10 Of The Best Instagram AR Game Filters You Can Play Right Now
You may have noticed that there has been a recent influx of game based AR filters being released on Instagram and Facebook at the moment. However due to the complexity of developing many of these AR game filters, there’s still nowhere near as many of them popping up as their simpler AR activation counterparts. This is great news for brands and marketers alike.
AR filters are already providing brands with a new method for standing out on social media platforms, but AR game filters now give you a way to stand out from the regular AR filter competition. The metrics support this too. You are always going to see a much higher engagement rate with game based AR filters over other types of filters. And if you happen to be linking it in with a competition, you’re metrics are going to sky rocket. Then if you use a few influencers to amplify the reach or if you just get lucky enough for a couple of famous people to share it, well now you could be on your way to achieving that highly coveted “viral” status.
The idea of gamification is nothing new. It has been proven to be effective time and time again. Considering that the next step in evolution for these filters is to move away from single use activations towards AR filters that are used on a regular basis, game based AR filters could prove to be one answer to this. AR & VR gaming is certainly the future and that future is probably much closer than we can even imagine. Facebook has been buying up AR & VR game studios left right and centre so the developing AR and VR gaming out to become more mainstream is progressing even more rapidly.
So just in case you are looking into developing your very own Instagram AR game filter, I have compiled a list of the 10 best AR game filters that I have come across to date. In order to provide you with some solid inspiration I’ve also tried to vary up the game mechanics involved in each game filter to show the different types of Instagram AR game filters that can be created.