their smartphones to scan the QR code on the back of the advent calendar and point their phone at the calendar. This will activate the Lindt TEDDY family’s story, which is told in 24 episodes, one for each day of the advent calendar. Customers can open a new door each day to watch the next part of the story.

CocaCola Christmas Web AR Experience

To mark the holiday season, Coca-Cola Freestyle has created a Web AR experience that lets users transform any location into a winter wonderland using 8th Wall technology from Niantic. Users can add various festive elements to their AR scene, such as snow, Christmas trees, gifts, snowmen, and Coca-Cola Freestyle drinks.

Coca-Cola Freestyle has created an augmented reality (AR) experience that allows users to create a snowy scene and take a “social selfie” within it. This interactive feature is intended to help Coca-Cola Freestyle connect with its customers during the holiday season. By using this AR experience, users can take a photo of themselves within a virtual environment that includes a snowy setting and a Coca-Cola Freestyle drink.

Try it here.

Corona Extra Brings TV Campaign To Life Through Christmas Web AR Experience

To celebrate the holiday season, Corona Extra has launched an augmented reality (AR) experience called the O’Tannenpalm’s Tree Lot. This immersive AR experience transports users into a Corona-themed winter wonderland and offers interactive features that aim to bring “La Vida Más Fina” (the finer life) into users’ homes. The AR experience allows users to experience a festive atmosphere and participate in holiday-themed activities within a virtual environment.

Corona Extra’s O’Tannenpalm’s Tree Lot is an augmented reality (AR) experience that users can access using their smartphones. The experience allows users to explore and interact with holiday elements within a virtual environment. To access the grand finale of the experience, users must introduce a real bottle of Corona to the AR scene. The O’Tannenpalm’s Tree Lot also includes festive music, lights, snow, and limes, and users can audition a virtual holiday palm in their own space. Additionally, users can enter to win a real, 10-inch decorated mini-tree by participating in the instant win game/sweepstakes. Users can also visit the gift shop within the AR experience and purchase Feliz Navidad merchandise. The O’Tannenpalm’s Tree Lot experience is inspired by Corona Extra’s iconic “O’Tannenpalm” commercial, which has aired during the holiday season since 1990. It aims to put a refreshing spin on classic holiday traditions.

Jameson’s Web AR Tree Game

To celebrate the holiday season, Jameson has created a virtual augmented reality (AR) game called the Virtual AR Tree. This game is designed to help people connect with friends and loved ones in a new way by inviting them to “widen the circle” and participate in the game together.

Jameson’s Virtual AR Tree game is played by placing a virtual tree into the user’s world and watching and repeating color sequences to earn points. After completing the game, users can enter a prize draw to win a Jameson 12-day Advent Calendar, a Jameson Christmas Jumper, or a Bow St. Cocktail Making Class for themselves and three friends. The available prizes may vary depending on the player’s location, and players in Ireland may be able to enter a prize tier based on their score and play again to improve their chances of winning. Users can choose to keep the prize for themselves or gift it to a friend if they are selected as the lucky winner.

Web AR In Retail

Tissot’s “Gift Of Time Factory” Christmas Web AR Experience

Luxury watch brand Tissot has created a virtual experience called the “Gift of Time Factory,” which enables customers to customize and send a personalized gift to their loved ones.

Tissot’s “Gift of Time Factory” is a virtual experience that customers can access using their smartphones in their mobile browser. When accessing the experience, a portal appears in front of the customer, leading to the Tissot Gift of Time factory. Inside the factory, gift boxes are carried by conveyor belts under a glass roof. Users can interact with levers and buttons to customize their own Tissot gift, choosing a watch, gift wrap, ribbon, and signing their gift. Once the gift is customized, it can be shared with a loved one and sent to the factory for delivery. The virtual gift is placed on the conveyor belt and sent through the portal. The factory is located in the village of Le Locle.

Tissot’s “Gift of Time Factory” virtual experience allows the company to share its gifting traditions with customers both in store and at home. As the experience is web-based and does not require an app to be downloaded, customers from around the world and their loved ones can engage with the Tissot brand in a new and meaningful way. The virtual experience enables customers to customize and send a personalized gift to their loved ones using their smartphones. It is not clear from the information provided what specific features are available in the virtual experience or how it works.

Carrefour’s AR Toy Display

Carrefour has introduced a new augmented reality (AR) feature called Carrefour Juguetes 3D AR, which allows users to virtually interact with over 100 animated 3D toys in order to enhance the holiday shopping experience.

Customers can use their smartphone or tablet to virtually place a 3D model of a toy in their physical space and interact with it using the Carrefour Juguetes 3D AR feature. They can rotate, translate, and scale the model to get a sense of the toy and its features before making a purchase. Additionally, they can capture images and record videos of their experience to share on social media with friends and family.

Web AR in Beauty

Get Some Christmas Spirit With Urban Decay’s Web AR Game

Now I don’t know about you, but nothing says Christmas like stopping an alien invasion. That must have been why Urban Decay partnered up with LA-based artist and animator Robin Eisenberg to release a special edition ‘Naked x Robin Eisenberg’ Eyeshadow Palette and a new web AR browser-based augmented reality game called ‘Beamin’ Up’ in celebration of the holiday season. The Web AR game creates a fun and memorable experience based on the brand and its new product release.

christmas web aar

The web AR game “Beamin’ Up” from Urban Decay and Robin Eisenberg allows users to shoot down incoming aliens and share their high scores on social media using the hashtag #UDRobinEisenberg. Players can aim, beam, and power up in the game and then download personalized assets to share their “Vibe Score” with others.

Urban Decay has launched its first interactive web AR game, called “Beamin’ Up,” which can be accessed through point of sale locations or on the packaging of the limited edition ‘Naked x Robin Eisenberg Eyeshadow Palette.’ The game is also available to play on Urban Decay’s website. This offers customers the opportunity to try out the game either in store or at home, and share their experiences and high scores on social media using the hashtag #UDRobinEisenberg.

Lancôme’s Web AR App Featuring Ready Player Me

To promote their partnership with artist Richard Orlinski, Lancôme has released an immersive augmented reality (AR) experience for the holiday season. Using the Web AR platform and their Ready Player Me avatar, customers can access the virtual Lancôme AR boutique and browse products from the comfort of their own home.

To access the Lancôme AR experience, customers can use their smartphones to visit the virtual boutique through their mobile browser. Once there, they can create and customize their own Ready Player Me avatar. The boutique appears in miniature in their physical space, and they can explore the three floors of the boutique by controlling their avatar. While exploring, they can learn more about Lancôme’s products and the brand’s partnership with Richard Orlinski, and they will also receive promo codes that can be used on the Lancôme e-commerce website.

