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10 Of The Best Instagram AR Game Filters You Can Play Right Now

You may have noticed that there has been a recent influx of game based AR filters being released on Instagram and Facebook at the moment. However due to the complexity of developing many of these AR game filters, there’s still nowhere near as many of them popping up as their simpler AR activation counterparts. This is great news for brands and marketers alike.

AR filters are already providing brands with a new method for standing out on social media platforms, but AR game filters now give you a way to stand out from the regular AR filter competition. The metrics support this too. You are always going to see a much higher engagement rate with game based AR filters over other types of filters. And if you happen to be linking it in with a competition, you’re metrics are going to sky rocket. Then if you use a few influencers to amplify the reach or if you just get lucky enough for a couple of famous people to share it, well now you could be on your way to achieving that highly coveted “viral” status.

The idea of gamification is nothing new. It has been proven to be effective time and time again. Considering that the next step in evolution for these filters is to move away from single use activations towards AR filters that are used on a regular basis, game based AR filters could prove to be one answer to this. AR & VR gaming is certainly the future and that future is probably much closer than we can even imagine. Facebook has been buying up AR & VR game studios left right and centre so the developing AR and VR gaming out to become more mainstream is progressing even more rapidly.

So just in case you are looking into developing your very own Instagram AR game filter, I have compiled a list of the 10 best AR game filters that I have come across to date. In order to provide you with some solid inspiration I’ve also tried to vary up the game mechanics involved in each game filter to show the different types of Instagram AR game filters that can be created.

FACEINVADER x Ross Wakefield

Whilst the graphics created for this game may look a little bit rough the mechanics of this AR game filter are absolutely awesome and that’s why it’s so addictive to play. Eye tracked laser beams used to destroy attacking alien UFO’s. What’s particularly great about this one is the way it integrates the user into the game as the main character, rather than just being the game controller like the majority of them.

FRUIT FRENZY x Jerzy Pilch

This game filter uses a very simple game mechanics but none the less produces an interesting game that can be replicated across many different executions. To score the colider objects must colide with the basket that is tracked to the head. The retro nintendo feel is always a nice touch too.

TIC-TAC-TOE x Rudi Wahyudi

Despite being named incorrectly, because that game is called naughts and crosses, this AR game filter is based on the age old game that we have all played at multiple times throughout our lives. What’s particularly nice about this one is that allows for two player, a function that is not frequently seen being used in these types of AR filters.

FLAPPY BIRD STYLE GAME x TEJ

The Blue Plane Game is a tried and tested game filter. The majority of people will be familiar with its game mechanics as it is the same as the hit sensation flappy bird. The only difference with this version is that the mouth is used as the trigger action. The scripting required for the physics of this game was quite challenging to reproduce but it was well worth it as it is always a crowd pleaser.

6 SECONDS x Yana Mishkinis

Some of the simplest games are often the most effective and testing mental strength and human reflexes have always been frustratlingly enjoyable throughout the ages. This game tests how good you are at counting in your head and how fast and controlled your blink reflex is. This can be applied to any concept and if paired with a competiton entry it’s certain to be a hit with any social audience.

SOCCER HEAD x Wow Filters

I think just about everyone is familliar with the good old game of keep-y ups. I don’t know about you but juggling an AR football on your head is just as tricky as in the real world. Either way this is a fun AR game filter that could easily be branded and released as part of a social media competition around a sporting event.

PACA-PACA x Yana Mishkinis

This is the retro classic that we all know and love! Pac-man has been ripped again however this time round you’re going to have to control it by moving your head. Make sure to pick the right speed – rabbit (fast), tortoise (medium), or snail (slow) – before the game starts.

FACEOUT GAME x Danny Frenzreb

Are you looking to kill even more or your time on social media? Feeling extra competitive today? Then look no further. Challenge all your mates with this AR version of the classic Brick Breaker and see who’s got the best head, face and eye co-ordination.

NEXT VACATION x Petra

This is just another take on the recently exploded randomizer AR filter. However it is easy to see how with some better visuals and a promotional element, this could be a major part of any travel company’s Instagram marketing campaign. It’s easy to see how any brand could cleverly apply this to still drive good results despite this type of filter being already so heavily saturated.

MAGIC8BALL x Yana Mishkinis

Are there any questions keeping you up at night? Looking for some advice? Well you could always ask the magic 8 ball a close-ended question. Think it in your head or say it out loud the 8 ball will tell you what to do. This is again another clever variation on the classic randomizer AR filter that took Instagram by storm.

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  • 15 Ideas to spend Quarantine Weekend with ANYONE – Hinal Srivastava says:

    […] latest AR filter is a great way to entertain your friends not only for the weekend, just any day! Here are some of my personal favorites. It’s been really fun trying them out. The best part about […]

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