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Web AR

Why Web AR Applications Are Better Than Regular AR Apps

By Augmented RealityNo Comments

Why Web AR Applications Are Better Than Regular AR Apps

One popular method of combining digital graphics with what we see in the real world is called “augmented reality” (AR). There are typically two ways augmented reality is delivered: through specialized apps or through the web browser (WebAR). There is a bit of a shift going on between these two methods, and one has emerged on top for all the right reasons.

The use of augmented reality has seen phenomenal growth in the last few years. The number of people using mobile augmented reality is expected to rise to 1.7 billion by the end of the forecasted period. From 2015’s 200 million users, this is a staggering increase of 1.5 billion. As a subset of XR, the AR market is projected to grow from $30 billion in 2018 to $300 billion in 2024. This growth will be driven mainly by the advent of VR and MR, two other XR technologies.

Web augmented reality (WebAR) and augmented reality (AR) apps are on the cusp of becoming the next big thing in the tech space, but there are some very important distinctions between the two.

What Is WebAR?

Web AR, or web-based augmented reality, refers to the generation of AR through the use of online standards. All that is required is access to the internet via a web browser on the user’s Smartphone or other devices, and everything is done in real-time. End users do not need to install any special software because the most popular platforms already support the technology.

Web AR applications can be used with any browser, OS, or computer configuration. Therefore, there is no longer any need to acquire specialized applications. Studies suggest that user engagement decreases by as much as 50% when consumers are required to complete a download. Thus, this is a crucial factor to keep in mind. As a result, after the initial experience, just 25% of users stick around to explore further.

Anywhere that there is an internet connection, a QR code, or an NFC tag, a user can access a Web AR experience. That way, consumers can enjoy augmented reality experiences on various mobile devices and browsers without the need for downloading a separate app. This wide availability implies that WebAR can reach twice as many mobile devices as its app-based alternative. This facilitates user access and increases content creator exposure.

IKEA AR

The market is booming as a result of AR’s reach. Ikea, a Swedish furniture company, uses augmented reality to allow consumers to sample how furniture would look in their homes using Smartphone’s before making a purchase. The potential increase in sales via augmented reality has been referred to by Ikea’s head of digital transformation, Michael Valdsgaard, as a “dream scenario.”

“Most people put off making a purchase because they don’t feel confident in their ability to decide if the color will go with [the rest of the room] or if it suits the style. We can now put such solutions in their hands and allow them to enjoy free, hassle-free fun with home decor.

The same method can be applied to nearly any good or service, including food, drink, apparel, and accessories. WebAR is an easy and enjoyable method of audience engagement that uses Augmented Reality on the web. Web AR is on track to become a vital component of the internet and the economy as money pours in.

So, what exactly are augmented reality apps?

Augmented reality apps: Applications that utilize Augmented Reality technology are called “AR apps” and can be downloaded on mobile devices like the iPhone and Android. Compared to Web AR, the cost of developing an augmented reality app can be higher.

Multiple platforms exist within which augmented reality apps can be developed. Apple and Android versions for their mobile operating systems and universal JavaScript ones are all available. These frameworks can be used to create a unique augmented reality app.

Not only is augmented reality app development typically a bit more expensive, but they also have the potential to disrupt the user experience. Users are required to download and install an augmented reality app. When it comes to taking up space on a device and when you begin to factor in the effort that comes with downloading a stand alone app, you have pretty much lost a good percentage of prospective consumers. All because you require the user to download an app to enjoy the augmented reality experience.

In some instances, there are ways to complete a project using AR applications or Web AR despite the fact that they primarily differ “under the hood”. For instance, while Web AR may provide a lot of the same offering using its features, AR app frameworks provide a bit more functionality and detail when it comes to the actual experience. With it being an app that is downloaded with a large proportion of the information stored directly on the device, AR apps have the ability to use more of a mobile device’s hardware to deliver a richer experience, such as graphics co-processors.

To provide the same AR experiences, developers may use either bespoke AR applications or a Web AR solution. The method and the platforms through which a user accesses the AR experience is predominantly the key differentiator. Initially, augmented reality applications were the standard for creating these AR experiences. However now with the advancements in both mobile technology and general internet speeds, Web AR has come along and widened the realm of possibilities.

Web AR

Top WebAR Advantages

Activating Web AR doesn’t require any technical expertise or experience, not that most people don’t know how to download an app, but for sure everyone knows how to follow a link through their browser. Typically, all the user needs to get started is a QR code that sends them directly to the web-based AR platform. Web AR is generally less expensive, requires no upgrades, and is simpler to create, manage, and track using analytics.

  1. WebAR Works with most web browsers:

People will most likely use and already have the browsers that operate Web AR. Google Chrome, Apple Safari, Microsoft Edge, Mozilla Firefox, and other browsers all support running Web AR experiences. It is a lot more accessible as a result than downloaded programs. Web AR is already supported by almost 3.5 billion Android and Apple devices.

Web AR is significantly easier to develop because it works in any browser. You only need to make the experience once to have it work across all devices and browsers. Creating a new app for each platform you want to support is no longer necessary. The only thing your users need to do to enter your Web AR world visits your website. Users on Apple’s iOS and Google’s Android have the same Augmented Reality experience when they click a link in Firefox or scan a QR code with Safari.

Customers can choose from various additional entry points into Web AR experiences, which you can provide. Include near-field communication (NFC) chips in your products, send customers brief URLs or SMS messages, or provide links from social media sites like Facebook, Instagram, or LinkedIn.

  1. Web AR, there are no downloads required, and the users will have no problems using this

There is a reluctance to install software on mobile devices because of security concerns and the fear that a single-use program will take up too much space. Web AR is resistant to this resistance because it does not require any downloads, while many augmented reality apps suffer.

With Web AR, users only need to take two actions (start the Web AR experience and then grant camera access) instead of the typical six actions that are required in order for a user to download apps. Because of how much simpler it is, ultimately more people will utilize your Augmented Reality application. You should aim for maximum adoption, and the accessibility of Web AR certainly helps to facilitate this.

Web AR applications are gaining popularity quickly in the market since it is similar to augmented reality (AR) apps but does not require further downloads. Developers widely acknowledge the requirement to download and install an app as the most significant barrier to widespread use. The fact that no files need to be downloaded makes Web AR easier to roll out quickly. Unlike with some AR solutions, users won’t have to wait for a lengthy download to complete before they can start using the product. Instead, consumers need only click a link on their device to embark on their augmented reality adventure.

Users also don’t have to worry about keeping their apps up-to-date because of WebAR. It’s annoying to users when programs they’re using require regular updates that they usually find out about when trying to actually use the app. There will be no more mandatory upgrades with a Web AR application.  Instead, add new content to your website automatically, so users don’t have to take action or experience downtime.

Everyone who engages with your Web AR application will be exposed to the most recent version of your data. The software they’re using will be the most cutting edge since it’s the browser they’re already familiar with, but that’s beside the point. Comparing Web AR to downloadable AR programs that users would need to update regularly, it’s clear that WebAR provides a more convenient and secure experience for consumers.

  1. Simplified Analytical Tracking

Web-based Augmented Reality (Web AR) allows you to track metrics like user engagement and demographics quite easily. Information like this is pretty crucial for learning more about your audience and how they interact with the material you provide. RPR provides a Google Analytics-compatible bespoke analytics dashboard here.

Web augmented reality analytics provide the data you need to measure the success of your advertising campaigns. More in-depth metrics like dwell time (how long users engage with the experience) and geographical analytics are also available for your Web AR projects, in addition to the standard metrics like likes and shares (which areas of a scene people use).