By incorporating Ready Player Me avatars into their AR experience, Lancôme is able to provide customers with a personalized and unique shopping experience. The avatars allow the brand to connect with its customers on a deeper level by inviting them into the Lancôme universe and allowing them to customize their own digital representations. This adds an additional layer of customization to the experience and helps the iconic French luxury brand connect with its audience in a more meaningful way.

The Lancôme AR experience combines the iconic, faceted style of artist Richard Orlinski with the brand’s visual identity to create a memorable and cohesive brand experience. This merging of styles helps to create a unique and engaging shopping experience that is sure to be remembered by customers.

Lancôme’s AR experience allows the brand to share positivity, beauty, and elegance with its customers during the holiday season, both in store and from the comfort of their own homes. As the experience is web-based and does not require the download of an app, customers can easily engage with the brand in a new and meaningful way. This provides a convenient and accessible way for customers to connect with Lancôme and experience the brand’s values and offerings during the festive season.

Try it out here.

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Messi NFTs

Messi NFTs & World Cup Fan Tokens Pump

By NFTsNo Comments

Messi NFTs & World Cup Fan Tokens Pump

The Argentine Football Association (ARG) fan token saw a surge in value after Argentina’s victory in the 2022 FIFA World Cup final against France, which took place in Qatar on Sunday. The token, which is issued via Chiliz’s Socios platform and resides on a sidechain forked from Ethereum, briefly increased in price from $4.01 to $5.02 within an hour of the win. However, it has since decreased to under $3.00 in the past 24 hours.

According to token tracking site FanMarketCap, the ARG token’s 24-hour trading volume reached a peak of $40 million. These fan tokens, which are traded through the Socios platform and offer holders access to merchandise and ticket promotions as well as the chance to vote on club changes, may also serve a speculative purpose.

Although France did not come out as the winner in the 2022 FIFA World Cup final against Argentina, which took place in Qatar on Sunday, several players on the French national team still managed to earn individual accolades. Lionel Messi, who has played for Paris Saint-Germain (PSG) since 2021 on a two-year contract, received the Golden Ball award for the seventh time. PSG teammate Kylian Mbappe, who plays as a forward for the French national team, also won the Golden Boot award after scoring three goals in the final match.

PSG’s president, Nasser Al-Khelaifi, is the chairman of Qatar Sports Investments, the investment group that owns the soccer club, which is a subsidiary of Qatar’s sovereign wealth fund. During the World Cup, the ARG fan token experienced significant fluctuations, particularly during Argentina’s only loss against Saudi Arabia.

So What Exactly Are These Fan NFTs

The ARG and PSG fan tokens are issued through the Socios platform, which lives on the Chiliz network. It’s essentially a sidechain that is derived from Ethereum. While these fan tokens may be primarily used for speculation, they do also provide some utility to the holders, providing them with access to merchandise and ticket promotions and also allowing them to vote on club decisions when traded through the Socios platform. It’s important to note that these tokens are not available for trade on the public Ethereum blockchain.

Messi NFTs

Argentina’s victory in the 2022 FIFA World Cup final has also caused a surge in activity for non-fungible tokens (NFTs) related to the country. In particular, Lionel Messi’s second official NFT collection with Ethernity, the Messi Time Machine Collection, has experienced significant resale volume in the past 24 hours. According to Ethernity, traffic to its marketplace tripled following the win. The “Lionel Messi: The King Piece” NFT saw nearly 40 ETH in trading volume over the past week, a 4,292% increase from the previous week, according to OpenSea.

Messi NFTs

Before the FIFA World Cup final, there was a spike in activity for NFTs related to Argentina, including a volume increase of over 28 ETH in less than 24 hours for the Messi Time Machine Collection on Ethernity. Following the win, there was a 13% increase in trading volume for this collection.

In addition, Ethernity held a fantasy sports-style bracket challenge for its community, with the top three participants winning a prize pool of 1000 ERN, the platform’s native token, and others eligible to receive physical sports jerseys. Another Argentina-themed NFT collection, The Argentinians Official, which was inspired by CryptoPunks and trended on OpenSea, saw a surge in activity on the night before the final after previously experiencing zero activity. However, this collection has since decreased by 46% in terms of trading volume.

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AR in Retail

Augmented Reality In Retail: Virtual Try-Ons To Digital Showrooms

By Augmented RealityNo Comments

Augmented Reality In Retail: Virtual Try-Ons To Digital Showrooms

In this article, you will learn about the ways in which digital solutions are transforming the retail industry. You will also learn about the trends that are shaping the current retail market in various sectors such as fashion, footwear, beauty, supermarkets, and home improvement. Finally, you will gain insight into how gaming and metaverse platforms may shape the future of e-commerce.

The retail industry is constantly evolving and businesses are constantly seeking new and innovative ways to attract and retain customers. One trend that has gained traction in recent years is the use of extended reality (XR) solutions, such as augmented reality (AR), virtual reality (VR), and mixed reality (MR), to enhance the customer experience and drive sales.

Brands such as Nike, Gucci, and Adidas have embraced XR technologies to create unique and immersive shopping experiences, such as virtual showrooms and interactive avatars. These solutions have proven to be effective in engaging customers and differentiating a brand from its competitors.

In addition to in-store experiences, XR technologies can also be integrated into social media campaigns to reach a wider audience. For example, AR filters and effects can be used on platforms like Facebook, Snapchat, and TikTok to create interactive and engaging experiences for users.

Overall, the use of XR technologies in the retail industry is providing brands with new and innovative ways to connect with customers and enhance the shopping experience. As XR technologies continue to advance, it is likely that we will see more brands adopting these solutions in the future.

AR In Apparel & Fashion

The fashion industry is constantly evolving and consumers are increasingly looking for unique and immersive shopping experiences. Digital showrooms and try-on technologies, such as virtual reality (VR) and augmented reality (AR), allow customers to experience fashion in a whole new way. With just a few clicks, customers can transform their surroundings into a virtual showroom, try on full digital outfits, or even experiment with different styles and products before making a purchase.

These technologies not only provide a convenient and personalized shopping experience but also allow brands to showcase their products in a more engaging and interactive way. As consumers become more digitally savvy and demand more immersive shopping experiences, it is likely that we will see more brands adopting these technologies in the fashion industry.

Meta Jacket OG x RTFKT STUDIOS

AR in retail

TRY IT

Silk Cruise 22 x DIOR

AR in fashion

TRY IT

The fashion market is using a range of digital tools and technologies to enhance the shopping experience for consumers. These tools include augmented reality (AR) effects on social media, non-fungible tokens (NFTs) representing digital fashion assets, and virtual spaces where customers can purchase NFTs and explore virtual fashion markets.

