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AR filters for TikTok and Snapchat

Branded face and world effects for TikTok and Snapchat, modelled, animated and shipped by the person you ring.

What a branded AR filter actually is

A custom AR filter, also called an augmented reality filter, is an effect people find inside TikTok or Snapchat, built around your brand, that they put on their own face or point at the room around them, then share to their own followers.

An AR filter isn’t watched, it’s used. People put your brand on their face or in the room around them, film the result, and post it to their own followers, a personal endorsement your media budget didn’t pay for. We’ve built filters for Adidas, Puma, DHL x The Rolling Stones and SuperValu, and we’ve been making them since the format existed.

What we build with augmented reality filters, project to project:

Selfie & face effects
3D object & world effects
AR game filters
Randomiser & quiz effects

The ones that get shared have a few things in common: the effect is obvious in under two seconds, there’s a reason to record it, a game to win, a look to show off, and the brand sits lightly enough that it doesn’t feel like an advert. Filters that feel like ads get closed. Filters that feel like toys get shared, with the brand along for the ride.

This page is about branded AR filters and augmented reality filters specifically. For the wider picture, WebAR, try-on, print AR, see augmented reality.

Get a filter quote

TikTok or Snapchat

Meta closed third-party Instagram and Facebook effects on 14 January 2025. Branded filters now ship to TikTok and Snapchat only, so here’s which one actually suits your brand.

TikTok

Built for reach

Branded Effects, built in Effect House, plug straight into campaigns and creator content. TikTok’s discovery feed gives a good filter a real shot at viral distribution. It’s where we built SuperValu’s filter with TBWA.

Snapchat

Built for effects

Lens Studio has the most advanced AR tooling of any platform: sophisticated face effects, world tracking and try-on. Snapchat’s audience skews under 25, and a Lens stays live indefinitely, still earning plays long after launch week.

Need AR without a social platform at all, on packaging, in print, at an event? That’s WebAR, not a filter.

Filters we’ve shipped

Not renders. Four campaigns that went live on TikTok and Snapchat feeds.

The PUMA Rider, turned into a face-controlled game.

A gravity-defying game, powered by Boost.

DHL x The Rolling Stones

The iconic tongue, modelled in 3D and animated.

TikTok AR filter

A campaign creature brought to TikTok with TBWA.

What it costs, and how it gets made

Projects typically start from a few hundred euro for a simple selfie filter and rise with complexity. Most take two to six weeks from brief to launch.

Concept

Tell us the brand, the goal and the platform in mind. We scope it and give you a fixed quote before anything is built.

Design & 3D

The 3D models, animation and brand styling, tracked to a face or to the world around the user, built to look right on every device.

Build & test

Tested on real handsets across iOS and Android, not a simulator, because a filter that runs beautifully on one phone can behave differently on the one most of your audience is holding.

Publish

Submitted to TikTok’s Effect House or Snapchat’s Lens Studio for platform review, then launched and supported once it’s live.

Frequently asked questions

How much does a custom AR filter cost?

Projects typically start from a few hundred euro for a simple branded selfie filter and rise with complexity, a custom 3D AR game costs more than a face effect. Tell us your goal and we’ll give you a fixed quote. For a full breakdown of pricing, read what a custom AR filter costs in 2026.

How long does an AR filter take to build?

Most filters take two to six weeks from brief to launch, depending on complexity and platform approval times.

Can you still make Instagram filters?

No. Meta shut down Spark AR in January 2025, so third-party Instagram and Facebook filters no longer exist. We deliver the same outcomes, brand engagement, UGC and shareable reach, through TikTok, Snapchat and WebAR.

Which platform should my brand choose?

TikTok for reach, Snapchat for the most advanced effects and younger audiences, and WebAR when you need no app and no platform limits. Tell us your audience and we’ll recommend the right fit.

Which brands have you built AR filters for?

Adidas, Puma, DHL x The Rolling Stones and SuperValu, among others.

Do you work with agencies, or only brands direct?

Both. We work with brands directly, and we deliver filters white-label for creative and media agencies including TBWA, Hoopla Digital and Tenth Man.

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