Pageviews: The foundation of any analytics report will always include  pageviews or the act of a browser loading a page on your site. Each time the page is loaded, including when it is refreshed, it is considered a separate view. A user’s frequency and return rate can be tracked by tracking the number of pages they view from the same IP address. How often do individuals view your content, if at all? How many clicks do you get each link/Scan? Using this information, we can estimate the Web AR experience’s potential for re-play. A higher rate of return means that the money spent on the Web AR experience was well worth it.

Dwell time: In addition to views and click-through rate, dwell time is a strong indicator of how engaging your AR material is. What percentage of people who start a five-minute Web AR session end up playing the whole thing to the end? People typically spend two minutes engaging with Web AR content. In general, a higher percentage of time spent on a page is indicative of more engaging content.

Engagement Rate: The level of engagement with Web AR applications are a social indicator for gauging how exciting and valuable that content is. The entire number of likes, shares, and comments is divided by the number of followers, and that figure is then multiplied by 100 to arrive at the percentage of engagement. Compared to absolute measures like likes, shares, and comments, this provides a better, more precise gauge of content performance. As a result, social acts may be measured consistently, facilitating cross-cultural comparisons.

Audience Engagement Survey: You can use the data from audience engagement surveys to inform your future work. The most effective channels can then be prioritized. As well as increasing conversion rates, web augmented reality boosts average dwell duration. Web AR helps potential buyers relate more closely to items and gain more favorable impressions of the brands involved. More than ever, companies of all sizes are using virtual and augmented reality to boost their brand recognition.

Spatial Analytics: Specifically for AR and VR, there is a new measurement category called spatial analytics. It uses information from users fully involved in the experience, tracking how much time is spent on particular places or items in the environment. You can see which content is exciting and engaging by looking at the summary statistics. With this information at your disposal, you may make the required adjustments to improve the user experience.

Analytics information from Google is used in WebAR experiences, including the total number of visits, the percentage of unique visitors, and the percentage of users who have been granted access to their cameras. Using these tidbits, you may create a complete portrait of your audience. In one scenario, a search engine may send you a few hundred visitors who each generate thousands of page views. In another scenario, a single visitor may generate tens of thousands of pageviews from various sources.

Since the Web AR experience is camera-dependent, the adoption rate may be calculated with pinpoint accuracy from the number of visitors who opt to share their camera data. Refusing to grant permission to use the camera is the same as giving up on the experience before it even begins.

With the use of analytics, you may find out if you have a lot of visitors who aren’t very engaged, a small number of highly engaged visitors, or a large number of unique visitors who are engaged but just interested in a subset of your spatial assets. Putting these observations together, you have the data you need to improve your AR products.

  1. Quick Installation

Compared to building dedicated augmented reality apps, creating a Web AR experience is generally a faster process. Web AR development tends to follow the traditional process of custom web development SDKs and libraries that provide the additional functionality required to deliver an AR experience.

But making specialized augmented reality apps calls for a bit more time to be spent on the code and platform-specific libraries. Again if it needs to function for both iOS and Android then that is basically two totally separate builds. Costs and difficulties would increase with this method due to the necessity of testing and distributing the app. You can start small and build on your experience with Web AR.

Web AR’s compatibility with other solutions is facilitated by its use of already established web standards. AJAX, for instance, enables developers to make instantaneous changes to a website, while social media application programming interfaces (APIs) allow for user authentication and easy sharing.

  1. Save Money and Require Little Maintenance

Web AR is easier to develop and maintain and costs far less than dedicated augmented reality apps. The development and upkeep of Web AR applications is much less laborious than traditional AR apps; the necessary infrastructure is already in place so that developers can focus on content creation.

Web AR keeps the essential elements of Augmented Reality, such as 3D animations and portals, while being cheaper and easier to maintain. When compared to the free and open source capabilities of a modern web browser, the high price tag of traditional augmented reality apps is mostly attributable to the time and money spent on creating and maintaining a complicated program.

The upfront and ongoing expenditures of creating a Web AR experience are much lower than those of creating typical augmented reality software. The money you save can be used to hire more writers or to buy new equipment, or for a surprise Christmas party.

Is There a Cost to Using web AR applications?

As great as Web AR applications are, they are not without their flaws, but that is really to be expected with any new technology. Due to the browser’s limited resources, web-based augmented reality experiences may lack some of the bells and whistles of native AR apps. Despite this, WebAR has adequate support for most of the functions that you would need to deliver a memorable experience.

Due to WebAR’s slightly increased latency compared to conventional apps, some scenes may appear less responsive than they are. This shouldn’t be too difficult with today’s technology and network speeds. Given the right circumstances, an augmented reality app’s direct hardware access can be just as useful as the augmented reality itself, allowing for user interface aspects typically blocked by web browsers.

WebAR experiences, because of hardware and network resource limitations, are typically shorter and less detailed than those provided by standard augmented reality (AR) apps. More expensive augmented reality app development may be preferable for more complex situations.

If you are interested in using web AR applications to reach your audience in a new and more memorable way, get in touch! We can provide a free consultation to walk you through the process and help you determine which approach is going to be best suited for your needs and what you are looking to achieve as a result of this activation.

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Write the Perfect Blog Post

7 Steps to Write the Perfect Blog Post Faster

By SEONo Comments

7 Steps to Write the Perfect Blog Post Faster

A blog can be a powerful way to reach new people and motivate prospects to take action. Finding the time to write that next article is a challenge. No worries! We have a method to write the perfect blog faster, in a fraction of the time.

It all comes down to a system.

This proven 7-step system will help you quickly write a blog post.

  1. Create a Content Calendar with great topics to use in future articles.
  2. It would help if you started with the end in your mind and then planned the CTAs (Call to Action) you want readers to take.
  3. Use an egg timer to limit your research time to 15 minutes.
  4. To save time and improve your article, use a template.
  5. Please do not edit your draft until you have it.
  6. Avoid the temptation to rewrite articles when editing. It is better to be done than perfect.
  7. Make your headline, and then choose your images.

Before you start screaming “System, Smithson,” I have a secret:

Creative people who are highly successful use systems to aid their creativity

  • Frank Lloyd Wright, an architect, used to wake up at 3-4 a.m. every morning and work for hours before returning to bed.
  • Brian Grazer, a movie producer (Apollo 13 A beautiful mind Friday night lights), schedules weekly “curiosity talks” with accomplished people.
  • Many famous creators like Madame Curie, Frida Kahlo, and George Washington Carver kept their thoughts in journals. Tim Ferriss and George Lucas are examples of this.

We use a 7-step system that you will be able to follow, which will allow you to have lots of creative moments. It will also save you tons of time and grief.

Let’s get started, and let’s see how it all works.

1. Create a Content Calendar

Building a Content Calendar is a great way to get your blog started. A Content Calendar is a list of future posts that solve your customers’ problems.

Break down the work you do into smaller topics. This article provides many topics to consider and is a good starting point.

As a traveler, you might help readers find how late is the closest grocery store open in their surrounding area. You can create dozens of blog topics by subtopics or categories. These can be organized in Excel or Google sheets. Keep adding new topics to your list.

2. Always start with the end in your mind

It’s impossible to plan a vacation without a destination. The same goes for writing a blog.

A simple call to action (CTA), such as inviting the reader to visit another post on your website, is a good start. The goal isn’t to keep your reader on your website – it is to show them that you are trustworthy and can solve their problem.

You establish yourself as a trustworthy authority by ensuring that your reader consumes more content from you.

These are some of the CTAs that you can include in your blog post:

  • Link to another post
  • For more information, don’t hesitate to get in touch with us.
  • Please complete a brief questionnaire to learn more about your needs.
  • View a video explaining the services you offer.
  • Add your email address to receive your gift/lead magnet.
  • Download a “content update,” which contains additional information on the topic. You can download an Excel chart for investment planning or an estate planning checklist.

3. Use a timer to help you research

Now that you have your blog topic (from the Content Calendar), you can tell what action you want your reader to take (your CTA) …now is the time for research.

