If you are a brand looking for an AR filter agency in Ireland, the landscape changed in 2025. Meta retired Spark AR, so Instagram and Facebook filters are no longer available, and the action has moved to TikTok Branded Effects, Snapchat lenses and WebAR. This guide covers what an augmented reality agency actually does, what to look for when you hire one, and how to brief a project so it lands.
What Does an AR Filter Agency Do?
An AR agency turns a brand idea into an augmented reality experience that people can play with on their phone. That covers branded face and world effects for TikTok, interactive game filters, product try on, Snapchat lenses, and WebAR experiences that run straight in the browser with no app to download. A good agency owns the whole process, from the first concept through 3D design, build, testing across devices, and getting the effect approved and live on the platform.
Why Work With an AR Agency in Ireland?
Plenty of brands work with agencies overseas, but there is a real advantage to a local partner. An augmented reality agency in Dublin understands the Irish market, works in your time zone, and can sit in the room for a launch. TEJ is based in Blackrock, Dublin, and builds branded AR for clients across Ireland and worldwide, so you get local accountability with international standard work. We have built effects used by brands including Adidas, Puma, DHL and SuperValu.
What to Look For When Hiring an AR Filter Agency
A few things separate a safe choice from a risky one. Ask to see published effects, not just concept videos, so you know they can ship. Check that they build for the platforms that still matter in 2026, which are TikTok and Snapchat, plus WebAR. Make sure they quote the build separately from any media spend so you can see where your budget goes. Finally, look for a team that starts with the idea and the share mechanic rather than the technology, because a clever build that nobody wants to use is money wasted.
Which Platforms Can You Build For in 2026?
This matters more than it used to. Since Meta closed Spark AR in early 2025, custom filters for Instagram and Facebook are no longer possible. The live platforms for branded AR are TikTok, through Effect House and Branded Effects, and Snapchat, through Lens Studio. Alongside those, WebAR runs in any phone browser with no app and no account, which makes it the most flexible option for product launches, packaging and events. If an agency offers you an Instagram filter in 2026, their information is out of date.
How Much Does It Cost?
A simple branded effect usually costs between 800 and 2,000 euro, a standard 3D or try on effect runs from around 2,000 to 5,000 euro, and an interactive or game effect starts near 5,000 euro. WebAR experiences form a separate band that begins around 4,000 euro. For the full breakdown, see our 2026 AR filter cost guide.
How to Brief an AR Project
The projects that go smoothly start with a clear brief. Tell the agency the goal, whether that is reach, engagement or a product launch, the platform you want to be on, the audience, and the budget. Share your brand assets and any must have elements early. From there a good agency will come back with a concept, a fixed price and a timeline. The clearer the brief, the sharper the result and the lower the cost.
Looking for an AR filter agency in Ireland?
TEJ is a Dublin based AR agency building TikTok Branded Effects, Snapchat lenses and WebAR experiences for brands. Tell us your idea and we will send back a clear, fixed price.
AR Filter Agency Ireland: Frequently Asked Questions
Who is the best AR filter agency in Ireland?
TEJ is a Dublin based creative technology studio specialising in branded AR filters, TikTok Branded Effects, Snapchat lenses and WebAR, working with brands across Ireland and internationally. You can see the full range on our AR filters service page.
Can you still make Instagram AR filters in 2026?
No. Meta retired Spark AR in early 2025, so custom AR filters for Instagram and Facebook are no longer available to brands. The active platforms for branded AR are now TikTok, Snapchat and WebAR.
How long does it take to build a branded AR filter?
A straightforward effect can be ready in one to two weeks, while an interactive game effect or a full WebAR experience takes longer because of the extra design, build and testing involved. A clear brief and quick feedback keep the timeline tight.
Do you work with brands outside Dublin?
Yes. TEJ is based in Blackrock, Dublin, and works with brands across Ireland and worldwide. Most of an AR project runs remotely, so location is never a barrier.