Brands are increasingly looking to establish a presence in the metaverse, or virtual reality (VR) world, by creating virtual fashion assets and marketplaces. These assets, which may include virtual clothing and accessories, allow brands to showcase their products in a more immersive and interactive way, while also offering customers a new and exciting way to shop.

Overall, the use of digital tools and technologies in the fashion industry is providing brands with new opportunities to connect with customers and enhance the shopping experience. It is likely that we will see more brands adopting these technologies in the future as the metaverse continues to grow in popularity.

AR In Footwear

The footwear market is leveraging augmented reality in retail to provide customers with a convenient and immersive shopping experience. With AR, customers can try on the latest shoes from the comfort of their own homes, seeing the details and the fit of the shoe as if it were physically on their feet. This not only saves time and effort but also allows customers to experiment with different styles and make informed decisions about their purchases.

In addition to virtual try-on, some footwear brands are also offering virtual spaces and gamification elements, as well as marketplaces for virtual apparel and non-fungible tokens (NFTs). These technologies allow brands to create a more engaging and interactive shopping experience for customers, while also providing a new avenue for showcasing and selling their products.

Overall, the use of metaverse technologies in the footwear market is providing brands with new opportunities to connect with customers and enhance the shopping experience. It is likely that we will see more brands adopting these technologies in the future as they become more widespread and popular.


NL Sky x Timberland

AR in footwear

Timberland recently launched a successful digital experience featuring its iconic yellow boots. The brand utilized a challenging game to engage its customers and promote its products, and has plans to continue expanding its presence in the metaverse, or virtual reality (VR) world. It is likely that we will see more brands using metaverse technologies to create immersive and interactive experiences for customers in the future.

Having a stylish and comfortable pair of sneakers can elevate any outfit, and now with the use of digital technology, you can take your sneaker game to the next level. Some brands are offering virtual try-on and virtual reality (VR) experiences that allow you to see how different sneakers would look on your feet and in different settings, making it easier to find the perfect pair. Digital sneakers can provide a unique and immersive shopping experience, and it is likely that we will see more brands adopting these technologies in the future.

PUMA RSX3 x Ben Cristovao

Puma has launched a new campaign featuring singer, lyricist, and professional fighter in Brazilian jiu-jitsu Ben Cristovao, introducing the Puma RS-X³ sneakers. The RS-X³ sneakers feature exaggerated and enhanced detailing on the upper, stronger material mixes, and bold color combinations, taking the signature RS design to a new level. The campaign highlights the extreme and innovative nature of the RS-X³ sneakers, and it is likely that they will be a hit among sneaker enthusiasts.

AR In Health & Beauty

The health and beauty industry is using technology and digital innovation to attract and retain customers, with augmented reality in retail playing a key role in this transformation. Brands are using AR in social media ads and shareable effects, such as beauty filters and makeup try-on, to showcase their products and engage customers.

In addition to AR, some brands are also using metaverse technologies, including virtual spaces and non-fungible tokens (NFTs), to create unique and immersive experiences for customers. These technologies allow brands to offer exclusive offerings and experiences and can help to boost customer loyalty and retention.

Overall, the health and beauty industry is embracing technology and digital innovation to enhance the shopping experience for customers. From lipstick and blush to full makeup looks and virtual campaigns, these technologies are providing customers with new and exciting ways to discover and purchase products.

AR In Supermarkets

Augmented reality in retail can make grocery shopping a more interactive and enjoyable experience for customers. By using AR, supermarkets and brands can create fun games, quizzes, and other interactive elements that engage customers and help to make their shopping trips more enjoyable. These technologies can also be used to reward customers, create a positive association with the brand, and enhance the overall shopping experience.

Many supermarkets and brands have their own mobile apps, which are a great channel for implementing AR use cases. These apps can provide customers with an easy and convenient way to learn about products, make informed decisions about their purchases, and take advantage of promotions and discounts. As e-commerce continues to grow in popularity, it is important for brands to use technology and digital innovation to enhance the shopping experience and drive sales.

Marvel Quizz x E.Leclerc

E.Leclerc is a French co-op and hypermarket chain that operates over 700 locations in France and 85 stores outside of the country. The chain allows semi-independent stores to operate under the Leclerc brand. To promote the brand and engage customers, E.Leclerc has created an augmented reality (AR) filter based on Marvel, the popular media franchise. By using this filter, customers can test their knowledge of Marvel and interact with the brand in a fun and interactive way. AR filters and effects are a popular way for brands to engage customers on social media and other digital platforms, and it is likely that we will see more companies using these technologies in the future.

AR In Furniture Stores

Augmented reality in retail can be a helpful tool for designing and planning the layout of a home. It allows users to visualize furniture and other items in their own space, as well as customize and decorate virtual spaces. Home Depot, a home improvement retailer, offers various AR features such as World Effects, interior wizards, and the ability to set up furniture in a virtual space without the need to download anything to a device. These AR features provide a convenient way for homeowners to experiment with different design options and make informed decisions about their home decor. Additionally, they offer a unique opportunity for home improvement brands to showcase their products beyond just real-world spaces.

Never Ordinary x MadeDotCom

Augmented Reality In Retail

MADE is an interior design brand that aims to make great design accessible to everyone. They have created an AR filter to showcase their Never Ordinary furniture collection and promote their brand. By using this filter, users can explore the trendy furniture options offered by MADE and envision how they might fit into their own home. AR technology provides a convenient and interactive way for consumers to discover and learn about different design options, making it easier to make informed decisions about their home decor.

The Future Of Augmented Reality In Retail: Showrooms & Virtual Spaces

Virtual showrooms are becoming an increasingly popular way for brands to showcase their products and services. These virtual spaces, which can be accessed by customers through their smartphones or virtual reality devices, allow for an immersive and interactive shopping experience. Brands can create their own virtual showrooms, designed according to their image and values, where they can display an unlimited number of products and services in an innovative and engaging way.

These virtual showrooms provide a convenient and personalized shopping experience for customers and offer a number of benefits for brands, including increased sales and lower costs. Virtual showrooms are accessible at any time and from anywhere, making them a convenient and engaging way for customers to shop. They are also an effective way for brands to reach a wider audience and provide a unique and immersive shopping experience.

