AR filters for TikTok and Snapchat, and WebAR that runs in the browser with nothing to install. Built in Dublin for PUMA, adidas, DHL and SuperValu.
Augmented reality turns passive viewers into active participants. People don’t just watch your brand, they wear it, play with it and share it with their followers.
We build AR filters and WebAR from a studio in Dublin, for brands who want people to do something with them, not just look. Adidas, Puma, DHL and SuperValu have all shipped AR built here.
What that covers, project to project:
People say “AR” and mean either of these. They’re built differently, behave differently, and suit different jobs, so it’s worth being clear which one you actually need.
A face or world effect people find inside TikTok or Snapchat and share from there. Best when reach matters and the effect itself is the campaign. Meta closed third-party Instagram and Facebook effects on 14 January 2025, so social filters now ship to TikTok and Snapchat only.
Point a phone camera at a link or QR code and it opens, no app and no download. It sits on your own domain, which matters if you need data capture, age-restriction compliance, or simply don’t want a platform able to switch it off.
Not renders, not concepts. Every one of these went live and people used it.
The PUMA Rider, turned into a face-controlled game.
A gravity-defying game, powered by Boost.
The iconic tongue, modelled in 3D and animated.
A campaign creature, brought to TikTok with TBWA.
A St Patrick’s Day AR game people actually played.
Irish stories, brought to life in web AR.
Five stages, and you’re talking to the person doing the work at every one of them.
Tell us the brief and the deadline. If a filter or WebAR is the wrong tool for what you’re trying to do, we say so here rather than three weeks in.
Look, feel and the 3D itself. For a face filter that means how it sits on a face and what it does when someone moves. For WebAR it means the scene and how it plays.
Tracking, animation and interaction, tested on real handsets rather than a simulator, because a filter that runs beautifully on a new iPhone can behave very differently on the phone most of your audience is holding.
Submitted for platform review and published for a social filter, or deployed to your own domain for WebAR. Either way, you get the assets.
If something needs changing after launch, you ring the same number and speak to the person who built it.
It’s digital content laid over the real world through a phone camera: effects, 3D objects, games. The camera sees your face or the room, and the AR responds to it in real time.
A social filter suits platform-native reach, where the point is people finding it in TikTok or Snapchat and sharing it from there. WebAR suits brands that need no app, need to capture data, or need age-restriction compliance a platform can’t guarantee.
Adidas, Puma, DHL x The Rolling Stones, and SuperValu, among others.
Both. We work with brands directly and we do white-label work for agencies.
You do not need to read a blog post to get an answer. Ring and describe what you are trying to make.