Set an egg timer for 15 mins before you lose yourself in other blog posts, WIKI articles, or past blog posts.

Spend more than 15 minutes researching, and you will procrastinate with the writing.

There are exceptions, however (e.g., technical or medical blogs).

You can find inspiration from other bloggers in just 15 minutes, get new ideas for subheadings, and possibly discover statistics, quotes, or facts that you can include.

If you spend more than 15 minutes researching a blog post, your post is likely too complicated and tedious for the reader.

4. This template can be used

A template is the best way to save time when writing your next blog post. A template can help you organize your thoughts, but a good template will keep your readers on your blog longer.

This is Legwork’s simple template. This template can be downloaded, and you can learn more about how to use it.

OPENING: Start with a story, bold claim, statistic/fact. The opening should grab the attention of your reader and get them to continue reading. PROBLEM Make it clear what problem you are trying to solve. You could save time, rescue a couple, or delegate better. Whatever the problem, it should be evident that you can solve it.

Personal What’s your personal story or client’s story? Or research you’ve done?

PROMISE: Tell the reader what to expect from the article. You can keep them reading by creating anticipation!

SOLUTION(S), What do they need to change or do? Has this worked well for you? What are they supposed to avoid?

Next Steps – Remind them about the problem and why you believe your solution is essential.

THE OFFER How they can go further with you (products and services, courses, etc.

CLOSE: End with a motivational message or call-to-action.

5. Write, don’t edit

Here are some tips from pros to speed up you’re writing. Write, don’t edit.

Editing can not only slow down writing but also allows you to switch from a creative level to think about the topic and solutions to a more detailed level.

You can also do this when you return to edit a blog article that you have written previously. Instead, go back to where you left off and finish your writing.

You’ll soon have what author Anne Lamott calls your “shitty initial draft” before you know it. Fix the first draft, and then you can reward yourself by editing.

6. Edit, but don’t write

Don’t be focused on creating a great blog. “Don’t focus on having a great blog. Once you have your draft article, it is time to quickly edit it and prepare for the final steps: headline, images, and publishing. This blog post is meant to be scanned.

This article will show you how to write faster and make your writing more engaging to read, especially when you’re using a smartphone.

These tips make your blog post easier to read and more likely to keep your readers scrolling.

  • With a free tool like Grammarly, you can fix half your mistakes in minutes.
  • Redundancies such as “that” should be removed, and sentences that are too long can be reduced to shorter ones.
  • Breaking up long paragraphs into shorter ones will keep the reader interested.
  • You can include “cliffhangers” such as: “Before you get to that …”,” or “Let’s ask you a question …”
  • Divide advice into bullets or numbered lists.
  • To keep your reader reading, use dashes and me dashes. Use bold to draw their attention toward essential points.

7. Images and headlines last

It’s now time to add your headline and images. This article will show you five methods to create great headlines. Look at #4 by Google’s Auto Suggest to narrow down the focus of your headline. One of my draft headlines for this article was “Write blog posts.” The post is about this, so that’s where it started.

Google’s Auto Suggest showed me that the search term “How to write blog posts fast” was trendy. I didn’t see any competition, so I chose that topic. Blog Works Amazing headline analyzer will quickly rate and give feedback about your headline. Get it now!

This article contains seven accessible image sources. This article will teach you everything you need about sourcing, sizing, and editing images (or video) to insert into your blog posts.

This 7-step system will keep your creative juices flowing and help you write, edit, publish, and attract new business.

Although you might be an artist, sometimes it is necessary to have a system in place to accomplish your goals.

Best TikTok AR Filter

Best TikTok AR Filter & TikTok Ad Uses for Different Industries

By Augmented RealityNo Comments

Best TikTok AR Filter & TikTok Ad Uses for Different Industries

Since the death of Vine back in 2016 there really was no platform that was focused on the creation of short form user generated content. Until TikTok came bursting on to scene enthusiastically filling that gap in the market. With the combination of its unparalleled popularity, its younger audience, and general informal vibe, brands and advertising agencies have been desperate to take advantage of this totally new and exciting marketing opportunity.

Now TikTok is still really honing in its offering for brands and advertisers, but what is clear is that it plans to use its dynamic personal tone to present a level of trustworthiness that so many social platforms have lost at this stage. And with TikTok’s massive push into augmented reality through their AR filters, it’s no wonder why brands feel like they can’t afford to overlook this new social marketing tool.

In this article we will discuss the different TikTok ad options available as well as looking at the different types of TikTok AR filters that brands could be using to promote themselves to this new younger demographic.

TikTok for Business Advertising Options

1. Brand Takeover

Brand Takeover ads are basically the ads that you see popping up in the user feed. These typically are in the form of a full screen video that will play straight away after opening the TikTok app.

Probably the most unique feature of the TikTok platform, and one that for sure has helped to create its notoriously addictive consumption qualities, is that the videos will start to play the second the app is open. In order to get to the search page where users can select specific videos or hashtags they’re interested in, they have to click away from the running video feed. Any ads that pop up on this feed are pretty desirable as you know that the viewer will definitely see it. Brand takeover ads can also include links to Hashtag Challenges as well as to external websites landing pages.

Video content used for these Brand Takeover ads are typically 3-5 seconds long. Users will only be shown a single Brand takeover ad each day which drives up the price of this format due to its exclusivity.

2. TopView ads

The TopView ad format is sort of similar to the brand takeovers. They also will be shown when the TikTok app is opened, they can also include links, however these videos can be up to 60 seconds in runtime. What this means is that brands can very easily design a TopView ad to resemble any other TikTok video, particularly if they choose to partner with a known influencer to promote their brand.

3. In-Feed ads

In-Feed ads will be displayed randomly at any point while the user is scrolling through the “For You” section on the TikTok home screen.

The video itself can be up to 15 seconds in length, but the user can swipe away from the video at any stage. One of the main advantages of this ad format is that you can include more than one CTA. In addition to this users can actually interact with it like a normal post using likes, comments and shares.

4. Branded Hashtag Challenge

We’ve all seen them, we all love them and I’m sure we have all shamelessly tried them at one point or another. I am talking about Hashtag challenges obviously. These will be displayed directly on the TikTok Discover screen and are possibly one of the most popular features of TikTok. They were one of the main features that contributed to its rapid growth seeing influencers and creatives flocking to the platform to get in on the act.

Branded Hashtag Challenges are a super fun way that brands can interact with users. They are useful for creating a connection that feels a bit more authentic with regard to the general social media landscape that has become highly curated and manufactured.

Brands that can successfully assimilate into TikTok through entertaining hashtag challenges and trends can increase their reach and awareness at exponential speed.

5. Branded effects

One of the quickest and simplest ways to start promoting your brand on TikTok is through custom branded effects which include AR filters and AR lenses.

TikTok creators are then able to use these AR filters to create their content. Branded effects can be promoted for up to 10 days. There are so many good examples of TikTok AR filters that will help to get your creative juices flowing when it comes to creating your own. We also will often help brands to conceptualise their AR filters but it’s always useful for them to have an initial vision or an idea of the type of filter they want to create.  

Below are a few TikTok AR filter examples that really showcase how brands from a variety of different industries can use TikTok AR filters to reach a newer demographic on social media. One that promotes the sharing of creative user generated branded content

1. Fitness AR Filter

This is hands down one of our favourite TikTok AR filters that falls into the fitness niche. This effect was created by a P.E teacher to promote fitness and to highlight how physical education doesn’t need a load of equipment. It can be done at home with body weight and it can be totally fun as well.

This AR game filter takes a push up challenge and totally gamifies the experience. In order to play the game, users get themselves into a push up position and then they lower or raise their body to move a ball through a maze. The aim of the game is to see how long you can last.