There are already many top brands that have embraced digital solutions, such as virtual showrooms, as a way to showcase their products and services. For example, Kärcher has created a virtual brand space where customers can explore and interact with the company’s products in a virtual environment. Ralph Lauren has also created a virtual store, the Beverly Hills Virtual Store, where customers can browse and purchase products online. Nike has also created an immersive 3D space called NIKELAND, which is located within the popular game Roblox. This virtual showroom allows Nike fans to play mini-games, wear custom Nike outfits, and share experiences with friends in a virtual world. These examples show how brands are using virtual showrooms to provide a unique and immersive shopping experience for customers and reach a wider audience.

metaverse retail

Virtual showrooms and immersive digital commerce experiences are becoming more popular as a way for brands to showcase their products and communicate their values to customers. These virtual spaces allow customers to interact with and experience products in a unique and engaging way, which can strengthen the relationship between the customer and the brand. Immersive solutions put the customer in the spotlight, giving them the opportunity to try on products before they are available in physical stores or even become the face or star of a campaign. As technology continues to advance, brands are recognizing the potential of virtual showrooms and other immersive digital solutions to solve problems in the sales funnel and increase sales. These virtual spaces are not just about silly or funny visuals but are becoming a serious and effective way for brands to reach customers and provide a unique and engaging shopping experience.

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Augmented Reality In Retail: Virtual Try-Ons To Digital Showrooms

The Evolution Of Web Design

The Evolution Of Web Design

By Web DesignNo Comments

The Evolution Of Web Design

If we talk about technology, things happen very fast, every year we have new models of smartphones, and applications are born and die every day to make our lives easier. The evolution of web design has been no different. Since the creation of the first website, until today the changes are abysmal. And the most interesting thing of all is that this evolution is constant.

So if you are interested in web design, we will take you on a brief tour through the history of web design, which is now close to reaching its third decade.

Chronology

Over time, the needs and ways to solve the difficulties that have arisen in the world of web design have changed. However, the fixed bet has always been to evolve towards the user experience. Evolve so that the user can have an easy and intuitive experience when browsing the internet.

(1989) The beginning. The dark age of web design

It all starts in the 1990s, known as the dark ages for web design. In its beginnings, web design was based on black screens with monochrome pixels that gave it a touch of color. Simply put, there was no such thing as web design, as text dominated the screen.

Around 1991, the first “World Wide Web” web page was published by Tim Berners-Lee, an English physicist considered one of the great creators of the web. The sole purpose of this website was to inform what the World Wide Web (or global computer network) was. Today, more than 27 years later, we can guarantee that its uses have undoubtedly multiplied, and that the evolution of web design is more active than ever.

Design with tables from 1995

The invention of browsers that allowed images to be displayed represented the first step in the evolution of web design itself. The tables arrived to give order to the content, being the way that allowed mixing static and fluid designs, through tables within tables.

Somehow the tables were the starting point of what is today the responsive design.

For a long time the table method was the most used to design web pages. And somehow this produced a separation between design and development. While the designers were creating the layouts, the developers were looking for a way to make it work, managing the information in different elements.

JavaScript. 1995

JavaScript came to solve several of the limitations of HTML. And it was with its appearance that web design gained dynamism. However, one of the most commented issues as a point against it is that it slows down the loading of the page.

While many now shy away from JavaScript to solve questions that can be done using CSS, it’s still going strong on both the front-end and back-end. Being the front-end that is related to what is seen on a website. While the back-end ensures that the correct data is sent to the browser and creates the functionality of the system.

The era of Flash, and the freedom of design. 1996

Flash arrived and was impressed with the possibility of visual effects, breaking the barriers that existed in web design at the time. It was the dream fulfilled through a single tool. With a file that is sent to the browser to be displayed.

This era marked a milestone, but over time it became clear that the effects and interactions were not open to searches that index HTML, in addition to consuming processing power. This made it lose strength over time.

The rise of CSS. 1998

This language became popular with a proposal that separates the content from the form of presentation. That is to say, that in HTML the content works, while in CSS the format and appearance are defined.

The CSS went through a process of evolution that took several years to achieve its best results. At the beginning, the visualization varied depending on the browser, which made the developer’s activity difficult.

The web 2.0. 2003

The era of user-based information begins, and web 2.0 becomes popular along with social networks and blogs.

With more visually pleasing interfaces and high usability, we entered a more evolved phase of web design, in which both users and search engines began to be thought of. The focus on the browsing experience through the use of web design.

Grid and framework design. 2007

The arrival of mobile design.

Web design saw the need to evolve with the arrival of smartphones. From this moment it was necessary to generate versions of the site based on the size of the screen. And this was possible through the use of grids and framework. It was a very important challenge.

The first improvement was with the idea of ​​columns, until the grid system was defined with a division into 12 columns as the system that is used until today.

Responsive design. 2010

From the year 2010 onwards, arriving towards the year 2012, the last great change in web design appears. The responsive or adaptive design came to solve the size conflict of the different screens of smart devices.

With the same content (a single website), but with different designs depending on the size of the device, a way was found to present the information in a more friendly way to the user. In this way it is possible to use images that occupy the full width of the screen, and it opens the way to minimalist web design with a simpler and cleaner appearance. In other words, the content once again gains prominence.

With these changes, a flatter design has been privileged, returning to the roots that put content in the first place, leaving shadow effects behind and returning to photography, typography and line details. Simplicity hand in hand with practicality.

Somehow it would seem that in a more evolved way the cycle returns to its beginnings. But like any process, it is constantly changing and possibly in the not too distant future the conception of web design continues to surprise us with changes and innovations. It is even estimated that the changes and the evolution of the devices will continue to influence the world of design, since we depend on them as a means to expose the sites. And if the devices change, the web design must accompany them.

Mobile First

It is common to confuse Mobile first with responsive design. Although they have the objective of improving the browsing experience on mobile devices, they do not mean the same thing. In fact, its structure and form of creation is very different.

When we talk about Mobile First, we mean that the creation of the website is thought and carried out first for mobile devices, and then it is adapted for desktop.

Present

With the evolution of web design, nowadays it is not necessary to be an expert to create a page. Site builders are currently in vogue as practical tools for building websites from templates and with the ability to add components to customize the website.

WordPress, in 2018 also released the new Gutenberg editor, made up of blocks, making the process of designing and creating websites much easier. Also, 3D design and the mastery of vector graphics at a more advanced level have gained a lot of strength. And you, how do you think the evolution of web design will continue?

We leave you a synthesis with the main data of evolution. And we will have to wait to find out how the story will continue. The truth is that the road will surely continue in constant transformation and progress.

Why is web development a good career?

The main reasons why web development is considered a great career is because it is a promising profession and the pay scale is high, but there are many other reasons. Below, we discuss the reasons why web development is an interesting career.

Job Outlook in Web Development

The sector is experiencing phenomenal growth and is in dire need of new professionals. Its growth is 13%, and it is projected to be well above the average growth rate of 8% for all occupations over the next decade.

Earning Potential in Web Development Careers

There are many career opportunities in web development and language-specific jobs like Python developers, Ruby developers, and Java developers. Salaries for these positions typically range from $100,000 to $130,000 per year, depending on location and level of experience. This figure is roughly double the median salary in the United States, which was just over €56,000 in 2020.

