Augmented Reality (AR) brings digital content to life in the real world. Differing quite a bit from the more commonly known Virtual Reality, which places the user in an artificially created environment. Augmented Reality (AR) might not be quite as exciting as a virtual reality roller coaster ride at present, however the technology is really starting to show its capabilities and it’s looking like it will ultimately play quite a useful part in our daily lives. Absolutely everything from social media filters for SnapChat or Facebook, to guiding surgical procedures, even astronauts repairing space stations.

The popularity of AR is increasing rapidly, mainly as it brings virtual elements into out physical world. It has the ability to enhance what we see, hear and even feel. In comparison to other reality technology, augmented reality certainly sits in the mixed reality camp, somewhere between our world and the virtual world we are creating.  You have most likely encountered AR already with Pokemon Go or SnapChat and Facebook Lenses.

What Is Augmented Reality?

Augmented Reality (AR) is a relatively new technology which allows us to place 3D objects into the real world that the user can see. Typically, they are used on mobile devices or on specific headsets like the Hololens.

Augmented reality offers the potential for an enhanced reality. Augmenting real-world environments with superimposed graphics, ultimately enhancing the user’s perception of reality and the real world around them. This new technology provides the tools to deliver immersive and shareable branded experiences.

Why Should Your Brand Be Using Augmented Reality?

Augmented Reality (AR) has many different benefits and an endless amount of applications. When AR is executed well, the experience for the user is simply unforgettable. With the growth of AR technology and its application to social media such as SnapChat, Facebook and Instagram, it’s never been easier to reach your audience with this new and exciting digital experience. The possibilities are endless. If you are interested in how AR could be applied to your brand contact us here.

Create Breath-taking Immersive Experiences Centred Around Your Brand!

By creating these immersive experiences, you create long-lasting memories for your consumer, this increases the connection and their loyalty. Increase recall and increase revenue.

Discover The Different Types Of AR

Surface Activated AR

Surface activated AR or markerless AR positions digital content on a surface in front of the user, typically on a floor, a table or any flat surface really. This gives brands a great way to showcase their products in an incredibly interactive way which allows the user to discover the brand in a totally new way. You can even add different functionalities to customise the products and make them shareable and even shoppable.

FB camera effect

Target Activated AR

Target activated AR or marker-based AR works with the user pointing their camera at a visual trigger point, usually, this is a QR code, a symbol or an image. When the trigger is recognised the AR experience is launched. Any logo can be used as an AR trigger, whether it's printed in magazines, newspapers or even on clothing. This is particularly useful for brands to display additional information about their product that would otherwise be inaccessible.

Location Based AR

These location based AR experiences are triggrs by specific locations. These are usually outdoors. They can be used to provide additional information about an area. But they can also be used for more fun and shareable activations. AR experiences can be triggered by landmarks like the Eiffel Tower or can be made only available in a certain geofenced area.

Tracking Activated AR

Tracking activated AR uses facial mapping, body mapping, hand mapping, and even pet mapping to track people and pets, using them to activate an AR experience. Usually, this involves applying some sort of effect or 3D object to the users, face, body or hands. Not all platforms have the same level of sophistication when it comes to tracking objects. Snapchat Lens Studio currently is much more advanced than Facebook's Spark AR Studio.