2. Beauty AR Filters

If there is one industry that has really led the charge when it comes to the integration of AR into their social media marketing campaigns, it would have to be that of the beauty industry. This is even more evident when you see just how many AR beauty filters there are already on Instagram. Despite there being a lot of good beauty AR filters on IG there aren’t as many on TikTok presenting a clear gap that could be capitalized on.

There are lots of options available when it comes to what you could do with a TikTok beauty effect. Simple make up try on filters, different lash try on filters, full contouring and hair colour change effects. These can be used to create realistic looks for virtual try on, or they can be used for more themed or theatrical-based applications.

Best TikTok AR Filter

3. Entertainment AR FIlters

TikTok AR filters for the entertainment industry have been utilised highly effectively in a number of marketing campaigns over the last few years. It’s no surprise as they are great for immersing the user with certain elements, whilst also encouraging them to share them increasing the overall reach.

To raise awareness for the release of a show called Sing On, Netflix Germany decided to use a TikTok AR filter paired with a Hashtag Challenge. The AR filter featured a virtual karaoke for the users to use while singing, creating the effect that the user’s were in a karaoke booth. The campaign generated over 600 million video views in just 10 days.

@electra_pain Anzeige | Ich liebe Karaoke 🎤 Ob Gesangstalent oder nicht, der Effekt macht echt Spaß 😍👏 Bin gespannt auf eure Videos! 💕 #NetflixDE #SingOnGermany ♬ Originalton – Electra Pain

4. Retail AR Filters

The last industry, one that could not be left out, would have to be the retail industry. TikTok AR Filters are perfect when it comes to promoting a brand and a new product, especially when targeting a younger audience or looking to increase your brand exposure on TikTok.

We could not leave out this AR effect created by the over-the-counter cough medicine brand Mucinex from our list of TikTok AR examples.

This TikTok filter from Mucinex was a highly unexpected and very unconventional (but very successful) AR campaign. This Mucinex AR filter was built around a dance and hashtag challenge called #BeatTheZombieFunk. The filter challenged users to copy the brand’s zombie dance or else add their own moves. All whilst dancing beside an AR “Mr Mucus,” the brand mascot. This campaign ended up generating almost 6 billion views and more than 500,000 user-generated videos, with a 60.4% increase in ad recall.

@nelita_v No to Mucus. @twitchtok7 #BeatTheZombieFunk #foryoupage #fyp #dance #dancechallenge #dancer #viral #duet #workout #fitness #dancelife ♬ #BeatTheZombieFunk – DJ Nightshift

Due to the interactive nature of the platform, TikTok users are well accustomed to playing with AR effects. Whatever industry you are in there are plenty of options for you to create the best TikTok AR filter for your TikTok strategy.

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TikTok AR Effect House

At Last, The TikTok AR Effect House Is Here

By Augmented RealityNo Comments

At Last, The TikTok AR Effect House Is Here

At last, TikTok has finally rolled out its very own augmented reality effects tool known as the TikTok AR Effect House. This platform is similar to Instagram and Snapchat, allowing any creator or developer to create and distribute their very own TikTok AR filters. This came after a very long beta test that we were lucky enough to take part in.

The AR Effect House gives AR developers the toolkit required to make TikTok AR camera effects that can then be published and distributed through the TikTok platform so that they can be used by other TikTok users to create their own content.

In an announcement, the company stated that the AR effects platform will be accessible to “all creators, designers, and developers from around the world” and will include various tools and resources.

“Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to express themselves, entertain, and share stories through a wide array of engaging and immersive formats,” the company wrote.

TikTok has already highlighted how any submitted AR filters will be subject to a set of guidelines in order for them to be approved for public distribution. TikTok specifically said it will prohibit any AR effects that “promote colorism or negative stereotypes against protected groups” and any AR filters that “depict cosmetic surgery, such as lip fillers, or encourage scrutiny of someone’s appearance.”

AR filters such as Green Screen are now a staple in popular TikTok content, and creators will often use certain effects to make videos as part of a trend. TikTok has claimed that there are over 1.5 billion videos using AR camera effects that have managed to rack up well over 600 billion views across the world.

Ultimately TikTok is just following in the footsteps of all the other platforms that have already released these tools a good few years ago at this stage, so in a sense, they are just catching up. Snapchat and Instagram released pretty similar AR development tools over the last several years, with some of these AR effects really catching on and gaining virality through the organic use from celebrity and influencer pages.

If you’re interested in how you can use TikTok AR filters to gain more exposure through these newer social platforms and how you can begin to target these new demographics with these more interactive forms of branded experience then get in touch!

What are TikTok filters? And why are these TikTok effects a total game-changer?

TikTok’s rise has been absolutely meteoric. Most certainly spurred on as a result of the pandemic where we witnessed millions and millions of people flocking to the social platform either to kill boredom, consume information, or promote their businesses.

This new format of short-form content distribution that TikTok brought into the mainstream has been designed to create some sort of a time vortex. People can lose hours scrolling through the plethora of captivating video content and using it’s various creation tools. The best one of these tools would most definitely have to be the AR TikTok effects.

Why brands should be using TIKTOK’S ‘Effect House’

  1. TikTok was the most-visited website in 2021 and it now boasts well over 1 billion users. Yes with a “B”.
  2. TikTok Effect House is a great opportunity for brands to get in early on a new form of media. These early adopters will be able to generate the biggest reaches before TikTok effect creation becomes more mainstream.   
  3. Virality! It’s not uncommon for many of the TikTok Effects to just pop off. In general, they seem to be working well with millions of views happening for lots of effects on nearly a daily basis.  

TikTok Effects

5 TikTok Effects That Will Help Spice Up Your Content!  

By Augmented RealityNo Comments

5 TikTok Effects That Will Help Spice Up Your Content!  

It is pretty evident to see that a lot of TikTok Creators are some of the most creative people creating content online. They can make you laugh with their comedic skits, they can blow your mind with jaw-dropping makeup tutorials and get you all introspective by voicing important topics and dropping those full-on knowledge bombs

Despite all the quality research and creativity that goes into that content, there is another aspect of production that can help assist in the compulsion of their videos and that is often the built in TikTok effects. If you are looking to cultivate a larger audience on TikTok and to create content with a higher potential for virality, then maybe it’s time that you got acquainted with TikTok effects.

What Are TikTok Effects?

TikTok has so many features you might think it was designed by Homer Simpson. Since this might be your first time we will go slow and start with the basics.

Firstly it is important to understand the difference between TikTok Effects and TikTok Filters. TikTok Filters are essentially like the same sort of generic filters that you can find on IG. You know the ones that let you change the colours, add different LUTs, play with the lighting etc. You can apply these before you record or later in post.

There is ultimately two types of TikTok effects. One that you can apply prior to recording and the one that you can apply in post. The former is typically the one that is more fun and creative to use. You can add objects into the frame, change backgrounds, and edit or add things to your face, all in real-time through the use of augmented reality. The latter relates more to different types of editing functions, things like slow motion, or transitions or zoom effects.  



How To Use TikTok Effects?

TikTok

In order to add effects prior to recording, press the + symbol at the bottom of the home screen. Next press the “Effects” icon displayed bottom left. There you should see several sections for different effects that fall into the following categories; New, Trending and Funny. When you select and effect you will see it applied to your camera in real time. Some of these effects may also provide instructions for how to use them.

To add effects in post, finish recording the video, press the tick bottom right of the screen, and then choose effects at the bottom of the screen. You will then be given a variety of different effect options that you can use to edit your video.

If you already know the name of the effect that you want to use but are struggling to find it in the effect menu, then you can use the general discover search. What you need to do is look for any video that is using the effect you want to use. You should then be able to see that particular effect will be linked in the video. Just press the link and then press “Try This Effect”.

Once you are done recording there are a number of different things you can do, for instance, adding closed captions to your TikTok videos or adding a voiceover. However, for the remainder of this post, we will be looking at the different visual effects and how to use them to add better production quality to your content.