Other benefits of the web developer career

There are countless other reasons why web development is a great career choice:

  • It is an exciting field where developers can use their creativity to tackle coding challenges and create attractive websites.
  • Web developers have flexible career options and can work in a wide variety of industries, including education, manufacturing, retail, marketing, government, hospitality, finance, construction, and entertainment.
  • There is a vibrant community of programmers who support each other and help each other out in times of need.
  • Many web developers claim to be satisfied with their career.

Qualifications to work in web development

The main qualification required for web development is the ability to program, but the programming language used depends on the type of developer (front-end, back-end or full-stack). For Front-end developers, a thorough understanding of HTML, CSS, and JavaScript is essential.

Full-stack web developers should also learn at least two back-end languages, such as Python, Java, Ruby, or PHP, in addition to these front-end languages.

Other technical requirements for web development include code testing and debugging, as well as knowledge of using version control software and other major development tools like Git, VS Code, Node Package Manager (npm), and Chrome Developer Tools. Developers must also know the use of the most popular libraries and Frameworks in their area of ​​expertise.

There are also some essential soft skills that are looked for in web development applicants. For example, concentration, attention to detail, and perseverance in the face of problems are some of the essential skills for web developers.

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Is TikTok The New Google

Is TikTok The New Google?

By Digital, SEONo Comments

Is TikTok The New Google?

There’s no doubt that Google is a powerhouse when it comes to online search. But could another company soon take its place? TikTok, a social media app that is especially popular with young people, is growing in popularity, boasts over a billion monthly active users, and could very well become the next big thing when it comes to informative information sources. In this blog post, we’ll take a closer look at what makes TikTok so unique and why it might be poised to overtake Google as the top search engine.

When it comes to social media, there have been very few platforms that have experienced such explosive growth in popularity as TikTok. With over a billion monthly active users, it’s no wonder why this app is quickly becoming a go-to source for information. TikTok is popular because it is an easy and fun way to share short videos of yourself with friends and followers. The app is simple to use and has a variety of filters and editing tools that allow you to create videos that are both creative and funny. Additionally, TikTok is a great way to discover new music and learn about current events. Here are just a few of the reasons why TikTok has supposedly become so popular:

1. Its User-Friendly Interface

One of the reasons that TikTok is so popular is its user-friendly interface. The app is simple to use, making it easy for people of all ages to navigate. This accessibility is one of the reasons why the app has become so popular with young people.

2. It Offers a Variety of Content Types

TikTok offers a variety of content types, including short videos, GIFs, and challenges. This variety keeps users engaged and coming back for more.

3. It’s Fun and Engaging

TikTok is fun and engaging, which keeps users hooked on the platform. The app’s mix of entertainment and information makes it unique and appealing to users around the world.

But is that actually the real reason? And if so, entertainment and ease of use can’t be the primary reason for certain groups of people using TikTok more often than Google. So why is it? Well, there are a few possible explanations for why some people may be using TikTok more often than Google which we will discuss below

At the end of the day, contemporary users want to get information quickly, we have become so spoilt in our ability to access information that our attention spans have become increasingly shorter and people have become less willing to work to attain information. 60-second TikTok videos use this to their advantage and have actually started to compound this issue.

Some individuals may be using TikTok more often than Google because they are dissatisfied with the quality of Google’s search results. First and foremost, the search engine forces them to sit through advertisements, and it’s possible that this is just no longer acceptable. Also, it’s often the SEO or online specialists that carefully curate the appearance of products and services in search engines, who nearly always have a vested interest in the success of those products or services. By contrast, TikTok provides direct and fast access to content from creators who have first-hand experience with these products or services or may have hands-on knowledge that makes their content appear more genuine or unbias.

As TikTok is more focused on personalization and content discovery, its “For You” page showcases videos that the user may be interested in. This is done by taking into account the user’s engagement – for example, how long they linger on specific videos, or how much they like or comment on them. In contrast, Google uses its system of ranking factors and understanding search intent to personalize its results for users. While this personalization is detailed, it isn’t as in-depth as on TikTok.

According to data from Serpstat, individuals are searching Google for queries like:

  • how to share TikTok on Instagram story
  • how to make 3 min TikTok 
  • what hashtags get you the most likes on TikTok
  • what is the most viral TikTok
  • how to get TikTok

In order to ascertain whether TikTok could truly replace Google, it’s worth delving a bit deeper into the opportunities that TikTok creates around searching for information.

How Does TikTok’s Algorithm work?

The TikTok algorithm is designed to surface the most relevant and interesting content to users. It takes into account a variety of factors, including the number of likes and shares a video has, as well as how recently it was uploaded. This means that videos that are popular and have been shared by a lot of people are more likely to be shown to other users on the app.

Seemingly, whether an individual uses Google or TikTok to search for information lies heavily on the type of information they are searching for. In a recent Serpstat study they found that content based on entertainment, education and product reviews tended to do better on TikTok search than news-based content. However, this may also be affected by the younger audience demographic, who TBF, probably give less of an F about current affairs and are less likely to engage with news-based content in general… speaking from past experience.

is tiktok the new google

When it comes to the previously mentioned categories, here’s the type of content TikTok is offering:

  • Entertainment: Trending Sounds, TikTok Challenges, Lip-sync Videos
  • Educational: Lifehacks, How-To Content, Coding, Marketing, Self-Improvement
  • Product Reviews: Tutorials, Testimonials
  • Informational: Fashion Tips, Fitness Tips, Things To Do, Places To Go
  • News: Fashion Trends, Beauty Trends, Tech Trends
  • User Search: Influencers Search

By simply typing “how to” into the search we can see the list of proposed questions, thus we can get a sense of what types of requests are frequently asked on TikTok. Just try it for yourself. They are not exactly noble prize-winning searches. I don’t think there are too many revelationary pieces of content to be found there but nonetheless, there is a growing demographic of people using the platform to search for particular content.

TikTok Vs Google

According to a Serpstat study, the benefits of searching for information through TikTok really came down to one main point. 

The information is video based and is short-form and quick to digest.

tiktok is the new google

The disadvantages of using TikTok to find information being

A lot of entertaining garbage and a lack of versatility as the content is all short-form video

Is TikTok The New Google

Ultimately content creators want to create longer and more meaningful evergreen content that actually enriches the lives of their audience and TikTok has not really been designed for this. TikTok has to find a way to encourage people to create searchable content if it wants to become as successful as Google for information search.

A frequent problem associated with insufficient verification of facts on TikTok and misinformation is that the service perceives fake information, including incorrect data, as trustworthy and credible.

However, TikTok is working on improving its algorithms, such as removing nearly 700,000 videos yearly, including election misinformation, disinformation, and manipulated media. But that in itself opens up a whole other dialogue around the centralized censorship of the media online but let’s save that for another day. However, it’s fair to assume that we will see one of the main trends being related to visual search and the shift to more diverse formats.

