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10 Of The Best Instagram AR Game Filters

10 Of The Best Instagram AR Game Filters You Can Play Right Now You may have noticed that there has been a recent influx of game based AR filters being released on Instagram and Facebook at the moment. However due to the complexity of developing many of these AR game filters, there’s still nowhere near as many of them […]

10 Of The Best Instagram AR Game Filters You Can Play Right Now

You may have noticed that there has been a recent influx of game based AR filters being released on Instagram and Facebook at the moment. However due to the complexity of developing many of these AR game filters, there’s still nowhere near as many of them popping up as their simpler AR activation counterparts. This is great news for brands and marketers alike.

AR filters are already providing brands with a new method for standing out on social media platforms, but AR game filters now give you a way to stand out from the regular AR filter competition. The metrics support this too. You are always going to see a much higher engagement rate with game based AR filters over other types of filters. And if you happen to be linking it in with a competition, you’re metrics are going to sky rocket. Then if you use a few influencers to amplify the reach or if you just get lucky enough for a couple of famous people to share it, well now you could be on your way to achieving that highly coveted “viral” status.

The idea of gamification is nothing new. It has been proven to be effective time and time again. Considering that the next step in evolution for these filters is to move away from single use activations towards AR filters that are used on a regular basis, game based AR filters could prove to be one answer to this. AR & VR gaming is certainly the future and that future is probably much closer than we can even imagine. Facebook has been buying up AR & VR game studios left right and centre so the developing AR and VR gaming out to become more mainstream is progressing even more rapidly.

So just in case you are looking into developing your very own Instagram AR game filter, I have compiled a list of the 10 best AR game filters that I have come across to date. In order to provide you with some solid inspiration I’ve also tried to vary up the game mechanics involved in each game filter to show the different types of Instagram AR game filters that can be created.

FACEINVADER x Ross Wakefield

Whilst the graphics created for this game may look a little bit rough the mechanics of this AR game filter are absolutely awesome and that’s why it’s so addictive to play. Eye tracked laser beams used to destroy attacking alien UFO’s. What’s particularly great about this one is the way it integrates the user into the game as the main character, rather than just being the game controller like the majority of them.

FRUIT FRENZY x Jerzy Pilch

This game filter uses a very simple game mechanics but none the less produces an interesting game that can be replicated across many different executions. To score the colider objects must colide with the basket that is tracked to the head. The retro nintendo feel is always a nice touch too.

TIC-TAC-TOE x Rudi Wahyudi

Despite being named incorrectly, because that game is called naughts and crosses, this AR game filter is based on the age old game that we have all played at multiple times throughout our lives. What’s particularly nice about this one is that allows for two player, a function that is not frequently seen being used in these types of AR filters.

FLAPPY BIRD STYLE GAME x TEJ

The Blue Plane Game is a tried and tested game filter. The majority of people will be familiar with its game mechanics as it is the same as the hit sensation flappy bird. The only difference with this version is that the mouth is used as the trigger action. The scripting required for the physics of this game was quite challenging to reproduce but it was well worth it as it is always a crowd pleaser.

6 SECONDS x Yana Mishkinis

Some of the simplest games are often the most effective and testing mental strength and human reflexes have always been frustratlingly enjoyable throughout the ages. This game tests how good you are at counting in your head and how fast and controlled your blink reflex is. This can be applied to any concept and if paired with a competiton entry it’s certain to be a hit with any social audience.

SOCCER HEAD x Wow Filters

I think just about everyone is familliar with the good old game of keep-y ups. I don’t know about you but juggling an AR football on your head is just as tricky as in the real world. Either way this is a fun AR game filter that could easily be branded and released as part of a social media competition around a sporting event.

PACA-PACA x Yana Mishkinis

This is the retro classic that we all know and love! Pac-man has been ripped again however this time round you’re going to have to control it by moving your head. Make sure to pick the right speed, rabbit (fast), tortoise (medium), or snail (slow), before the game starts.

FACEOUT GAME x Danny Frenzreb

Are you looking to kill even more or your time on social media? Feeling extra competitive today? Then look no further. Challenge all your mates with this AR version of the classic Brick Breaker and see who’s got the best head, face and eye co-ordination.

NEXT VACATION x Petra

This is just another take on the recently exploded randomizer AR filter. However it is easy to see how with some better visuals and a promotional element, this could be a major part of any travel company’s Instagram marketing campaign. It’s easy to see how any brand could cleverly apply this to still drive good results despite this type of filter being already so heavily saturated.

MAGIC8BALL x Yana Mishkinis

Are there any questions keeping you up at night? Looking for some advice? Well you could always ask the magic 8 ball a close-ended question. Think it in your head or say it out loud the 8 ball will tell you what to do. This is again another clever variation on the classic randomizer AR filter that took Instagram by storm.

How to Play Game Filters on Instagram

Instagram game filters are AR effects you play with your face or by tapping the screen, and finding them takes only a few seconds. Here is how to get started.

  1. Open the Instagram camera by swiping right or tapping the camera icon in Stories.
  2. Scroll to the end of the effects tray at the bottom and tap Browse Effects.
  3. Search for a game by name, or open the games category to see what is trending.
  4. Tap the effect, then tap Try It to play. Record a Story to challenge your friends to beat your score.

You can also open any creator profile, tap the effects tab, and play any filter they have published. Every filter in the list above is worth trying if you want a quick game to share.

Popular Gaming Filters to Try Right Now

The most popular gaming filters change fast, but face controlled arcade games, tap to score challenges, and random picker filters that decide your character stay at the top of the charts. The ten filters above are a great place to start, and most take under a minute to learn.

Instagram Game Filters: Frequently Asked Questions

Does Instagram have game filters?

Yes. Instagram has thousands of game filters built with AR, from simple tap to score arcade games to face controlled challenges. You will find them in the effects tray or by searching Browse Effects.

How do you find game filters on Instagram?

Open the Instagram camera, scroll to the end of the effects tray, tap Browse Effects, then search a game name or open the games category. You can also play any filter directly from a creator effects tab.

How do you play filter games on Instagram?

Tap the filter to load it, then follow the on screen prompt. Most games are controlled by moving your face, raising your eyebrows, or tapping the screen. Record a Story to save your score and challenge friends to beat it.

Can a brand make its own Instagram game filter?

Absolutely, and branded game filters are one of the highest engagement formats on Instagram and TikTok. A custom game filter puts your brand in the hands of players for far longer than a standard ad, which is exactly the kind of AR experience we build at TEJ.

Want a custom game filter for your brand?

TEJ designs and builds branded AR game filters and Branded Effects for Instagram and TikTok. We handle the concept, the build and the publishing.

See our AR filter services

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Thinking about AR for your brand?

We’ve built AR for Adidas, Puma, DHL and SuperValu. TEJ creates custom AR filters for TikTok and Snapchat and browser-based WebAR experiences that brands actually want to use. Tell us your goal and we’ll come back with ideas and a fixed quote.

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3 comments

  1. 15 Ideas to spend Quarantine Weekend with ANYONE – Hinal Srivastava

    […] latest AR filter is a great way to entertain your friends not only for the weekend, just any day! Here are some of my personal favorites. It’s been really fun trying them out. The best part about […]

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