1. TikTok Green Screen

Green Screen Effect

The TikTok Green Screen effect is usually one of the first effects you will see when you open the menu panel. To be fair it is probably one of the most used effects on the platform. This effect allows the user to change the background to an image or video that the user would like to use.

You are probably familiar with seeing this effect being used in reaction videos. For example, if a creator wanted to respond to a Twitter feed, then they could take a screenshot of it and then use it in the background while they talk about it. Or maybe they want to respond to another video that they have seen, then they can add that video into the background while they talk about it. You can even use it to layer yourself, so you can have a harmonised video of you singing with yourself.

Make sure to give this TikTok effect a try, there are many different green screen effects that you can mess around with from a whole section dedicated to this green screen effect.

2. Clone Trio Effect

TikTok Effect

Maybe you are a fan of TikTok dance challenges? Or maybe you are genuinely a dancer who wants to flex their moves. Regardless of your skill level, this could very well be the effect for you!

This effect creates a set of clones behind you. These clones will make the exact same movements as you. This creates an illusion that you aren’t actually just dancing alone in your bedroom. It’s a pretty cool effect if you are into that sort of thing.

If you’re feeling inspired and you want to give this effect a shot, just look for the pink icon, the one with the three images. Press that icon, select your preferred music and get your dancing shoes on.

3. Slow Zoom Effect

TikTok Effects

When it comes to TikTok content, most of us are no doubt playing the main character in these stories. And as we all know there is nothing quite as important as your facial expression. We’ve all seen them, you know the ones where the camera zooms up to the person’s facial expression? Well, the Slow Zoom effect is what you are looking for. The effect will cause the camera to zoom closer and closer to your face without you ever having to move your hand. It creates an effect like there is a cameraman zooming into your reaction.

If you want to try this effect right now, then find the icon with the face and four arrows pointing toward it. Press it and then decide how long you want to zoom effect to last for. You can choose between 10, 15 and 30 seconds. Then if you want to make the video more interesting you can add an intro or an outro.

If you want to find more zoom effects, check out the editing effects that you can apply in post after recording your content. You should see a fast zoom and a transition zoom effect also.

4. Beauty Effects

Beauty TikTok Effects

Whether you think they are playing a part in shaping perceptions of the self through the portrayal of impossible beauty standards or whether you think they are just a bit of fun and an interesting tool for creating different content, they are definitely worth checking out as they can completely alter your face and can make you into an entirely different person. Just maybe exercise some caution when messing around with these beauty effects.

Despite the potential negatives, they do also have their merits. Maybe you don’t want to but on a full face of makeup to create one TikTok or maybe you want to create a different character to play a part in your video. If you want to give them a go then go to the appearance tab in the effects panel and select the one you want to try.

5. Split Screen

split screen

The split-screen effect is super cool and can be used very creatively to produce some really interesting content. It allows the user to split the screen into two, or three, or even nine. Users can create dance videos with themselves playing different parts in each segment of the screen. Users can also use the effect to give their content a more cinematic feel, to create a sort of comic book movie montage. The effect was also used to create the Irish dance challenge video that achieved viral status.

The effect icon looks sort of like an airplane icon that has been duplicated. Once you press it, you can then select the number of screen divisions you want to use. The user can also use the effect when editing their videos after they have recorded the video content already.

There are many more TikTok effects that you can use than the ones mentioned above so make sure to check them out. And remember that TikTok will allow users to make videos that are anywhere from 15 seconds to 3 minutes in length so you can always apply more than one effect to your videos. You can start and stop mid-recording as many times as you want and then apply a new effect before resuming the recording.

As already discussed there really is a lot more to explore than what we have covered, but the TikTok effects above are for sure some of the more popular effects that you can use right now.

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AR Toys. Augmented Reality In The Toy Industry, It’s Going To Be Big 
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Instagram AR Filters. Using Spark AR Studio | The Definitive Guide

Wedding AR filters

Wedding AR Filters

By Augmented RealityNo Comments

Wedding AR Filters

Wedding AR filters are a fantastic alternative to the standard wedding photobooths

Traditionally speaking, the word “wedding” is considered a special event no matter where you are from or what side of the ceremony you’re sitting. Whether you are the person holding the event or simply just a guest, you will all want to capture some special moments with which to spam the gram.

If there is one thing that has taken a massive blow as a result of this global pandemic we have all unfortunately found ourselves in, no it’s not the pints, it’s the weddings. Covid-19 has completely changed the game for the wedding. Weddings traditionally were held on a large scale, but the year of 2021 has become the year of the intimate socially distanced wedding. Many couples are trying to plan and reorganise their weddings to meet the current restrictions. This means they need to keep their number down. No unnecessary extra bodies. That includes you Aunt Susan who we haven’t seen in 26 years.

Now I don’t know about you but nearly every Pre-Covid wedding I went to has had some sort of a photo booth for capturing some really “fun and unique images”. You know the ones. You’ve seen the wigs, the moustaches and all those other horribly generic props that have graced your IG feed at some time or another. Well, the thing about the photo booth is it’s not something new, they have been around forever and everyone’s photos look the same. I can’t tell Jane’s wedding from anyone else’s. At least the ones that print something out give you a souvenir of sorts, something you can leave in a draw to discover in 10 years’ time. Despite all these amazing benefits the wedding photobooth’s days seem to have passed. And now with limited numbers and socially distancing we feel that it may be lights out for those wedding photobooths. I mean at the end of the day who wants to trade Aunt Susan for the weird dude manning the photo booth with a load of germ-filled props? Well maybe I would but that’s another story for another post.

Wedding AR filters

Are disposable camera’s on wedding tables the answer?

Disposable cameras littered around tables seems like a great idea for a wedding. It’s easy to see the appeal. Just get a load of cheap cameras and let the guests do the rest. I mean your already feeding them, they might as well make themselves useful.  All those amateur photographer guests will often get really involved with it too. But despite them appearing cost-effective on the surface in the long run you will wish that you had gone with a completely different alternative.

1. We live in the digital era

We are all living in the digital age now. Every guest at your wedding is clearly going to have a smartphone, with sensors and software and all these automated features, that probably is going to take a better-looking photo than any disposable camera you are going to get. It’s a bit more convenient to and everyone is well used to just whipping out a smartphone and snapping like mad. And you don’t have to wait some irrelevant amount of time for your photos to be developed. Do chemists even do that anymore?

2. Cost and quality of the camera

The disposable camera may look inexpensive. And that is because they are not exactly expensive to make. The film is the most expensive part of them. You can find them on eBay for around €5 each. You can get 10 packs for €33. That means a camera and the film is €3.50 each. A bottle of coke is nearly €3.30 these days. Just imagine how terrible a photo from a camera that costs the same as a bottle of coke is going to look. The answer is absolutely shocking. Hope it’s not getting dark at your wedding. Just in case you have never seen one of the images before we have attached two below.

disposable camera photos

3. Developing cost

The other thing about the disposable camera is the cost of developing the film. It’s pretty easy to get caught up in the €3.30 price tag forgetting that you actually have to get these disgraceful images onto paper. In Ireland, the cheapest price we could find online to develop a roll of 24 photos was €5. The price will be even higher if you try to develop directly in the shop.

So for example, if you bought a pack of ten cameras. You are looking at €33 + €50 to get the film developed. The total for that is €83. If you have 50 guests, there is 1 camera per 5 guests. So you would need to double it. So now you are paying €165 for all these terrible photos that you have to go to the effort of getting developed.