If we take a look at the same data for using Google search we can see a very different picture

Is TikTok The New Google

It’s clear to see that Google is still the undisputed champ and the go-to place when searching for information. The majority of respondents saw no negative aspects to using Google search. And many of the issues raised are relatively subjective. I know I personally would prefer to use Google search for discovering information. I think most would find it pretty easy to see the advantages of Google and at the same time find it more challenging to highlight the disadvantages. However as attention spans continue to shrink and consumer focus shifts towards more creative visual-based content, there is a potential for TikTok to eat further into Google’s share of attention.

In Conclusion

Based on Serpstat’s study of TikTok users, it is clear that the platform is still very much seen as a way to have fun. However, the seemingly growing aspects around learning and searching information present a case for TikTok’s potential to compete more strongly with Google and YouTube in years to come.

Whilst each method has both advantages and disadvantages, TikTok probably only performs better for search queries where short-form user generate content is preferable.

So could TikTok replace Google? Not anytime soon anyway. However, it will continue to eat into the share of attention around low involvement short form video-based content, especially in the younger demographics.

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Web-Based Augmented Reality

How Does Web-Based Augmented Reality Work?

By Augmented RealityNo Comments

How Does Web-Based Augmented Reality Work?

Over the last 5 years we have seen the advent and rapid growth of many game-changing technologies. One of these would have to be Augmented Reality (AR). If you’re reading this you probably have a vested interest and are already familiar with the tech, but on the off chance that this isn’t the case let’s break it down.

Web-based augmented reality (Web AR) is a term used to describe a type of augmented reality that does not require any downloaded software or applications. Rather, Web AR utilizes only a web browser in order to overlay digital content onto the real world.

One of the advantages of Web AR is that it can be used on a variety of devices, including phones, tablets, and laptops. This is because most web browsers are available on all of these devices. Additionally, since no additional software is needed, users do not have to go through the process of installing and configuring an application. It also does not require the user to download anything onto their phone like they would with a traditional application. Some people can be quite protective over their phone memory usage and this totally solves the issue.

However, nothing is perfect and everything comes with a trade-off. In the case of Web AR, the biggest drawback from this type of AR would have to be that it can be slower than traditional augmented reality applications to load. This is because the content needs to be rendered exclusively in the web browser, which can take time. Additionally, some features may not be available or work correctly in certain browsers. Thus it is not always possible to produce experiences with the same scale and level of detail as a traditional AR app. Not to mention Apple’s IOS policies are not exactly convenient for browser-based AR experiences.

 

Working With Web-Based Augmented Reality

AR (Augmented Reality) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. This can be done by using a device like a smartphone or tablet to view a digital asset that has been embedded with markers. When the user looks at the marker through their device’s camera, they will see the AR experience.

Augmented reality can be used in many different ways, such as for marketing, gaming, or education. Some businesses have started to use AR as a way to show customers what they would look like in a certain outfit or to show them what a new product would look like in their home. This technology can also be used to create more interactive gaming experiences and to help people learn new things faster. While discussing the working and function of Web AR, it is necessary to understand mobile sensors and computer vision. These are tiny chips with a specified function of informing the processor in a computer or a smartphone. They work to show the location, camera, gyroscope, and many more. Web AR uses these sensors and tracks the digital content within a physical environment.

There are certain requirements for WebAR to function. When an AR platform has the following things in check, it can provide you with the perfect 3D experience.

6DoF

This term refers to the Six Dimensions Of Freedom. It is actually the six aspects of positioning and locating an object that AR uses to create these digital experiences. A Web-based AR must have permission from your phone to use its three axes of orientation and three of position. When it has this permission, you can place any object into a real-world environment as a real object.

Camera Stream

The camera is another prerequisite for AR technology to function. It uses a camera stream as the real world input from which to layer the AR experience on top of. Any device with weaker camera functionality will lag or offer a lesser AR experience.

Scene Understanding

The way that you can achieve the levels of accuracy required to place any digital object in a manner that it genuinely looks real within the physical environment is via scene understanding of your phone. If you want to get a precise and more authentic experience of AR, you must have a phone or device with robust sensors to place the AR object properly. Moreover, it should not only place it correctly but also track and move it accordingly to have an entire real experience.

Cloud-Based CMS

A Content Management System is another necessity for any Web AR App. As mentioned before, with Web AR, the user does not download and store an app on their phone. Instead, a package of files is downloaded and accessed through the browser anytime the experience is opened. The CMS is where the application and all its files are stored. This is what connects with the browser and allows the user to access the AR experience. Without one it would not be possible. There are a number of solutions available that include this making the process much easier than it once was.

When discussing Augmented Reality applications, frameworks and AR tools are an inevitability. Since it is these frameworks that provide the AR function to begin with, and as such they are essential to understand. A framework, either app-based or web-based, allows developers to create augmented reality experiences with relative ease. There are a number of useful frameworks such as ARKit, React VR, and A-Frame. Each framework has its own advantages and disadvantages. In addition there are a number of providers that offer library extensions and SDKs that open up AR to even more development languages.

Zappar / ZapWorks

Zappar is the best and leading AR creative studio that helps businesses develop consumer focused AR experiences. It is a solution for many AR-related needs. Zapworks is good because it provides a robust set of tools for creating and deploying augmented reality experiences. It has a user-friendly interface that makes it easy to create and customize AR objects, and it also includes tracking and movement features that make the experience more realistic.

It has been totally designed with Web-based Augmented Reality experiences in mind, you don’t need to install any application to access your content. Simply put, use ZapWorks to create high-quality AR content directly within your web browser.

Over 6.5 billion users use the services of ZapWorks for AR content. Some of the features and functions that this framework offer include:

  • Face and image tracking,
  • World tracking,
  • Dynamic lightning,
  • Alpha video,
  • Instant publishing of the content, and many more.

Besides every perk and feature of ZapWorks, it also provides users with beneficial webinars and guides for an informed experience.

8th Wall

8th Wall is a platform that enables developers to create augmented reality experiences. It is one of the most user-friendly platforms available, and it makes it easy for anyone to create an augmented reality experience without being forced to learn new or complicated programming languages. 8th Wall also has a library of pre-made objects and animations that you can use in your projects, which makes it even easier to get started with.

It is also one of the leading Web AR frameworks among developers, and since being bought out by Niantic, the AR development studio that created Pokemon Go, it has really grown a lot. When it comes to regular AR apps it is certainly leading the pack with many advanced location based and multiplayer based functions included. can use this platform to develop and code an AR product once and deploy it to users globally for use.

Moreover, it has an in-built code editor and hosting with all of its additional features. The project templates, remote debugger, source control, etc., are extra features that make this platform one of the best.

