Augmented Reality (AR) brings digital content to life in the real world. Differing quite a bit from the more commonly known Virtual Reality, which places the user in an artificially created environment. Augmented Reality (AR) might not be quite as exciting as a virtual reality roller coaster ride at present, however the technology is really starting to show its capabilities and it’s looking like it will ultimately play quite a useful part in our daily lives. Absolutely everything from social media filters for SnapChat or Facebook, to guiding surgical procedures, even astronauts repairing space stations.
The popularity of AR is increasing rapidly, mainly as it brings virtual elements into out physical world. It has the ability to enhance what we see, hear and even feel. In comparison to other reality technology, augmented reality certainly sits in the mixed reality camp, somewhere between our world and the virtual world we are creating. You have most likely encountered AR already with Pokemon Go or SnapChat and Facebook Lenses.