4. A disposable camera is not shareable

Nowadays, social media is the blood that runs through many people’s veins. Most people wouldn’t even get out of bed if it wasn’t for the thought of distributing a heavily staged shot of their breakfast. People love to share. So when it comes to a big event that people have gone to a lot of effort over, both guests and hosts there is going to be a lot of sharing going on.  Naturally, with a disposable camera, no one will care about your wedding anymore by the time you get the images developed and people will just avoid visiting your home in fear of you pulling out some tragic book of poorly lit el ones dancing around to Van Morrison.

wedding AR filters

WEDDING AR FILTERS

Instagram AR Filters are undeniable the talk of the town these days. Besides the uniqueness, they offer, AR filters are also a lot of fun and create memorable experiences that are easily shared. They are also very well suited to events. Not sure what to do for your wedding reception photos well look no further. A custom Wedding AR Filter is exactly what you need.

As previously highlighted, we aren’t walking with dinosaurs anymore. We don’t have to sit for photos. We all have mini supercomputers with highly sophisticated cameras just sitting in our pockets. So why not let everyone use the medium they are most comfortable with that delivers great results that are easily distributed? Well because how will your wedding photos stand out from anyone else’s? If only there was a way to customise and personalise everyone’s wedding photos consistently across all of their devices. Thus, an Instagram AR Filter is the answer to this problem.

To simplify, wedding AR filters work the exact same as any other AR filter you may have seen on Instagram or Snapchat. Except this one has been totally customized to the theme of your wedding and personalized with elements unique to the bride and groom. There really is no limit to what you can do. Simple frames with banner, falling confetti, disco balls, face tracked props, quiz about the bride and groom. It’s like the photo booth on steroids and not taking up the corner of a room.  We think Wedding AR Filters could be the next big thing!

1. Customisation & Personalisation

The AR filter itself and what the AR experience is can be designed based on the bride and groom’s desires. They can choose what happens, what props, what theme, what colours, and the level of interaction, all according to their preferences. They can create something truly unique and personal that every guest can use directly from their phone.

2. No Time Restraints

With photo booths, you are paying by the hour and you have an extra person at your wedding restricting your number count. With disposable cameras, you are waiting for them to get developed and then what are you going to do, scan the good ones so you can post them online? With a Wedding AR filter for Instagram, your photos are processed immediately and can be shared the second they’re taken.

3. Less Cost

A Wedding AR filter could start from as little as €900 and can be used by as many guests, all at the same time. There are no restrictions whatsoever.

4. Quick and Shareable

This filter enables people to share their experiences in real-time. I don’t think we need to rehash how much people want to share wedding content, and this gives your guests the perfect way to share some additionally unique and more personal wedding memories. They get more views and so does your big day.

Wedding AR Filters

Wedding AR Filters are totally new. We bet you haven’t seen one before. They have totally flipped the old wedding photobooth on its head. So be one of the first to use one for your wedding. If you are the first person to message us directly about wanting one for your wedding after we post this blog, we’ll do it for free.

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best animated adverts

9 Actionable Tips From The Best Animated Adverts

By AnimationOne Comment

9 Actionable Tips From The Best Animated Adverts

Video marketing has become an important need in the whole business marketing strategy. It is now a vital business driver. But with various kinds of videos to choose from, business owners find it challenging to cut through the noise. Talking-heads or other boring videos are outdated and won’t do the tricks. This is why animated video adverts are taking over and filling the gap.

With animation, you can uniquely engage with your audience and pull the heartstrings and keep a catchy jingle in the back of your mind. 

Companies that have the resources to hire a production crew will soon discover that animation is an affordable option to add some exciting video content to their marketing.

What is an animated advert?

An animated advert is a short 30-seconds-or-more video that conveys information about the products or services offered by a brand. It makes use of enchanting characters with a captivating storyline that can tug to the heartstrings of any audience. 

Normally, these adverts begin by addressing a problem and quickly move on to provide the solution. After they captivated their viewers enough in the first few seconds, they go for a powerful call to action for the ending.

9 Amazingly Actionable Tips 

1. McVitie’s: Sweeter Together

A major British biscuit company, McVitie’s, launched a £9.7m masterbrand campaign in early 2018, called ‘Sweeter Together’ to cement their position as the best biscuit brand in the UK.

They used 3D animation to show an increasingly melancholy crane operator that tries to connect with his co-workers on the ground below. However, despite his efforts, they ignore him until finally, he receives a cup of tea and some McVitie’s biscuits on the iron beam that he is moving.

This advert strongly connects with the audience because it shows how the smallest gestures can cause a positive impact on someone’s day. It shows McVitie’s as a brand that can enable everyday moments of human connection and bring people closer together.

2. Nespresso: on Ice

Coffee machine manufacturer, Nespresso, launched various Mediterranean-themed illustrations by Finish designer, Pietari Posti, in 2017 to promote their limited-edition iced coffee blends. The title of the campaign was ‘Nespresso on Ice’ and was later transformed into a stylish animated advert.

The clip lasts for 30 seconds and it takes the viewer on a luxuriating journey around the Mediterranean with the help of a holidaying woman, from a cliff-side infinity pool to a peaceful green bay, to the deck of a private yacht, all connected by a clinking glass of iced coffee.

This animated advert is both beautiful and also has a fantastic use of music and sound effects – with an upbeat and relaxing instrumental track alongside some of the sounds of summer – waves gently lapping, drinks pouring, ice cubes clinking, bushes rustling, birds and crickets chirping – this transports any viewer to a holiday environment.

3. Hendrick’s Gin: A Moving Picture

Hendrick’s have been running various intricate, Monty Python-style cut out animated adverts since 2014, playing on their obscure and eccentric identity. Even though they got established in 1999, the campaign’s nod to Victorian nostalgia gives the impression of a brand steeped in tradition.

Their 2015 video called ‘A Moving Picture’, gave the audience ‘an invitation to open up their minds to the peculiar.’ The camera regularly pans out for the entire 30-second clip, starting in the eye of a fish and slowly moving through various bizarre scenes; from a gentleman having fangs putting on an eyepatch and sipping from a cocktail glass to a mermaid inside a crystal ball on a table of mismatched Victorian characters.

In the advert, the female voiceover tells the audience to open their minds. This is reminiscent of early British broadcasting. The animated advert is effective because it bravely decides to own the fact that Hendrick’s Gin can be an acquired taste. They know that a small number of people love them rather than many merely liking them.

4. MoneySupermarket: Epic Action Man

At the beginning of this year, MoneySupermarket collaborated with Mother to reveal the latest character in their campaign that has been up since 2011 called ‘Save Money and Feel Epic’. This slogan is now universally recognized in households across Britain and Ireland, showing the success of this campaign.

They used stop-motion effects in their latest advert to comically showing an Action Man doll dancing along to the nineties disco track ‘Finally’ by CeCe Peniston. The commercial opens with Action Man crouched down in an active war zone. A voice from his walkie-talkie says, ‘Action Man, what’s your status? Over.’ And he replies by saying: ‘I just saved at MoneySupermarket, and now I feel epic!’

The rest of the commercial is an elaborate dance scene, satirizing Action Man’s traditionally macho persona dancing flamboyantly and a cast of male backing dancers, enjoying with Action Man tearing off his attire. At the end of the advert, a blonde Action Man hangs from a helicopter, and says, ‘Action Man, you’re so MoneySupermarket!’

5. Lyft: June: Life is Better When You Share the Ride

On-demand transport company, Lyft, collaborated with Academy Award-winning animator John Kahrs to release an amazing modern advert in 2016. The short, 7-minute movie called ‘June: Life is Better When You Share the Ride’ now has almost 8 million views on YouTube, which makes it to be among the most-watched adverts online in recent times.

This narrative-driven film breaks the mold of traditional TV animated adverts and tells the story of a lonely widow in South Chicago who is inspired to begin ‘sharing the ride’ and therefore also sharing her life. It has an original song ‘Movin’, written and performed by a Lyft driver who later became a recording artist, Sir the Baptist, who launched his music career after he connected with a Lyft passenger.