X3DOM

X3DOM is another popular and handy platform that lets you deploy your AR content into web pages directly. The best part is that you can incorporate AR content during the coding process through the use of HTML embeds. Therefore, as a web developer, you don’t need to attain any other third-party SDKs or tools to do so. Deploying simple Augmented Reality experiences can be pretty simple thanks to X3DOM.

Vuforia

Vuforia is an AR platform that enables developers to create Augmented Reality (AR) experiences. Vuforia allows you to track and detect objects in the real world, and then overlay digital content on top of those objects allowing you to superimpose digital objects into the real world. It has been used in a wide range of applications, from gaming to product visualization.

However, this platform is not suitable for Web AR baded applications. Anything produced through Vuforia will ultimately need to be associated with a downloaded app for both iOS and Android. Furthermore, if you are a creative designer and developer trying to create magnificent AR content, its programming features will enable you to do so.

ARCore

A free AR development platform with every essential feature to ensure stable and high-quality Augmented Reality experiences. This platform is free on both Android and iOS systems. A few features of ARCore are motion tracking, light estimation, plane detection, etc. Similarly to Vuforia this is not suited for Web AR based experiences but is a very good tool if developing stand alone applications.

Summing Up

Web AR is a way of using augmented reality online through your web browser without the need to download any applications onto your device. It allows computer-generated images to be superimposed into the user’s view of the real world. A plethora of businesses and brands can utlise Web AR for marketing and engagement generation purposes. While web AR may not have all the same functionality as a regular AR app it still can create impressive AR experiences, especially with the help of providers like ZapWorks.

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NFTs to create digital experiences

Using NFTs To Create Digital Experiences For Your Customers

By NFTsNo Comments
NFTs to create digital experiences

In this article we look at what an NFT is and how brands and businesses can begin using NFTs to create digital experiences for their users or customers.

What is an NFT?

Non-fungible tokens (NFTs) are digital assets that represent ownership of a real or virtual object. They use cryptography to prove ownership and authenticity, much like physical money is used to purchase goods and services. Unlike coins or other valuable items, an NFT is unique and cannot be exchanged for anything else of equivalent value. This makes them popular as a way to represent digital artwork, collectibles, game items and even music albums. Essentially, an NFT is like a certificate of authenticity that says “This is the only copy of this item.” The technology behind them makes them highly secure and virtually impossible to counterfeit. As the world turns increasingly digital, NFTs are becoming essential for emerging markets such as digital art collection and cryptocurrency exchanges. They have also been used by hobbyists to easily share parts of their collections with others without exposing them to theft or piracy. By using blockchain technology, NFTs can provide security for content creators, creators can receive payments instantaneously from buyers around the world, as well as enabling property rights over these assets in a fast and reliable manner. Ultimately, NFTs present a broad range of potential uses that could shape the future of online commerce. With their convenience and security features combined with their ability to protect intellectual property on a global scale, they’re sure to continue growing in popularity long into the future. As a result, they are becoming increasingly important tools in the ever-evolving digital landscape. Whether you’re looking to purchase collector’s items or trade-in rare cryptocurrencies – understanding what an NFT is can help make it much easier to do so safely and securely online!

So how can you use NFTs to create digital experiences?

Non-Fungible Tokens (NFTs) are revolutionizing the way digital experiences are created and shared. Unlike traditional digital items, which can be replicated infinitely, NFTs provide a way of assigning unique digital identities to digital objects such as art, videos, music and more. By tokenizing these items as non-fungible tokens, users gain exclusive access to digital experiences that cannot be copied or counterfeited. This opens up exciting new opportunities for digital rights management and creative expression on the blockchain. For example, businesses can use NFTs to issue digital passes granting exclusive access to events or products, while artists can use them to create one-of-a-kind pieces that linger in perpetuity without fear of replication. In any case, NFTs offer users a more secure and immersive experience than ever before–one that allows users to truly feel special as they participate in unique digital moments. With the help of NFTs, businesses and artists alike can create an entirely new type of user engagement that sets them apart from their competitors and creates a memorable experience for those who take part in it.

Are there any risks associated with using NFTs, and if so, how can you mitigate them?

Non-fungible tokens (NFTs) are digital representations of unique assets, most commonly associated with collecting art and music. For NFT enthusiasts, the primary appeal is that there can only be one token for each asset, making them incredibly rare and valuable. However, just like with any online transaction or activity, there are risks involved in owning and trading NFTs. These include a lack of regulation, insecurity when it comes to storage, and scams involving malicious actors impersonating legitimate sellers. Despite these potential pitfalls, it is still possible to safely buy and trade in NFTs by taking the following precautions: firstly always do your research on the seller for legitimacy; secondly, consider storing your tokens off-chain in a decentralised wallet; thirdly take advantage of existing fraud detection measures such as authentication policies; fourthly familiarize yourself with terms and conditions surrounding transactions; finally seek out professional advice when needed. By carefully following these steps while using NFTs, you can ensure that you remain protected against unnecessary risks.

What are some examples of successful NFT projects that are currently in development or already live on the blockchain?

The Non-Fungible Token (NFT) space is a rapidly growing segment of the blockchain sector, with companies displaying high volumes in search of new content and novel use cases. Many successful NFT projects have already been launched and are gaining traction, including NBA Top Shots, which was recently purchased for $5.2 million. This platform allows for the buying, selling and trading of digital collectibles from the NBA’s library of videos and highlights. Additionally, Android Jones has released a series of visuals inspired by blockchain technology on their Nifty Gateway platform. Other high profile projects include CryptoPunkz and Bored Apes, which both offer NFT based PFP artworks created by their project artist. Finally, Decentraland allows players to explore a virtual world through NFT digital assets while also giving them access to gaming experiences like Poker Royale and Cryptogods adventure. Each of these projects demonstrates the immense potential of the NFT space and its ability to transform entertainment platforms with groundbreaking applications powered by blockchain technology. Kimera Systems is another example that combines machine learning with blockchain technology to create artificial intelligences (AIs) that are represented as unique non-fungible tokens. Through Kimera’s revolutionary system AIs can become digital entities that can buy and sell assets autonomously or even start businesses without requiring any human intervention – an exciting prospect indeed! All in all, it’s clear to see that the Non-Fungible Token space is full of innovative projects that are pushing the boundaries of what can be done with blockchain technology. As more funds flow into this space and more developers enter it daily, it won’t be long until we see an even wider variety of creative solutions based off these pioneering technologies!

How do you think the future of NFTs will play out, and what impact do you think they will have on the world economy and society as a whole?

Non-fungible tokens (NFTs) are the latest craze in the financial world, giving people the opportunity to own a special kind of digital asset. They are unique and unlimited in number, making them attractive for investors looking for something out of the ordinary. With this new asset class rapidly growing, it’s only natural to consider how NFTs could shape our future. While this is difficult to predict, there are a few potential possibilities. First, they may become a significant medium of exchange as they gain widespread acceptance. This could lead to more innovative ways of transacting and trading goods outside traditional markets, which could have important implications for the world economy and society as a whole. Another potential outcome is that NFTs could help support wider adoption of blockchain technology globally, as these tokens can provide an entry point for those unfamiliar with this emerging field. Finally, NFTs may bring about an entirely new kind of creativity and entrepreneurship by allowing anyone with access to the internet to create works that can be exchanged through the blockchain platform. Therefore, regardless of whether or not their impact on the world economy and society ends up being large or small, their current popularity makes it easy to imagine how they could play an integral role in shaping our collective future.

Using NFTs to create digital experiences for your customers

NFTs are a versatile tool that can be used to create unique digital experiences and spur innovation. While there are some risks associated with their use, these can be mitigated with proper planning. As the technology progresses, it is likely that NFTs will have a major impact on the world economy and society as a whole. If you are looking for a blockchain development partner to help you launch an NFT project, get in touch.

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Instagram AR Filters November

Best Instagram AR Filters November 2022

By Augmented RealityNo Comments

Best Instagram AR Filters November 2022

So here they are! Some of our top picks for the best Instagram AR filters of November 2022! It’s not like they’ve won awards or at least not yet anyway but they certainly stood out to us and all of them in their own right are great examples of what you can do with branded Instagram AR filters. This is a new space and what is possible with the technology continues to grow as new and more powerful features are added to developer toolkits.

Let’s take a closer look at what brands have in store for us in this new “era” of AR advertising. November turned out to be full of new AR filters gearing up for that Christmas rush. So get ready, it’s about to get heavy, and there are a lot of entertaining executions awaiting us. So without further ado, let’s check out these extravagant outfits, these exceptionally unique face masks, and these AR mini-games!

STEP INSIDE TWD x Meta Quest

Meta Quest is the revolutionary virtual reality headset developed by Meta Platforms, offering users the chance to step into an entirely new virtual world and explore a variety of immersive experiences. Whether it’s joining up with friends for an instructor-led workout, playing multiplayer games, or taking part in unique social activities like live shows, Meta Quest provides an unprecedented level of immersion. For this AR filter, they have used a Portal AR style filter to transport the user into the world of the walking dead.

Meta AR Filter
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YSL LIBRE

Yves Saint Laurent, in partnership with Pierre Bergé, founded a French luxury fashion house known as YSL. This brand is known for its high-end couture and ready-to-wear clothing, leather accessories, and footwear. Additionally, YSL Beauty, a cosmetics line, is owned by L’Oréal. To promote their holiday collection, YSL has created an augmented reality filter that allows users to discover their Libre fragrance.

MAGIC WEEKENDS x Coca Cola

Coca-Cola, also known as Coke, is a well-known carbonated soft drink produced by the Coca-Cola Company. The brand, which originated in the United States, has gained widespread global popularity. To promote Coca-Cola in the South African market, an augmented reality filter has been created. This filter allows users to have fun while a virtual wheel chooses who will be responsible for finding tonight’s take-out meal.

HOLIDAY WINDOW x Hudson Bay

The Bay is a Canadian retail store that offers a wide range of fashion, home, beauty, and sports products. To promote the brand, The Bay has created an augmented reality filter that allows users to explore a “magic window” to the production of Christmas presents. By using this portal AR filter, individuals can learn more about The Bay’s products and offerings.

BUBBLES & BOWS x MAC

MAC Cosmetics is a well-known American cosmetics brand that was originally founded in Canada. The company is now based in New York City and is a subsidiary of Estée Lauder Companies. To promote their new collection called “Bubbles & Bows,” MAC Cosmetics has created an augmented reality filter that allows users to discover mesmerizing makeup looks. By using this filter, individuals can learn more about MAC’s latest products and trends in the cosmetics industry.

HOTLIDAYS x Jean Paul Gaultier
Jean Paul Gaultier is a renowned French haute couture designer, known for his eponymous fashion house and his time as head designer at Hermès. To help individuals experience the latest fashion trends, Jean Paul Gaultier has created an augmented reality (AR) filter that allows users to transform their appearance and surroundings. By using this AR effect, individuals can experiment with different looks and styles in a virtual setting.

ADVENTURE AWAY x Burberry

Burberry is a well-known luxury fashion brand based in London, England. It is known for its high-quality clothing and accessories, including its iconic trench coats, leather goods, and footwear. To promote its partnership with Minecraft, Burberry has created an augmented reality filter that allows users to experience the collaboration in a new and interactive way. The collaboration includes an in-game adventure, a limited-edition collection of products, and real-world experiences that are jam-packed with creativity, exploration, and self-expression.

BAGUETTE TREE x Fendi
Fendi is a high-end fashion brand based in Italy that is known for its luxurious and fashionable products, including fur and ready-to-wear clothing, leather goods, shoes, fragrances, eyewear, watches, and accessories. The brand has created an augmented reality filter to promote its products and to provide a unique and interactive experience for users. The filter features a festive Christmas tree made out of Fendi’s iconic Baguette bags, offering a unique and stylish twist on a holiday tradition.

Fendi AR Filter
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FOOD FAIRY GAME x M&S

Marks and Spencer is a well-known retailer based in the UK that offers a wide range of products, including clothing, beauty products, home goods, and food. To promote its brand and engage with customers, the company has created an augmented reality filter that allows users to play a fun AR mini-game called “Food Fairy.” The AR game is a playful and interactive way for users to experience the Marks and Spencer brand and learn more about the company’s products.

HARRODS x DIOR

Christian Dior, also known as Dior, is a prestigious French fashion house that is renowned for its high-end haute couture and ready-to-wear clothing and shoes. The brand has created an augmented reality filter to celebrate the holiday season and provide a festive and interactive experience for users. This Instagram filter tracks onto the Harrods store. Users can discover beautiful golden decorations placed all over the famous Harrods department store, adding a touch of glamour and luxury to the holiday season.

Instagram AR Filters November


LONGGOK TT xArt Reimagined

Art Reimagined is an initiative by Meta that aims to use augmented reality technology to give traditional artists the ability to reach new audiences and allow more people to experience their art in a unique and innovative way. The initiative has created an augmented reality filter that allows users to learn more about traditional art forms and cultures, and see how real artworks can be transformed into mesmerizing effects using AR technology. With this filter, users can also interact with a character wearing traditional clothing, giving them a chance to learn about different cultural traditions in an immersive and engaging way. If you’re interested in traditional art or just want to explore the ways in which technology can enhance the art-viewing experience, this AR filter is definitely worth checking out.

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