The advert begins with the protagonist, June, driving to the hair salon, where, while inside, her car is hit by a lorry. This causes a flashback to the time she met her husband, the owner of the car. With a helpful push from her daughter, she starts using Lyft.

When she finally buys a new car, a mix-up occurs where a passenger waiting for his Lyft driver mistakes her car for his ride and hops in. Then, after seeing a soldier miss his bus, she decides to give him a ride. She enjoys his company and decides to take the plunge and become a Lyft driver.

She enjoys meeting all kinds of new people and comes to be known affectionately on social media as ‘June Buggy’. Later in the advert, she crashes in the snow as she was going to pick up a passenger. When the passenger sees that she has stopped on the app’s GPS, he recruits some friends to go out into the snow and rescue her.

6. Android: Be Together, Not the Same

In 2016, Android aired their latest animated advert called ‘Be Together, Not the Same’ for the first time during the Academy Awards. The advert became a hit immediately due to its anti-bullying message, and was described as ‘the real winner of the Oscars.’

The 90-second advert set based on John Parr’s epic eighties hit, St Elmo’s Fire (Man in Motion) has traditional enemies rock, paper, and scissors, from the children’s game – the metaphor could hardly be clearer. But in this case, the rules were changed: rather than bullying each other, the characters are bullied by their kind.

For example, the advert starts with an anthropomorphic piece of paper on its first day at school. The hallway contains similarly anthropomorphic scissors staring back at it menacingly. Understandably, it is scared and walks slowly past them with its eyes averted, only to bump into three other pieces of paper who happened to be the real bullies.

Luckily, a scissors intervenes and scared them away, and they become friends. As they walked home, they met two rocks bullying another rock. Angered, the paper scares them away and the three of them walk off into the sunset together and become best friends and the words ‘be together, not the same’ appear in the sky above them.

7. Cadbury Screme Egg: Last Stand

Confectionery Company, Cadbury’s showed their limited-edition green Creme Egg yolk with an animated advert that pays homage to classic horror movies like Dawn of the Dead in the run-up to the Halloween of 2012.

The video, titled ‘Last Stand’, shows two regular Cadbury’s Creme Eggs making a daring escape from some zombie-like Halloween Creme Eggs. With the aid of a remote-control car, complete with whisk-scythed tires, they managed to rescue a fellow Creme Egg from danger and run a few zombies over as they run off, splatting their yolks all over their windshield.

Supported by a large cinematic score, they scramble up a shoelace to the safety of a rescue helicopter above. As the camera moves away, the final aerial shot shows three regular Cadbury’s Creme Eggs stranded on a barbeque lid next to the words ‘Get Them While You Last’.

Since Creme Egg sales always spike in the run-up to Easter, making a limited-edition egg for a holiday that falls at the opposite end of the year was a smart move. It gave people a reason to buy them at a time when sales would normally be poor.

8. NewYork-Presbyterian: Unmasking A Killer

Non-profit university hospital, NewYork-Presbyterian launched a campaign in 2016 that dealt with the complex problems of cancer and immunotherapy called ‘Unmasking a Killer’. 

While working together with acclaimed Israeli artist, Noma Bar, it ambitiously tried to change the way medical advances can be explained to the audiences. 

This 110-second advert was initially aired during Super Bowl 50 and it contains a continuously shape-shifting series of 2D images in Noma Bar’s deceptively simple, flat-color style, which visually shows the voiceover of the narrator.

9. Argos: Aliens #NameOurBaby

British retailer, Argos, aired various adverts from 2011 that was a combination of animation and live-action. The adverts followed the lives of a family of lovable, CGI aliens.

In this clip released in 2013, an alien couple, who fit in remarkably inconspicuously on Earth, learns they are pregnant – it’s their men that carry the baby. 

We then follow them through all the steps that led to the big day; from the day they go for the ultrasound scan, to the first kicks, to the antenatal visits, to when they decorate the room of the baby until finally the baby is born.

To increase their social media interactions, Argos asked viewers to name the baby and tweet their ideas using the hashtag #NameOurBaby. According to Campaign magazine, this was one of the most recalled adverts at the time.

Conclusion

Animated videos are effective at engaging a broad audience and captivating them with a great storyline. It creates emotions that resonate with the viewers and shows a sense of friendliness for a brand. If you wish to creatively promote your business, you should enter the digital era by using animated adverts. We hope this post will help you get the ball rolling on some awesome ideas for your animated advert.

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best product animation

5 Best Product Animation Examples

By AnimationNo Comments

Live-action filming for the purposes of introducing your new products to the world is great, but it has its limitations. Some details can simply not be easily captured on video, nor adequately represented and highlighted. For this reason, many have begun taking the captivating approach of using 3D animation. After all, this form of communication is stunning, immersive, and captivating enough to show your product off in an incredible way. 

If you are doubtful about 3D animation actually helping your business consider the following three strategic points that this mode of communication brings to the table: 

  • It shows off your product in a more unique way than any other method can
  • It communicates the product’s value
  • It allows you to show the world what a product that is still being developed will look like for the world to see before it has even been put together

We looked around for some great examples to illustrate the power of 3D animation and came up with 5 fantastic examples that we believe solidify our point.

Nike LunarEpic Flyknit

As the global leader in sportswear and trainers, Nike is still in heavy competition with some other big-name brands in the industry. However, for the LunarEpic trainers, they wanted to present the product most uniquely and be able to highlight its unique style and features that adequately reflect the brand’s bold name.

This video’s breathtaking animation stands out as the 3D animation company creators were able to link its namesake to the moon itself, a feat that could not be accomplished through live video. On top of that, Nike was able to give viewers an extremely close-up and in-depth view of the shoe’s intricate detail.

Lamy pico/Special Edition 2019

Some products are tough to make exciting without the use of 3D animation. Nowhere is this more evident than the advertising of LAMY’s new pen. While live-action advertising of a writing utensil could leave marketers in a head-scratching fit, the 3D animation was able to put a ‘fine point’ on the pen, making the introduction to the product fun, exciting, and captivating before the viewer even knew they were watching an ad for a writing utensil.

3D animation was able to bring this otherwise simple product to life. The 3D animation studio brought the pens to life, showing them in an exciting, dynamic 3D space. Each type of pen got its own 3D video, showing each pen as a unique, bold personality. The cherry on top of the fantastic animation was setting it against crisp, bouncy, bass-driven beats to really accentuate the pen’s presence.

Shopify Chip Reader

Shopify is certainly known for its online sales prowess, but when it was time to promote their physical chip reader for their pop up shops, they needed something that really stood out and transported the idea of the online world into the real one. To do so they chose to display their new technology through 3D animation. 

3D animation allowed the chip reader to take on different forms, all related to Shopify themes including an engagement ring box and a record player. Rather than risking damage to the actual chip readers, Shopify was able to use the 3D animation effects to display how it could be used effectively and in an engaging manner.

Pepsi Music – Tasty

Not that Pepsi needs to get its name out there, but they did want to put a little extra effort into promoting their Pepsi Zero product. They chose a method that involved 3D animation in a hybrid combination with live-action shots and music that sounded like the percussion instrument was the cracking open of a Pepsi can.

Pepsi Music – Tasty from ManvsMachine on Vimeo.

The animation allowed for awesome effects like a drop of Pepsi rippling waves, an ice cube bouncing around the top of a Pepsi filled glass, and the Pepsi Zero can manifesting into existence from seemingly out of thin air. The clever inclusion of live-action shots promotes the perception that Pepsi can be found behaving in these ways in reality. Ultimately, the result is a short, but fun and effective clip that connects the idea of fun, music, and appeal, all tied to the new Pepsi product.

Sunesis – Trade Show Video

Sunesis is a company that designs and builds modular schools from start to finish. This unique service required both illustration and text-based explanation of the company’s intricate planning process in an easily digestible way. 

5 Incredible Product Animation Examples

Seeking to effectively illustrate, their modular design and the unique floor plan layouts they offered at a trade show would have been challenging regardless of the company’s standing. Add to that the company provided a service without a tangible product, it required something unique to really drive the clear and dynamic advertising message. Luckily, 3D animation allowed for all of these aspects to be incorporated.

Using 3D animation, Sunesis was able to tell their brand’s story, walking the viewer through the design process to illustrate the final building result. The animated display of floor plan layouts was a fantastic visual aid that allowed all of the necessary information to be clearly communicated. While they had no finished projects at the time of the trade show, they did include picture renderings of potential school buildings that would result from their layout plans.

Final Thoughts

3D animation is capable of presenting the effects one often cannot achieve with real-life footage like defying gravity and transplanting a product to the moon. 3D animation opens up a world of possibilities in a powerful and effective form of communication in marketing. 3D animators love to work with both 3D and 2D graphics and are more than happy to put together a medley of live-action and animated clips to promote your product in the best, most effective, and coolest way possible.

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AR Toys

AR Toys. Augmented Reality In The Toy Industry, It’s Going To Be Big

By Augmented RealityNo Comments

AR Toys. Augmented Reality In The Toy Industry, It’s Going To Be Big

The utilization of augmented reality has expanded to many different uses, with the toy industry seeing an AR boom over the last several years. While it may be thought that this has been applicable in video games for decades, the toy industry has actually taken on incorporating virtual play tech into game-play with tangible toys. So, is augmented reality the next big step for the toy industry? What does it mean for its operations moving forward? 

How AR Toys Work

Many people confuse the terms ‘virtual reality’ with ‘augmented reality.’ Augmented reality doesn’t provide a fully immersive experience like its virtual counterpart, but it does ‘alter’ the real-world setting by leveraging elements that are computer-generated. In terms of the toy industry, this is a perfect solution. While virtual enhancement typically requires a headset for full immersion, kids only require an electronic device such as a tablet or a phone, paired with the appropriate app. Then, using just the camera from their electronic device, kids can see the toys animated to life through the screen.

While there is a lot of concern about kids’ focus on screens, augmented reality tech doesn’t quite have the same effect. Instead, toy-makers are able to stimulate a child’s creativity by merging virtual and physical elements. This also adds a new level of play-ability to a physical toy. AR takes a child’s engagement with the world to the next step past what a physical toy can accomplish.

AR Toys

If you have not encountered too many augmented reality toys, that is because they are not yet as widespread as they one day will be, but rest assured they exist and they are available for families to use.

One of the biggest contributors to personal development and creativity in the toy sphere has been Lego, stimulating children’s minds for decades. Recently, Lego has also been delving into digital technology by combining the physical elements of Lego play with digital ones.

Consider Lego’s Hidden Side play-set. With an app available on both the Android and iOS platforms and a suitable mobile device, the Lego figurines can be brought to life by scanning the play-set to reveal hidden, supernatural elements. This ‘Hunter Side’ app even has a multiplayer mode, allowing kids to interact with their friends while playing. In such games, multiple players can serve as ‘ghosts’ while one plays as a ‘hunter.’ ‘Hunter Side’ is not even Lego’s first foray into AR tech, but it is the first to merge real-life and virtual play.

Hasbro, another giant in the toy-making industry, has also embraced augmented reality tech in their toys. For instance, they manufactured an Iron Man mask that allows for a child to experience AR, taking the level of imaginative play to another degree. To engage with this toy’s play, the Hero Vision app is required, as well as a set of compatible AR goggles.

AR Technology Is Here To Stay

The expansion into augmented reality tech in terms of toys is not just a passing fad. As hardware gets developed and technology grows, toy-makers will find exciting, new methods to engage children in playtime using AR technology. The technology will surpass just toys too. Consider Apple’s AR glasses. If they are a success consumers will no longer need to hold a physical device in their hands to play, having the ability to have the same experiences with augmented reality instead.

At this point, augmented reality tech is still in its infancy stages and even industries that use it are from tapping into its full potential. It is fully expected that the toy-making industry will have new AR products on the market in the foreseeable future. With time, these applications will become more multi-modal, meaning that many of the forthcoming functionalities and features will expand even beyond the scope of contemporary AR tech. 

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Common AR Terms

Glossary Of Common AR Terms

By Augmented RealityNo Comments

Augmented reality has become a more significant mainstay in our lives, and as more people familiarize themselves with this wondrous technology, they begin to better understand the terms applicable to the AR specific language. No longer is AR terminology reserved to niche publications. It has made its way into online game forums, consumer electronic media, and AR glasses specifications. 

With augmented reality’s presence ever-increasing, we believe that it is important for people to be more familiar with AR terminology. For that reason, we have compiled a list of the most commonly used terms and acronyms in the augmented reality realm, and briefed a simply digestible definition for each.

AR Terminology

AR Advertising 

One of the hardest aspects of conducting an online sale is the lack of the ability for the consumer to physically handle the product. But AR provides a solution that is the next best thing, allowing prospective consumers to interact with a brand’s product through use of animations and 3D objects, for a much more exciting and immersive experience. Such interactions engage customers in a meaningful way and help to perpetuate customer loyalty. 

ARKit and ARCore

These terms refer to the pair of SDKs (software development kits), one supported by Android, and the other by Apple. These tools help innovative developers to use mobile operating systems to generate native AR applications.

Augmented Reality Face Effects

Commonly seen as filters on various social media platforms, this is a popular feature that allows the conversion of user’s faces into a variety of different characters (aliens, monsters, animals, etc.). 

Augmented Reality Measuring

This term is commonly found in apps hosted by shopping applications, especially in the realm of home improvement and interior design/furnishing. The app permits the performance of accurate measurements of areas around the home in real-time, using virtual measuring tape.

AR Overlay

This term implies the integration of a fake 3D object being superimposed into a real-world image, thus producing a holographic, 3D effect where the fake object exists in the same field of view as a real life one.

Augmented Reality Shopping Experience

This is the virtual equivalent of “try it before you buy it” for the digital customer. The term essential signifies the ability of a user trying a product out virtually before making the commitment to invest in it.

AR Software Development Kit (AR SDK)

Arguably the most common developer term, the SDK is a tool set that permits the development of AR applications on specific platforms. Some examples of such SDK’s include ARKit (for apps on the Apple iOS platform), as well as ARCore (for apps on the Android platform).

CAD (Computer Aided Design)

This term refers to the leveraging of specialised software for the purpose of rendering a digital representation of products or objects, which are grafted into 3D models that are then added into a real world image.

Computer Vision

This term refers to the type of technology which permits the scanning of existing objects by machines in order to interpret what those objects are, a very basic concept in any augmented reality experience.

Extended Tracking

This term is more of a technical one in nature, meaning that the augmented object remains in the user’s line of sign even when the initial image has been removed from the field of view.

Field Of View

The area visible to the user either on their mobile device screen or through special augmented reality glasses. 

Gamification

The simulation of an experience that more closely resembles a game. This could include the customer’s interaction with a product where the user is prompted to perform a particular action with a chance to win a prize for doing so.

Geo AR

Technology that permits location-based AR experience development, meaning that to launch the experience the users do not require a physical trigger.

Holograms

Possibly the most common AR term, this one represents a 3D image manifested through a projection of light onto a transparent display, which can either be dynamic/interactive or stationary/static.

Social AR

The leveraging of augmented reality through social media for the purposes of engaging users with creative interactions. This represents a varied array of aspects from manipulative effects of images and videos to live, reality altering face filters.

SLAM (Simultaneous Localization and Mapping)

Technology that helps seamless placement of 3D objects into a real-life environment.

WebAR (Web Based AR, App-less AR)

Technology that allows augmented reality to be experienced through the utilization of an internet browser rather a dedicated app.

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